{"id":733,"date":"2018-06-26T12:11:44","date_gmt":"2018-06-26T12:11:44","guid":{"rendered":"https:\/\/www.temok.com\/blog\/?p=733"},"modified":"2026-04-20T15:15:56","modified_gmt":"2026-04-20T11:15:56","slug":"13-things-you-should-consider-before-hiring-a-content-writer","status":"publish","type":"post","link":"https:\/\/www.temok.com\/blog\/13-things-you-should-consider-before-hiring-a-content-writer\/","title":{"rendered":"13 Things You Should Consider Before Hiring a Content Writer"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\"><\/span> <span class=\"rt-time\"> 5<\/span> <span class=\"rt-label rt-postfix\">min read<\/span><\/span><p>Hiring a content writer is much simpler than you might imagine. There are thousands of writers out there with millions of articles, websites, and blog posts collectively under their belts.<\/p>\n<p>It\u2019s not enough to have a great website. The graphics and media can be exceptional. But if you don\u2019t have the right words on the page, even the best designs fall flat. Content has always been a key element of all website designs and online marketing, but as the internet and its various blogs, websites, and marketplaces continue to mature, content must mature along with it. If you haven\u2019t thought about the type of content you\u2019re putting out on your site lately, you\u2019re already remiss. Are you still trying to write it all yourself? Are you struggling to remember to even update that blog? Is your content still bringing in the readers it once was? Perhaps it is time for a refresh.<\/p>\n<p>Unless you\u2019re a skilled writer, well-versed in modern content development, it may be in your best interest to turn the reigns over to someone else.<\/p>\n<p>But how do you know if the writer you\u2019re considering is the best one for the job? Consider these points.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a41a2424f4f1\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a41a2424f4f1\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.temok.com\/blog\/13-things-you-should-consider-before-hiring-a-content-writer\/#The_Type_of_Content_You_Need\" >The Type of Content You Need<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.temok.com\/blog\/13-things-you-should-consider-before-hiring-a-content-writer\/#The_Voice_of_Your_Website\" >The Voice of Your Website<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.temok.com\/blog\/13-things-you-should-consider-before-hiring-a-content-writer\/#Your_Project_Goals\" >Your Project Goals<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.temok.com\/blog\/13-things-you-should-consider-before-hiring-a-content-writer\/#Your_Budget\" >Your Budget<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.temok.com\/blog\/13-things-you-should-consider-before-hiring-a-content-writer\/#The_Person_Managing_Content\" >The Person Managing Content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.temok.com\/blog\/13-things-you-should-consider-before-hiring-a-content-writer\/#Editing_and_Revisions\" >Editing and Revisions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.temok.com\/blog\/13-things-you-should-consider-before-hiring-a-content-writer\/#Your_Timeline\" >Your Timeline<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.temok.com\/blog\/13-things-you-should-consider-before-hiring-a-content-writer\/#Your_Keyword_Selection\" >Your Keyword Selection<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.temok.com\/blog\/13-things-you-should-consider-before-hiring-a-content-writer\/#The_Writers_Preferred_Content\" >The Writer\u2019s Preferred Content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.temok.com\/blog\/13-things-you-should-consider-before-hiring-a-content-writer\/#Experience_Across_the_Industry\" >Experience Across the Industry<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.temok.com\/blog\/13-things-you-should-consider-before-hiring-a-content-writer\/#Freelance_or_in-house\" >Freelance or in-house<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.temok.com\/blog\/13-things-you-should-consider-before-hiring-a-content-writer\/#Reliability\" >Reliability<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.temok.com\/blog\/13-things-you-should-consider-before-hiring-a-content-writer\/#References\" >References<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"The_Type_of_Content_You_Need\"><\/span><span style=\"color: #008000;\"><strong>The Type of Content You Need<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-741 size-full\" src=\"https:\/\/i0.wp.com\/www.blog.temok.com\/wp-content\/uploads\/2018\/06\/type-of-content.png?resize=750%2C500&#038;ssl=1\" alt=\"Type of Content\" width=\"750\" height=\"500\" srcset=\"https:\/\/i0.wp.com\/blog.temok.com\/wp-content\/uploads\/2018\/06\/type-of-content.png?w=750&amp;ssl=1 750w, https:\/\/i0.wp.com\/blog.temok.com\/wp-content\/uploads\/2018\/06\/type-of-content.png?resize=300%2C200&amp;ssl=1 300w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/p>\n<p>Not all writers write the same sort of <a href=\"https:\/\/en.wikipedia.org\/wiki\/Content\" target=\"_blank\" rel=\"noopener\">content<\/a>. One writer may be especially strong in copywriting skills. But if you don\u2019t need a long-form sales letter, that writer may not be the one you need.<\/p>\n<p>Others are excellent at writing headlines and short advertising pieces, but may not be strong at more informative content. Before you hire a writer, spend some time thinking about what specifically you need and who the best writer would be for that job.