{"id":11893,"date":"2023-04-28T12:11:39","date_gmt":"2023-04-28T12:11:39","guid":{"rendered":"https:\/\/www.temok.com\/blog\/?p=11893"},"modified":"2023-09-28T07:18:55","modified_gmt":"2023-09-28T07:18:55","slug":"find-the-right-contact-data-specialists","status":"publish","type":"post","link":"https:\/\/www.temok.com\/blog\/find-the-right-contact-data-specialists\/","title":{"rendered":"How to Find the Right Contact Data Specialists for Your Marketing Campaigns"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\"><\/span> <span class=\"rt-time\"> 5<\/span> <span class=\"rt-label rt-postfix\">min read<\/span><\/span><p>Contact data is the often overlooked ingredient that can boost a business\u2019s marketing campaigns. Essentially, it refers to contact details. For businesses, the most important contact data can normally be divided into three categories:<\/p>\n<ul>\n<li>Customers<\/li>\n<li>Vendors<\/li>\n<li>Employees<\/li>\n<\/ul>\n<p>Contact data typically includes:<\/p>\n<ul>\n<li>Name<\/li>\n<li>Address<\/li>\n<li>Phone number<\/li>\n<li>Location<\/li>\n<li>Email address<\/li>\n<li>Social media<\/li>\n<\/ul>\n<p>But it can also contain more information. The depth of information stored about contacts will depend on the company, the industry, how it intends to use the data, and its information security policy. It\u2019s pretty straightforward but very powerful in the right hands. And it requires management to keep it safe and useful.<\/p>\n<p>Modern businesses are customer-driven, of course, so they rely on customer data to build better customer experiences and deliver products and services more effectively. Contact detail is essential for this.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a3f165e0e16c\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a3f165e0e16c\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.temok.com\/blog\/find-the-right-contact-data-specialists\/#Why_Manage_Contact_Data\" >Why Manage Contact Data?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.temok.com\/blog\/find-the-right-contact-data-specialists\/#Leverage_Contact_Data_to_Boost_Your_Marketing\" >Leverage Contact Data to Boost Your Marketing<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.temok.com\/blog\/find-the-right-contact-data-specialists\/#The_Importance_of_Targeted_Marketing\" >The Importance of Targeted Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.temok.com\/blog\/find-the-right-contact-data-specialists\/#Top_Roles_Required_for_Marketing_Campaigns\" >Top Roles Required for Marketing Campaigns<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.temok.com\/blog\/find-the-right-contact-data-specialists\/#Using_Contact_Data_for_Marketing\" >Using Contact Data for Marketing<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.temok.com\/blog\/find-the-right-contact-data-specialists\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Why_Manage_Contact_Data\"><\/span>Why Manage Contact Data?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The bigger the business, the more contract data it is likely to have. That contact data needs to be up-to-date. Otherwise, it\u2019s an exercise in vanity but no actual use.<\/p>\n<p>Furthermore, data protection legislation demands that customer data must be up-to-date. Having inaccurate information could lead to customer complaints, regulatory scrutiny, and fines.<\/p>\n<p>To use a simple example of why it\u2019s vital to keep contact data up-to-date, suppose your business wants to send a product to an existing customer. Sending the product to an inaccurate address risks upsetting the customer and will cost the business money. It could cost a business more money than it would have made from selling the item. If it happens regularly, it can cause a significant loss of trust and reputation.<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"wp-image-11898 aligncenter\" src=\"https:\/\/i0.wp.com\/www.blog.temok.com\/wp-content\/uploads\/2023\/04\/The-power-of-contat-data..-300x200.jpg?resize=638%2C425&#038;ssl=1\" alt=\"Contact data is the often overlooked ingredient that can boost a business\u2019s marketing campaigns. Essentially, it refers to contact details. For businesses, the most important contact data can normally\" width=\"638\" height=\"425\" srcset=\"https:\/\/i0.wp.com\/blog.temok.com\/wp-content\/uploads\/2023\/04\/The-power-of-contat-data...jpg?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.temok.com\/wp-content\/uploads\/2023\/04\/The-power-of-contat-data...jpg?resize=24%2C16&amp;ssl=1 24w, https:\/\/i0.wp.com\/blog.temok.com\/wp-content\/uploads\/2023\/04\/The-power-of-contat-data...jpg?resize=36%2C24&amp;ssl=1 36w, https:\/\/i0.wp.com\/blog.temok.com\/wp-content\/uploads\/2023\/04\/The-power-of-contat-data...jpg?resize=48%2C32&amp;ssl=1 48w, https:\/\/i0.wp.com\/blog.temok.com\/wp-content\/uploads\/2023\/04\/The-power-of-contat-data...jpg?w=750&amp;ssl=1 750w\" sizes=\"auto, (max-width: 638px) 100vw, 638px\" \/><\/p>\n<p>Contact data is the often overlooked ingredient that can boost a business\u2019s marketing campaigns. Essentially, it refers to contact details. For businesses,<\/p>\n<p>Similarly, sending an important email to a client or customer can happen in seconds. If the contact data is incorrect, then the important information can be lost and the recipient will be unaware of those vital details.