{"id":722,"date":"2018-06-04T08:30:51","date_gmt":"2018-06-04T08:30:51","guid":{"rendered":"https:\/\/www.temok.com\/blog\/?p=722"},"modified":"2026-04-20T15:26:18","modified_gmt":"2026-04-20T11:26:18","slug":"top-10-tips-on-how-to-do-social-media-marketing-organically-today","status":"publish","type":"post","link":"https:\/\/www.temok.com\/blog\/top-10-tips-on-how-to-do-social-media-marketing-organically-today\/","title":{"rendered":"Top 10 Tips on How To Do Social Media Marketing Organically Today"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\"><\/span> <span class=\"rt-time\"> 6<\/span> <span class=\"rt-label rt-postfix\">min read<\/span><\/span><p>Social media marketing today has changed a lot. With the <a href=\"https:\/\/www.zdnet.com\/article\/gdpr-an-executive-guide-to-what-you-need-to-know\/\" target=\"_blank\" rel=\"noopener\">recent GDPR updates<\/a> and the Facebook scandal, how <a href=\"https:\/\/www.temok.com\/internet-marketing\" target=\"_blank\" rel=\"noopener\"><strong>social media marketers<\/strong><\/a> have to market on social media, digital marketing has changed dramatically.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a292807dc873\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a292807dc873\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.temok.com\/blog\/top-10-tips-on-how-to-do-social-media-marketing-organically-today\/#Learn_How_And_Why_You_do_Social_Media_Marketing_Organically\" >Learn How And Why You do Social Media Marketing Organically<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.temok.com\/blog\/top-10-tips-on-how-to-do-social-media-marketing-organically-today\/#1_Facebook\" >1. Facebook<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.temok.com\/blog\/top-10-tips-on-how-to-do-social-media-marketing-organically-today\/#What_to_Focus_on_Now_with_Facebook\" >What to Focus on Now with Facebook<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.temok.com\/blog\/top-10-tips-on-how-to-do-social-media-marketing-organically-today\/#2_Twitter\" >2. Twitter<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.temok.com\/blog\/top-10-tips-on-how-to-do-social-media-marketing-organically-today\/#Twitter_Recent_Changes\" >Twitter Recent Changes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.temok.com\/blog\/top-10-tips-on-how-to-do-social-media-marketing-organically-today\/#How_to_Tweet_Better_Today\" >How to Tweet Better Today<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.temok.com\/blog\/top-10-tips-on-how-to-do-social-media-marketing-organically-today\/#3_Instagram\" >3. Instagram<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.temok.com\/blog\/top-10-tips-on-how-to-do-social-media-marketing-organically-today\/#How_to_Use_Instagram_Organically\" >How to Use Instagram Organically<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.temok.com\/blog\/top-10-tips-on-how-to-do-social-media-marketing-organically-today\/#4_LinkedIn\" >4. LinkedIn<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.temok.com\/blog\/top-10-tips-on-how-to-do-social-media-marketing-organically-today\/#LinkedIn_Tips_Today\" >LinkedIn Tips Today<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.temok.com\/blog\/top-10-tips-on-how-to-do-social-media-marketing-organically-today\/#5_Organically_Posting_and_Engaging_is_Key_Today\" >5. Organically Posting and Engaging is Key Today!<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Learn_How_And_Why_You_do_Social_Media_Marketing_Organically\"><\/span><strong>Learn How And Why You do Social Media Marketing Organically<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"1_Facebook\"><\/span><strong>1. Facebook<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>This one has changed the most with Facebook pages for businesses. How ads are now targeted has changed. Facebook will no longer be able to process news feed posts for ad-targeting purposes unless those posts are marked \u201cpublic\u201d or \u201cfriends of friends\u201d because they usually include what the GDPR defines as \u201cspecial categories of data,\u201d according to sources. Facebook needs to get consent from users to target them.<\/p>\n<p>On the day the new EU laws came into effect, Facebook, What\u2019s App, Instagram, and Google all <a href=\"http:\/\/www.bbc.com\/news\/technology-44252327\" target=\"_blank\" rel=\"noopener\">got hit with lawsuits within hours of it being law.<\/a> Facebook and Google were sued for billions of dollars!