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Why use Twitter for marketing your small business

Many small businesses today ask, “why do I need Twitter?”  Many of these small businesses tell me “I am on Facebook and it’s generating some leads and occasional sales for me. Facebook doesn’t work as well as it once did but I’m there with the other billions of people.”

Then the small business owner begins to tell me how much money they are spending to boost their posts or to do Facebook ads. I wonder to myself why not try Twitter?

 

Why Twitter for marketing your Small Business?

Tweets

Tweets

Twitter has over 328 million users today with over 500 million tweets being sent daily.  (via https://www.omnicoreagency.com/twitter-statistics/)  Of that amount of Twitter users 54% of them earn over $50,000 per year. The top countries that use Twitter are the United States, Brazil, Japan and Mexico.

Twitter’s advertising revenue was over $545 million. That’s a lot of dollars spent on advertising there. Something must be working for businesses to continue to spend money on Twitter ads.

So, what do all these Twitter stats mean for your small business? That folks who use Twitter have some money to spend and they are not just from the United States. 79% of Twitter accounts are based outside of the United States. Therefore, if you want to sell something worldwide or down your street Twitter is the place to be today.

 

How to Get Started with Twitter for Marketing Your Small Business

Twitter for Marketing

Twitter for Marketing

1. Set up your profile pic and cover to intrigue Twitter users. Use great graphics and keywords to generate followers that will be interested in your products or services. Do NOT include hashtags. (Many users do but it takes you to others tweets with those hashtags and away from your profile.)

2. Really just tweet away. Many times, I’m looking at a small business website and see the Twitter symbol. I click on it and it takes me to an inactive Twitter account. It hadn’t been used in months or years. That’s terrible. Why have the Twitter logo on your website if it’s inactive? That’s like false advertising. Keep your Twitter account active or get rid of the symbol from your website.

3. Tweet Regularly. If you can tweet daily, at least Monday-Friday. Find 5 minutes in the morning and another 5 at the end of the day to follow up with anyone that tweets or DM’s you.

4. Set Up Twitter Notifications. This will help you to respond fast to any customers that may tweet you questions or send you a DM – direct message. People love quick responses from Twitter. If not, they would send you an email and wait patiently. Twitter is for speed. Have the Twitter notifications alert you or have someone manager your Twitter feed for you.

5. Engage with others on Twitter. You can tweet out interesting tidbits about your industry or products. But don’t push out sales tweets one after another. Go by the 80/20 rule. 80% of your tweets should be informational, fun, entertaining, etc. 20% can be about you, your brand or products or services.

 

What Else Can Your Small Business Do on Twitter?

Schedule Your Tweets

Schedule Your Tweets

1. Share stories about your business or industry. This step will help you become an authority on the topics. People will come to you with questions. People will begin mentioning you in their blogs and it will begin to snowball. You will increase your circle of network and you will gain more customers in time.

2. Be sure to check any DM’s in your inbox. Many can be spam messages but they are also some from people requesting more information. I’ve received business right from Twitter DM’s. So be sure to check yours. You can set up notifications for them on your mobile device.

3. Do videos and/or SlideShare. These are great for sharing via Twitter and other social networks too. This mixes up how people see your tweets in their streams. People love video today. SlideShare helps gain more audience growth too.

4. Participate in Twitter Chats. Once you learn how they work, start your own. These can be invaluable to show your knowledge and possibly do a giveaway right on Twitter. Be sure to promote your Twitter chat prior through your website and or email. Be helpful throughout the chat. People will appreciate it and you will gain some more followers this way.

5. Schedule Your Tweets. Twitter users do not like to see the same tweets or a user tweeting one tweet right after another. Use a tool like SMhack, Elokenz or the Buffer. They are a great way to be sure your Twitter account stays active. These tools can also do the same for your Facebook, Google+, Pinterest and Instagram accounts as well.

 

More Tips on Twitter for Marketing Your Small Business

1. SEO factor. Did you know your tweets can also help your website’s SEO? Google shares tweets in their search results. It gives you site when someone clicks from the tweets to your website or blog. This helps your ranking as part of Google’s 200+ ranking factors. Have a twitter tweet button on all of your websites pages and even products. It makes it quick and easy for users to share a tweet.

2. Let people know you are on Twitter. Use the Twitter handle in your other marketing efforts offline and online. Include your Twitter handle in your emails, your billboards, etc. Ask people to follow you on Twitter.

