17 Things to Know About Visual Content Marketing

Visual Content Marketing
14 min read

What is a visual content marketing strategy? In the broadest sense, visual marketing refers to the use of anything that catches the eye to promote a product, service, or experience. Whether in person, online or on the product itself, the use of color and design is included. Although visual content marketing has been around for some time, some marketers are still unsure how to make the most of it. The ultimate goal of visual content marketing is to turn viewers into paying customers by providing instructional or entertaining content that targets a specific audience and appeals mainly to their visual senses. A company’s content assists its intended audience in resolving problems associated with its product or service.

You may use visual marketing as a powerful tool to harness the best outcomes from your plan while employing the best sorts of content in unique ways. Visual media, such as images, films, infographics, and even memes, can be used in various industries. You have to figure out which approach works best for your brand, your intended audience, and your desired outcomes. Using visual marketing is a logical choice because humans are visual creatures. However, to get the most out of this resource, you must first master the art of its use. 

Why use visual content marketing:

Using visual content marketing is justified because the number of videos posted has increased by 75% worldwide since 2011. The number of video content posts in the United States has risen by an incredible 94 percent. 70% of marketers said they plan to boost their use of visual content in the coming year, according to Social Media Examiner, which should come as no surprise.

For any business, content marketing is one of the most effective ways to reach customers. However, today’s enterprises face a different form of competition. Every business in the world is vying for the attention of its customers. Text-based content marketing may not be as effective in this situation.

According to research, there are an estimated 7 million new blog articles published every day. You’ll need something extra to pique the interest of consumers, increase traffic to your website, and then transform these new customers into champions. In this article, I am going to elaborate on what visual content is and how using more visual content can help you in online marketing. There is no doubt that the visual content is more engaging than the textual content. Visual content contains images, infographics, and videos.

YouTube marketing, social media video, Facebook video marketing, etc., are part of visual content marketing.

Using a video content marketing approach across many platforms has numerous advantages, including the ability to reach a larger audience. Visual content, such as photographs and videos, is more popular on social media sites.

Readout this article till the end to find out what is visual marketing and the reasons why you should use a visual marketing strategy that would help you to generate more leads.

Visuals in social media:

Your target audience expects more than just a bunch of words from you; they also expect aesthetically attractive visuals. You may increase brand familiarity and engagement by using high-quality visual components. A simple status update on social media no longer suffices in today’s digital world. Now that you’ve had your audience’s attention, it’s time to add some eye-catching visuals. A visual marketing strategy is now more critical than ever before.

Like many other aspects of modern life, social media is continuously changing. New and improved formats, algorithms, and a constant effort to improve the user experience are all factors that influence how we consume digital information on websites and apps. For example, having a MySpace profile or a Live journal blog was unheard of two decades ago. After that, social media platforms like Facebook and Twitter made it more common to communicate in this manner.

Our social media strategy shifted from relying solely on images and videos to including Pinterest, Instagram, and YouTube. Now? More and more people are using apps like TikTok and Twitch to live to stream their experiences on the Internet, which means that popular social media sites like Facebook, Instagram, and even Pinterest are now focusing on assisting users in their transition from photographs to videos. Since this form of material is becoming increasingly important for organizations looking to establish a digital presence, you can see that the industry is evolving in this direction. 

Using the visuals on your social media, you can spread more awareness regarding your brand. You can use any images and videos in your social media posts such as screenshots, memes, visual instruction, quotes images, products images, happy customers moments, etc. In an examination of around 1 million articles, it is found by BuzzSumo that articles that contain an image after 75-100 words get double shares on social media compared with the articles with fewer images. Approximately 500 million Facebook users watch videos on Facebook daily.

Retaining images

The ability to retain information without a visual aid is poor – this isn’t news. When someone hears a bit of information, they are only likely to remember 10 percent of that information after three days. When an image is paired with the knowledge, however, that same bit of information is likely to be remembered 65 percent of the time after a few days.

The increasing usage of visual material in business is one of today’s recognizable trends. Starting with a website, which is a visual experience, most successful businesses have one. Many marketers’ content strategies now include compelling images to encourage widespread distribution. With the visual images, you receive 94% more views, and readers are up to 80% more inclined to read your material if you include them.