<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-727 size-full\" src=\"https:\/\/i0.wp.com\/www.blog.temok.com\/wp-content\/uploads\/2018\/06\/law.png?resize=750%2C500&#038;ssl=1\" alt=\"Facebook\" width=\"750\" height=\"500\" srcset=\"https:\/\/i0.wp.com\/blog.temok.com\/wp-content\/uploads\/2018\/06\/law.png?w=750&amp;ssl=1 750w, https:\/\/i0.wp.com\/blog.temok.com\/wp-content\/uploads\/2018\/06\/law.png?resize=300%2C200&amp;ssl=1 300w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/p>\n<h4><span class=\"ez-toc-section\" id=\"What_to_Focus_on_Now_with_Facebook\"><\/span><strong>What to Focus on Now with Facebook <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>To have your content be seen more on the Facebook stream, you must provide meaningful content that will have reactions and shares. Likes are no longer a measurement of your posts for them to be seen in the stream. It\u2019s all about reactions, comments, and shares.<\/p>\n<blockquote><p>The more your Facebook page followers engage with your content, the more you will continue to appear in their feeds and the feeds of their friends.<\/p><\/blockquote>\n<p>Furthermore, Facebook pages that keep conversations going among friends will see less of a negative effect. Followers can also proactively choose to see page content first through the \u201cSee First\u201d option instead of \u201cDefault\u201d in your page\u2019s \u201cFollowing\u201d drop-down menu. Facebook Pages can point this tidbit out to their fans to increase their chances of showing up in their Facebook feeds going forward.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Twitter\"><\/span><strong>2. Twitter<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>On the other hand, Twitter has introduced granular controls that let people opt out of targeted advertising. Twitter has modified the way conversations happen based on the behavior and conduct of users versus the actual content of their tweets. The site will now use thousands of signals when filtering searches, replies, and algorithmic recommendations, pushing tweets from offending users farther down the timeline.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Twitter_Recent_Changes\"><\/span><strong>Twitter Recent Changes<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-728 size-full\" src=\"https:\/\/i0.wp.com\/www.blog.temok.com\/wp-content\/uploads\/2018\/06\/twitter.png?resize=750%2C500&#038;ssl=1\" alt=\"Twitter Recent Changes\" width=\"750\" height=\"500\" srcset=\"https:\/\/i0.wp.com\/blog.temok.com\/wp-content\/uploads\/2018\/06\/twitter.png?w=750&amp;ssl=1 750w, https:\/\/i0.wp.com\/blog.temok.com\/wp-content\/uploads\/2018\/06\/twitter.png?resize=300%2C200&amp;ssl=1 300w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/p>\n<p>Twitter recently has changed a lot and many of the tools marketers had to increase their tweet reach have vanished away like Just Retweet to name one.<\/p>\n<p>Other users have gotten stuck in Twitter jail or suspended altogether when having more than one Twitter account.<\/p>\n<p>It was a practice that was used for a long time. Businesses would have their business account and a personal account. They would share some of the same content from both accounts. This became a big NO-NO for the Twitterverse and many had to eliminate one or be extra careful not to tweet the same things from both accounts.<\/p>\n<p>It&#8217;s also become harder to use tools to get more followers, tweets, and shares from others. Sites like Social Quant disappeared within the past month.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"How_to_Tweet_Better_Today\"><\/span><strong>How to Tweet Better Today<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Today Buffer is still a great tool for sharing others&#8217; content by setting up feeds in your Buffer app.\u00a0 This helps to share other\u2019s content regularly and thus they will most likely share your content too. Not only can you use the Buffer with Twitter but you can use it with Facebook, Instagram, LinkedIn, and Google+.<\/p>\n<p>The best part of using Buffer is that you can schedule all your tweets. Then when you add them to the buffer app they are ready to go at your preset time. You can at any time cancel all of them if so big event happens that you don\u2019t want tweets going out. (Like 9\/11, etc.)