3. Start a blog if you don’t have one. This really helps to generate more content for your social media marketing overall. It should be your home base for your social media marketing efforts. Twitter works really well with blogs.

According to Neal Schaffer of Maximize Social Media – He points out “According to Global Web Index, 60% of B2B buyers use Twitter – a 26% higher rate than the overall population. A staggering 28% of B2B buyers also follow prominent entrepreneurs and businesspeople on social media – a 70% higher rate than average. If your business is B2B, your customers are almost certainly on Twitter.”

Be sure to be there too on Twitter if you want to sell B2B.

 

Extra Tips for Local Marketing Your Small Business on Twitter

Local Marketing

Local Marketing

Can you market to folks in your neighborhood too? Yes, you can! There are a few ways to do this. You can set up an IFTTT recipe easily to do this. It can send you a notification or an email when someone within a certain mile radius tweets on Twitter. A great way to add them to a list (I keep a list of locals). You can then engage with them and follow them if you choose. Always check their bio and tweets to see if they are worth following. But then add them to a Twitter list so you can easily keep an eye out on your neighborhood tweets. (These lists can be great in storms and events that are happening in your own neighborhood.)

Another great IFTTT recipe I love is the one that shares your Instagram photos right on Twitter.  If you only share from Instagram the photos do NOT show up in the Twitter stream. This IFTTT recipe does it for you automatically.  This feature is great if your business has a lot of images that people love to share. If not, you can always get creative with that. People love sharing visually appealing images on social media.

 

Twitter Paid Marketing Your Small Business Today

You can also do Twitter ads. You can use them to generate more followers or to generate more visibility of a tweet you want seen by more people. You can spend as little as $5 and of course you can spend a lot more too. They provide targeting capabilities like Facebook ads now offer.

 

Twitter Analytics to Check Your Twitter Marketing Efforts

Twitter offers its own analytics that can be very helpful to see who is seeing your tweets, what they like, respond to etc. You can see the demographic of your audience as well. You can learn a lot by checking these stats monthly. I was surprised to see my audience demographic. I started to tailor more tweets for that demographic since.

 

Don’t Give Up Quickly on Twitter

Too many people and business give up on Twitter before they really get started. It’s not a sprint – it’s a marathon on Twitter. It will take months to get real traction on Twitter. Follow at least 200 people to get started. And then continue to follow more weekly.

Use Twitter Lists.  Add them to lists to stay organized. Make a list for customers, for industry news, products, services, etc. It will help you stay organized and focused easier on Twitter.

Have Fun. You can follow things of interest too on Twitter so you will enjoy it more and use it more. I love following weather folks during storms and weather events. I have a list for them and use it when applicable.

 

In Conclusion

Twitter today is a must for small businesses to network with others, become an authority in their niche, generate leads and make sales.

Have you started to use Twitter yet? Have you found Twitter marketing for your small business working today? I’d love to know more in the comments below.

Oleg Kaluger

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Comments

41 Comments on “Why use Twitter for marketing your small business”

  1. john says:

    Twitter is not only the best social media platform to drive traffic but also to get massive leads. Specially by using trending has tags one can get many more.

  2. amit gupta says:

    This article really help me a lot. I am facing the same problem and not get the solution but after reading your article I get the solution and also help me to get more follower at twitter.

  3. This was an interesting read.

    I am really guilty of several things here:
    1)Being self promotional too much.
    2)Not turning on my notifications

    Things have got to change though. Now that I have read this blog post.

    Oh, One more thing:

    Tweeting 10tweets in a second will just make users unfollow you.

    • Oleg Kaluger says:

      Hey Mathenge,

      Welcome to Temok and thank you for the comment,
      Yeah, about being promotional and not checking notification – those are really the basics that everyone should follow. It is ok though to be a bit promotional and supplement it along wit your organic tweets, everyone does that – as long as it gives value to your followers, they will stick around,

      Yes, too many tweets at the same time can be really bad – and you will loose the most valuable followers immediately because those that unfollow are also the ones who read your tweets on their timeline. Remember, twitter timeline isn’t like Facebook – it is really fast and full of chaos, so if someone is checking their timeline, it means they are surely your true followers,

      thanks,
      – Oleg

  4. Tanmay says:

    I totally agree to you that for small business twitter marketing is best but some time it don’t work bcz they don’t know much about twitter but your article is really very informative thanks for sharing with us!