For years, visualizing material has been a part of our strategy. Infographics offer a new perspective on a subject and help users better understand it. Infographics are an excellent way to influence the visual images evoked by written text in the brain. Infographics, which use relevant visuals, make it possible to depict relationships among various types of data, such as numerical, geographic, demographic, and historical.

If you’ve ever struggled to understand what you’re reading, you know that reading a lot of material isn’t always the best option.

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Visual Instructions

Content is king, right? Sure, but not just the written kind. Website visitors prefer to watch a video rather than read anything on the site. 4 times as many views prefer videos to articles about items. It’s a given that modern technology is putting new strains on the traditional reading culture. By presenting knowledge in new ways, these new technologies threaten books’ dominance. 

One of the most reliable and accurate ways to receive information was through books at one point in time. They helped to spread the reading habit because of their usefulness. However, the dominance of books as the primary source of knowledge and education is now being challenged by the expansion of video and television technology (TV). When it comes to connecting with consumers on the Internet, Video is “easy and effective” for marketers because Video is the primary method of browsing the Internet.

Video shoppable direct viewers to extra product details or websites where they can make purchases. In addition, better Internet connections and larger mobile device screens have increased the popularity of shoppable videos, making it a simple method to discover content. Shoppable video technology, which is rapidly expanding, has the potential to be an effective marketing tool for product and retail companies. According to video production company Magisto, digital video investment surpassed $135 billion in 2017. Burberry, Ted Baker, and Sandro are a few high-end fashion businesses currently using shoppable video technology. Vue.ai, Cinematique, and Smartzer are some companies that offer this video technology.

Video content growth:

Video traffic accounts for 82% of all consumer Internet traffic by 2021, a dramatic increase since the 1990s. From traditional TV advertising to short-lived Instagram Stories and Facebook Live, video content remains to be the best way to hook and retain your target audience.

Why? For more than just conveying the product’s features, your brand film may also be a fun and entertaining approach to show it off. In terms of product videos, this is especially important.

Facebook, Instagram, and Twitter all made improvements in 2021 to stress how important visual content is, and we’ve seen this trend continue throughout the year. Virtual reality (VR) also finds a home in many organizations as a marketing tool. Video continues to expand as a potent tool for firms trying to engage more readily with their readers. The global digital video content market is expected to develop at a CAGR of roughly 4% between 2022 and 2027.

The growing popularity of smartphones and other digital media devices, particularly among the younger demographic, fuels an increase in the demand for digital video content. It’s all about creating and delivering relevant and trustworthy video content to attract, engage, and convert potential customers. A wide variety of video formats provides digital video content, including TV shows, movies, music videos, and ads.

Video tutorial preferences:

Remember that preference for videos over content? It expands to tutorials as well. If you only have written instructions for a tutorial, you’re missing out on a huge chunk of the market that would prefer Video, or at the very least image-based, instructions. Video tutorial content is a good way of doing YouTube video marketing. It’s important to make sure that the students or employees you’re working with retain as much knowledge as possible. Some people learn better by seeing examples shown, while others learn better by hearing explanations verbatim.

Video tutorials give a multi-dimensional experience that may include charts, slides, photographs, graphics, narration, screenshots, on-screen captions, music, and live Video. A more personalized learning experience is possible for a wider range of learners. Users’ comprehension and retention improve with a wider range of instructional materials in a video tutorial. Many of these multimedia tools may be too complicated or time-consuming to be routinely utilized in a physical classroom setting. As a result of this “hands-on” approach provided by video tutorials, such as computer software classes, people are more likely to retain the information. Users can interact with the data using a keyboard and mouse, rather than simply hearing or viewing it. It helps users understand by allowing them to rewind and pause recorded video tutorials from a DVD or the Internet.

Keyword “video”

Want people to read your emails? Include the word “video”, and your readers will perk right up! Using “video” in an email subject line boosts open rates by 19 per cent and improves click-through rates a full 65 per cent. So, video email marketing is an effective way to access maximum customers through emails.

Getting your audience’s attention in today’s content-heavy climate can be challenging. To break up any material monotony, you might use Video to convey your point. When your audience sees a video of you, they get a chance to get to know both you and your firm and your website. You can increase your audience’s interaction with your website by as much as 65 percent by using the term “video” in the subject line of your email.

Video and email marketing is a winning formula, but how do you do it? To begin, select a video. There’s no better time than now to start one if you don’t already. It’s easy to get your first Video up and running if you follow along with a tutorial. Your movie should contain information that your viewers will find useful and elements that show off your company’s unique character and culture. The audience will be eager to see what else you have to say.

