17 Things to Know About Visual Content Marketing

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Words. Sentences. Short paragraphs and keywords. Is content really king?

It’s an old debate, but now than ever, content is a huge determining factor in the success of your website. But content doesn’t just mean words. Visual content is just as – if not more so – important than the words on the page. In this article, I am going to share with you the importance of visual content and how using more usually content can help you in online marketing. There is no doubt that the visual content is more engaging as compared with the textual content. Visual content contains images, infographics and videos.

YouTube marketing, social media video, Facebook video marketing, etc. are part of visual content marketing.

There are a lot of benefits of video content marketing strategy through different platforms as it has the power to engage more people. In social media sites, people are more willing to like visual content in the form of images and videos.

Readout this article till the end to find out the reasons why you should use visual marketing and how would help you to generate more leads.

Visuals in Social Media

74 per cent of social media marketers use visual assets in their marketing. That figure is higher than both blogs and videos combined. Perhaps this is why 37 per cent of marketers said visual marketing was the most important form of content for their business. on social media sites, people are more likely to like and share the post with visual content such as images and videos. Using the visuals on your social media, you can spread more awareness regarding your brand. You can use any kind of images and videos in your social media posts such as screenshots, memes, visual instruction, quotes images, products images, happy customers moments, etc. In an examination of around 1 million articles, it is found by BuzzSumo that articles that contain an image after 75-100 words get double shares on social media compared with the articles with fewer images. Approximately 500 million Facebook users watching videos on Facebook daily.

Retaining Images

The ability to retain information without some sort of visual aid is poor – this isn’t news. In fact, when someone hears a bit of information, they are only likely to remember 10 per cent of that information after three days. When an image is paired with the information, however, that same bit of information is likely to be remembered 65 per cent of the time after a few days. People remember images. So, if your main content is textual you still try to put images in it to make it more friendly for the reader. Use illustrative images in your content to trigger different emotions of your audience.

Visual Instructions

Content is king, right? Sure, but not just the written kind. In fact, website visitors would prefer to watch a video rather than actually read anything on the site. In fact, 4 times as many views prefer videos to articles about items. If you are running a food page, you can make a collage of 4 or 5 images, using an image cropper, showing steps of preparing a meal to make your recipe more illustrative to the viewers.

Video Content Growth

Video marketing trends are at their peak. By 2017, 74 per cent of all internet traffic is expected to be video content. By 2019, Cisco has projected that videos will dominate a full 80 per cent of all internet traffic. Those numbers are staggering not just from a marketing perspective, but a data and streaming perspective as well. The usage of mobile video has enlarged by 10 million every day watching minutes in two years. Almost 70% of YouTube viewers watch videos for “solution to a problem” they are having in their studies, hobby, or work. 43% of B2C marketers stated that pre-produced video is a successful type of content marketing. in the last several years, video streaming has significantly augmented. The platform for live-streaming, Twitch, saw a rise of around 13 million average streaming hours from 2012 to 2017. If you use the term “video” in the subject of the email, it will boost the rate of email opening by 19% and 65% clickthrough rates. According to HubSpot survey2018, around 54% of consumers wanted to see more video content from a business or brand they are supporting.

Video Tutorial Preferences

Remember that preference for videos over content? It expands to tutorials as well. If you only have written instructions for a tutorial, you’re missing out on a huge chunk of the market that would prefer video, or at the very least image-based, instructions. Video tutorial content is a good way of doing YouTube video marketing. You can offer different free online courses to your customers by making a small video tutorial on YouTube.

Keyword “Video”

Want people to read your emails? Include the word “video” and your readers will perk right up! Using “video” in an email subject line boosts open rates by 19 per cent and improves click-through rates a full 65 per cent. So, video email marketing is an effective way to access maximum customers through emails.

Video and Mobile Devices

Video content is more likely to attract mobile phone users. mobile and Video go hand in hand. Around 90 per cent of customers watch videos on their mobile devices. From 2013 Q3, views of mobile video have grownup more than 233%. YouTube reports consumption mobile video increases 100% annually. People like to watch videos, and the smartphone users are continuously growing, your video audience is also increasing every day.

