Do You Want to Host Your Website?

  • 50 GB Disk Space

  • Unlimited Bandwidth

  • Unlimited MYSQL Databases

  • Account Control Panel

  • Cpanel Included

  • FREE 24/7 Support

Our Features Are Unbeatable Save Big On Hosting

Get Up To 25% Discount On All Hosting Orders

13 Content Marketing Trends Happening Now

What started with clever landing pages has grown into a huge industry.

Article. Blogs. Videos. Tweets. Snaps. Images.

There are so many forms of content and so many ways to make it work for you.

While there are some dependable content strategies we can go to every time, there are some trends that are making the industry sit up and pay attention.

What’s happening now and what’s coming next in content marketing?

Plenty.

Magazines Remerge.

Magazines Remerge

Magazines Remerge

Over the last decade, magazines and print publications took a severe hit. We expected them to all but die out to be replaced by digital versions of the content. While this has been true to a certain extent, the trend may be starting to reverse.

Companies who traditionally were all online are now offering print publications. Airbnb is printing a magazine with its content for all of the properties listed on the site and other companies like School of Doodle and VFiles have followed suit. Why? Because the amount of content online is overwhelming – a print publication stands out.

Influencer Marketing.

Websites and publishers who have the means are starting to skip right over the long and tedious process of building a following. Instead they are simply paying or buying out right publishers who already have the following that the companies would like to have.

CNN recently bought Casey Neistat’s influence by paying him and his team $25 million to join CNN. Along with Casey, CNN will also be getting 6 million followers that fit the exact demographic that CNN is looking to target.

Skipping Organic Growth.

Skipping Organic Growth

Skipping Organic Growth

Using funds and buying up influencers and their networks, companies are able to skip the organic, natural growth that can take years to develop. A new content marketing demographic is occurring where large amounts of money change hands in terms of sponsorships, placed advertisements and now brand and ownership changes.

This strategy allows companies to move faster into markets and it opens a new line of potential revenue for the smaller businesses who might work to build up a network in certain demographics on behalf of larger companies or with the intent of selling (or renting) their network to others.

Arming for War.

A darker side of the network building and content marketing that is currently happening resembles a sort of media war. Large influencers with networks of millions of extremely dedicated followers will go to the mat fighting the battles the influencer chooses.

This has been seen very visibly in recent political maneuvers in the United States and in businesses as well. Kellogg made a public statement about the company’s belief system when it pulled advertising from Breitbart.com. Breitbart.com fought back with a #dumpkelloggs campaign.

The negative content went viral on Twitter, was spread mightily by faithful Breitbart.com followers, and was picked up by major news outlets. Kellogg doesn’t have the social following that Breitbart.com does and was powerless to fight back in that particular field of battle.

Less Organic Posting on Social Media.

Social media was a great place for companies to develop content and share it with followers. This is becoming less of the case as the social media networks continuously change their algorithms. The changes are making it harder than ever for companies to connect with their audience.

Some companies like BP are starting a strategic abandonment campaign and advertising less on Facebook and more on other social platforms like LinkedIn where there is less change and more predictability. Others have simply stopped or significantly cut down on creating new content for the networks and instead focusing on using their content in other ways.

Redeveloped Newsletters.

Newsletters

Newsletters

Email, the long forgotten forefather of modern content marketing, is seeing a resurgence. Companies are realizing the power that a dedicated list of opt-in members can have when it comes to enticing repeat customers and building a dedicated network of loyal brand members.

Email newsletters are being developed as a new growth area by some while others still complain that email is dead. For comparison sake, The New York Times has 12 dedicated newsletter developers. The Washington Post runs and distributes more than 75 separate newsletters. At least one study by CMI/MarketingProfs B2B survey found that email is the top metric when it comes to measuring content marketing success.

Documented Strategy.

When content marketing first became popular, companies jumped into the fray in an effort to claim some territory in the market. Now, as content marketing moves into a more developed timeframe, companies are thinking harder about how they plan to continue using the form of advertising and how they want to do so.