<\/p>\n<p>Having a system to manage data, therefore, is imperative to keep the data clean and up-to-date. Also, an excellent way to boost a firm\u2019s security is for it to only store the data it needs for only as long as necessary, so managing contact data contributes to the efficient and secure functioning of an organization.<\/p>\n<p>Research tells us that\u00a0almost three-quarters of <a href=\"https:\/\/askwonder.com\/research\/unreceived-undeliverable-mail-costs-individuals-businesses-uk-bnkbyqjm3\" target=\"_blank\" rel=\"noopener\">e-commerce packages<\/a> in the UK are undelivered.\u00a0While the reasons for the failures are unclear, mostly are due to incorrect address data, costing the UK postal service millions of dollars per year in costs and compensation.<\/p>\n<p>Due to incomplete or inaccurate data, US businesses lose billions of dollars per year. <a href=\"https:\/\/www.temok.com\/\" target=\"_blank\" rel=\"noopener\">TEMOK <\/a>dedicated servers From the USA are best as compared to others.<\/p>\n<p>Properly managing contact data reduces unnecessary costs for businesses. Accurate data also means that a business can make better decisions, including those regarding its marketing.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Leverage_Contact_Data_to_Boost_Your_Marketing\"><\/span>Leverage Contact Data to Boost Your Marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"The_Importance_of_Targeted_Marketing\"><\/span>The Importance of Targeted Marketing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Marketing is vital for modern businesses. Competition in many industries is global, with shoppers able to go online and order products and services without geographic restrictions. Even without this element, consumers have more choices than ever.<\/p>\n<p>Businesses can use marketing to position themselves in the market, define their brand, and, attract the customers who are most likely to love their products or services.<\/p>\n<p>Marketing research helps determine:<\/p>\n<ul>\n<li>The price of the product or service<\/li>\n<li>The image of the brand<\/li>\n<li>How to \u201csell\u201d the business\u2019s core values<\/li>\n<li>Its ideal customers<\/li>\n<\/ul>\n<p>These considerations are vital to a business. And these decisions will be better if they are based on plentiful, relevant, and accurate data.<\/p>\n<p>Contact data is particularly valuable for building customer experiences. It can also be used to track and understand buyers&#8217; journeys. Any business seeking to customize and improve its customer experience will be thinking about creating personalized experiences, which will be more effective if they have accurate contact data.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Top_Roles_Required_for_Marketing_Campaigns\"><\/span>Top Roles Required for Marketing Campaigns<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>None of the following positions work in a bubble. There is necessarily some overlap between each role, some people may perform several roles, and not every position is required for a marketing campaign. However, it gives some idea of the scope of a marketing campaign and the areas of discipline that can make it more successful.<\/p>\n<p>Each of these responsibilities will benefit from drawing on reliable contact data. Marketing can involve throwing dice from time to time, but that shouldn\u2019t be the core strategy. It\u2019s not about throwing marketing material into the darkness and hoping some of it works. The most successful marketing campaigns make clear, bold statements based on accurate, relevant data.<\/p>\n<ol>\n<li><strong>Campaign Owner<\/strong>\u2014discusses and ultimately defines strategy and tactics, prepares the creative brief, and approves and makes final decisions relating to the project.<\/li>\n<li><strong>Campaign Manager<\/strong>\u2014oversees the project, reporting to the campaign owner.<\/li>\n<li><strong>Display Ad Specialist<\/strong>\u2014responsible for display advertising for the campaign.<\/li>\n<li><strong>SEO Specialist<\/strong>\u2014implements SEO for the campaign, defining requirements across media types.<\/li>\n<li><strong>Social Media Marketer<\/strong>\u2014plans and implements the social media campaign.<\/li>\n<li><strong>Paid Search Specialist<\/strong>\u2014plans and implements the paid search strategy.<\/li>\n<li><strong>Creative Lead<\/strong>\u2014defines campaign theme and messaging, and also defines user experience.