{"id":461,"date":"2017-08-18T17:18:41","date_gmt":"2017-08-18T17:18:41","guid":{"rendered":"https:\/\/www.temok.com\/blog\/?p=461"},"modified":"2024-01-16T06:03:08","modified_gmt":"2024-01-16T06:03:08","slug":"how-to-build-your-audience-before-a-product-launch","status":"publish","type":"post","link":"https:\/\/www.temok.com\/blog\/how-to-build-your-audience-before-a-product-launch\/","title":{"rendered":"How to Build Your Audience Before a Product Launch"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\"><\/span> <span class=\"rt-time\"> 7<\/span> <span class=\"rt-label rt-postfix\">min read<\/span><\/span><p>A new product.<\/p>\n<p>The anticipated release date.<\/p>\n<p>You have two of the three critical elements of a successful product launch.<\/p>\n<p>But what about the third, most important element?<\/p>\n<p>Where is your audience?<\/p>\n<p>Releasing new products is always exciting, but no matter how exciting your new product is for you, it\u2019s not going to go anywhere if you don\u2019t have someone to release it to.<\/p>\n<p>You need an audience.<\/p>\n<p>Building an audience before your big launch helps to build enthusiasm. It drives the energy of the release. And ultimate, that energy translates into sales and profit.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.temok.com\/blog\/how-to-build-your-audience-before-a-product-launch\/#Focus_on_People\" >Focus on People<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.temok.com\/blog\/how-to-build-your-audience-before-a-product-launch\/#Advertise_the_Change\" >Advertise the Change<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.temok.com\/blog\/how-to-build-your-audience-before-a-product-launch\/#Create_a_New_Website\" >Create a New Website<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.temok.com\/blog\/how-to-build-your-audience-before-a-product-launch\/#Use_Content_Marketing\" >Use Content Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.temok.com\/blog\/how-to-build-your-audience-before-a-product-launch\/#Demonstrate_the_Products_New_Features\" >Demonstrate the Product\u2019s New Features<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.temok.com\/blog\/how-to-build-your-audience-before-a-product-launch\/#Press_Releases\" >Press Releases<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.temok.com\/blog\/how-to-build-your-audience-before-a-product-launch\/#Use_Video_Marketing\" >Use Video Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.temok.com\/blog\/how-to-build-your-audience-before-a-product-launch\/#Advertise_Responsibly\" >Advertise Responsibly<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.temok.com\/blog\/how-to-build-your-audience-before-a-product-launch\/#Promote_Some_Pins\" >Promote Some Pins<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.temok.com\/blog\/how-to-build-your-audience-before-a-product-launch\/#Find_Bloggers\" >Find Bloggers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.temok.com\/blog\/how-to-build-your-audience-before-a-product-launch\/#Create_a_Special_Event\" >Create a Special Event<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.temok.com\/blog\/how-to-build-your-audience-before-a-product-launch\/#CrowdFunding\" >CrowdFunding<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.temok.com\/blog\/how-to-build-your-audience-before-a-product-launch\/#Facebook_Ads\" >Facebook Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.temok.com\/blog\/how-to-build-your-audience-before-a-product-launch\/#Allow_for_Preorders\" >Allow for Preorders<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.temok.com\/blog\/how-to-build-your-audience-before-a-product-launch\/#Build_Anticipation\" >Build Anticipation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.temok.com\/blog\/how-to-build-your-audience-before-a-product-launch\/#Twitter_Advertising\" >Twitter Advertising<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.temok.com\/blog\/how-to-build-your-audience-before-a-product-launch\/#Native_Advertising\" >Native Advertising<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.temok.com\/blog\/how-to-build-your-audience-before-a-product-launch\/#Email_Marketing\" >Email Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.temok.com\/blog\/how-to-build-your-audience-before-a-product-launch\/#Infographics\" >Infographics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.temok.com\/blog\/how-to-build-your-audience-before-a-product-launch\/#Ask_for_Shares_on_Social_Media\" >Ask for Shares on Social Media<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/www.temok.com\/blog\/how-to-build-your-audience-before-a-product-launch\/#Consider_a_Trade_Show\" >Consider a Trade Show<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Focus_on_People\"><\/span><strong>Focus on People<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-467 size-full\" src=\"https:\/\/i0.wp.com\/www.blog.temok.com\/wp-content\/uploads\/2017\/08\/focus.png?resize=750%2C485&#038;ssl=1\" alt=\"Focus on People\" width=\"750\" height=\"485\" srcset=\"https:\/\/i0.wp.com\/blog.temok.com\/wp-content\/uploads\/2017\/08\/focus.png?w=750&amp;ssl=1 750w, https:\/\/i0.wp.com\/blog.temok.com\/wp-content\/uploads\/2017\/08\/focus.png?resize=300%2C194&amp;ssl=1 300w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/p>\n<p>It\u2019s easy to focus on your new product &#8211; after all, it\u2019s the whole reason for the release! But instead of making your big product release about the product, focus your efforts instead on what that product is going to do for the people who will be buying and using the product.