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Your website is your brand. Your identity. That means the domain name you choose shouldn’t just be a good one – it should be a perfect.
Selecting the perfect domain name isn’t as simple as brainstorming cool words and ideas. There is a science to the construction of every URL and every bit of your website’s domain name is sending a message to your visitors. What type of website is this? Is it trustworthy? Is this a reputable source for the information I’m seeking?
If you don’t know or understand the Top Level Domains, or TLD, of your own website, how are you supposed to be sure that visitors – customers – know what sort of website you’re running?
Websites are more than just domain names and acronyms. Those websites must be hosted to even make it online to reach a viewer. Once you’ve selected the right domain name and TLD, an even more important decision awaits – just how are you planning to host that site?
At times the internet can make us all feel like we’re learning a new language, and just like the subtleties of our own native languages, tiny moments online can make a substantial difference in what you’re presenting to your readers.
Every movement online with your website should and must be deliberate. And your first move – your domain – is easily your most powerful.