According to Google, mobile users are two times the TV viewers and 1.4 times the desktop viewers feels a sense of personal association with the brands that show ads or video content on their devices.

The Rise of Live Video

In 2016 only 14 per cent of marketers were using live videos. But Facebook users spend 3 times as much time watching live videos than traditional videos. We can expect marketing videos to rise to the demand of the viewers. Live video streaming has a lot of potentials to increase your leads and attract more potential customers.

One of the most powerful benefits of live streaming is that audiences watch the content on your time. It means that only the people who actually care about your brand and find it useful would join you in the screaming and allow you to have a one to one live session with your potential audiences. Doing this, you are targeting content to the target audience and they are more likely to convert and follow you.

Multiple Devices

85 per cent of all adults – not just Millennials watch and consume content on multiple devices at the same time. We can expect even higher percentages from the upcoming iGeneration (those born after 1998). Visual content is quite friendly and is seen on all types of devices from TV to mobile phones.

Infographics Sell

Want to create a reaction? Share an infographic online. Infographics are shared and liked three times more than any other content type online – even videos. That’s a powerful bit of information to put your brand on. Infographics are also easy to share across multiple social media platforms as the sort of post or pin that is shared and has the potential to go viral. The infographics are more attractive and it represents you as an expert. Using infographics, you can also increase your website traffic. Infographics are also very good for maintaining SEO and they can also help you to connect with your target audience. One of the best things about infographics is that they can easily read, remembered, and understood.

Illustrations Matter

If you put an infographic on your page, your readers will spend more time looking at the images on the page than they will spend actually reading the text. Audiences like information-carrying images. In fact, they like them more than the articles that surround them. Trying to give directions? Offer your audience a picture. People trying to follow illustrations perform 323 per cent better if they have some images to use as they work.

Image Content Ratios

Images matter everywhere in social media, and Twitter is definitely affected. Tweets with images will receive 150 per cent more retweets than a post without any images. It’s worth repeating – people really like looking at images rather than plain words. When people listen to some information, there are only 10% chances that they would of remember that three days later. Though, if a related image is paired with that information, there are 65% for the people to remember the information after three days.

Facebook Domination

The content and image rule apply to Facebook as well – posts with images have 2.3 times more engagement by users than posts without images. This is especially useful when you realize Facebook users watch 8 billion videos per day, and 85 per cent of those are watched without sound. Facebook posts with images are 2.3% more engaging as compared with those without images. Around 85% of Facebook videos are viewed without sound. On Facebook, 92% of the videos are posted as native videos.

Growth of Instagram and Snapchat

Instagram grew quickly and currently has more than 500 million users. This seems to pale when compared to Snapchat where 9,000 photos are shared per second and 10 billion videos are watched every day. Overall Snapchat has 150 million daily active users and Instagram is still going strong. Both platforms are famous for their attractive and vivid images and videos that are also a major reason for engaging by mobile phone users. You might have seen different kinds of food preparation videos and other oddly satisfying videos on Instagram that are really fun to watch.

Shopping with Pinterest

Around 44 per cent of online women are using Pinterest (and 16 per cent of men). The people using Shopify after being referred by Pinterest wind up spending an average of $80. On the other hand, Facebook referrals to Shopify spend about $40 on average. Pinterest users appear ready to shop. Additionally, over 80 per cent of pins are re-pins on Pinterest. By contrast, only 1.4 per cent of tweets are retweets. Pinterest is also using visual content strategies to attract people.

Prime Viewing Time

Looking to reach your customers? They are on YouTube during prime viewing hours in the evening. In fact, YouTube reaches more adults during prime-time viewing hours than any cable TV network. Suddenly those commercial spots before each video are that much more interesting.

Subscribed Channel Viewing

Those young adults aren’t just casual YouTube viewers either. They are committed to their various subscribed channels. If their favourite channel dropped a new video, roughly half of all YouTube subscribers over 18 would stop what they are doing to take a look. That’s powerful marketing and branding.

Social media, images and content certainly aren’t new, but the right combination of the three yields dramatic results. If you’re missing a key element or even if you simply don’t have enough of the stuff customers want – you’re going to be missing key elements of customer engagement.