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Advertise_the_Change\"><\/span><strong>Advertise the Change<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Again, skip the promotions about how great it is that you\u2019re releasing this new thing. Instead, tell us what is so great about it. Advertise the change that you\u2019re bringing to the industry or to the little niche of the industry you occupy.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Create_a_New_Website\"><\/span><strong>Create a New Website<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A new product deserves a new website, or at least a new landing page on your current website. If you want your product to be taken seriously, treat it seriously with a big, splashy new website to accompany it.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Use_Content_Marketing\"><\/span><strong>Use Content Marketing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-469 size-full\" src=\"https:\/\/i0.wp.com\/www.blog.temok.com\/wp-content\/uploads\/2017\/08\/content-marketing.png?resize=750%2C394&#038;ssl=1\" alt=\"Use Content Marketing\" width=\"750\" height=\"394\" srcset=\"https:\/\/i0.wp.com\/blog.temok.com\/wp-content\/uploads\/2017\/08\/content-marketing.png?w=750&amp;ssl=1 750w, https:\/\/i0.wp.com\/blog.temok.com\/wp-content\/uploads\/2017\/08\/content-marketing.png?resize=300%2C158&amp;ssl=1 300w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/p>\n<p>Your goal before the launch is to get people talking about the product, and that means you need to be talking about the product. Content marketing is much more in-depth and can contain a great deal of information that more traditional advertisements like banners simply can\u2019t handle.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Demonstrate_the_Products_New_Features\"><\/span><strong>Demonstrate the Product\u2019s New Features<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Does your new product do something exciting and new? Show us! Focus more on the details and what\u2019s new on the product than the product itself. You can do this in many ways through write-ups, reviews, pictures, and videos used from a variety of sources.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Press_Releases\"><\/span><strong>Press Releases<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Don\u2019t overlook the classic press release. This is the professional way to introduce a new item, and the press release might be picked up by news sites if it is written well and released in the ways big news sources prefer.<\/p>\n<p><a href=\"https:\/\/betalist.com\/\" target=\"_blank\" rel=\"noopener\"><strong>BetaList<\/strong><\/a><\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-471 size-full\" src=\"https:\/\/i0.wp.com\/www.blog.temok.com\/wp-content\/uploads\/2017\/08\/betalist.png?resize=750%2C422&#038;ssl=1\" alt=\"BetaList\" width=\"750\" height=\"422\" srcset=\"https:\/\/i0.wp.com\/blog.temok.com\/wp-content\/uploads\/2017\/08\/betalist.png?w=750&amp;ssl=1 750w, https:\/\/i0.wp.com\/blog.temok.com\/wp-content\/uploads\/2017\/08\/betalist.png?resize=300%2C169&amp;ssl=1 300w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/p>\n<p>As you are doing the final testing and fine-tuning on your product, release it on BetaList. Build a collection of followers who will help you test, tweak, and eventually market your product through these last few phases of the build.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Use_Video_Marketing\"><\/span><strong>Use Video Marketing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Videos are huge. Everyone likes to see things in real life and you can use this desire to see products in action to showcase your new product in action. Build some interest by showing the product before it is available. You can make a series of videos showcasing different uses and features of the product.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Advertise_Responsibly\"><\/span><strong>Advertise Responsibly<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you\u2019re going to advertise a new product, don\u2019t irritate your customers before you even get started with sales. Think about ways to advertise your product in ways that won\u2019t be offensive or in the way of other things. Nobody likes spam, and even if it is effective in the short term, your spammy ads aren\u2019t going to build trust in your brand overall.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Promote_Some_Pins\"><\/span><strong>Promote Some Pins<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A picture is worth a thousand words, so imagine how many words you can get credit for by simply promoting some interesting images about your new product on Pinterest. Your promoted pins can include pictures of the product, infographics, and tips or hacks for using the new product that others will hopefully \u201cpin\u201d to their boards.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Find_Bloggers\"><\/span><strong>Find Bloggers<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Want to build a big buzz? Find someone to blog about our product, preferably several someones. Offering a sample, demo, or beta version of your product to bloggers to review honestly before the big release can build quite a bit of buzz. Just be sure you\u2019re ready for honest feedback if you\u2019re sending out early versions of the product.