What Are Popular Types Of Copywriting & How To Make Money

Types of Copywriting ; What Are Popular Types of Copywriting & How To Make Money
5 min read

Over the past few years, copywriting has become very famous and it is one of the oldest professions known in history. It has developed into different types depending upon the requirements of various marketing channels. Today, there are multiple types of copywriting practices used by marketers, rightly to engage different kinds of clients. Thinking about customer behavior, companies all over the world are now preferring to get specialized web copywriting services. From web pages to social media, there are many types of copywriting practices used by marketers around the world.

In this blog, we have covered all types of copywriting that are used by copywriters all over the world. Let’s start with a basic understanding of copywriting, and then we’ll move to the types of copywriting.

What Is CopyWriting?

Copywriting is the process of writing convincing marketing and promotional stuff that motivates people to take some form of action, such as making a purchase, clicking on a link, donating to a cause, or scheduling a consultation. With copywriting, marketing becomes a best-seller. However, with no strict guidelines on how to write content, it can take hours and hours to create something that will be successful.

What is a Copywriter?

A copywriter is a professional writer responsible for writing the text, or copy, used in marketing and promotional materials. Copywriters write copy and create content for advertisements and marketing, but it can be completed via digital platforms. If you are running your business and want to hire a content writer or copywriter, read this article before hiring a content or copywriter.

Types of Copywriting ; What is a Copywriter

All types of copywriting are not the same. Different niches require different skill sets. Find your suitable niche in which you are interested and focus on one or two types of copywriting. Many successful copywriters focus on one or two skills and run a successful business by following these strategies. Let’s discuss here different types of copywriting and how you can make money with it.

B2B Copywriting

B2B stands for business to business. In B2B copywriting, companies sell products or services to other businesses. For B2B copywriting, you need to write copy that attracts people who are representing businesses. You have to make sure that you are engaging your audience. B2B copywriting focuses on marketing to businesses, not consumers. B2B copywriting creates brand awareness and increases visibility. It also helps attract new customers by targeting more specific niches and speaking to those targets’ particular requirements.

Types of Copywriting ; B2B Copywriting

It increases customer retention because it shows customers how to get more value from your products or services that they have already purchased. It also builds your brand reputation. It creates a better shopping experience, by offering clear information about your product and presenting your brand’s unique viewpoint and personality. 

Brand Copywriting

In Brand copywriting, your brand speaks to your customer. Consider your organization’s copy as a verbal version of a logo or color palette. It also increases brand awareness. Its main focus is to make customers feel more positive about a company and its products. Sales are an indirect result of brand copywriting.  When people want to buy something like a soft drink, motorcycle, or handbag, they must consider about brand or company.

Types of Copywriting ; Brand Copywriting

SEO Copywriting

Types of Copywriting ; SEO Copywriting

Every business wants traffic on its website. SEO copywriting became the need of every business or website. SEO copywriting asks you to use the keywords perfectly at specific places. Ranging from blog posts to pages, everything on the website needs to be optimized with various types of SEO copywriting. It allows Google to read it as a proper SEO page that can be ranked on those keywords.

Social Media Copywriting

Types of Copywriting ; Social Media Copywriting

There are many different social media channels you can use to engage with your audience. Make research and check where on which social media platform your customers are spending their most of time. Based on that research, you can customize the voice and tone of your social media copywriting to speak to your audience effectively.

Direct Response Copywriting

Direct response copywriting is considerable because of its prominence on immediacy. This type of copywriting encourages the reader to take an action the moment they’re done reading the text. The following are key elements of direct response copywriting.

Types of Copywriting ; Direct Response Copywriting

Ad Copywriting

Another type of copywriting that you’ll experience as a marketer is Ad copywriting. This type of copywriting could require you to write billboard taglines, social descriptions for boosted posts, headlines for Facebook ads, and more. There are different kinds of advertising. For excellent ad copywriting, you need to capture attention, speak to your audience, and convey value quickly and concisely.

Technical Copywriting

As the name tells itself, this type of copywriting requires a lot of technical knowledge. We all know that every writer cannot be an expert in every niche neither they can create engaging articles for multiple industries due to limited subject knowledge. That is the reason companies hire technical writers that are familiarized with the specific subject knowledge. Mostly, technical writers are preferred for the IT industry. However, you can also find freelance technical copywriting jobs for medical, law, and other fields as well.

PR Copywriting

PR refers to public relations and PR copywriting is also one of the types of copywriting. PR copywriting exactly covers the content that allows companies to interact with the public. It can be used to create those documents that need public wide representation, such as press releases, whitepapers, and other similar content.  The main goal of this copywriting style is to describe the best points and latest developments inside the company. This helps them to build a strong branding footprint in the market, allowing people to know about their core services.

UX Copywriting

UX copywriting is the art of writing copy on websites, apps, and other digital products that clarifies how to use a product. UX, or User Experience, Copywriting is a form of website copywriting that includes the whole user experience from start to finish. Whether someone performs the action you want depends upon their feelings and confidence about everything on the page.

  • How easy was it for them to find what they needed?
  • How quickly did the page load?
  • Were the instructions clear?
  • How did the graphics make them feel?

Conclusion

In this article, we have discussed almost all popular types of copywriting. Copywriting is a profitable option to make extra money or create a real income. But many new copywriters fall victim to common copywriting mistakes, such as not having sound writing techniques and trying too hard to be unique.  Here are some common copywriting mistakes you should avoid.

Regardless of which part of the copywriting world you choose, the basic functions are always the same. As long as there are goods and services to sell, the world will need a compelling copy to sell them.

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