Conclusion 

In this article, there is a discussion on how visual content is a useful way to do online marketing on different social media platforms. I hope you like the information shared in this article. Do share this article in your circle, if you find it helpful.

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Oleg Kaluger

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42 Comments on “17 Things to Know About Visual Content Marketing”

  1. Avatar Vinod says:

    Hello,

    Awesome article, content marketing is really important now a days to reach global readers. Since link building is not so effective now a days so we must focus more on content.

    Writing in-depth article will surely get awesome results from search.

    Thanks

    • Avatar Oleg says:

      Hey Vinod,

      Welcome to Temok and thank you for the comment,

      Link building is important too and with great content – it is easy to attract more links.

      User Experience has become a major ranking factor as well – which is why great content is even more important.

      thanks,
      – Oleg

  2. Avatar Umesh Singh says:

    Hi Amar,

    Visual marketing is future of content marketing and its going to rule on the internet marketing. We were seeing that everyday but didn’t realized that it is effective unless we saw these stats.

    Thanks for sharing this awesome info.

    – Umesh Singh

    • Avatar Oleg says:

      Hey Umesh,

      Welcome to Temok and thank you for the comment,

      Stats are always helpful, that way you know what works and according we should plan our business promotions.
      Totally agree with you, visual content is going to rule the internet marketing space in the future,

      thanks,
      – Oleg

  3. Hi Oleg,

    You have shared 17 different things about visual content marketing. Actually, for social media, it has evolved into more of the content being visual and it’s a helpful way for marketing and branding. It may attract more traffic to the site and increase sharing. There are many ways to make use of visual content marketing on all social media platforms.

    If a marketer is interested in taking it to the next level, this may create more clicks, shares, interaction, and conversions.

    Thank you so much for sharing your nice ideas about visual content marketing.

    With Regards,
    Salauddin Bepari.

    • Avatar Oleg says:

      Hey Salauddin,

      Welcome to Temok and thank you for the comment,

      Totally agree with you, visual content attracts more shares, views and links which results in gaining a lot of traffic.

      Certain platforms like Pinterest, stumbleupon, slideshare are totally visual. Other platforms like facebook, twitter, linkedin etc. values visual content a lot more than just text – which is why infographics etc. does a lot better than plain text articles.

      thanks,
      – Oleg

  4. Hi Oleg,

    Nicely written and lots of facts in there. My first time here.

    One very fact about images (a well-executed one) is that it naturally attract incoming links from relevant sources. This help improves SEO value and generates lots of social buzz which might possibly lead to more qualified traffic.

    Although creating high-value images that attract traction isn’t an easy task. Lots of work need to be done and get right. In most of the cases, it required spending some cash getting the right designer for the job.

    Thanks Oleg, nice read.

    • Avatar Oleg says:

      Hey Shamsudeen,

      thank you for the comment,

      Yes, images does attract links, more so if the image is of InfoGraphic quality. Surely, having a designer to make the images catchy can be a big plus,

      thanks,
      – Oleg

  5. Totally agree with you. You know people love visual references and you can see the engagement on visual post more then text post.

  6. Hey Oleg,

    Great topic here about Visual content.

    Visual content is more engaging than using just text. It gives your visitors the add visual description with the text so that they can get a better comprehension.

    I noticed that whenever I use visual content, my visitors are very impressed, especially when I go more into detail.

    Thanks for sharing! Have a good one!

    • Avatar Oleg says:

      Hey Sherman,

      Thank you for the comment,
      Glad to know that you liked the topic,

      Yeah, visual content increases engagement and people consume more data when the text is included into a graphic. Good to know that visual content is working well for you,

      thanks,
      – Oleg

  7. A simple looking content is not helpful for any online organization or business in any way if it is un-able to grab the attention of the targeted customers. So importantly need to include elements like images, infographics, memes, and such other visiual elements to make contents more impressive & appealing. Thanks, it was great insight!

    • Avatar Oleg says:

      Hey Purushottam,

      Welcome to Temok and thank you for the comment,
      Totally agree with you, and depending on the network – graphic elements can be really helpful. For example, Memes work really well on Instagram and Infographics works better on Pinterest. Sites like Reddit on the other hand like Gifs etc.

      Having text as the only medium makes it difficult to penetrate these social sites.

      thanks,
      – Oleg

  8. Is content King?

    Really?