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_Voice_of_Your_Website\"><\/span><span style=\"color: #008000;\"><strong>The Voice of Your Website<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-743 size-full\" src=\"https:\/\/i0.wp.com\/www.blog.temok.com\/wp-content\/uploads\/2018\/06\/voice.png?resize=750%2C500&#038;ssl=1\" alt=\"The Voice of your Website\" width=\"750\" height=\"500\" srcset=\"https:\/\/i0.wp.com\/blog.temok.com\/wp-content\/uploads\/2018\/06\/voice.png?w=750&amp;ssl=1 750w, https:\/\/i0.wp.com\/blog.temok.com\/wp-content\/uploads\/2018\/06\/voice.png?resize=300%2C200&amp;ssl=1 300w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/p>\n<p>Good writing has a voice. When you read it, you should all but hear the author speaking to you. If the voice of a writer is too casual or too formal for your site, it\u2019s not a good fit. Find someone who sounds like you\u2019d like your website to sound. Otherwise, you may be accidentally sending the wrong tone and message to readers.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Your_Project_Goals\"><\/span><span style=\"color: #008000;\"><strong>Your Project Goals<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-745 size-full\" src=\"https:\/\/i0.wp.com\/www.blog.temok.com\/wp-content\/uploads\/2018\/06\/project-goals.png?resize=750%2C500&#038;ssl=1\" alt=\"Project Goals\" width=\"750\" height=\"500\" srcset=\"https:\/\/i0.wp.com\/blog.temok.com\/wp-content\/uploads\/2018\/06\/project-goals.png?w=750&amp;ssl=1 750w, https:\/\/i0.wp.com\/blog.temok.com\/wp-content\/uploads\/2018\/06\/project-goals.png?resize=300%2C200&amp;ssl=1 300w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/p>\n<p>Are you in the building stages or simply improving an existing website? Is your budget allocation going to change over time? Before hiring a content writer or even discussing the project in depth with content professionals, you need to know what your plan is and how the writer fits in. Build the plan first and then find the professionals you need.<\/p>\n<p>Also Read: <a href=\"https:\/\/www.blog.temok.com\/find-the-right-contact-data-specialists\/\" target=\"_blank\" rel=\"noopener\">How to Find the Right Contact Data Specialists for Your Marketing Campaigns<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Your_Budget\"><\/span><span style=\"color: #008000;\"><strong>Your Budget<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-747 size-full\" src=\"https:\/\/i0.wp.com\/www.blog.temok.com\/wp-content\/uploads\/2018\/06\/budget.png?resize=750%2C500&#038;ssl=1\" alt=\"Budget\" width=\"750\" height=\"500\" srcset=\"https:\/\/i0.wp.com\/blog.temok.com\/wp-content\/uploads\/2018\/06\/budget.png?w=750&amp;ssl=1 750w, https:\/\/i0.wp.com\/blog.temok.com\/wp-content\/uploads\/2018\/06\/budget.png?resize=300%2C200&amp;ssl=1 300w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/p>\n<p>Speaking of detailed plans, you need a detailed budget. It is poor form to tell a writer you\u2019ll have new work every week and then not get back to them for three months due to your budget concerns. Of course, new businesses and new websites need flexibility, but if you are going to need content regularly, you\u2019re going to need the budget to support it.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_Person_Managing_Content\"><\/span><span style=\"color: #008000;\"><strong>The Person Managing Content<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you\u2019re a sole proprietor running a business or building a website, it stands to reason that you will be the person managing content. If, on the other hand, you have a team of people working with you in the company, it is a good idea to decide ahead of time who will be handling the requests and delivery of content.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Editing_and_Revisions\"><\/span><span style=\"color: #008000;\"><strong>Editing and Revisions<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Delegating the management of content can save you time and headaches, especially if that same person serves as an editor for the content you\u2019re creating.<\/p>\n<p>Every writer needs an editor, and as the content is going on your website, it should be you or someone on your team checking over the written work. Serving as an editor and getting the content posted can be a time-consuming task, and it might be best if it is delegated.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Your_Timeline\"><\/span><span style=\"color: #008000;\"><strong>Your Timeline<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-749 size-full\" src=\"https:\/\/i0.wp.com\/www.blog.temok.com\/wp-content\/uploads\/2018\/06\/timeline.png?resize=750%2C500&#038;ssl=1\" alt=\"Timeline\" width=\"750\" height=\"500\" srcset=\"https:\/\/i0.wp.com\/blog.temok.com\/wp-content\/uploads\/2018\/06\/timeline.png?w=750&amp;ssl=1 750w, https:\/\/i0.wp.com\/blog.temok.com\/wp-content\/uploads\/2018\/06\/timeline.png?resize=300%2C200&amp;ssl=1 300w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/p>\n<p>What are your goals for this specific project? Are you looking for almost daily work or is this a one-off assignment? Writers have preferences on the types of assignments they take on, and if you are going to need a rapid daily turnaround, you need to be able to tell the writer this upfront. An honest writer will be very clear with you about what you can expect.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Your_Keyword_Selection\"><\/span><span style=\"color: #008000;\"><strong>Your Keyword Selection<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a href=\"https:\/\/www.blog.temok.com\/seo-copywriting\/\" target=\"_blank\" rel=\"noopener\">SEO<\/a> may have changed, but it\u2019s not dead. As you have content developed, you should be thinking about what keywords are relevant and doing a bit of keyword research ahead of time to maximize your investment. Just skip the keyword-stuffed content as it can be potentially more harmful than helpful in terms of readability.