<\/p>\n<p>Other tools still available today are Triberr and ViralContentBee. <a href=\"https:\/\/triberr.com\" target=\"_blank\" rel=\"noopener\">Triberr<\/a> is used for bloggers to share their feeds so that others can share their content. You join tribes with like content and share theirs. It takes time to build a following there but once you do it works like a charm.<\/p>\n<p><a href=\"https:\/\/guestcrew.com\" target=\"_blank\" rel=\"noopener\"><strong>GuestCrew<\/strong><\/a> is a tool that is used for Twitter and Facebook. It has the same theory:\u00a0 You share others content that is relevant to your following and they share your content.<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/6AJmuwwnP44?rel=0&amp;controls=0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Both above tools have free and paid versions you can choose from and work great with Twitter.<\/p>\n<p><a href=\"https:\/\/www.blog.temok.com\/why-use-twitter-for-marketing-your-small-business\/\" target=\"_blank\" rel=\"noopener\">Twitter<\/a> is still the easiest way to connect with others online. You don\u2019t have to know them first as you most likely do with the other social networks. It\u2019s a great networking place for small businesses. It\u2019s quick and easy but does take time to generate leads and sales.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Instagram\"><\/span><strong>3. Instagram<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The fastest-growing social network by younger users has changed too with many new ways of expanding their Instagram reach.<\/p>\n<p>The platform has also significantly reduced the rate at which developers can pull information from the API, making it more difficult to access user data. Blame it on Cambridge Analytics if you want!<\/p>\n<p>Third-party tools will have their work cut out for them too with this change. But again, if it\u2019s protecting user data, it\u2019s all good news in the long run.<\/p>\n<p>Users will soon be able to use these new features to download content that they have uploaded onto the platform, including pictures, videos, and possibly even messages that they have exchanged with others on Instagram.<\/p>\n<p>This is happening mostly to stay compliant with the GDPR privacy law that\u2019s affected Facebook. This new requires data portability, which allows users to download their content and potentially leave them to upload it to a competitive website.<\/p>\n<p>Historically, Instagram has had poor data portability, both for users and business profiles alike. You can\u2019t drag tap and hold images to save them from Instagram. And you can\u2019t even download images you have already posted yourself.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"How_to_Use_Instagram_Organically\"><\/span><strong>How to Use Instagram Organically<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Instagram is like Facebook since it is owned by them. You must also comment and engage with users to remain high in their Instagram feed.\u00a0 You can choose stories and videos to change up your media posting and gain more followers.<\/p>\n<p>Most often (at least once daily) and use at least 10-12 hashtags per post. You can even use up to 30 hashtags on Instagram. Some people recommend you use all 30 hashtags on Instagram. This is very different than any of the other social media networks.<\/p>\n<p>The one thing with Instagram is that people will follow and unfollow you quicker than you change your underwear! Don\u2019t take it personally. Just keep on growing your profile or page there organically.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_LinkedIn\"><\/span><strong>4. LinkedIn<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>This <a href=\"https:\/\/www.guestcrew.com\/blog\/45-experts-share-biggest-linkedin-marketing-strategy\/\" target=\"_blank\" rel=\"noopener\">professional social network<\/a> has changed the look and ways in which you can promote your brand better now. LinkedIn\u2019s systems track and analyze social actions such as writing a post or article, liking content, or commenting on another member&#8217;s posts or articles. This data is used by their algorithms to provide content relevant to you in your LinkedIn feed.<\/p>\n<p>You may see recommended content with labels such as Trending, Recommended for You, or Popular. Your social actions will also influence the ads you see. You can customize your feed to manage what contents appear in your feed. By following new people and companies can also improve your feed.<\/p>\n<p>Finally, you can also add keywords to your profile, to be found easier by companies and others you want to do business with.