How To Maximize Your Social Media Following

Social Media ; How to Maximize Your Social Media Following
10 min read

Everyone wants a piece of the action when it comes to social media, but few get it. All major social media networks, including Facebook, Twitter, Instagram, Pinterest, and Google Plus, are extremely active. Not to mention the countless other little websites that exist today. Everyone has the same goal: to have their company become recognized on social media.

When you wake up in the morning to only a few alerts on your phone, it can be frustrating to be working on growing your business through social media. This can be especially true if you only check your phone once or twice a day. It is vital to have many followers to connect with if you have set a goal to expand your personal or professional brand through social media. If you want to grow your brand, you need to communicate with other people. It is time to begin promoting your brand, and here is a fantastic spot to begin doing so.

Instagram, Facebook, and Twitter are the three most prominent types of social media, and each of these sites is unique in its way. However, the most important strategies for gaining traction are the same across all platforms. These strategies include frequently posting, interacting with the people who make up your target audience, developing a strategic posting schedule, and using hashtags relevant to your content. To successfully expand a brand, it is necessary to attract the attention of the appropriate individuals at the appropriate times. There are a couple of different approaches to take here: Put money toward Google advertisements. Publish additional content that focuses on SEO. Alternately, become an expert in the craft of marketing using social media. Are you intrigued by the latter?

Then the most important thing is to work effectively on creating a following on social media. It is feasible to establish a following on social media and an audience that engages with the content you post if the appropriate tactics are used. But how do you ensure that you always receive the same results? Your business success might blossom like a field of wildflowers if you cultivate a strong presence across several social media platforms. However, this won’t occur until you’ve built up a sizable following and figured out how to cater to the needs and desires of your followers.

This post will explain how to obtain more followers on social media (that interact with your brand). Therefore, keep reading to acquire knowledge that you can immediately practice.

Choose The Best Social Media Channels To Attract Followers

Social Media ; choose the best social media channels to attract followers

Because there are so many different social media outlets, it is impossible to sell your company effectively using all of them simultaneously. Being present wherever your audience is and interacting with them is crucial in today’s world.

Therefore, your first order of business should be to determine who your audience is and which social platforms they favor the most.

You have numerous options for gathering this information, including the following:

  • Surveying and interviewing your potential and current consumers
  • Using social listening technologies, you may find out where your target audience is talking about your subject matter.
  • On a variety of platforms, look for specific groups (Facebook, Twitter, Reddit)
  • Find out who your rivals are (they chose their social media platforms for a reason)

You may also read online reports that disclose the user and usage trends of various platforms, such as Instagram, Facebook, Twitter, and Tik Tok.

Once you’ve identified the locations where your target demographic congregates, it’s time to educate yourself on the corresponding platform so you can begin producing content that draws in new followers. Which kind of material is most successful, and why are they successful? The answer to this question will indicate whether or not the social media platform is suitable for your brand.

For instance, if most of your audience is active on Facebook, Instagram, and TikTok, you might find that Facebook is the superior option. It will be difficult for you to produce the visual content required to do effectively on these channels if your brand or industry does not lend itself well to visual representation.

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Optimize Your Social Media Profiles

You are aware of the location of your audience. Now is the moment to construct and perfect your brand profiles in order to bring in an audience. This is the procedure for doing so:

  • Adding a professional image, logo, or video will help your content stand out more. Please make certain that it is a suitable platform size. Each requires a different photo size. For Twitter, for example, a 400px by 400px image is recommended.
  • For your audience to recognize you, you should use the same photograph on every profile.
  • Choosing the same or similar handles across channels can make it easier for others to locate you.
  • By focusing on terms that your target audience uses, you’ll be more likely to appear in search results. Make sure to include them in your bio and your description.
  • Your website, landing page, and other social media networks should be linked in your bio. To be safe, make sure all of the links function.
  • Ensure that you have completed all sections of your profile.
  • It’s also a good idea to remove yourself from posts that can damage your reputation.

Determine The Best Time To Post

What time of day and day of the week is ideal for publishing posts when it comes to social media? It is dependent on the business you are in the platform you use, and your target audience. You’ll find a lot of postings and reports on the best times to publish posts on different social media networks, and you may look at those now. But this doesn’t necessarily guarantee that it will work for your particular account or specialty within your sector.

Social Media ; Determine the Best time to post

Because of this, it is really important to determine when the optimal moment is for you to post. Look at your social media metrics on the platform or program that you use to manage this data, or utilize the ViralPost scheduling tool of Sprout Social, which analyzes the optimal time to publish on your particular account for you.

It will give you information on the days and times of the week when your posts receive the most clicks, shares, and comments. Make use of this to serve as a roadmap for your future posting schedule, to attract eyes to your material, and ultimately construct a social media following that is highly engaged.

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Post Consistently But With A Particular Purpose In Mind

You’ve undoubtedly been exposed to a great deal of misinformation and urban legends concerning the frequency you need to post on social media to ensure positive outcomes. However, the number of times you post is not the only factor in publication frequency. It all comes down to reliability and value. If your audience does not find your content useful, motivating, or actionable, they will not engage with your accounts or follow you. This is true even if you upload new content every day.

If you’re having trouble thinking of interesting things to share on social media, consider some of these easy suggestions:

  • By using surveys and polls, you can learn more about your clients’ preferences for content. This reveals what they’re interested in and what they’re not.
  • Analyze your site’s data to find out what kinds of most popular content. Do people click on the graphics they see? Videos? Links? Text-only? What type of content is most popular? Do you know how many likes each piece has? Which of your pieces has the most traction?
  • Determine which forms of content are most effective on each platform.
  • Study the social media activity of rivals to learn what kinds of content they are sharing. How much time do they devote to new products? What’s new in customer service? No, they aren’t.

