Almost 40% of all pages on the Internet are designed with WordPress, and if you talk about the CMS-built sites, then nearly 65% of them are WordPress websites.
WordPress was launched in 2003. Since then, it has become the most widely used web development tool in the world.
Learning this application is no accident. Rather, it is the product of a series of features consciously developed to “democratize publishing” of websites, as WordPress co-founder Matt Mullenweg put it.
Below, I have summarized the eight factors that I believe have contributed the most to making WordPress the web platform par excellence.
1. It’s free and very easy to use
This is surely the main reason why it is the most used content manager in the world. Indeed, WordPress can be downloaded and used without paying anything, so the return on investment is immediate. But, in addition, it is very intuitive and, with a few hours of practice, anyone – without having to know to program – can use it, unlike other systems with a more technical profile, such as Drupal.
2. Can be 100% customized
Another reason behind WordPress’s popularity is its flexibility. It allows us to create any website that we have in mind, from a simple blog or a “business card” page to an online store or an institutional portal.
Many of the world’s largest websites and pages of celebrities and large firms are powered by WordPress: CNN, TED, BBC America, Vogue, The Rolling Stones …
Much of this versatility is due to the variety of plugins that can be added to add more value to the website: when you download WordPress, it comes with a default theme or template, but if we want to change it, we can install as many plugins as we wish to. To transform the design and enhance functionality.
Currently, there are almost 60,000 plugins available of all kinds, such as antispam filters, SEO, statistical analysis, forms, interactive images. Most of them are free and are constantly updated.
3. It is the best web editor for SEO
Pages created with WordPress have a series of characteristics that optimize them for search engine positioning:
Excellent user experience:
Thanks to attractive themes and plugins, Internet users spend more time on the page, one of the factors that Google rewards when ranking.
Simple customization of meta-content:
To optimize the meta title and meta description, you only need to install a plugin like Yoast SEO. In addition, in WordPress, you can also create attractive permalinks (change the URL of the posts so that each article has a relevant and easy-to-remember web address instead of a default one).
Good loading speed:
Page speed has long been a ranking factor for Google. Luckily, WordPress has effective plugins like ShortPixel Image Optimizer or WPOptimize to speed up any website. If you still facing any speed or loading issue then you should upgrade your web hosting plan to a VPS or dedicated serer.
4. It allows you to promote yourself on social media easily
Social networks are the Internet portals that gather the most users. Therefore, they are the best means to publicize our content and start a conversation about our brand.
In this sense, we can create custom buttons for Twitter, YouTube, Slideshare, SoundCloud, Vimeo, GoogleMaps, Flickr, and other social networks to integrate them on our website and blog so that readers can easily share our content and attract other potential customers or users to our home page.
We can also add a feed to our website and automate social media campaigns: visibility on social media leads to an indirect improvement in web positioning.
5. Easily integrates with other programs
Just by downloading a plugin, you can use Google Analytics from the same WordPress control panel to find out which pages or posts are the most visited and check other data that allow us to conclude the performance of our website.
Likewise, the platform works with applications such as ConvertKit (to send email marketing campaigns and create landing pages and forms), Sucuri (a security software), and G Suite (for documents, spreadsheets, and emails).
6. It is available in a wide range of languages
The WordPress community is extremely active and has translated the entire application interface into more than 100 languages. Thus, we can install and configure WordPress in our mother tongue (using an auto-installer such as Softaculous or manually) and change the language at any time.
In addition, the platform allows you to publish the website or blog in several languages to reach more people around the world.
7. Has a great community
Being open-source not only implies that a private company cannot decide to delete our content on its own, whatever the reason, but it has also created an immense community of developers and users around WordPress. Common endless doubts, solutions, and tutorials in forums and pages of all kinds. In addition, it also means that the software is always up to date.
8. WordPress can handle different media types
As I have discussed earlier, WordPress is not just limited to writing text and blogs. It has a built-in media uploader that handles images, audio, and video files. Moreover, WordPress also supports oEmbed enabled websites, and you can embed YouTube videos, Instagram photos, Soundcloud audio, and many more by just pasting the URL in the WordPress post editor.
If you are a programmer, then it’s fine; otherwise, you need to learn to code for web development services. But Thanks to all Content Management Systems, they have made it easier to develop a website within a record period. What you have to do is buy your business domain name, choose a web hosting plan, install WordPress Themes and Plugins and start building your website with the most popular and easy-to-use CMS. Whenever you need any functionality, you can search a WordPress plugin and read their guidelines to include it on your website.
I hope this article answered your question about why WordPress is still the favorite option. If you want to truly experience the real power of WordPress then try to use it by yourself. Give it a try, and let me know what you think in the comment section below.