Words. Sentences. Short paragraphs and keywords. Is content really king?
It’s an old debate, but now than ever, content is a huge determining factor in the success of your website. But content doesn’t just mean words. Visual content is just as – if not more so – important than the words on the page. In this article, I am going to share with you the importance of visual content and how using more usually content can help you in online marketing. There is no doubt that the visual content is more engaging as compared with the textual content. Visual content contains images, infographics and videos.
YouTube marketing, social media video, Facebook video marketing, etc. are part of visual content marketing.
There are a lot of benefits of video content marketing strategy through different platforms as it has the power to engage more people. In social media sites, people are more willing to like visual content in the form of images and videos.
Readout this article till the end to find out the reasons why you should use visual marketing and how would help you to generate more leads.
Visuals in Social Media
74 per cent of social media marketers use visual assets in their marketing. That figure is higher than both blogs and videos combined. Perhaps this is why 37 per cent of marketers said visual marketing was the most important form of content for their business. on social media sites, people are more likely to like and share the post with visual content such as images and videos. Using the visuals on your social media, you can spread more awareness regarding your brand. You can use any kind of images and videos in your social media posts such as screenshots, memes, visual instruction, quotes images, products images, happy customers moments, etc. In an examination of around 1 million articles, it is found by BuzzSumo that articles that contain an image after 75-100 words get double shares on social media compared with the articles with fewer images. Approximately 500 million Facebook users watching videos on Facebook daily.
The ability to retain information without some sort of visual aid is poor – this isn’t news. In fact, when someone hears a bit of information, they are only likely to remember 10 per cent of that information after three days. When an image is paired with the information, however, that same bit of information is likely to be remembered 65 per cent of the time after a few days. People remember images. So, if your main content is textual you still try to put images in it to make it more friendly for the reader. Use illustrative images in your content to trigger different emotions of your audience.
Content is king, right? Sure, but not just the written kind. In fact, website visitors would prefer to watch a video rather than actually read anything on the site. In fact, 4 times as many views prefer videos to articles about items. If you are running a food page, you can make a collage of 4 or 5 images, using an image cropper, showing steps of preparing a meal to make your recipe more illustrative to the viewers.
Video Content Growth
Video marketing trends are at their peak. By 2017, 74 per cent of all internet traffic is expected to be video content. By 2019, Cisco has projected that videos will dominate a full 80 per cent of all internet traffic. Those numbers are staggering not just from a marketing perspective, but a data and streaming perspective as well. The usage of mobile video has enlarged by 10 million every day watching minutes in two years. Almost 70% of YouTube viewers watch videos for “solution to a problem” they are having in their studies, hobby, or work. 43% of B2C marketers stated that pre-produced video is a successful type of content marketing. in the last several years, video streaming has significantly augmented. The platform for live-streaming, Twitch, saw a rise of around 13 million average streaming hours from 2012 to 2017. If you use the term “video” in the subject of the email, it will boost the rate of email opening by 19% and 65% clickthrough rates. According to HubSpot survey2018, around 54% of consumers wanted to see more video content from a business or brand they are supporting.
Video Tutorial Preferences
Remember that preference for videos over content? It expands to tutorials as well. If you only have written instructions for a tutorial, you’re missing out on a huge chunk of the market that would prefer video, or at the very least image-based, instructions. Video tutorial content is a good way of doing YouTube video marketing. You can offer different free online courses to your customers by making a small video tutorial on YouTube.
Want people to read your emails? Include the word “video” and your readers will perk right up! Using “video” in an email subject line boosts open rates by 19 per cent and improves click-through rates a full 65 per cent. So, video email marketing is an effective way to access maximum customers through emails.
Video and Mobile Devices
Video content is more likely to attract mobile phone users. mobile and Video go hand in hand. Around 90 per cent of customers watch videos on their mobile devices. From 2013 Q3, views of mobile video have grownup more than 233%. YouTube reports consumption mobile video increases 100% annually. People like to watch videos, and the smartphone users are continuously growing, your video audience is also increasing every day.
According to Google, mobile users are two times the TV viewers and 1.4 times the desktop viewers feels a sense of personal association with the brands that show ads or video content on their devices.
