Facebook has already exceeded the barrier of 2.7 BILLION monthly active members, it will continue to grow more and more, and people will see Facebook for business purposes. So, it is a necessary part of any business’s effective digital marketing strategy to drive engagement. It has a vast audience and allows you to convey your marketing message effectively at a lower cost. Moreover, you can turn them into your followers and get long-term business benefits by continuing marketing them.
To many people new to Facebook, at first glance, the site may seem frivolous, time-consuming, and not valid for a business. I am passionate about Marketing on Facebook, for all the characteristics it has and how well used they are fantastic to hook your target audience with your business.
Here I explain the top ten reasons why I think your business needs to be active on Facebook:
1. Get to know your potential clients
Facebook is NOT a social platform with primarily teenagers and students, but it has matured users than in other social networks. The fastest-growing group of people is 25 to 40 years old, and it goes without saying why this is good for business. Facebook allows you to target your audience using the filters such as gender, age, location, interests, and many others.
Even several business owners don’t have their websites. Still, they are getting an attractive number of orders from Facebook because they are properly managing their business page and running paid campaigns.
They can quickly build their online shopping store with step-by-step information from scratch without hiring any developer. But if they are not willing to publish their website on the internet, it is compulsory to register the business domain name for brand security.
2. Find business contacts
Of the 2.7 billion Facebook users, not all are your target audience, but a few hundred thousand are, I assure you.
So, there are not only your personal friends on Facebook; there are your potential clients, your consumers, your strategic allies, and, of course, your competitors. You can create a list of your business contacts and send them different attractive offers and promotions in the future.
3. Segment your audience
Users openly share much of their information with the public that they can access. These kinds of demographics, skills, preferences, and tastes would have cost fortunes in the past. Get the benefit of this information and segment your more specific audience.
4. It opens doors for you immediately
Most of the members on Facebook are open to connecting, so you can quickly start a conversation with very successful (even famous) people who would otherwise be inaccessible. Put your maximum efforts into social media marketing and open the doors to business success within a shorter period.
5. Build relationships
By engaging in conversations with your prospects and consumers, you can better tailor marketing and your products or services to their wants and needs. Offer them attractive discounts and build long-term business relations with them, and don’t forget to get their review on your social media platform.
6. Increase your visibility
When you consistently and adequately appear in the news (Facebook home page) of your potential clients and publish relevant information, you will increase the credibility and confidence in your business.
7. Position your business as a benchmark in the market
Being connected with your customers on Facebook and quickly solving their doubts will make them always turn to your business instead of going to your competition. Follow the 600+ advertising and marketing tips and boost your business in the market full of competition.
8. Get a good Ranking in Google relatively quickly
In addition to your Profile, create a Facebook Page for your business. Pages are fully indexed by Google and help to get maximum potential customers.
For your Facebook Page to appear in the first results of Google for some keywords, the inbound links to your page, the density of keywords on your page, etc., will influence but the ranking that Facebook has helped a lot. According to Statista, it is the third most visited website in the world.
9. Advertise highly targeted
With the Facebook Advertising Ads tool, you can direct your advertising to a well-segmented audience interested in your products or services. The best thing is that it will not cost you an arm and a leg like other types of advertising because the cost of ads on Facebook is very affordable.
10. You don’t have to invest a lot of money to get visits to your website
The great thing about advertising on Facebook is that in addition to being able to advertise with a small budget and activate and deactivate your campaigns whenever you want (something impossible in an advertising panel or a TV ad). There is also the social aspect that will help you generate word-of-mouth recommendations.
If you still do not integrate Facebook as an essential part of your internet marketing strategy, do it as soon as possible! Share your thoughts in the comments section below and keep visiting Temok blogs to get in touch with valuable information.