    What if the reader doesn’t read the content? Will the content still be a King?

    The Reader is the King.

    That’s what I believe.

    Regards,
    Imran Soudagar.

    • Avatar Oleg says:

      Hey Imran,

      Welcome to Temok and thank you for the comment,
      Interesting point, that way – perhaps the reader isn’t interested in your niche – which ultimately makes him useless for what ever you are selling?

      Content helps to build loyalty with your readers which helps in many ways, but if the reader isn’t interested in your content and does not takes any buying decision or is in-no-way interested in the product or service that you are offering – then I guess there is no point having a visitor like that?

      thanks,
      – Oleg

  9. Avatar James says:

    Indeed you are utterly right about the importance of video in visual marketing. Videos can be easily become viral and fetch awesome results.

    • Avatar Oleg says:

      Hey James,

      Thank you for the comment,
      Yeah, videos can go viral and Youtube is huge and missing out on an opportunity to make it big on Youtube is a loss in itself …

      thanks,
      – Oleg

  10. Avatar Joy Healey says:

    Hi Oleg,

    Interesting post – but I think it just confirms to me that it’s time for me to bow out of Internet Marketing.

    I don’t like making videos – and I don’t like watching them! Especially Facebook Lives, which are so often amateurish ramblings…. “Is everyone here, yet…. hello Fred, hello Joan….” Life’s too short!

    I admit I find video tutorials helpful – but I’d still prefer the written word, so that I can just print it out and tick off the items one by one as I complete them.

    Still – if video is what the market wants, that’s what it should have and I’ll just hide under my stone 🙂

    Joy – Blogging After Dark

    • Avatar Oleg says:

      Hey Joy,

      thank you for the comment,

      You don’t need to hide under a stone, your content is valuable and it will keep attracting potential readers.

      When we make our content available in more formats we can reach new audiences. Videos for example, allows us to reach and tap the potential market on Youtube that you can’t with your plain text. There are other formats like infographics that allows you to reach a greater audience on Pinterest and then you can market them on sites like visual.ly etc.

      With that said, there’s a huge market of readers who want to read plain text which isn’t going away any time soon. I like your idea of Printing out the articles, something that I have done in the past – that way you can do the old-style reading which is still by-far the best way to read books, blogs and content.

      At a later time if you want to reach a greater audience, you can outsource some videos and graphics derived from your content – and use them to reach additional markets.

      Ohh and yes, that live feature isn’t that attractive too me but it is gaining a lot of attention and I too find people going live without any real purpose.

      thanks,
      – Oleg

  11. Hi Oleg,

    Visuals are so important in everything you do now.

    They are often the difference between your content getting seen or being swept under the rug.

    I think the big challenge is learning how to actually created those great visuals, like infographics for instance.

    I find that a lot more challenging than producing a video.

    Am I alone here?

    I think Shamsudeen’s earlier comment is saying much the same.

    -Donna

    • Avatar Oleg says:

      Hey Donna,

      thank you for the comment,

      Yes, having an infographic can be really helpful or any other graphic of that quality. I guess creating infographic is difficult, you are surely not alone. We have a separate graphic team who produces infographics and they are very costly to make. The results still outweigh their cost of creation. There are some online tools like Canva for example, which makes life easy.

      thanks,
      – Oleg

  12. Avatar Babanature says:

    Hello Oleg,

    You have raised enough strategies for blogger regarding visual content marketing.

    Visual content marketing is in-thing and should be taken seriously.

    Thanks for such an awesome post. Do have a wonderful week ahead…

  13. Wow! Had no idea including “video” in the subject line could increase the open rate by that much. Will definitely be testing that out this week. Thanks for the helpful tips.

    • Avatar Oleg says:

      Hey Michelle,

      Welcome to Temok and thank you for the comment,
      Yeah, it does! Same way, having Infographic and other such terms in the subject line has an effect too – but video works far better than the rest,

      Do let us know your feedback when you give it a try,

      thanks,
      – Oleg

  14. Having read this I thought it was really informative. I appreciate you spending some time and effort to put this content together. I once again find myself personally spending a lot of time both reading and commenting. But so what, it was still worth it!