The Rise of Live Video
In 2016 only 14 per cent of marketers were using live videos. But Facebook users spend 3 times as much time watching live videos than traditional videos. We can expect marketing videos to rise to the demand of the viewers. Live video streaming has a lot of potentials to increase your leads and attract more potential customers.
One of the most powerful benefits of live streaming is that audiences watch the content on your time. It means that only the people who actually care about your brand and find it useful would join you in the screaming and allow you to have a one to one live session with your potential audiences. Doing this, you are targeting content to the target audience and they are more likely to convert and follow you.
85 per cent of all adults – not just Millennials watch and consume content on multiple devices at the same time. We can expect even higher percentages from the upcoming iGeneration (those born after 1998). Visual content is quite friendly and is seen on all types of devices from TV to mobile phones.
Want to create a reaction? Share an infographic online. Infographics are shared and liked three times more than any other content type online – even videos. That’s a powerful bit of information to put your brand on. Infographics are also easy to share across multiple social media platforms as the sort of post or pin that is shared and has the potential to go viral. The infographics are more attractive and it represents you as an expert. Using infographics, you can also increase your website traffic. Infographics are also very good for maintaining SEO and they can also help you to connect with your target audience. One of the best things about infographics is that they can easily read, remembered, and understood.
If you put an infographic on your page, your readers will spend more time looking at the images on the page than they will spend actually reading the text. Audiences like information-carrying images. In fact, they like them more than the articles that surround them. Trying to give directions? Offer your audience a picture. People trying to follow illustrations perform 323 per cent better if they have some images to use as they work.
Image Content Ratios
Images matter everywhere in social media, and Twitter is definitely affected. Tweets with images will receive 150 per cent more retweets than a post without any images. It’s worth repeating – people really like looking at images rather than plain words. When people listen to some information, there are only 10% chances that they would of remember that three days later. Though, if a related image is paired with that information, there are 65% for the people to remember the information after three days.
The content and image rule apply to Facebook as well – posts with images have 2.3 times more engagement by users than posts without images. This is especially useful when you realize Facebook users watch 8 billion videos per day, and 85 per cent of those are watched without sound. Facebook posts with images are 2.3% more engaging as compared with those without images. Around 85% of Facebook videos are viewed without sound. On Facebook, 92% of the videos are posted as native videos.
Growth of Instagram and Snapchat
Instagram grew quickly and currently has more than 500 million users. This seems to pale when compared to Snapchat where 9,000 photos are shared per second and 10 billion videos are watched every day. Overall Snapchat has 150 million daily active users and Instagram is still going strong. Both platforms are famous for their attractive and vivid images and videos that are also a major reason for engaging by mobile phone users. You might have seen different kinds of food preparation videos and other oddly satisfying videos on Instagram that are really fun to watch.
Shopping with Pinterest
Around 44 per cent of online women are using Pinterest (and 16 per cent of men). The people using Shopify after being referred by Pinterest wind up spending an average of $80. On the other hand, Facebook referrals to Shopify spend about $40 on average. Pinterest users appear ready to shop. Additionally, over 80 per cent of pins are re-pins on Pinterest. By contrast, only 1.4 per cent of tweets are retweets. Pinterest is also using visual content strategies to attract people.
Prime Viewing Time
Looking to reach your customers? They are on YouTube during prime viewing hours in the evening. In fact, YouTube reaches more adults during prime-time viewing hours than any cable TV network. Suddenly those commercial spots before each video are that much more interesting.
Subscribed Channel Viewing
Those young adults aren’t just casual YouTube viewers either. They are committed to their various subscribed channels. If their favourite channel dropped a new video, roughly half of all YouTube subscribers over 18 would stop what they are doing to take a look. That’s powerful marketing and branding.
Social media, images and content certainly aren’t new, but the right combination of the three yields dramatic results. If you’re missing a key element or even if you simply don’t have enough of the stuff customers want – you’re going to be missing key elements of customer engagement.
In this article, there is a discussion on how visual content is a useful way to do online marketing on different social media platforms. I hope you like the information shared in this article. Do share this article in your circle, if you find it helpful.