<\/p>\n<p><a href=\"https:\/\/www.producthunt.com\/\" target=\"_blank\" rel=\"noopener\"><strong>ProductHunt<\/strong><\/a><\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-473 size-full\" src=\"https:\/\/i0.wp.com\/www.blog.temok.com\/wp-content\/uploads\/2017\/08\/product-hunt.png?resize=750%2C408&#038;ssl=1\" alt=\"Product Hunt\" width=\"750\" height=\"408\" srcset=\"https:\/\/i0.wp.com\/blog.temok.com\/wp-content\/uploads\/2017\/08\/product-hunt.png?w=750&amp;ssl=1 750w, https:\/\/i0.wp.com\/blog.temok.com\/wp-content\/uploads\/2017\/08\/product-hunt.png?resize=300%2C163&amp;ssl=1 300w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/p>\n<p>Release your new product through ProductHunt and others can discover your new product as part of the website. ProductHunt curates a collection of new products that have been released every month for those who are seeking the (literal) latest and greatest things out there.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Create_a_Special_Event\"><\/span><strong>Create a Special Event<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Release your product with a bigger buzz by creating an event as buzzworthy as your new product. This might be a release or launch party. It could be a special promotion or a big razzle dazzle at a trade show. Time your big event to have a built-in audience and you\u2019ll generate that much more enthusiasm.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"CrowdFunding\"><\/span><strong>CrowdFunding<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Even if you don\u2019t need funds for your new product, consider asking for some anyhow. You can always use the funds for advertising, but your request for funds is going to captivate the interest of those who enjoy being involved in new things and who want a part of the action. Those individuals become good customers later on.<\/p>\n<p><a href=\"https:\/\/www.guestcrew.com\" target=\"_blank\" rel=\"noopener\"><strong>Crowd Speaking<\/strong><\/a><\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-475 size-full\" src=\"https:\/\/i0.wp.com\/www.blog.temok.com\/wp-content\/uploads\/2017\/08\/crowd-speaking.png?resize=750%2C551&#038;ssl=1\" alt=\"Crowd Speaking\" width=\"750\" height=\"551\" srcset=\"https:\/\/i0.wp.com\/blog.temok.com\/wp-content\/uploads\/2017\/08\/crowd-speaking.png?w=750&amp;ssl=1 750w, https:\/\/i0.wp.com\/blog.temok.com\/wp-content\/uploads\/2017\/08\/crowd-speaking.png?resize=300%2C220&amp;ssl=1 300w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/p>\n<p>A new way to work social media, CrowdSpeaking brings a large number of social media users together to make the same release with the same message at the same time throughout a variety of social media platforms. With hundreds of the same messages being released simultaneously, it\u2019s hard to imagine the message isn\u2019t going to be heard.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Facebook_Ads\"><\/span><strong>Facebook Ads<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Millions of people are using Facebook, and Facebook ads can help you reach a very specific audience. Use those Facebook ads to find the right niche in the market and then show them what it is they can\u2019t live without (i.e. your new product). You\u2019ll pay a bit for the ads, but they can be highly effective.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Allow_for_Preorders\"><\/span><strong>Allow for Preorders<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Open that new website or landing page up for sales before you\u2019re ready to release the product. The preorders will help generate interest and boost the desire of would-be customers to be one of the first to have the new item. Exclusive often generates more interest than ready availability.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Build_Anticipation\"><\/span><strong>Build Anticipation<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Rather than releasing your big advertisement with the full product feature, release a series of smaller ads that just focus on one thing at a time. The feature ads will hopefully generate some enthusiasm over time and build anticipation for the big reveal of the product in its entirety.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Twitter_Advertising\"><\/span><strong>Twitter Advertising<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>There are also millions of Twitter users out there talking about anything and everything. Get them talking about your new product by doing a bit of advertising through Twitter as well as other social media platforms like Facebook.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Native_Advertising\"><\/span><strong>Native Advertising<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Native advertising is becoming more common and there are more ways to work in some advertisements that blend with traditional content. Ideally, customers will read your native advertising as content along with the rest of their feed or news and become more interested.<\/p>\n<p><strong>Kickstarter<\/strong><\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-477 size-full\" src=\"https:\/\/i0.wp.com\/www.blog.temok.com\/wp-content\/uploads\/2017\/08\/KickStarter.png?resize=750%2C426&#038;ssl=1\" alt=\"KickStarter\" width=\"750\" height=\"426\" srcset=\"https:\/\/i0.wp.com\/blog.temok.com\/wp-content\/uploads\/2017\/08\/KickStarter.png?w=750&amp;ssl=1 750w, https:\/\/i0.wp.com\/blog.temok.com\/wp-content\/uploads\/2017\/08\/KickStarter.png?resize=300%2C170&amp;ssl=1 300w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/p>\n<p>Another way to get interested parties involved, Kickstarter is a platform to allows others to fund your creative ventures and get regular updates on the development of the new product. By showcasing your creativity (and asking for funds), you\u2019ll generate some buzz and some potential ownership as well.