Many companies are formulating and then applying very specific content marketing strategies. Companies have evidence of what has worked and not over time, and now can develop new plans for how they want to proceed in the maturing marketplace.

Native Advertising.

Native advertising is serving as an entry point for many companies interested in trying content marketing without a tremendous investment of resources. Native marketing opportunities allow companies to pay for newly developed content in areas where it will blend right in with the content of the nonpaid variety.

There are restrictions on what is allowed and what is not in terms of deceptive marketing practices, but a well-written piece article placed among other well-written articles clearly labeled as advertised or a suggested post can easily kick start a content marketing campaign.

Purpose-Driving.

There should be a “why” driving your content marketing. Many companies have naturally started their campaigns over the years by focusing heavily on the “what” of the ads and content they are creating. They should now be transitions to a “why.” If you have a specific purpose, the ideas and developments are much more likely to fall in line.

Visual Storytelling.

Retaining Images

Retaining Images

Video. GIFs. Images. Memes. We like to see something and visual storytelling is a new force in the world of content marketing. Remember the mom in the Chewbacca mask? How about the flooding in Houston? If you read about it, you might recall vague memories about it, but if you saw it, watched the videos, heard the laughter or messages of resilience you internalized it emotionally.

Commercials have appealed to us for decades, but now even the least-financed individual can make a video, share moving images, talk us through an experience or make us laugh essentially for free.

Snapchat.

Instagram and Snapchat

Instagram and Snapchat

Many companies are afraid of Snapchat. The messaging tool is hugely embraced by those under 25 and it has growing acceptance among those slightly older. What used to be quick messages that disappeared has evolved into a platform where relationships are built between individuals and companies who are savvy enough to speak to them in their own language on their own platform. For comparison’s sake, there are now more videos being watched on Snapchat than Facebook.

Revising Facebook.

Facebook started as almost the holy grail of content marketing. The demographics where there. The platform was there. It all came together so smoothly it just made sense to take advantage of it. But investing a great deal of resources in a social network like Facebook is like building a massive home on land that you’re renting for the time being.

Facebook makes some changes and you suddenly don’t have much to show for the investments you’ve made. That doesn’t mean you should abandon Facebook completely. It just means that you need to revisit the site and revise your strategy according to what Facebook can actually provide.

Mobile Marketing.

Every year seems to be the new “year of the mobile device”, and every year nobody is wrong. Mobile is spreading and every year it reaches new heights of influence. At a bare minimum, every company should be sure that their content is easily reached and viewed on a mobile device.

For those looking to really develop a content strategy using mobile marketing, opportunities abound. Games, social platforms, Snaps, Tweets, bubbles, battles and Pokémon are all part of the mix and popularity for each comes and goes. Harassing popularity at the right time and with the right content can land major coups in terms of mobile content marketing.

Trends in technology are one component of what is driving the changes in content marketing. Other factors include the sheer volume of digital noise and the desire for companies to build large, dedicated fan bases they can use for their own purposes in both buying, and potentially blocking sales for others. While content marketing is certainly changing, there is one thing that is certain – content marketing isn’t going anywhere.

Oleg Kaluger

Follow me on

Comments

52 Comments on “13 Content Marketing Trends Happening Now”

  1. Hi Oleg, These are really trending marketing tips. No one will tell you this but when you go vast you do discover that readers can not find you if you don’t get up and present yourself to them. Thanks for sharing this

    • Oleg Kaluger says:

      Hey Awogor,

      Welcome to Temok and thank you for the comment,
      Yeah, totally agree with you – if the readers don’t find you, they will blame you – Not Google! You have to be discover able at all times,

      thanks,
      – Oleg

  2. Deepak says:

    Well I guess I wasn’t aware of few of the content marketing trends listed here. Seems like I’m gonna have to learn more about it.

