If you have a business or an organization and you haven’t created a LinkedIn Company Page, it’s time to get up to it! Why? Because this platform has more than 660 million members in 200 countries and, surely, you want to reach more potential customers and increase your audience for getting higher ROI and long-term benefits. In this article, you will get a complete step by step guide on How to create a company page on LinkedIn.
LinkedIn created company Pages in 2018 that allow businesses to connect with consumers to know them more. They were conceived to provide companies with a meeting point with their target audience and the ability to establish new connections, contact potential employees, and, ultimately, reach new customers.
No matter the size of your company, an updated LinkedIn page offers you multiple opportunities:
- Ranging from promoting new products.
- Sharing interesting posts.
- Establishing yourself as a leader in your field, to posting job opportunities and building your brand inside and outside of this professional community.
Is LinkedIn an ideal platform for business?
We could say that LinkedIn is like the more serious sister of other social networks, such as Snapchat or Instagram, but you should not underestimate it, as it can have a great impact on the growth of your company! I share some statistics so that you understand what I am talking about:
- Thirty million companies are listed on the platform, and 52% of business-to-business (B2B) buyers say that LinkedIn plays a huge role in their buying process.
- LinkedIn is equally powerful in promoting your products or services: 80% of B2B leads come here, proving to be the most effective channel for businesses.
- B2B content on LinkedIn feeds viewed approximately 9 billion times each week!
How do you stand out on the business page?
Creating a LinkedIn company page is important, but what makes it stand out from the crowd?
The answer is simple: that it is ideal for promoting your business and your brand. Together with your page, you can create a whole strategy to drive traffic to your business page! And I’m not talking about just any traffic, since LinkedIn brings together a professional community and, through your page, you will be speaking exactly to the audience you want to reach.
LinkedIn is undoubtedly a great resource, and although Facebook and Instagram allow you to create great brand awareness and have a great reach, when it comes to increasing exposure of your services, attracting quality employees, and building your professional network, no other social network compares!
But this is not all! It is important that, once the company page is created, you know what content to publish, how often, to know what strategies you can use to attract more followers, and more.
To do this, I have prepared this guide that will take you through the essentials in these topics. I will also share some of the best practices to make your page stand out.
If you’re ready to start learning more about how to create LinkedIn Company Page, continue to the next section, where I will explain, step by step, how to create your page if you haven’t already.
How to create a Company Page on LinkedIn Step by Step Guide
So, if you don’t have a LinkedIn Company Page yet, you’ve come to the right place because I’ll show you how to create and configure it in a few simple steps!
You will need a personal LinkedIn profile and a verified email address. Login to your LinkedIn account, tap on the “Work” icon in the right corner of your LinkedIn home page.
Select “Create a Company Page”.
In the page type menu, select one of the following options that best describes what your page is about:
- Small business
- Medium and large companies
- Presentation page
- Educational institution (high school or university/college)
Then, provide the information about the company, identity, and profile of your page. These are just a few details, but you must complete all the fields to get the most out of your page. According to LinkedIn, a full Company Page will result in 30% more visits per week.
I explain the fields, one by one:
Name: Make sure you have entered the full company name so that your target audience will discover you more easily.
Public URL: LinkedIn will fill in the address automatically, but you don’t need to keep it if it’s not correct. You must choose a URL (Uniform Resource Locator or Uniform Resource Locator in Spanish) that is simple and includes your company’s name. If this is not possible, choose a URL that is still recognizable to your audience, such as a shortened business name.
Website: Although it is not a requirement, it is highly recommended, as it will connect followers to your website. But if you don’t have any website then you should register a domain name and web hosting to build your website. Thanks to WordPress for making web development possible without any programming skills. Launch your website with no experience and target your potential customers all over the world.
Industry: Select the type of industry from the LinkedIn drop-down menu. It is necessary because your visitors need to identify the type of business.
Business Size – Choose from the range of business sizes available.
Company type: select from the available categories.
Company Logo – Make sure to choose a high-quality logo (between 300 x 300 px) consistent with all your other business social media accounts.
Motto: Write a short sentence (in 120 characters or less) that explains what your business does. This can be changed later if you wish.
Click the check box to confirm that you have the right to act on behalf of the company.
Select the “Create page” option.
This last step will take you to the “Administration View” panel of your new company page. Here you can make changes to the page. At this point, you’ll see that LinkedIn provides a checklist of actions to take. It is recommended that you follow them as it releases new features that can help your page grow.
What does the checklist contain?
Let’s review each of the elements:
- Description: This is your “About Us” section. It consists of up to 2,000 words), and where you’ll place relevant keywords or phrases to help boost your page on search engine results pages (SERPs) and allow more people to discover your brand. It is also possible to make descriptions and slogans in more than one language.
- Location: put at least one (as your headquarters). It is possible to add more than one location and name them individually.
- First Post: You should share your first post on the LinkedIn. (It can be your company intro).
- Cover Photo: This image should be 1,128 x 191 px. The most important thing is to make sure that you are using an attractive (but relevant) photo to encourage visitors to visit your page.
- Hashtags: you can add up to three (related to audience, industry, and business).
- Business Phone Number – Worth including providing a direct point of contact.
- Year of the foundation of your company: establish and develop your brand on LinkedIn.
How to Add Page Managers on LinkedIn
Make sure your company page is up to date in a way that helps promote your business.
To do this, you may need to distribute the effort among your team, for which you will need to authorize more administrators of the page. The process is very simple. I’ll explain:
In the upper right corner of your company page, select “Admin Tools” and then “Page Admins”.
You will be landed on the Admin Roles page shown in the screenshot given below:
Click on the “Add admin” and search for a member to assign roles:
The chart below shows three types of page managers that you can select from:
- Super admin – Allow your team to add other admins, post updates, or make changes to the page.
- Content Admin: Allow team members to create posts and manage comments and export analytics .
- Analyst – These type of administrators have the access to export LinkedIn analytics and prvode a limited access to the 3rd party partners tools.
To add someone, you must be logged in as an administrator. Then you can save the changes.
How to claim your LinkedIn Page
Before creating a new business page, you need to make sure it doesn’t exist. If LinkedIn generated a page for your company automatically, an employee might have added your company to the experience section of their profile when they didn’t already have an existing profile, and you need to claim it.
This is important as it prevents visitors from finding the wrong profile. This could affect your ability to build your brand reputation.
To claim a LinkedIn Company Page:
- You can only claim a page if you are on a desktop computer, and it was created by members who are eligible to become administrators, as long as you check these boxes. Click the “Notifications” tab on your LinkedIn home page.
- Find the correct claim notice and then select “View Page.”
- Choose the option to “Claim this Page”.
- Verify that you are authorized to claim the page by checking the checkbox.
- Select “Confirm”. From there, you will reach the administration center of your page.
So far, the technical details you must know to create your LinkedIn company page. In the previous article, we have provided you 600+ marketing and advertising tips including LinkedIn marketing tips.
Ready to create your LinkedIn Company Page? Leave us your comments about what your goals are!