Video and Mobile Devices

Video content is more likely to attract mobile phone users. Mobile and Video go hand in hand. Around 90 percent of customers watch videos on their mobile devices. From 2013 Q3, views of mobile Video have grownup by more than 233%. YouTube reports consumption of mobile Video increases 100% annually. People like to watch videos, and the number of smartphone users is continuously growing; your video audience is also increasing every day.

It’s been found that people who watch videos or see advertising on their smartphones are two to one more likely than TV viewers to have a personal connection to the businesses they’re watching and 1.4 times more likely than PC viewers. Because of the rise of mobile Video, marketers must pay attention to how their customers use their cellphones. For example, provide customers with more options for video material.

Your site’s visitors will spend more time on your site if you include videos. The longer your site is exposed to the public, the more trustworthy it becomes to search engines.

The Rise of Live Video

The popularity of live streaming is rapidly increasing. According to one study, the average session length for people watching live Video has risen by 93%. Streaming Media, 2019. We can expect marketing videos to rise to the viewers’ demand. Live video streaming has a lot of potential to increase your leads and attract more potential customers.

A significant portion of video programming now includes live video streams by marketing the recorded material and the live show. Engage your audience by hosting live events, a live Q&A session, or interviews with influencers.

Some 34% of Generation Zers have indicated a growing interest in live streams, particularly on social media platforms like Instagram or Snapchat Flagship Report 2020 (GWI Flagship).

An estimated $184.27 billion will be generated from live streaming in the United States alone by 2027. There is a (Tech Jury, 2020).

Coachella 2019 has the biggest live viewership of any live music event, with around 82.9 million viewers. (Variety, 2020)

Nearly a quarter of American households will no longer have cable television service by 2022. This article was taken from Adweek (2019).

Live streaming to employees working remotely (41 per cent), live streaming from remote locations or conference centres (39 per cent), and controlling bandwidth in their facilities are the top three issues faced by enterprise live broadcasters: thirty-six per cent. (Haivision, 2019).

Multiple Devices

Eighty-five per cent of all adults – not just Millennials watch and consume content on multiple devices simultaneously. We can expect even higher percentages from the upcoming generation (born after 1998). Visual content is quite friendly and is seen on all devices, from TV to mobile phones.

When it comes to connecting with your audience, visual content excels due to the following three advantages:

Appeal

Visual content employs design to convey information in a way that is visually appealing, captivating, and engaging. This makes it simpler to put together and quickly grabs the reader’s attention. In a nutshell, visual material attracts the attention of your readers.

Comprehensions

Unlike other communication systems, the brain’s visual processing system can process visual information far more quickly and efficiently, allowing us to process visual information nearly instantly and with no effort. Because visual content is easier to comprehend, users find it more engaging.

Retention

In addition to working with our short-term memory, the visual processing system is also involved with our long-term memory. As a result, visual content is more memorable than other mediums.

Infographic sell

Want to create a reaction? Share an infographic online. Infographics are shared and liked three times more than any other content type online – even videos. That’s a powerful bit of information to put your brand on. So, if you are new to the infographic world, then here is a step by step guide on making an infographic.

An infographic is a visual representation of data in a way that is both understandable and pleasant to the eye. Data is gathered by data scientists, statisticians, and other data experts and then beautifully illustrated by infographic designers. In recent years, the infographic has become a go-to method for presenting data on the Internet that is both understandable and appealing to the eye.

To spread and communicate ideas in an easy-to-understand style, infographics are essential. They’re utilized for various purposes, including boosting customer loyalty, demonstrating product expertise, displaying survey results, drawing comparisons, spreading awareness, and showcasing research findings.

Infographics are also very good for maintaining SEO, and they can also help you connect with your target audience. One of the best things about infographics is that they can easily be read, remembered, and understood.

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Illustrations Matter

If you put an infographic on your page, your readers will spend more time looking at the images on the page than they will spend reading the text. Audiences like information-carrying images. They like them more than the articles surrounding them—trying to give directions? Offer your audience a picture. People trying to follow illustrations perform 323 per cent better if they have some images to use as they work

Photography can be tedious, uninspiring, and unremarkable at times. It’s nearly impossible to come up with the perfect picture to sell a product that you’ve worked so hard on, cared for, and truly loved. Your digital child will accept nothing less than perfection. It’s not easy to sift through stock photo galleries gazing at models who have been given pitiful wages to perform absurd poses.