    • Oleg Kaluger says:

      Hey Tanmay,

      Welcome to Temok and thank you for the comment,

      Yeah, that could happen with lack of knowledge about Twitter – but it isn’t really difficult to understand and get started. On any regular day, all you have to do is tweet, network and follow – that is pretty much enough to get started,

      thanks,
      – Oleg

  5. Hi,

    Thank you so much for this informative blog post.

    I haven’t started yet to use twitter but after reading your post, it is definitively something I should consider learning and trying out as soon as possible.

    Thank you for these tips about SEO factor and the HELP in terms of generating more content for the social media marketing overall.

    • Oleg Kaluger says:

      Hey Vincent,

      Welcome to Temok and thank you for the comment,
      You should definitely start using Twitter – it is one of the most important social network online. It will take time before you have a decent profile and following going on – but surely it is worth all the efforts,

      thanks,
      – Oleg

  6. Completely interesting. But since I have been in tweeter, I haven’t been able to generate conversion as compared to Facebook. Though their potentials sound promising and I think there’s something am currently lacking behind that’s delaying conversion. I now realize the field and places I have to focus on. Thanks much

  7. Hi Oleg,

    What a well comprehensive strategy you have given to us with this article. Twitter sure is a must do when running an online business. It may take a while to get organized, but once you do, you can tweet your messages all day long. Not that I’m saying to spend all your well deserved time there, but use some of the various ways to schedule your Twitter posts.

    There is a certain etiquette we must use on Twitter, and that is that 80/20 rule that you mentioned. We need to be social there and share other people’s blog posts and let’s not forget those “thank you’s” we must Tweet for those people who share ours.

    When it comes to paid ads on Twitter, it is so effective and doesn’t cost much money to do.

    I’m so glad you mentioned that it takes time on Twitter to gain momentum. Just like any other social media platform, patience and consistence is key.

    -Donna

    • Oleg Kaluger says:

      Hi Donna,

      Thank you for the comment,
      Yes, we can’t give the whole day to Twitter – but we surely can invest a certain number of hours daily on Twitter to keep things going,

      The thank you posts are really effective, that way the one who tweets you knows that you have seen and appreciated their share – which will surely result into many more tweets,

      about the momentum though, once you get it – Twitter is really effective!

      thanks,
      – Oleg

  8. Larry says:

    Thanks for the article. I forgot how beneficial Twitter still is to bloggers. Most people have been too busy using Pinterest and Facebook. I definitely will start using Twitter more to drive traffic.

    • Oleg Kaluger says:

      Hey Larry,

      Welcome to Temok and thank you for the comment,
      With so many platforms, it can happen at times that we focus on a particular platform and it works out well – we start to forget that there’s other platforms too. Best to use as many of these platforms and perhaps even outsource a bit to keep everything going,

      thanks,
      – Oleg

  9. Twitter is such a great place to connect to people. It is also so much fun when you are at a function and live tweeting.

  10. Hello Oleg! I had not idea that you could advertise on Twitter, I will have to look into this one more! I am a whole lot more active on FB and do forget about Twitter most of the time, so this was a good reminder for me..

    Heading over there now..
    Thanks for sharing
    Chery :))

    • Oleg Kaluger says:

      Hey Chery,

      Thank you for the comment,
      Yeah, we often forget that Twitter too has a facebook like system to advertiser – but yes, Facebook has been a lot more easier to advertiser, boost posts etc. compared to Twitter where it wasn’t as easy before.

      Thanks,
      – Oleg

  11. Jubayer Joy says:

    This article really helps me a lot. I am facing the same problem and not get the solution but after reading your article I get the solution and also help me to get more follower on twitter.

  12. hi, thanks for article, i think twitter can help us to make traffic for our sites. ofcource twitter in my country is filter but we use it in our site, linked in social media and etc. i’m sharing this article with source (=your site) with my friends. thank you.

    • Oleg Kaluger says:

      Hey,

      Welcome to Temok and thank you for the comment,
      Am no fan of censorship but we surely can’t help but accept whatever resources that are given to us. Even with a filter, am sure it is helpful for promoting and sharing content and you can do plenty that way,

      thanks,
      – Oleg

  13. Joy Healey says:

    Hi Oleg,

    I’m mostly using Buffer and CrowdFire to manage my Twitter account. I know I should be more hand-on myself, but at least the discipline of CrowdFire prompts me to interact every day.