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"LinkedIn_Tips_Today\"><\/span><strong>LinkedIn Tips Today<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-730 size-full\" src=\"https:\/\/i0.wp.com\/www.blog.temok.com\/wp-content\/uploads\/2018\/06\/linkedin-1.png?resize=704%2C458&#038;ssl=1\" alt=\"LinkedIn Tips Today\" width=\"704\" height=\"458\" srcset=\"https:\/\/i0.wp.com\/blog.temok.com\/wp-content\/uploads\/2018\/06\/linkedin-1.png?w=704&amp;ssl=1 704w, https:\/\/i0.wp.com\/blog.temok.com\/wp-content\/uploads\/2018\/06\/linkedin-1.png?resize=300%2C195&amp;ssl=1 300w\" sizes=\"auto, (max-width: 704px) 100vw, 704px\" \/><\/p>\n<p>Having the right keywords in your profile greatly magnifies the effectiveness of other actions you can take to boost your visibility. These actions include joining the right groups on LinkedIn, building your network strategically, displaying the organizations where you worked, and maintaining an active presence through updates.<\/p>\n<p>Another tactic today is to be sure your profile is 100% filled out on LinkedIn. When you go to edit your profile, there is a counter to see if it\u2019s 50% 90%, or 1005 filled out. LinkedIn guides you on where you need to work on your profile. Do fill it all out!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_Organically_Posting_and_Engaging_is_Key_Today\"><\/span><strong>5. Organically Posting and Engaging is Key Today!<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The more you can post and engage organically on each of the social networks, the more you will gain from it with your social media marketing efforts. It may take more time and effort but, in the end, it will pay off. Of course, you may use some tools like Buffer, Triberr, and Viral Content Bee to help you along the way. These tools help your social media marketing grow and generate leads for you over time.<\/p>\n<p>Finally, if you want faster results you must purchase ads on social networks. <a href=\"https:\/\/marketingland.com\/social-media-2018-time-grow-get-236162\" target=\"_blank\" rel=\"noopener\">Marketing Land<\/a> recently said that accepting paid is no longer an option for social media marketing. Yes, it pays to play today on social networks, but you can still grow your social media presence with some organic tactics over time.<\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\"><\/span> <span class=\"rt-time\"> 6<\/span> <span class=\"rt-label rt-postfix\">min read<\/span><\/span>Social media marketing today has changed a lot. With the recent GDPR updates and the Facebook scandal, how social media marketers have to market on social media, digital marketing has changed dramatically. Learn How And Why You do Social Media Marketing Organically 1. Facebook This one has changed the most with Facebook pages for businesses. [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":726,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"pmpro_default_level":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[26],"tags":[3253,15,3255,16,3254],"class_list":["post-722","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","tag-how-to-do-social-media-marketing","tag-smm","tag-smm-organically","tag-social-media-marketing","tag-social-media-marketing-organically","pmpro-has-access"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/blog.temok.com\/wp-content\/uploads\/2018\/06\/smm-organically.png?fit=750%2C500&ssl=1","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.temok.com\/blog\/wp-json\/wp\/v2\/posts\/722","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.temok.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.temok.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.temok.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.temok.com\/blog\/wp-json\/wp\/v2\/comments?post=722"}],"version-history":[{"count":7,"href":"https:\/\/www.temok.com\/blog\/wp-json\/wp\/v2\/posts\/722\/revisions"}],"predecessor-version":[{"id":13738,"href":"https:\/\/www.temok.com\/blog\/wp-json\/wp\/v2\/posts\/722\/revisions\/13738"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.temok.com\/blog\/wp-json\/wp\/v2\/media\/726"}],"wp:attachment":[{"href":"https:\/\/www.temok.com\/blog\/wp-json\/wp\/v2\/media?parent=722"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.temok.com\/blog\/wp-json\/wp\/v2\/categories?post=722"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.temok.com\/blog\/wp-json\/wp\/v2\/tags?post=722"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}