  15. You have shared 17 different things about visual content marketing. But There are many ways to make use of visual content marketing on all social media platforms.

    If a marketer is interested in taking it to the next level, this may create more clicks, shares, interaction, and conversions.

    Thank you so much for sharing your nice ideas about visual content marketing.

    • Avatar Oleg says:

      Hey Dhaval,

      thank you for the comment,
      Yes, there are many ways to utilize visual content and having a visual format means that you can share it in several platforms which are image dominating – say visual.ly or pinterest for example.

      thanks,
      – Oleg

  16. Avatar Joy Healey says:

    Thanks for your encouraging reply to my comment above.

    It’s good to know there are still people like me who prefer reading plain text to watching videos.

    I did outsource a few of my articles to be turned into videos and presentations. The finished video was pleasing, and short enough to even for me to watch, but I haven’t seen much traffic from them, so I need to work on promoting them better.

    Haha – the more I mention it, the more I find that people who’s opinion I respect dislike Facebook live when it is used just for aimless rambling!

    Joy – Blogging After Dark

    • Avatar Oleg says:

      Hey Joy,

      Thank you for the followup comment,

      Very true, reading can never be replaced.

      YouTube is very powerful, with the right amount of promotions, social shares etc. am sure you can make your videos reach a greater audience,

      thanks,
      – Oleg

  17. Avatar Nishant says:

    Totally Agree with you, most people prefer content in the form os visual graphics. Images and videos are easy to consume. With visitor, attention span keeps dwindling, an image can deliver more information within a shorter time span.

    Content in the form of video is taking digital marketing to a different level. Video content can convince people and increase the conversion rate. the best examples are product review sin the form of video.

    • Avatar Oleg says:

      Hey Nishant,

      Welcome to Temok and thank you for the comment,

      Yes, an Image can deliver a lot more info and in quick time and the information stays with the visitor for a longer time too.
      With video, you not only get an opportunity to catch the user’s attention, you also get to be a part of Youtube which is a huge network in itself …

      thanks,
      – Oleg

  18. Hey Oleg,

    Nice stats about visual content.

    What’s surprising to me are infographics. I didn’t know that they are shared and liked 3 times more than any content, including video. You would think that videos would be the top content to be shared and liked.

    Thanks for sharing Oleg! Have a great weekend!

    • Avatar Oleg says:

      Hey Sherman,

      Thank you for the comment,
      Yeah, InfoGraphics are shared a lot, and more than that – they attract a lot of links which makes them even more valuable,

      thanks,
      – Oleg

  19. Avatar Arvind says:

    hi Amar,

    I agree that content is king….and content in form of video or infographics performs really well these days…no one is interested to read story of 2000 words which can be shown in 3 minutes videos or an inforgarphics…great post…!!

  20. Avatar Jelina Roy says:

    Hey Oleg,

    Indeed an interesting post and I agree with your points, Visual content is preferred these days, as we now visitors do not read all those lengthy articles, whereas they can easily watch a 2-3 minutes video explaining the same thing.

    So, that’s why visual content marketing taken the front seat these days and you have given some interesting tips Oleg.

    • Avatar Oleg says:

      Hey Jelina Roy,

      Welcome to Temok and thank you for your comment,

      Yeah, visual content can be consumed far more easily and people will prefer watching a video over reading an article anyday,

      thanks,
      – Oleg

  21. Avatar Navin Rao says:

    People are so stressed out with their daily life, EOD they have enough patience to read the article these days. So, here there is an opportunity to create the visual content and showcase for any startups.
    Infographics are so easy to understand. Creating videos are the best ways.. In another hand, Illustrations beautifies the whole blog post.

    Glad to know the statistics you have shown.. and definitely visual content is the future. As we can see the growth of Facebook(2 billion users) and other emerging platforms.

    Thanks, Oleg!

    Navin

  22. […] By 2019, 80% of internet traffic will be dominated by video. (Source: Temok) […]

  23. […] GIFs. Images. Memes. We like to see something and visual storytelling is a new force in the world of content marketing. Remember the mom in the Chewbacca mask? How about […]

  24. Avatar Daramola says:

    Visual Content is a good thing… thanks for the knowledge

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