You have decided to start an online business, personal/blog website, or are willing to open an online outlet of your brick and mortar store and register a domain name. Now, you are not getting the exact idea of what to do and how to do it, so I will share all the essential things and actions after buying a domain name.
In a real-life example, registering a domain name is similar to buying a home and moving your stuff so there to start living. But keep in mind, registering a domain name doesn’t mean you have done the hard part, but there are still many things to set up and complete your online presence. There is no need to worry about it because, in this blog post, I will discuss critical actions to take place right after buying a business domain.
What To Do After Buying a Domain?
1. Choose a Web Host
(Home for your domain)
First of all, you need to choose a suitable web hosting plan as per your business needs (if you’re a beginner, freelancer, building a personal website or business startup, then shared hosting should be your first choice) because a domain name is just a public address of your online presence.
Either you can choose a domain registrar that also offers a range of web hosting services, or you can get a hosting plan from another reliable services provider. If you select both domain and hosting services from the same company, then it should be advantageous. The company will connect your domain and hosting to make it ready to start working on your website. Moreover, they will also offer attractive discounts along with extra package perks to make your life easier.
So, I would recommend you always choose a company such as Temok offering both services at affordable prices.
2. Create Business Emails
Every online business needs multiple email accounts as per the nature of their business to represent their identity more professionally. In the case of the above-given example of buying a home, you will get a new address, and your friends and relatives need to know your location so that they can reach you easily.
All web hosting plans at Temok come with the option of multiple domain-specific email accounts such as email@example.com and firstname.lastname@example.org without any extra charges. However, our experienced technical professionals are always active and ready to help you regarding business email and technical issues 24/7/365.
3. Register & Trademark your Business
(Take Ownership so that no one else can use it)
It is one of the most important steps to register your business as LLC (Limited Liability Company), Pvt Ltd (Private Limited Company), or a corporation (Inc, Co, Corp, etc.) as per the type of business/company management. You have to submit registration documents to the concerned agency and get them approved to complete this process.
Business Trademark is another way to get legal protection and exclusive rights to shield your business at the national level. If somebody tries to use your registered trademark, you can sue them as per the rules and regulations. You can also use the registered trademark “®” symbol to the prestige of your company.
4. Create Social Media Accounts
(Social Media Presence)
Billions of people use social media apps daily, so all online/offline businesses need to have their well-reputed social media presence to refer social media users to the website and increase the overall conversion rate. Try to use the social media usernames exact as a business name or any combination close to it. Sign up on all popular social media platforms such as Facebook, LinkedIn, Twitter, Instagram, Pinterest, and other platforms to sync your business website.
5. Dedicate a Phone and Fax number
(Company’s Official Communication Channel)
You can’t share your personal phone number with the public for business calls, so it is compulsory to get a dedicated phone number and fax line to keep in touch with your existing and potential clients. Multiple service providers offer toll-free numbers, the option to receive calls across various devices, and many other valuable choices.
6. Build Your Website
(Design & Development)
Once you have completed all the necessary things to set up your domain and hosting environment, you can start web design and development. If you closely know the business brand, then it will be helpful to create an innovative and creative design for your website.
You can build your website using WordPress CMS, one of the most widely used content management systems (that powers 39.5% of all websites on the internet) following this step-by-step web development process. But if you can’t do this, you have to outsource or hire a developer to complete it as per your desired theme.
At this stage, you will also need unique and well-written content to engage and attract customers to increase your conversion rate. Create an SEO Strategy and optimize the keywords related to your services to generate more organic traffic to your website.
7. Add valid SSL Certificate
(Protect personal/credit card information)
Google made use of SSL certificates compulsory for all websites to protect website visitors’ personal, credit, or debit card information. If your website has a valid SSL Certificate, then a little green padlock will be displayed on the web address bar to build website visitors’ trust that their private information is in safe hands. Moreover, SSL converts your web from HTTP to HTTPS, protecting your web from cyber threats and increasing website speed.
8. Google Analytics & Search Console
(Google Site Verification)
Google site verification process is straightforward with the help of Google Search Console, and you can fix 404, DNS, and server-related issues. However, Google analytics will help you understand user behavior from total traffic to conversions, page views, and bounce rate to make an informed decision. Google provides more accurate stats to check everything to make the right decisions at the right time.
9. Business Identity Packs
(Visiting cards, Brochures & Flyers)
When you start a business, it should be your first priority to introduce it to potential clients, and you will not ignore any of the available opportunities. Few people are interested in having face-to-face meetings when you exchange your business cards with them to discuss further collaboration or business. By using this technique, you can build long-term business relations. There are many marketing collaterals such as brochures, flyers, presentations, and visiting cards.
10. Digital Marketing
(SEO, PPC, Social Media, Inbound Marketing)
Search engine optimization, Adwords, affiliate schemes, content marketing to social media optimization, and management are must-have digital marketing techniques to attract potential clients. Even you’re running an offline business, and you need to target the digital community by running social media ads because billions of people are active on social media platforms daily.
I have discussed all the necessary and easy-to-follow steps on what to do after buying a domain name to build a solid foundation for your website. If you face trouble setting your website hosting environment, you can post your questions below in the comment section. I will love to read your thoughts, feedback, questions and try to respond to you quickly.