It’s at this point that the art of illustration comes in. Even in prehistoric times, people used illustrations to communicate with each other about their meals. You can say a thousand words with just one swipe of your caveman’s stick in the right hands. The illustration is significantly more powerful when we take a side step from reality and jump knee-deep into something distant from the norm. Illustration design allows us a chance to develop a unique, memorable style that will live long in the memories of our users.

Image Content Ratios

Images matter everywhere in social media, and Twitter is affected. Tweets with images will receive 150 per cent more retweets than a post without any images. It’s worth repeating – people like looking at images rather than plain words. When people listen to some information, there are only 10% chances that they would remember that three days later. Though, if a related image is paired with that information, 65% of the people retain the lead after three days.

For many people, including those with cognitive and learning difficulties, images and graphics make content more enjoyable and easier to comprehend. People with visual impairments, especially those with impaired vision, can utilize them as a guide to help them navigate the content.

Facebook Domination

The content and image rule apply to Facebook as well – posts with images have 2.3 times more engagement by users than posts without images. This is especially useful when you realize Facebook users watch 8 billion videos per day, and 85 per cent of those are watched without sound. Facebook posts with images are 2.3% more engaging than those without images. Around 85% of Facebook videos are viewed without sound. On Facebook, 92% of the videos are posted as native videos.

Facebook has made it possible for you to convey your views and experiences via high-quality photographs effectively.

The finest results in social media marketing are being achieved by those who make excellent use of Facebook’s visual aspect. Because Facebook is the most popular social media network, you must go in prepared.

Growth of Instagram and Snapchat

Instagram grew quickly and currently has more than 500 million users. This seems pale compared to Snapchat, where 9,000 photos are shared per second, and 10 billion videos are watched every day. Snapchat has 150 million daily active users, and Instagram is still going strong. 

Snapchat seemed to be the next platform that no one could afford to ignore for a major portion of the past two years. It gained so much traction so rapidly gave the impression that it will soon overtake the likes of Facebook, Twitter, and Instagram as the most popular social media platform in the world. Snapchat’s growth has slowed substantially in the past year, and many people are wondering if the once groundbreaking social media app was nothing more than a short-lived trend.

In truth, Instagram was the one to make a significant breakthrough in the last calendar year. Instagram’s basic design looks to be more appealing to the general public than Snapchat’s occasionally convoluted user experience, which has been implemented or brazenly copied, as some would argue. Facebook recently surpassed the 1 billion active user threshold on the platform it purchased in 2012 for $1 billion.

Shopping with Pinterest

Around 44 per cent of online women are using Pinterest (and 16 per cent of men). The people using Shopify after being referred by Pinterest wind up spending an average of $80. On the other hand, Facebook referrals to Shopify spend about $40 on average. Pinterest users appear ready to shop. Additionally, over 80 per cent of pins are re-pins on Pinterest. By contrast, only 1.4 per cent of tweets are retweets. Pinterest is also using visual content strategies to attract people.

Using Pinterest, you may keep track of and share pictures of things you find fascinating on a social networking site. Viewing the collections of other Pinterest users might also help you discover new passions visually.

Prime Viewing Time

Are you looking to reach your customers? They are on YouTube during prime viewing hours in the evening. YouTube reaches more adults during prime-time viewing hours than any cable TV network. Suddenly those commercial spots before each Video are that much more interesting.

Subscribed Channel Viewing

Those young adults aren’t just casual YouTube viewers either. They are committed to their various subscribed channels. If their favorite channel dropped a new video, roughly half of all YouTube subscribers over 18 would stop what they are doing to take a look. That’s powerful marketing and branding.

Social media, images, and content certainly aren’t new, but the right combination of the three yields dramatic results. If you’re missing a key element or simply don’t have enough of the stuff customers want, you’re missing key aspects of customer engagement.

Conclusion

In this article, there is a discussion on how visual content is a useful way to do online marketing on different social media platforms. Any marketing strategy needs to include visuals. Visual content can help you increase conversions and make your brand stick in the minds of your visitors for a longer period. You need to know how to use graphic content. In visual entertainment, there are a plethora of options for viewers. A selection of the best ones has been included here for your convenience. When creating visual material, follow the advice of the experts to increase the likelihood that it will perform to your expectations.