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_Writers_Preferred_Content\"><\/span><span style=\"color: #008000;\"><strong>The Writer\u2019s Preferred Content<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you have been working with a particular writer or would like to work with a writer, be sure you know their preferred content. Most writers can be flexible and write about roofing materials as easily as technology, but they might enjoy technology a great deal more (or roofing, for that matter).<\/p>\n<p>If you can find the match between what you need and what they enjoy writing about, you will be able to create killer content.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Experience_Across_the_Industry\"><\/span><span style=\"color: #008000;\"><strong>Experience Across the Industry<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-751 size-full\" src=\"https:\/\/i0.wp.com\/www.blog.temok.com\/wp-content\/uploads\/2018\/06\/experience.png?resize=750%2C500&#038;ssl=1\" alt=\"Experience\" width=\"750\" height=\"500\" srcset=\"https:\/\/i0.wp.com\/blog.temok.com\/wp-content\/uploads\/2018\/06\/experience.png?w=750&amp;ssl=1 750w, https:\/\/i0.wp.com\/blog.temok.com\/wp-content\/uploads\/2018\/06\/experience.png?resize=300%2C200&amp;ssl=1 300w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/p>\n<p>Your writer should have ample experience across the industry. You may be able to pay less for a new writer, but you will wind up doing a bit of training as well. On the other hand, you can pay a bit more for a true professional and skip the training grounds.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Freelance_or_in-house\"><\/span><span style=\"color: #008000;\"><strong>Freelance or in-house<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Are you going to need a steady stream of a variety of styles of content? It might be worthwhile to hire a writer full-time to keep in-house. A full-time writer will be dedicated to your projects and can almost guarantee a rapid turnaround and work on larger projects without nickel and diming you with hourly or word rates. A freelance writer, on the other hand, is an excellent investment if your writing requirements are more fluid or not as comprehensive.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Reliability\"><\/span><span style=\"color: #008000;\"><strong>Reliability<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A writer who can\u2019t meet deadlines isn\u2019t a writer you want to hire. The content writer is creating the pieces you need to build a project and run a site. If you can\u2019t count on that writer to create what you\u2019re looking for and to deliver it promptly, you are paying for a bad service.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"References\"><\/span><span style=\"color: #008000;\"><strong>References<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Finally, check out the references you can for a writer. A writer who is recommended by contact or friend is probably a good bet as business owners don\u2019t typically recommend people they don\u2019t like working with. You should also check out samples of previous work or a portfolio if they have one so that you know what to expect from their finished works.<\/p>\n<p>If the design and format of your website are the skeleton of your online business, the content you have developed is the flesh that transforms your site into a true creation. It\u2019s imperative before hiring a content writer who understands what you need, can create it, and is easy to work with.<\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\"><\/span> <span class=\"rt-time\"> 5<\/span> <span class=\"rt-label rt-postfix\">min read<\/span><\/span>Hiring a content writer is much simpler than you might imagine. There are thousands of writers out there with millions of articles, websites, and blog posts collectively under their belts. It\u2019s not enough to have a great website. The graphics and media can be exceptional. But if you don\u2019t have the right words on the [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":737,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"pmpro_default_level":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[26],"tags":[2629,111,110,112],"class_list":["post-733","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","tag-hiring-a-content-writer","tag-hiring-a-writer","tag-hiring-content-writer","tag-writer","pmpro-has-access"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/blog.temok.com\/wp-content\/uploads\/2018\/06\/content-writer.png?fit=750%2C562&ssl=1","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.temok.com\/blog\/wp-json\/wp\/v2\/posts\/733","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.temok.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.temok.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.temok.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.temok.com\/blog\/wp-json\/wp\/v2\/comments?post=733"}],"version-history":[{"count":13,"href":"https:\/\/www.temok.com\/blog\/wp-json\/wp\/v2\/posts\/733\/revisions"}],"predecessor-version":[{"id":12646,"href":"https:\/\/www.temok.com\/blog\/wp-json\/wp\/v2\/posts\/733\/revisions\/12646"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.temok.com\/blog\/wp-json\/wp\/v2\/media\/737"}],"wp:attachment":[{"href":"https:\/\/www.temok.com\/blog\/wp-json\/wp\/v2\/media?parent=733"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.temok.com\/blog\/wp-json\/wp\/v2\/categories?post=733"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.temok.com\/blog\/wp-json\/wp\/v2\/tags?post=733"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}