    I DID give up on Twitter at one point, but I saw so many people, like yourself, saying that it was a “must” to include in my marketing that I restarted, but concentrating on just the one main account. (I spread myself too thin across more than one account before.)

    My followers etc are increasing, and are more targeted now, so I will persevere and look forward to seeing results.

    Joy Healey – Blogging After Dark

    • Oleg Kaluger says:

      Hey Joy,

      Thank you so much for the comment,
      I have used Buffer, but haven’t tried CrowdFire yet – will give it a try soon,

      Yeah, it is difficult to manage more than one account single handedly – if you have some VAs to manage those accounts then it should be ok! Good to know that you are getting some positive momentum on Twitter – keep working on it and you will have a huge audience base on Twitter,

      thanks,
      – Oleg

  14. Rana Jayant says:

    I agree with the 80/20 rule but at the same time publishing content on twitter and not getting interaction won’t be a bad idea. What do you think about auto-posting when a new article is published than wasting time on tweeting one by one?

    • Oleg Kaluger says:

      Hey Rana,

      Welcome to Temok and thank you for the comment,
      Auto-mation should always be done in a way that it looks natural – ultimately it is all about the readers,

      thanks,
      – Oleg

  15. Navin Rao says:

    Twitter has a lot of potential for any small businesses. Marketing the content properly really matters a lot. Though it’s quite crowded and the posts can get hidden into that.

    I agree with the point you made, most of the B2B buyers are twitter addicted. Which itself, opens a lot of doors. Using Twitter effectively can give the better results. Though Twitter provides the analytics to track the statitics which makes it much easier for further marketing strategies.

    Thanks for spreading the value… Loved it!

    • Oleg Kaluger says:

      Hey Navin,

      Welcome to Temok and thank you for the comment,

      Yeah, that is how Twitter usually is – which is why the life of a Tweet is so small, but that is what attracted so many users too. I guess on Twitter people are generally adapted to the fast moving timeline – though many will just skip the timeline due to the amount of tweets that falls into it every minute!

      Twitter analytics is great – that way you can easily track how well a tweet is performing and make strategies around it,

      thanks,
      – Oleg

  16. Jitendra says:

    I think being such a popular social platform, Twitter should be the first option where one should promote his blog or business…equally Facebook, Instagram, google plus will also be used for promotion and sharing of your business or blog updates…marketing through these social platform is very easy and free….great post..thanks for sharing..!!!

    • Oleg Kaluger says:

      Hey Jitendra,

      Welcome to Temok and thank you for the comment,
      All of these top platforms are free and if anyone is prepared to dedicate some time for marketing – then getting a following and pushing some business through these channels are absolutely easy!

      thanks,
      – Oleg

  17. Malik Ahsan says:

    Please guide us that “How to Increase the Number of Followers” in Twitter ?????????

    • Oleg Kaluger says:

      Hey Malik,

      Welcome to Temok and thank you for the comment,

      There’s many ways to increase your follower count on twitter, but the best way is to unfollow those that doesnot follow you and keep looking for more relevant people and follow them. You can follow and unfollow 1000 people daily – and that process will get you 100 to 300+ followers everyday.

      This process is simple and it always works!

      thanks,
      – Oleg

  18. johnsmith says:

    Hey Oleg
    i am really impress to read this article man , you are explain everything very good way of twitter marketing. Em bookmarks your blog hope so you will write new things soon
    Thank you

  19. Maybe I will see you at a Tweet Chat soon.

  20. ANAND says:

    Really how much minimum traffic can we get form twitter ?

  21. Twitter is one of the most powerful & strongest social media network, Which really help on various ways. This is really great article to understand Twitter for marketing your small business

  22. hi
    twitter in my country is closed but we are using this social network with vpn.
    i think we should use twitter for sharing articles. twitter is the best.
    thank you

  23. neeraj says:

    Hello Oleg thanks for sharing this artical.

  24. Pail says:

    For me facebook is better than twitter in promoting a small Because almost all uses facebook nowadays. But still twitter can add traffic.

  25. Hi Oleg,

    Wow great article on why bloggers and businesses should be marketing on Twitter. I’m finding Twitter rather addictive at the moment for it’s ability to drive traffic to my blog. Twitter is responsible for nearly as much free website traffic as Facebook. It’s a fantastic platform to gain credibility, build SEO and branding – I love it!

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