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Many small businesses today ask, “why do I need Twitter?” Many of these small businesses tell me “I am on Facebook and it’s generating some leads and occasional sales for me. Facebook doesn’t work as well as it once did but I’m there with the other billions of people.”
Then the small business owner begins to tell me how much money they are spending to boost their posts or to do Facebook ads. I wonder to myself why not try Twitter?
Twitter has over 328 million users today with over 500 million tweets being sent daily. (via https://www.omnicoreagency.com/twitter-statistics/) Of that amount of Twitter users 54% of them earn over $50,000 per year. The top countries that use Twitter are the United States, Brazil, Japan and Mexico.
Twitter’s advertising revenue was over $545 million. That’s a lot of dollars spent on advertising there. Something must be working for businesses to continue to spend money on Twitter ads.
So, what do all these Twitter stats mean for your small business? That folks who use Twitter have some money to spend and they are not just from the United States. 79% of Twitter accounts are based outside of the United States. Therefore, if you want to sell something worldwide or down your street Twitter is the place to be today.
1. Set up your profile pic and cover to intrigue Twitter users. Use great graphics and keywords to generate followers that will be interested in your products or services. Do NOT include hashtags. (Many users do but it takes you to others tweets with those hashtags and away from your profile.)
2. Really just tweet away. Many times, I’m looking at a small business website and see the Twitter symbol. I click on it and it takes me to an inactive Twitter account. It hadn’t been used in months or years. That’s terrible. Why have the Twitter logo on your website if it’s inactive? That’s like false advertising. Keep your Twitter account active or get rid of the symbol from your website.
3. Tweet Regularly. If you can tweet daily, at least Monday-Friday. Find 5 minutes in the morning and another 5 at the end of the day to follow up with anyone that tweets or DM’s you.
4. Set Up Twitter Notifications. This will help you to respond fast to any customers that may tweet you questions or send you a DM – direct message. People love quick responses from Twitter. If not, they would send you an email and wait patiently. Twitter is for speed. Have the Twitter notifications alert you or have someone manager your Twitter feed for you.
5. Engage with others on Twitter. You can tweet out interesting tidbits about your industry or products. But don’t push out sales tweets one after another. Go by the 80/20 rule. 80% of your tweets should be informational, fun, entertaining, etc. 20% can be about you, your brand or products or services.
1. Share stories about your business or industry. This step will help you become an authority on the topics. People will come to you with questions. People will begin mentioning you in their blogs and it will begin to snowball. You will increase your circle of network and you will gain more customers in time.
2. Be sure to check any DM’s in your inbox. Many can be spam messages but they are also some from people requesting more information. I’ve received business right from Twitter DM’s. So be sure to check yours. You can set up notifications for them on your mobile device.
3. Do videos and/or SlideShare. These are great for sharing via Twitter and other social networks too. This mixes up how people see your tweets in their streams. People love video today. SlideShare helps gain more audience growth too.
4. Participate in Twitter Chats. Once you learn how they work, start your own. These can be invaluable to show your knowledge and possibly do a giveaway right on Twitter. Be sure to promote your Twitter chat prior through your website and or email. Be helpful throughout the chat. People will appreciate it and you will gain some more followers this way.
5. Schedule Your Tweets. Twitter users do not like to see the same tweets or a user tweeting one tweet right after another. Use a tool like SMhack, Elokenz or the Buffer. They are a great way to be sure your Twitter account stays active. These tools can also do the same for your Facebook, Google+, Pinterest and Instagram accounts as well.
1. SEO factor. Did you know your tweets can also help your website’s SEO? Google shares tweets in their search results. It gives you site when someone clicks from the tweets to your website or blog. This helps your ranking as part of Google’s 200+ ranking factors. Have a twitter tweet button on all of your websites pages and even products. It makes it quick and easy for users to share a tweet.
2. Let people know you are on Twitter. Use the Twitter handle in your other marketing efforts offline and online. Include your Twitter handle in your emails, your billboards, etc. Ask people to follow you on Twitter.
3. Start a blog if you don’t have one. This really helps to generate more content for your social media marketing overall. It should be your home base for your social media marketing efforts. Twitter works really well with blogs.
According to Neal Schaffer of Maximize Social Media – He points out “According to Global Web Index, 60% of B2B buyers use Twitter – a 26% higher rate than the overall population. A staggering 28% of B2B buyers also follow prominent entrepreneurs and businesspeople on social media – a 70% higher rate than average. If your business is B2B, your customers are almost certainly on Twitter.”
Be sure to be there too on Twitter if you want to sell B2B.
Can you market to folks in your neighborhood too? Yes, you can! There are a few ways to do this. You can set up an IFTTT recipe easily to do this. It can send you a notification or an email when someone within a certain mile radius tweets on Twitter. A great way to add them to a list (I keep a list of locals). You can then engage with them and follow them if you choose. Always check their bio and tweets to see if they are worth following. But then add them to a Twitter list so you can easily keep an eye out on your neighborhood tweets. (These lists can be great in storms and events that are happening in your own neighborhood.)
Another great IFTTT recipe I love is the one that shares your Instagram photos right on Twitter. If you only share from Instagram the photos do NOT show up in the Twitter stream. This IFTTT recipe does it for you automatically. This feature is great if your business has a lot of images that people love to share. If not, you can always get creative with that. People love sharing visually appealing images on social media.
You can also do Twitter ads. You can use them to generate more followers or to generate more visibility of a tweet you want seen by more people. You can spend as little as $5 and of course you can spend a lot more too. They provide targeting capabilities like Facebook ads now offer.
Twitter offers its own analytics that can be very helpful to see who is seeing your tweets, what they like, respond to etc. You can see the demographic of your audience as well. You can learn a lot by checking these stats monthly. I was surprised to see my audience demographic. I started to tailor more tweets for that demographic since.
Too many people and business give up on Twitter before they really get started. It’s not a sprint – it’s a marathon on Twitter. It will take months to get real traction on Twitter. Follow at least 200 people to get started. And then continue to follow more weekly.
Use Twitter Lists. Add them to lists to stay organized. Make a list for customers, for industry news, products, services, etc. It will help you stay organized and focused easier on Twitter.
Have Fun. You can follow things of interest too on Twitter so you will enjoy it more and use it more. I love following weather folks during storms and weather events. I have a list for them and use it when applicable.
Twitter today is a must for small businesses to network with others, become an authority in their niche, generate leads and make sales.
Have you started to use Twitter yet? Have you found Twitter marketing for your small business working today? I’d love to know more in the comments below.