<\/li>\n<li><strong>Copywriter<\/strong>\u2014creates text-based assets for use across media types.<\/li>\n<li><strong>Graphic Designer<\/strong>\u2014creates graphical assets, including concepts for landing pages.<\/li>\n<li><strong>Email Marketer<\/strong>\u2014in conjunction with other team members, plans and implements the email marketing component of the campaign.<\/li>\n<\/ol>\n<p>Each of these roles can build a better campaign with accurate contact data to better understand the ideal customer. For social media and email leads, contact data is particularly valuable, so it must be as reliable as possible to keep marketing costs down and optimize marketing ROI.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Using_Contact_Data_for_Marketing\"><\/span>Using Contact Data for Marketing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Great contact data helps businesses examine and learn from buyer journeys, which is especially hard in B2B businesses as these involve dealing with teams of customers, making the buying process more complex.<\/p>\n<p>However, accurate contact data helps businesses track and analyze the length of time spent making a decision, the size of the deal, and the influence different people have on the cycle. And, of course, businesses can use this information to design more targeted marketing campaigns that hone in not only on the people most likely to buy the product but those who make the decisions in teams.<\/p>\n<p>When the accuracy of data is vital, as it is for developing marketing campaigns, you need to trust your sources. The problem with inaccurate data is that you don\u2019t necessarily know it\u2019s inaccurate while you\u2019re using it.<\/p>\n<p><a href=\"https:\/\/www.leadar.ai\/\" target=\"_blank\" rel=\"noopener\">Leadar<\/a> is a powerful tool that can effectively solve two problems at once. It can connect your business with the marketing specialists you need and verify the accuracy of contact data, making it ideal for building, managing, and verifying marketing lists.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The following factors are essential for any business that wants to make its marketing efforts more targeted:<\/p>\n<ul>\n<li>Evaluating past activity<\/li>\n<li>Identifying the biggest deals and analyzing what led to these<\/li>\n<li>Identifying the factors correlating with the most deals<\/li>\n<\/ul>\n<p>This information is useful for any marketer. Combined with deep knowledge about the firm\u2019s customers based on accurate contact data, it can provide an excellent roadmap for a marketer or marketing department.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\"><\/span> <span class=\"rt-time\"> 5<\/span> <span class=\"rt-label rt-postfix\">min read<\/span><\/span>Contact data is the often overlooked ingredient that can boost a business\u2019s marketing campaigns. Essentially, it refers to contact details. For businesses, the most important contact data can normally be divided into three categories: Customers Vendors Employees Contact data typically includes: Name Address Phone number Location Email address Social media But it can also contain [&hellip;]<\/p>\n","protected":false},"author":210,"featured_media":11898,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"pmpro_default_level":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[162],"tags":[2304,2302,1405,2303,2002,2301],"class_list":["post-11893","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cloud-computing","tag-campaigns","tag-data","tag-digital-marketing","tag-specialists-for-your-marketing","tag-technology","tag-the-power-of-contact","pmpro-has-access"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/blog.temok.com\/wp-content\/uploads\/2023\/04\/The-power-of-contat-data...jpg?fit=750%2C500&ssl=1","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.temok.com\/blog\/wp-json\/wp\/v2\/posts\/11893","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.temok.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.temok.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.temok.com\/blog\/wp-json\/wp\/v2\/users\/210"}],"replies":[{"embeddable":true,"href":"https:\/\/www.temok.com\/blog\/wp-json\/wp\/v2\/comments?post=11893"}],"version-history":[{"count":10,"href":"https:\/\/www.temok.com\/blog\/wp-json\/wp\/v2\/posts\/11893\/revisions"}],"predecessor-version":[{"id":12758,"href":"https:\/\/www.temok.com\/blog\/wp-json\/wp\/v2\/posts\/11893\/revisions\/12758"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.temok.com\/blog\/wp-json\/wp\/v2\/media\/11898"}],"wp:attachment":[{"href":"https:\/\/www.temok.com\/blog\/wp-json\/wp\/v2\/media?parent=11893"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.temok.com\/blog\/wp-json\/wp\/v2\/categories?post=11893"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.temok.com\/blog\/wp-json\/wp\/v2\/tags?post=11893"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}