In the previous article, I outlined the reasons why you should consider setting up a LinkedIn Company Page and walk you through the process of creating a strong, consistent page. In this guide, you will learn how to optimize the company page on LinkedIn with step by step guide.
Remember the first great rule for the success of your company page: never underestimate its potential!
I must remind you that your company page on LinkedIn can serve as a valuable communication channel to interact with your community, as well as being a useful tool for marketing your company on that platform.
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How to Optimize Company Page on LinkedIn?
So if you’re not sure how to get the most out of your Page, here are some simple strategies to optimize Company Page on LinkedIn and make sure it’s ready to engage with your users and grow your audience. Keep up with me!
Strategy # 1: Use Relevant & Attractive images
Do not underestimate the importance of images, it is probably one of the main tips, since they are the first things that your visitors observe when they see your page.
Visually, you want to have a great banner, a good Square logo, and highlight your business name on the banner. Make these details count!
Make sure the marketing images are always up to date, keep the images up to date and are taken professionally. They should clearly represent what your brand is about and be consistent with your corporate identity on other social media. This will positively impact your brand recognition.
Remember that social networks are super visual and that omitting graphic elements is a bad practice that will result in fewer connections and interaction with users.
In addition to the use of good images and the prominent logo, having a custom URL and using an inspirational and concise tone is also recommended.
It may seem like a simple and obvious tip, it seems like a simple and very obvious tip, but make sure you have all the basics: cover image, profile image, title, website, information section, jobs you are hiring, and others. This will build trust that will grow your business and establish you as an authority,
Strategy # 2: Create a Product Page (Showcase Page)
Have you considered using LinkedIn Showcase Pages as a great strategy to present particular aspects of your brand or to promote special products?
It also allows you to highlight a special initiative or campaign, allowing you to connect with members of the platform in a different way, without necessarily following your business page.
Although you must be careful not to dilute your marketing efforts, fragmenting your followers and your audience, to use these pages successfully, it is essential that you regularly publish all kinds of content, including videos or presentations and remembering that the followers of a page of storefront can be quite different from the ones that follow your company page.
Therefore, you should tailor your content and segment your post by location, as well as by industry, job type, seniority, school, and other options, as needed.
Create a product page:
Select the “Me” icon at the top of your LinkedIn Company Page.
Choose your company page in the “Manage” section
Click on “Admin Tools”. This is in the upper right corner.
Choose the option to “Create a Showcase Page”
Strategy # 3: Share Engaging Content
The constant creation of good content, which is relevant to your audience because it informs and captures their attention, is key to making your LinkedIn company page successful. From longer documents and content to videos, the possibilities are endless.
But I accept that for some people coming up with ideas to create content that appeals to their audience can be a somewhat complicated task. But, here are a few ideas that you can put into practice immediately.
- Content behind the scenes (“behind the scenes”)
- Product development
- Last trends
- Documents
- YouTube videos
- Infographics
- News related to your company.
- Guides
- E-books
- Job offers
Strategy # 4: Write a Powerful and relevant “About Us”
This section is super important and should be as much or more compelling than the rest of your content, as it imposes your presence and stands out as an authority.
Simple steps will help you stay current all the time:
- Make sure to update your basic information regularly, especially your “info section” and cover image.
- Inform your audience about important releases
- Make it easy for your audience.
- Also be sure to add a relevant banner and logo on the profile. Complete all sections: emails, website, and contact information.
Note: I recommend carefully researching relevant keywords and using concise, easy-to-understand language that clearly demonstrates what your business values are. It should be a paragraph of less than 2,000 characters that explains what your business is and what it can offer.
As you can see, optimizing is not a difficult task, but it is a job that requires you to pay attention to details. Once you have reviewed all these tips to optimize company page on LinkedIn, now you can move on to attract followers to your LinkedIn Company Page.
What do you think of these strategies? What other strategy would you add to the list? Share your ideas and comments!