After you have found some ideas for content, you should utilize a platform such as Sprout Social to automate your social media calendar. This will allow you to schedule your material days, weeks, or even months. This can assist you in finding the optimal combination of content kinds and aligning them with marketing themes, such as upcoming campaigns.

It is in your best interest to plan social media content to be purposeful and driven by facts and insights. Doing so will pay off in the form of generating a real and engaged following of social media followers.

Engage With Your Audience In A Meaningful Way

 Social Media ; Engage with your audience in a meaningful way

Social media platforms are not a megaphone; rather, they are a bidirectional means of communication. Use your platform to talk to, rather than at, the people in your audience. This can be accomplished by responding to comments, liking and commenting on photographs, posting articles related to the topic at hand, answering questions, and initiating new conversations.

This demonstrates to your audience that you are actively engaged with their interest in your business, whether in the form of a response to pressing questions regarding customer service or a simple expression of gratitude for good shout-outs. In general, audiences on social media demand a quick response time; therefore, you should ensure that your team is prepared for success. Using social media platforms like Sprout, which notifies you whenever you receive tagged comments, makes this aspect of management much simpler. You’re doing something impactful for your company when you actively engage in conversation with your followers:

Developing long-lasting connections with others.

Making a connection with your audience helps to humanize your business, which is essential in elevating customers and followers to the level of devoted supporters.

Follow The Relevant Brand Profiles

A fantastic place to start is interacting with your target demographic on social media. But if you want to broaden your audience, you should start following influential businesses in your sector (excluding competitors).

The objective is to discover other companies that cater to audiences comparable to your own so that you may engage with them publicly. Share their posts and contribute something useful to the conversations around them.

If you do this regularly enough, it will raise awareness of your brand and possibly increase the number of people who follow you. Should you take the same approach with profiles of your competitors? Nope.

In a move that seems paradoxical, following someone and actively engaging with the content they provide will enhance that person’s reach. Use competitive analysis tools like social listening to explore further what audiences desire if you want to obtain an advantage by gaining knowledge of your competition. This will give you a head start.

Engage Micro-Influencers In Your Strategy

Working with micro-influencers is another approach you may take to broaden your audience and develop a genuine following (less than 50K followers). Why should we focus on micro-influencers rather than macro-influencers (500K to 1M followers)?

Social Media ; Engage micro-influencers in your strategy

There are a number of reasons why brands, particularly those that are just getting started with an influencer strategy or those who want to target a certain niche, may find that micro-influencers are the right fit for them:

  • Inexpensive charges (some will even do free collaborations in exchange for a free product or service)
  • increased sincere participation (while micro-influencers may have a large following, their participation isn’t necessarily sincere)
  • More influence (like it or not, smaller influencers tend to have better ties with their followers; thus, there’s higher trust when they promote a company).

Micro-influencers are more popular than larger influencers, according to a survey from Upfluence.

According to another study, 61% of individuals trust information from “people like them” rather than well-known celebrity influencers. This is because smaller influencers have a stronger sense of identity. Perhaps this is why many marketers are opting to engage with them rather than with more prominent influencers.

 Use Hashtags

You have this amazing content, and you are actively interacting with your audience; yet, how can you better optimize your posts so that they get discovered by new people?

Make use of the appropriate hashtags!

As a short refresher, the hashtag, sometimes known as the pound symbol for old-school users, is a technique that is used on social media sites to aggregate attention toward certain content.

Hashtags serve a purpose on social media posts analogous to that of a keyword on a website or article on a blog. They assist your posts in performing better in search results. Users can either directly follow these hashtags or search for them to locate posts that are relevant to them.

Although hashtags first appeared on Twitter, they have since spread to all main social media platforms. The first important step in making productive use of hashtags is to determine which ones are the most popular among the audience you are trying to reach.

For instance, if you work for a home construction company, you might want to think about using a hashtag like “#homeremodeling” because it will be relevant to what your audience is looking for and is likely to be compatible with the kind of content you are posting and will be posting. This is because it will be related to what your audience is searching for.

It is essential to keep in mind that the substance of the posts you make can and should influence the hashtags you choose for those posts. Although there will be some hashtags that you repeatedly use in your material, adding variation to your strategy can assist you in reaching wider audiences that are still engaged with your sector.

Consider Using Paid Advertising And Sponsored Content

Now that you’re up and running, it’s time to kick up your social media game. There is a limit to the amount of success you can reach with organic views, and they are becoming increasingly harder to attain. Why? In order to get the social media elite status, the platforms are clever and require payment. Facebook advertising is a cost-effective way to reach a new, targeted demographic. Building a following on social media relies heavily on people seeing your amazing material, as you’ve already discovered. On the other hand, Facebook’s recent algorithm modifications have placed more importance on material produced by friends and family than brand pages.

 Little nervous. How do I create a Facebook following if my followers don’t see my content? When it comes to Facebook advertising, this is where it all begins. There are a lot of individuals on Facebook, and you may target them using the powerful targeting capabilities you have at your disposal.

Facebook’s ability to target extremely precise characteristics beyond gender and region, such as life events, buying behaviors, and interests, gives you a decent chance of reaching the users you want to reach, whether you are promoting your page or pushing specific content. Boosting your posts is an easy way to receive more exposure for your content.

In order to establish a following and drive engagement with the correct audience, you’ll need to perform far more targeted advertising to ensure that the right content reaches your target demographic.

Conclusion

If you are serious about expanding your business through social media, one of the most crucial things you can do to get started is to construct a follower base that is genuine and active.

You may increase the number of people who like and interact with your brand on social media by implementing the actions that are explained in this article.

Keep in mind that the quality of your audience is far more important than its size. Therefore, keep looking for new methods to add value, and the followers will eventually arrive.

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