Thanks to WordPress, who made web development possible for those who don’t know web development and need a web developer to implement their website ideas. It is why WordPress is still the most popular CMS and provides an easier way of starting a business.
Nowadays, it is pretty simple and easy to build your business brand if you choose the right set of tools without learning any programming language. In this guide, I will discuss the top 10 mistakes to avoid while building your own business so that you can overcome the loss fear and achieve your goals.
1. Non-responsive Website
This is a fundamental mistake that all beginners made and failed to provide an interactive and responsive website viewing experience to their potential clients. Whatever the computing device is, if your website adjusts itself as per the screen size to offer the best possible experience to the visitors, it should be called a responsive website. Each element perfectly shows on each screen size and provides an interactive and good user experience.
According to a report by Statista, in the first quarter of 2021, mobile devices, excluding tablets, generated almost 55% of global internet traffic. It means the primary audience uses mobile devices, and you have to make sure that website is mobile-friendly and responsive for each device size. Moreover, Google said, about 61% of users are facing trouble in accessing a website on mobile devices, and they will not come again. So, the rest of the 39% will check the competitor’s site instead. In short, if you don’t focus on the responsiveness of your website, then Google will hurt your business badly.
It is highly recommended to go with a CMS or website builder that offers mobile-friendly and responsive designs. Please don’t go with stagnant designs that will take away your mobile users.
2. Non-Customizable Themes
Nowadays, most people use CMS (Content Management Systems) and install free themes available in it. First of all, you need to register a domain name and then get a web hosting plan as per your business needs.
But if you go with Temok, they will provide you a FREE .com domain with Linux shared hosting plan. After setting up the domain and hosting, you need to choose an appropriate CMS (usually WordPress), select a Theme, edit, and customize it to match your brand’s style. Otherwise, it should be unusable and looks like thousands of other websites on the internet.
WordPress is beginner-friendly and the most widely used CMS, and it has thousands of free and paid themes. So, you can easily choose one of the matching themes and build your unique internet presence.
3. Using Jargon
We know that you are experienced, technical, and master of your niche but don’t use the terms “IPC,” “VC Money,” or others. You are familiar with these terms, but most people can’t understand them. Suppose a visitor visits the website and observes the copywriting is written in pure technical terminologies, then they should leave your website and increase the bounce rate.
So, it is not recommended to use the terms that create misunderstanding and search out their meanings and definitions. An average person has a shorter attention span as compared to the tech-savvy. That means you have to write your website content more straightforward and more uncomplicated to encourage the people to stay and read. Moreover, it is up to you to either its would-be signup flow, email newsletter subscription, and watching a video.
Here are few tips to be considered:
- Use a straightforward heading without using any jargon
- Write a proper subheading that provides relevant Information
- Prominent Call to actions to appropriate pages
4. No Readability
For a professional website, copywriting should be more concise and simpler to read and eye-catching design. Remember, if your website has an outstanding design, but the text is not readable, it is not developed using best practices. To increase the overall readability of your website, you have to follow these tips:
Use consistent font sizes: As you know, larger fonts indicate a heading and text importance. So, if you are using text with smaller font sizes, it has in-depth Information. On the other hand, when you use larger fonts, it means you need your website visitors to pay attention to the text, and it has more important.
Use Proper Fonts: Choose a more readable font and suitable for websites because most of the fonts are developed for specific purposes. For example, Papyrus is best for writing text on birthday party cards, but it should not be suitable for web pages. Most website designers and developers try to use those font families that are already inspected for readability and appearance.
Color Contrast: our primary focus is to provide more clarity and readability to be more readable. Choose a color combination of your font, website layout, images, and ensure that every element is placed with the right color.
5. Failing for SEO Myths
Every business owner is investing in digital marketing teams and tries to be rank on the first page of Google, Bing, Yahoo, and other top search engines to boost his conversion rate and organic traffic. A good SEO strategy takes more time to be ranked on the top searches, and it is also essential to optimize the website homepage for hundreds of keywords.
Don’t waste your money and time in black hat SEO techniques to rank in Google searches. They have great algorithms that are used to analyze your website, and undoubtedly you will be penalized. Follow these valuable strategies.
Publish Long-Form Content — In the early days, stuffing your content with the top keywords helped you rank the pages you rank in the search results. Gone are those days, and you will be penalized. Nowadays, it would help if you focused on simplicity, clarity, and readability for the user. Be as comprehensive as possible, and search engines will reward you.
Content Structure with Headings — HTML Heading tags — the top-down <h1> to <h6>s — are often seen as “not that important,” but keep in mind they do matter. Headings help to give structure to your pages and Google bots to consume your content.
Add Proper Call-to-Actions — Your homepage should have a clear call to action to your relevant service or pages. It will help direct your readers to make a purchase and subscribe to newsletters, but it will help search engines focus on what is important to you.
6. Irritating POP-UP
When an excellent signup form appears in front of you, you can’t ignore it, but if you see many signup pop-ups, you will miss them. A single signup form pop-up can help your business to grow and doesn’t irritate your potential clients. For example, if you want to show multiple pop-ups, then you can display the list of tasks in front of a user to choose one of them. So, act like a professional and find out a perfect pop-up that has good attention so that users can take action.
7. Slow Server Times
Nowadays, anyone is in a hurry and can’t wait for seconds for a website and move to another website. So, to keep your potential clients engaged, you have to make sure that your website is loading faster. Many factors cannot be changed, such as the user’s internet connection speed and type of device, but we have to try our best by optimizing the website. Check your page speed with Google page insights and check the factors causing slower speeds.
8. Don’t Entirely focus on your products and/or services
It is understood that you have made your website to sell your products/services, but it should look similar to the competitors of your niche. So why do people choose you? Be proactive and don’t copy your competitors, and build your unique website. Focus on your business branding and include your personality introduction into web-based enterprises. It might be a specific reason behind offering the product/service. Personalization makes you a different and unique experience for the clients.
9. Poor navigation
If you can help your potential clients get what they are looking for right now, they will be your long-term clients. What you have to do is follow these tips:
Use a Theme — You can even develop a winning website without hiring any developer using a website builder or Content Management System. You need to choose a perfect design that matches your brand personality, add your content, and boom, you will have a well-designed and structured website.
Follow the Standards — You need to follow the navigation standards: Vertical navigation should be on the left and horizontal navigation across the top of the pages.
Don’t Overwhelm Users — Don’t include all things in the menu bar, keep your menu simple, and add essential links such as About us, Products, Services, Contact us, etc., in your navigation menu.
10. Outdated Design or/and Information
Simply building and launching your website brings nothing to you, so keep it update and maintain it regularly.
Updated Information Helps the Customers — If your website has outdated information, your potential clients will not be able to find you, order a product or service from you, and remain loyal clients.
Don’t use Blackhat Techniques — Google has built top algorithms that analyze and rand your website. One of the best google algorithms to drive your rankings is how fresh and robust your content is? It means you have to add new content to your site regularly, either via blog or any other posts.
Updated Website Design — The tech world is innovating day by day, and to stay in the game, you have to work on website design trends and best practices. For example, you can check Google, Facebook, and other top brands’ websites and compare them when they were first launched.