Make it easy for your audience to understand what you’re trying to convey by providing them with awe-inspiring options to explore your content. Visual content can accomplish this, but only if it is part of a well-thought-out visual content marketing campaign.  I hope you like the information shared in this article. Do share this article in your circle, if you find it helpful.

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45 thoughts on

17 Things to Know About Visual Content Marketing

  • Vinod

    Hello,

    Awesome article, content marketing is really important now a days to reach global readers. Since link building is not so effective now a days so we must focus more on content.

    Writing in-depth article will surely get awesome results from search.

    Thanks

    • Oleg

      Hey Vinod,

      Welcome to Temok and thank you for the comment,

      Link building is important too and with great content – it is easy to attract more links.

      User Experience has become a major ranking factor as well – which is why great content is even more important.

      thanks,
      – Oleg

  • Umesh Singh

    Hi Amar,

    Visual marketing is future of content marketing and its going to rule on the internet marketing. We were seeing that everyday but didn’t realized that it is effective unless we saw these stats.

    Thanks for sharing this awesome info.

    – Umesh Singh

    • Oleg

      Hey Umesh,

      Welcome to Temok and thank you for the comment,

      Stats are always helpful, that way you know what works and according we should plan our business promotions.
      Totally agree with you, visual content is going to rule the internet marketing space in the future,

      thanks,
      – Oleg

  • Salauddin Bepari

    Hi Oleg,

    You have shared 17 different things about visual content marketing. Actually, for social media, it has evolved into more of the content being visual and it’s a helpful way for marketing and branding. It may attract more traffic to the site and increase sharing. There are many ways to make use of visual content marketing on all social media platforms.

    If a marketer is interested in taking it to the next level, this may create more clicks, shares, interaction, and conversions.

    Thank you so much for sharing your nice ideas about visual content marketing.

    With Regards,
    Salauddin Bepari.

    • Oleg

      Hey Salauddin,

      Welcome to Temok and thank you for the comment,

      Totally agree with you, visual content attracts more shares, views and links which results in gaining a lot of traffic.

      Certain platforms like Pinterest, stumbleupon, slideshare are totally visual. Other platforms like facebook, twitter, linkedin etc. values visual content a lot more than just text – which is why infographics etc. does a lot better than plain text articles.

      thanks,
      – Oleg

  • Shamsudeen Adeshokan

    Hi Oleg,

    Nicely written and lots of facts in there. My first time here.

    One very fact about images (a well-executed one) is that it naturally attract incoming links from relevant sources. This help improves SEO value and generates lots of social buzz which might possibly lead to more qualified traffic.

    Although creating high-value images that attract traction isn’t an easy task. Lots of work need to be done and get right. In most of the cases, it required spending some cash getting the right designer for the job.

    Thanks Oleg, nice read.

    • Oleg

      Hey Shamsudeen,

      thank you for the comment,

      Yes, images does attract links, more so if the image is of InfoGraphic quality. Surely, having a designer to make the images catchy can be a big plus,

      thanks,
      – Oleg

  • Mohsin Maredia

    Totally agree with you. You know people love visual references and you can see the engagement on visual post more then text post.

    • Oleg

      Hey Mohsin,

      Welcome to Temok and thank you for the comment,
      Yeah, visual posts have more engagement than plain text ones,

      thanks,
      – Oleg

  • Sherman Smith

    Hey Oleg,

    Great topic here about Visual content.

    Visual content is more engaging than using just text. It gives your visitors the add visual description with the text so that they can get a better comprehension.

    I noticed that whenever I use visual content, my visitors are very impressed, especially when I go more into detail.

    Thanks for sharing! Have a good one!

    • Oleg

      Hey Sherman,

      Thank you for the comment,
      Glad to know that you liked the topic,

      Yeah, visual content increases engagement and people consume more data when the text is included into a graphic. Good to know that visual content is working well for you,

      thanks,
      – Oleg

  • Purushottam Thakur

    A simple looking content is not helpful for any online organization or business in any way if it is un-able to grab the attention of the targeted customers. So importantly need to include elements like images, infographics, memes, and such other visiual elements to make contents more impressive & appealing. Thanks, it was great insight!

    • Oleg

      Hey Purushottam,

      Welcome to Temok and thank you for the comment,
      Totally agree with you, and depending on the network – graphic elements can be really helpful. For example, Memes work really well on Instagram and Infographics works better on Pinterest. Sites like Reddit on the other hand like Gifs etc.