    Thanks

    • Oleg Kaluger says:

      Hey Deepak,

      Welcome to Temok and thank you for the comment,
      always good to keep ourselves updated with the current marketing trends – because it keeps changing pretty soon and something new becomes the trend!

      thanks,
      – Oleg

  3. Jeffiar says:

    Hey Oleg
    whenever i visit your blog , i found awesome things from here, your these tips about content marketing is really appreciate-able man ,
    Thank you for sharing

  4. Good to be aware of these new trends. Thank you for the interesting insights in all this areas of content marketing.
    Erika

  5. Joy Healey says:

    Hi Oleg,

    Thanks for an unusual and interesting article about content marketing trends. Most of those were completely new to me.

    By coincidence I have just had guest author on my blog about the fact that email marketing is very much alive!

    With the amount of content online it’s no wonder publishers are having to get creative about getting it seen.

    Some great new ideas.

    Joy Healey – Blogging After Dark

    • Oleg Kaluger says:

      Hey Joy,

      thank you for the comment,
      Good to know that you found something new today!

      Will look up that guest post on your blog, and yes – Email Marketing is indeed alive, we use it all the time and get excellent results. Totally agree with you about the content, which is flooding all the time! It is almost impossible for the publishers to come up with enough eyeballs for the content they keep churning! The only visible option here is to stand out with some really exciting piece of content …

      thanks,
      – Oleg

  6. Susan Velez says:

    Hi Oleg,

    As bloggers, it’s important to stay updated on the marketing trends that people love.

    While I personally don’t focus too much on the trends. I do believe that every piece of content that I write on my blog should have a purpose.

    Thanks for sharing these tips and I have no doubt that they will help bloggers improve their content marketing.

    Have a great day 🙂

    Susan

  7. Hi Oleg,

    Indeed, Content Marketing isn’t going anywhere. It is a matter of keeping up with the latest trends, especially those you have given here. When it comes to email it is still alive and kicking. Our content has to be “tweaked” a bit…i.e. send them a photo that will stick into their minds along with content.

    We can even share our Live Streams with our followers from Facebook to our email list. People love to watch other people in real time. That to me is the latest trend of this writing. We can share content like this whereby it is real and natural, instead of rehearsed.

    Platforms like Facebook that is rented space needs to be used wisely. If we are putting content there, we need to save it…..yes, even our Live Streams. We can use tools to capture our short or long message like screenflow for mac. Then this content can be re-purposed.

    I love following the latest trends in content marketing and you sure gave us a good education with this article. I thank you,

    -Donna

    • Oleg Kaluger says:

      Hey Donna,

      Thank you for the comment,

      Yeah, Content marketing has been there for a long time now and it will stay! Only the quality standards will keep rising.

      Totally agree with you about the live streaming and am a big fan of your facebook live stream! Like you said, it is the most original and real thing – presenting yourself as-is rather than rehearsing content!

      About rented space, that is surely a great piece of advice – I like to keep a backup of all content because you never know! Best to keep it safe in multiple locations,

      thanks,
      – Oleg

  8. Stacy says:

    Hey Oleg
    nicely done , i am really encourage by this post , and your all tips about content marketing are great , Thank you for sharing
    but i want to know twitter trends , how to play with them do you have any idea about that ?

    • Oleg Kaluger says:

      Hey Stacy,

      Thank you for the comment,
      Always good to hear positive feedback!

      About twitter trends, I guess it works the same way as facebook, Google trends and pretty much everything other site that provides trending topics: You can edit and customize it based on having it tailored to your preferences or based on location.

      Generally saying, keep an eye on it and when something related to your niche starts to trend, jump on it quickly – get an article live before someone else does and start sharing it out …

      thanks,
      – Oleg

  9. Osho Garg says:

    I think mobile marketing is one of the top marketing strategies being followed these days. I’m definitely happy I came across it and I’ll be book-marking it and checking back often!

    • Oleg Kaluger says:

      Hey Osho,

      Welcome to Temok and thank you for the comment,
      Yeah, it is surely one of the top requirements these days – the push for the mobile is going on for sometime and I guess it has become a top requirement based on the mobile usage which is at its all time high,

      thanks,
      – Oleg

  10. Hi Oleg,

    Nice article on current content marketing trends. It’s a little bit hard to find “what is trending now” and no one easily tells you about this if you belong to blogging field.