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Email_Marketing\"><\/span><strong>Email Marketing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Another old standby, email marketing is a chance to directly communicate with those who may be interested in what you\u2019re releasing. If you have the email addresses of customers, they have opted into your newsletters. Feature your new product in your newsletter or email and you can include images, information, and tips to your heart\u2019s content.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Infographics\"><\/span><strong>Infographics<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>We love infographics. All of that information. All of those easy-to-understand images. Use an infographic to help you share the key features and information about your new release. This is especially helpful if the infographic also shares information your audience will enjoy without just a sales pitch.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Ask_for_Shares_on_Social_Media\"><\/span><strong>Ask for Shares on Social Media<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A simple technique you should always be using is the asking method. Simply ask for shares on social media. Request a share or two. Ask for a comment. Put the social media share buttons in a prominent place so that users can find them and hopefully put them to good use.<\/p>\n<p><strong>Try <a href=\"https:\/\/www.helpareporter.com\/\" target=\"_blank\" rel=\"noopener\">HARO<\/a><\/strong><\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-478 size-full\" src=\"https:\/\/i0.wp.com\/www.blog.temok.com\/wp-content\/uploads\/2017\/08\/haro.png?resize=750%2C399&#038;ssl=1\" alt=\"HARO\" width=\"750\" height=\"399\" srcset=\"https:\/\/i0.wp.com\/blog.temok.com\/wp-content\/uploads\/2017\/08\/haro.png?w=750&amp;ssl=1 750w, https:\/\/i0.wp.com\/blog.temok.com\/wp-content\/uploads\/2017\/08\/haro.png?resize=300%2C160&amp;ssl=1 300w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/p>\n<p>If you did a traditional press release you\u2019re all set for HARO, but you can use the service even if you didn\u2019t take the time or expense to create a release. HARO is a service for journalists looking for bits of news to use in their stories for various news services. Post an update about your new product and see if it gets picked up by a journalist \u2013 a big buzz would certainly follow that.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Consider_a_Trade_Show\"><\/span><strong>Consider a Trade Show<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Even if you don\u2019t sponsor a big blow-out event for your new product launch, you can still use a tradeshow as a good way to generate some buzz for your product. Bring a demo or offer special discounts or preorders for the trade show participants. Organize a raffle or other promotions to get your name and product out there among the others.<\/p>\n<p>Your new product will need a buzz. While it\u2019s easy to spend all of your time and energy creating a new product that will presumably change your industry, it\u2019s critically important that you also spend just as much time and energy building the energy and anticipation that must accompany that shiny new product. Fortunately, you can get started building buzz in many different ways.<\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\"><\/span> <span class=\"rt-time\"> 7<\/span> <span class=\"rt-label rt-postfix\">min read<\/span><\/span>Your new product will need a buzz. While it\u2019s easy to spend all of your time and energy creating a new product that will presumably change your industry, it\u2019s critically important that you also spend just as much time and energy building the energy and anticipation that must accompany that shiny new product<\/p>\n","protected":false},"author":6,"featured_media":464,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"pmpro_default_level":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[11],"tags":[56,1931,3072,55],"class_list":["post-461","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-and-ecommerce","tag-build-your-audience","tag-ecommerce","tag-how-to-build-your-audience","tag-product-launch","pmpro-has-access"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/blog.temok.com\/wp-content\/uploads\/2017\/08\/audience.png?fit=750%2C500&ssl=1","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.temok.com\/blog\/wp-json\/wp\/v2\/posts\/461","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.temok.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.temok.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.temok.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.temok.com\/blog\/wp-json\/wp\/v2\/comments?post=461"}],"version-history":[{"count":12,"href":"https:\/\/www.temok.com\/blog\/wp-json\/wp\/v2\/posts\/461\/revisions"}],"predecessor-version":[{"id":13394,"href":"https:\/\/www.temok.com\/blog\/wp-json\/wp\/v2\/posts\/461\/revisions\/13394"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.temok.com\/blog\/wp-json\/wp\/v2\/media\/464"}],"wp:attachment":[{"href":"https:\/\/www.temok.com\/blog\/wp-json\/wp\/v2\/media?parent=461"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.temok.com\/blog\/wp-json\/wp\/v2\/categories?post=461"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.temok.com\/blog\/wp-json\/wp\/v2\/tags?post=461"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}