      Having text as the only medium makes it difficult to penetrate these social sites.

      thanks,
      – Oleg

  • Imran Soudagar

    Is content King?

    Really?

    What if the reader doesn’t read the content? Will the content still be a King?

    The Reader is the King.

    That’s what I believe.

    Regards,
    Imran Soudagar.

    • Oleg

      Hey Imran,

      Welcome to Temok and thank you for the comment,
      Interesting point, that way – perhaps the reader isn’t interested in your niche – which ultimately makes him useless for what ever you are selling?

      Content helps to build loyalty with your readers which helps in many ways, but if the reader isn’t interested in your content and does not takes any buying decision or is in-no-way interested in the product or service that you are offering – then I guess there is no point having a visitor like that?

      thanks,
      – Oleg

  • James

    Indeed you are utterly right about the importance of video in visual marketing. Videos can be easily become viral and fetch awesome results.

    • Oleg

      Hey James,

      Thank you for the comment,
      Yeah, videos can go viral and Youtube is huge and missing out on an opportunity to make it big on Youtube is a loss in itself …

      thanks,
      – Oleg

  • Joy Healey

    Hi Oleg,

    Interesting post – but I think it just confirms to me that it’s time for me to bow out of Internet Marketing.

    I don’t like making videos – and I don’t like watching them! Especially Facebook Lives, which are so often amateurish ramblings…. “Is everyone here, yet…. hello Fred, hello Joan….” Life’s too short!

    I admit I find video tutorials helpful – but I’d still prefer the written word, so that I can just print it out and tick off the items one by one as I complete them.

    Still – if video is what the market wants, that’s what it should have and I’ll just hide under my stone 🙂

    Joy – Blogging After Dark

    • Oleg

      Hey Joy,

      thank you for the comment,

      You don’t need to hide under a stone, your content is valuable and it will keep attracting potential readers.

      When we make our content available in more formats we can reach new audiences. Videos for example, allows us to reach and tap the potential market on Youtube that you can’t with your plain text. There are other formats like infographics that allows you to reach a greater audience on Pinterest and then you can market them on sites like visual.ly etc.

      With that said, there’s a huge market of readers who want to read plain text which isn’t going away any time soon. I like your idea of Printing out the articles, something that I have done in the past – that way you can do the old-style reading which is still by-far the best way to read books, blogs and content.

      At a later time if you want to reach a greater audience, you can outsource some videos and graphics derived from your content – and use them to reach additional markets.

      Ohh and yes, that live feature isn’t that attractive too me but it is gaining a lot of attention and I too find people going live without any real purpose.

      thanks,
      – Oleg

  • Donna Merrill

    Hi Oleg,

    Visuals are so important in everything you do now.

    They are often the difference between your content getting seen or being swept under the rug.

    I think the big challenge is learning how to actually created those great visuals, like infographics for instance.

    I find that a lot more challenging than producing a video.

    Am I alone here?

    I think Shamsudeen’s earlier comment is saying much the same.

    -Donna

    • Oleg

      Hey Donna,

      thank you for the comment,

      Yes, having an infographic can be really helpful or any other graphic of that quality. I guess creating infographic is difficult, you are surely not alone. We have a separate graphic team who produces infographics and they are very costly to make. The results still outweigh their cost of creation. There are some online tools like Canva for example, which makes life easy.

      thanks,
      – Oleg

  • Babanature

    Hello Oleg,

    You have raised enough strategies for blogger regarding visual content marketing.

    Visual content marketing is in-thing and should be taken seriously.

    Thanks for such an awesome post. Do have a wonderful week ahead…

    • Oleg

      Hey Babanature,

      Thank you for the comment,
      Good to know that you liked the article and its ideas,

      thanks,
      – Oleg

  • Michelle Shaeffer

    Wow! Had no idea including “video” in the subject line could increase the open rate by that much. Will definitely be testing that out this week. Thanks for the helpful tips.

    • Oleg

      Hey Michelle,

      Welcome to Temok and thank you for the comment,
      Yeah, it does! Same way, having Infographic and other such terms in the subject line has an effect too – but video works far better than the rest,

      Do let us know your feedback when you give it a try,

      thanks,
      – Oleg

  • Saurabh Tiwari

    Having read this I thought it was really informative. I appreciate you spending some time and effort to put this content together. I once again find myself personally spending a lot of time both reading and commenting. But so what, it was still worth it!