    Most of the times I use Google Trends to discover latest trends but it’s not related to content marketing trends. If you are following top influencers on Twitter, you can get easily what is happing now.

    Thanks for sharing an informative article with us.

    – Rajinder

    • Oleg Kaluger says:

      Hey Rajinder,

      Welcome to Temok and thank you for the comment,

      Yeah, people aren’t as supportive on the blogging niche as they once were! I like your Tip though, if you follow influencers closely on the social media then you will find out what is working because they keep tweeting things related to what is trending!

      thanks,
      – Oleg

  11. Hi, very nice article keep it up with the good work…Thanks

  12. Lisa Sicard says:

    Hi Oleg, very interesting post especially about those abandoning Facebook with their higher cost ads and less results for organic reach! It’s really gotten complicated to do Facebook marketing today and many small businesses cannot do it on their own. It does deliver a great audience and you can really target but it does take time and patience!
    I think mobile is where it is at today too with so many on their phones 24/7. I’d love to learn more about marketing there.
    Thanks for all the tips and information here Oleg.

    • Oleg Kaluger says:

      Hey Lisa,

      Thank you for the comment,
      Facebook has always been an issue for the marketers – pretty much everyone who has paid Facebook for building up a facebook fan page is dissapointed by their organic reach. From Facebook’s point of view it does makes sense because there is a limit to the amount of content anyone can consume, but for those who paid facebook to get those fans in the first place and then pay again to boost a post to reach those fans seems very bad!

      Yeah, mobile is really the main thing now, we will cover more posts on mobile marketing in the future,

      thanks,
      – Oleg

  13. Mohd Aktar says:

    Hey Oleg

    I wholly agree with your viewpoints on the content marketing trends.

    The bloggers and the internet marketers should create a top quality content for their potential customers that would fulfill their requirements.

    Keep performing your good work, have a great week ahead.

    Thanks for sharing
    Mohd

    • Oleg Kaluger says:

      Hey Mohd. Aktar,

      Thank you for the comment,

      Yeah, the standards for quality when it comes to content marketing is being leveled up everyday! There is simply no option other than to create high quality content …

      thanks,
      – Oleg

  14. Abdul Muneeb says:

    Hey, Oleg,
    Interesting post, great points on content marketing.

  15. Shivkumar says:

    Hi Oleg,

    Today I learn something new here. There are many things need to be keep track. But I think you post is enough for that day. Thanks for sharing this information.

    • Oleg Kaluger says:

      Hey Shiv Kumar,

      Welcome to Temok and thank you for the comment,
      Good to know that you found something new here, totally agree with you – there’s too many things to do and it is best to only learn and try as much as you can manage in a day!

      thanks,
      – Oleg

  16. Massjo says:

    Hey Oleg,

    I completely agree with your mentions. As of now i am using documented and organic content marketing strategies in order to bring quality traffic towards my website and it works fine. Thanks for sharing updated techniques, hope this will helpful for bloggers and marketers. Catch you on your next interesting article.

    • Oleg Kaluger says:

      Hey Massjo,

      Thank you for the comment,
      Yeah, Organic content marketing is always helpful – that way everything is natural and the long term results are very good,

      thanks,
      – Oleg

  17. jenifar says:

    Hey oleg
    it’s really great post , and em totally agree with your mentions , i read your 2 and 3 post these are great , Thank you for sharing
    but still i want to know mobile marketing is good for adsense website ?

    • Oleg Kaluger says:

      Hey Jenifar,

      Welcome to Temok and thank you for the comment,
      Yes, Mobile Marketing is totally worth it if you are targeting adsense or any other monatization platform!

      thanks,
      – Oleg

  18. Hey oleg,

    Thank you for this post. i like the current trends of content marketing this use for marketers and blogers.
    totally agree with your mobile marketing.

  19. Rama Krishna says:

    Hi,
    Nice post for content marketing trends happening and thanks a lot for sharing
    Regards
    Rama Krishna

  20. Sue Price says:

    Hi Oleg,

    Thanks for a great share. I am a little out of touch with many of the trends so it was great to update myself.

