{"id":1019,"date":"2019-03-15T14:46:00","date_gmt":"2019-03-15T14:46:00","guid":{"rendered":"https:\/\/www.temok.com\/blog\/?p=1019"},"modified":"2024-09-12T14:28:27","modified_gmt":"2024-09-12T10:28:27","slug":"8-rules-for-choosing-a-great-domain-name","status":"publish","type":"post","link":"https:\/\/www.temok.com\/blog\/8-rules-for-choosing-a-great-domain-name\/","title":{"rendered":"8 Rules For Choosing a Great Domain Name"},"content":{"rendered":"<\/span> 6<\/span> min read<\/span><\/span>\r\n

Your domain name is more than just a web address. It\u2019s your company name. Your company identity. That means that the domain name you\u2019re choosing should meet certain criteria. It should suit the needs of your company in terms of promotion and branding, but it also needs to be user-friendly for the people who will ultimately be using it the most \u2013 your customers. The perfect domain<\/a> name may come to you in a flash or it might be something you select over a longer period. Even if you become inspired almost immediately by what feels like the perfect domain, take a few moments to work through the steps for choosing a great domain name and to be sure there isn\u2019t something you\u2019re overlooking.<\/p>\r\n\r\n\r\n\r\n

Choosing a Great Domain Name: 8 Rules<\/h2>\r\n\r\n\r\n\r\n

It Should Type Easily<\/strong><\/h3>\r\n\r\n\r\n\r\n
\"It\r\n
<\/figcaption>\r\n<\/figure>\r\n\r\n\r\n\r\n

Your domain name shouldn\u2019t be a mess of slang spellings and commonly misspelled words. Choose words that are easy to say and to spell so that customers aren\u2019t going to try to reach your site and wind up struggling to find the right spelling.<\/p>\r\n\r\n\r\n\r\n

If you do wind up with a domain name that contains words that have multiple spellings, consider buying the domain names for those other potential spellings. You can redirect all of the extra domains to your one established site and not worry about losing traffic along the way.<\/p>\r\n\r\n\r\n\r\n

Brevity is Best<\/strong><\/h3>\r\n\r\n\r\n\r\n

Your domain name shouldn\u2019t be a full sentence. You don\u2019t want it to be a long phrase or have some strange combination of letters and numerals. Brevity is powerful in that it is easy to remember, easy to spell and often easier to brand as well. Long tail keywords<\/a> have their place in the universe, but it\u2019s not inside your company\u2019s domain name.<\/p>\r\n\r\n\r\n\r\n

Consider Using (short) Keywords<\/strong><\/h3>\r\n\r\n\r\n\r\n

Long tail keyword phrases are out, but more direct searchable keywords are definitely in. You don\u2019t want your customers to have to type out a paragraph to reach your website, but if they happen to type in some keywords related to what you do, it is helpful for SEO and branding to include some of those more common keywords in your domain name.<\/p>\r\n\r\n\r\n\r\n

If you are a locksmith in Smithville, for example, you might strongly consider using a website as simple as smithvillelocksmith.com to capture organic search traffic. Your natural keywords will also make a lot of sense to your customers, especially if they wind up on a local billboard.<\/p>\r\n\r\n\r\n\r\n

Avoid Hyphens And Numerals<\/strong><\/h3>\r\n\r\n\r\n\r\n

You might want to be the number one locksmith in your local area, but you don\u2019t want to be number1-locksmith.com. People have a hard time with hyphens because they show up in strange places and they don\u2019t usually make logical sense in a domain name. They are a random piece of punctuation that has been dropped in to confuse the user.<\/p>\r\n\r\n\r\n\r\n

Numbers can work the same way. Are you number1locksmith.com? Or the numberonelocksmith.com? You\u2019re going to get very tired of trying to spell it or say it the right way so that customers will remember and actually type it in correctly. Remember, it\u2019s not just your website that will be using the hyphens or numbers, but your domain-related email addresses also.<\/p>\r\n\r\n\r\n\r\n

Try To be Memorable<\/strong><\/h3>\r\n\r\n\r\n\r\n
\"Try\r\n
<\/figcaption>\r\n<\/figure>\r\n\r\n\r\n\r\n

In the millions of domain names, try to be clever enough to stick in the minds of your customers. Sure, it\u2019s a tall order to create cleverness on demand, but consider some group think with others on your team or a group of friends.<\/p>\r\n\r\n\r\n\r\n

You can also use one of the many domain name generators online. You might not want to actually grab the domain name, but it might inspire you to grab a particular word or idea for your own site. One of the easiest ways to be clever, unique and memorable is to simply grab your own name. If nobody has registered your full name yet as a website, perhaps that should be the first one you grab.<\/p>\r\n\r\n\r\n\r\n

Use The Right Domain Extension<\/strong><\/h3>\r\n\r\n\r\n\r\n

The domain extension at the end of a website tells you what type of website it is. While you see a lot of .com websites, there are many other extensions that might serve your purpose more specifically or give you some options when the more common .com is already taken by someone else.<\/p>\r\n\r\n\r\n\r\n

It can be tough to find the right keyword friendly, but brief, domain name. If you are having trouble finding the perfect .com, why not consider a different extension? Some people even have a lot of fun with the possible extensions \u2013 making clever puns or playing on fun spellings by including the domain.<\/p>\r\n\r\n\r\n\r\n

Some possible domain extension to consider include:<\/p>\r\n\r\n\r\n\r\n