  • Dhaval Parmar

    You have shared 17 different things about visual content marketing. But There are many ways to make use of visual content marketing on all social media platforms.

    If a marketer is interested in taking it to the next level, this may create more clicks, shares, interaction, and conversions.

    Thank you so much for sharing your nice ideas about visual content marketing.

    • Oleg

      Hey Dhaval,

      thank you for the comment,
      Yes, there are many ways to utilize visual content and having a visual format means that you can share it in several platforms which are image dominating – say visual.ly or pinterest for example.

      thanks,
      – Oleg

  • Joy Healey

    Thanks for your encouraging reply to my comment above.

    It’s good to know there are still people like me who prefer reading plain text to watching videos.

    I did outsource a few of my articles to be turned into videos and presentations. The finished video was pleasing, and short enough to even for me to watch, but I haven’t seen much traffic from them, so I need to work on promoting them better.

    Haha – the more I mention it, the more I find that people who’s opinion I respect dislike Facebook live when it is used just for aimless rambling!

    Joy – Blogging After Dark

    • Oleg

      Hey Joy,

      Thank you for the followup comment,

      Very true, reading can never be replaced.

      YouTube is very powerful, with the right amount of promotions, social shares etc. am sure you can make your videos reach a greater audience,

      thanks,
      – Oleg

  • Nishant

    Totally Agree with you, most people prefer content in the form os visual graphics. Images and videos are easy to consume. With visitor, attention span keeps dwindling, an image can deliver more information within a shorter time span.

    Content in the form of video is taking digital marketing to a different level. Video content can convince people and increase the conversion rate. the best examples are product review sin the form of video.

    • Oleg

      Hey Nishant,

      Welcome to Temok and thank you for the comment,

      Yes, an Image can deliver a lot more info and in quick time and the information stays with the visitor for a longer time too.
      With video, you not only get an opportunity to catch the user’s attention, you also get to be a part of Youtube which is a huge network in itself …

      thanks,
      – Oleg

  • Sherman Smith

    Hey Oleg,

    Nice stats about visual content.

    What’s surprising to me are infographics. I didn’t know that they are shared and liked 3 times more than any content, including video. You would think that videos would be the top content to be shared and liked.

    Thanks for sharing Oleg! Have a great weekend!

    • Oleg

      Hey Sherman,

      Thank you for the comment,
      Yeah, InfoGraphics are shared a lot, and more than that – they attract a lot of links which makes them even more valuable,

      thanks,
      – Oleg

  • Arvind

    hi Amar,

    I agree that content is king….and content in form of video or infographics performs really well these days…no one is interested to read story of 2000 words which can be shown in 3 minutes videos or an inforgarphics…great post…!!

  • Jelina Roy

    Hey Oleg,

    Indeed an interesting post and I agree with your points, Visual content is preferred these days, as we now visitors do not read all those lengthy articles, whereas they can easily watch a 2-3 minutes video explaining the same thing.

    So, that’s why visual content marketing taken the front seat these days and you have given some interesting tips Oleg.

    • Oleg

      Hey Jelina Roy,

      Welcome to Temok and thank you for your comment,

      Yeah, visual content can be consumed far more easily and people will prefer watching a video over reading an article anyday,

      thanks,
      – Oleg

  • Navin Rao

    People are so stressed out with their daily life, EOD they have enough patience to read the article these days. So, here there is an opportunity to create the visual content and showcase for any startups.
    Infographics are so easy to understand. Creating videos are the best ways.. In another hand, Illustrations beautifies the whole blog post.

    Glad to know the statistics you have shown.. and definitely visual content is the future. As we can see the growth of Facebook(2 billion users) and other emerging platforms.

    Thanks, Oleg!

    Navin

  • Daramola

    Visual Content is a good thing… thanks for the knowledge

  • Isuamfon Offiong

    Wow. Thanks first for a great content, and thanks again cause I never knew that including “video” in an email subject line can boost open rates.

    Will try it and see how it goes.

  • Maryanne

    I loved the way you presented your experience for newbies. I am astonished by your right choice of words and dedication you put on this post

  • justone

    Hi dear,

    Good post thanks for sharing. Visual marketing is the best way to high rank.

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