    I have not tried Snapshat yet but it seems like I should. I had time away from online marketing last year and is amazing how so much changed.

    Thank you for a great Share.

    Sue

    • Oleg Kaluger says:

      Hey Sue,

      Welcome to Temok and thank you for the comment,

      Yeah, always good to keep oneself updated as so much goes on in the content marketing world! Snapchat is steadily growing, might not be as big as Instagram but it too is a potential source for marketers …

      thanks,
      – Oleg

  21. Hey Oleg
    That is a wonderful post. Actually, I am tired of being reading all that old stuff for marketing but here I finally got some really cool Content marketing trends Among all of them, I love marketing over Instagram and Snapchat. These are the most powerful tools for marketing as of now. After the acquisition of Instagram by Facebook, it gets a lot better for internet marketers. I am very excited to experiment with these 2 major platforms.
    Thank you for sharing. That was a good read.

    • Oleg Kaluger says:

      Hey Jayant,
      Welcome to Temok and thank you for the comment,

      Always good to hear positive feedback, when it comes to content marketing tips we mostly look for two things – is the tip actionable and is it new! If it fits both the categories, we add it to the list!

      thanks,
      – Oleg

  22. Hey Oleg! You did a great hob with these 13 content marketint trends here today, most of which are new to me! And indeed the internet is always changing up things HUH? So yes! I do have to agree with you it is always good idea to keep ourselves updated with the current marketing trends.

    Thanks for sharing.. Chery :))

    • Oleg Kaluger says:

      Hey Chery,

      Thank you for the comment,
      Always great to hear positive feedback,

      Great to know that the tips are new to you – now you have so many new ideas that you can implement right away!

      Yeah, very true about the dynamic nature of the Internet – so much has changed and many new things are coming up! We have to keep us updated and use those things that works now!

      thanks,
      – Oleg

  23. Atcwa says:

    Hi Oleg,

    All of these are really great tips. you have mention Snap chat and Instagram, no doubt these are the best sources for content marketing. If we get all the audience our content related, no doubt it will show a huge impact.

    • Oleg Kaluger says:

      Hey Atcwa,

      Welcome to Temok and thank you for your comment,
      Yeah, Instagram and Snapchat are the things that are trending now – that is where most of your audience are likely to go … so it is best that you are there first!

      thanks,
      – Oleg

  24. Maria Tayler says:

    it’s really great post , and I’m totally agree with your mentions that are working through creation of a content marketing strategy It’s significant to document your content marketing strategy. It ought to include your goals, research, and tactics.
    I think it will help me a lot. Thanks for sharing.

    • Oleg Kaluger says:

      Hey Maria,

      Thank you for the comment,
      Yeah, content marketing should be targeted to our goals – and it must be documented, only then we can analyze if we are making any progress or not,

      thanks,
      – Oleg

  25. Hi Oleg,
    This post is really great I just saved it offline so that later I can practice it and also share it with my friends. Keep posting great articles.

  26. Christina says:

    Content marketing is something imperative that evrery (old or new) business needs to get leads and sales. I would personally like to thank you for this brilliant piece of writing through which we can make the content marketing fun and fruitful.

    • Oleg Kaluger says:

      Hey Christina,

      Welcome to Temok and thank you for the comment,
      Yeah, very true – content marketing is important for both new and old businesses – because that is how they will generate leads and sales,

      Always good to hear positive feedback,
      thanks,
      – Oleg

  27. Ruth says:

    These are great content marketing trends to be aware of. I love the idea of newsletters making a comeback. I got my start online publishing newsletters so it’s nice to see them mentioned here.

    • Oleg Kaluger says:

      Hey Ruth,

      Welcome to Temok and thank you for the comment,
      Always good to hear positive feedback, glad you liked the trends,

      Yeah, Newsletters are still very effective, we do our newsletters from time to time and have an auto-responder series ready as well,

      thanks,
      – Oleg

Leave a Comment

We keep your privacy and not published your email in site

Confirm you are not a robot