Shopify vs Etsy: Comparing E-Commerce Giants

8 min read

Examining or comparing Shopify vs Etsy is essential given the growing trend of entrepreneurship in which an increasing number of prospective entrepreneurs are utilizing eCommerce platforms to establish their websites. This blog will compare Shopify and Etsy, two well-liked options. These platforms make it possible to launch online stores rapidly, but they also come with specific needs that are tailored to particular kinds of businesses.

One of the most important things to do when beginning an online shop is to choose the correct platform. It might be challenging to select the ideal match for your online company when there are so many possibilities available.

So, stick with the use and continue reading to learn what the difference is between selling on Shopify and Etsy in 2024.

Shopify vs Etsy

What is Shopify?

Shopify provides scalable solutions, no restrictions on what you may sell, and vital eCommerce tools and applications to support your growth. You can make your e-commerce website, add items, take payments from customers, and monitor order delivery.

For companies penetrating for an e-commerce business platform that can be customized, Shopify is an excellent option. Those who already have a clientele and are prepared to invest in a scalable, subscription service solution stand to gain the most from it.

Shopify’s standing as a frontrunner in e-commerce is a result of its attentiveness to the opinions of millions of entrepreneurs. Shopify has developed the tools and solutions that drive today’s companies and will influence the direction of e-commerce by assisting enterprise brands and independent business owners. Now, we will discuss the working of Shopify in our Shopify vs Etsy comparison.

How Does Shopify Work?

Shopify unifies all e-commerce functions into a single dashboard, allowing one administrator to oversee every step of the sales process—from order receipt to post-sale analytics.

Business owners may sell on their website, through marketplaces and social networking sites, in person at brick-and-mortar shops, and in numerous locations using Shopify. For easy administration, inventory and customer data may synchronize between channels.

Because Shopify is a hosted, cloud-based server, and secure platform, you can safely access your data from any suitable internet-connected device. It allows you the freedom to manage your company from any location.

Commerce enterprises need a variety of tools to handle duties like shipping and inventory control. Business owners may have to invest money and time in connecting these systems. Shopify combines many technologies to provide you with a comprehensive view of your business activities through your Shopify admin. Now, we will talk about Etsy and how it works in our selling on Shopify vs Etsy comparison.

What is Etsy?

Etsy is a digital marketplace that was founded in 2005 and provides virtual storefronts for entrepreneurs, do-it-yourself artisans, and collectors to sell their goods. Women make up around 80% of vendors, and they are all self-employed artists.

For independent merchants selling handcrafted, distinctive, or specialized goods, it functions like Amazon. The goal is to establish a large marketplace with goods from many vendors so that buyers may identify excellent suppliers. As of 2022, there were over 95 million active shoppers and 7.47 million merchants on Etsy.

Also Read: Amazon Ecommerce: Strategies For The Modern Seller

How Does Etsy Work?

Etsy is a simple platform that caters to both buyers and merchants.

All you have to do to begin on Etsy is register, select a username, and go to the “Sell” part of the website to start your shop (more on that later).

Sellers will upload their goods, set up their online shop with a description and personal photo, and generate product listings. Shipping fees, carriers, and delivery schedules are all customizable. Additionally, you may use the Etsy website or app to administer your shop, keep track of purchases, contact customers, and amend listings.

If customers choose to buy anything, they can put it in their basket and check out. Etsy accepts several payment options, such as PayPal, Apple Pay, all foremost credit and debit cards, and Etsy Gift Cards. Now, it is the time to get a head-to-head Shopify vs Etsy comparison in 2024. Let’s do it!

Also Read: Google Ads vs Facebook Ads: Unlocking The Power of Paid Advertising

Shopify vs Etsy: Key Differences!

Shopify vs Etsy Key Differences

Here are the best comparisons between Shopify and Etsy. By the end of these differences, you will have a clear idea of choosing between Etsy or Shopify.

  • Plans And Free Trials

Shopify provides a free three-day trial followed by a $1 monthly fee. Multi-channel retailers may find the monthly payment of $79 (paid yearly) more appealing. Stores needing sophisticated reporting can use its $299 monthly (yearly) subscription. Shopify Lite is available for $9 a month if you already have a website or blog and just need to add a way to take payments with credit cards for orders.

The Etsy Plus plan includes 15 listing points and $5 in monthly ad expenditure, and it is free for 30 days. Following the trial, $10 will be paid each month. Discounts, client refill requests, and other banner possibilities are also included.

  • Charges

With Shopify, transaction costs for online sales begin at 2.4% + 30 cents and increase significantly for the more affordable plans. Etsy never charges a monthly fee unless you choose to subscribe to the Plus plan, in which case you will pay additional costs for each transaction. Because of these costs, many third parties have developed profit calculators for merchants.

To get a product uploaded into your store, you must first pay 20 cents for each upload. You must pay the 20 cents once more if you use automatic renewal to renew the subscription after four months. Suppose you have the same object in numerous amounts. These things make the difference in our Shopify vs Etsy comparison.

You must pay 20 cents to maintain the listing live if you sell one. However, there is no cost connection with amending the listing. A transaction cost of 5% of your listing price is paid for each Etsy sale, in addition to the amount you pay for shipping and gift wrapping. For sellers located in the US, payment processing fees are 3% plus 25 cents for each transaction. There are currency conversion costs if Etsy wants to change foreign currencies into US dollars.

  • Take Charge Of Your Marketing

Unlike Etsy, where you cannot own your website, audience, or email list, Shopify allows you to. Because you own your website, Shopify gives you greater marketing control. You get free exposure because Etsy is a marketplace, but after a transaction is completed, you cannot remarket to that audience. For abandoned carts, Shopify allows you to email the user or retarget them with adverts. Even if Etsy appears like a tempting marketplace at first, one of the main reasons to choose Shopify over Etsy is the freedom to own your marketing.

Also Read: How To Move From Shopify To WooCommerce: A Complete Guide

  • Market Segmentation And Client Outreach

Moreover, Shopify Collabs helps you expand your audience by connecting you with affiliates and influencers. Shopify Audiences builds audience lists by analyzing the purchasing habits of its users. Run targeted advertisements on Google, Instagram, Facebook, TikTok, and Snapchat with this audience list.

Etsy caters to both shoppers and merchants, unlike Shopify. Buyers and sellers of products maintain commerce in a marketplace. On Etsy right now, there are more than 90 million shoppers. You can, therefore, reach a considerable audience.

  • Scaling

The next difference between our Shopify vs Etsy comparison is its scaling. Because Shopify companies are scalable, you may start small and develop into a well-known brand. You are advertising your items on Etsy rather than your brand. Shopify allows you to market your company and merchandise to establish a strong brand. Shopify is designed for e-commerce enterprises of all sizes.

  • Infinite Merchandise

All price tiers on Shopify enable an endless number of goods. This has the advantage that you may test or explore various popular items to see which ones generate the highest sales conversions. The quantity of things you may add to Etsy is limited by listing costs, so keep that in mind while making your selections. Furthermore, you won’t have to worry about losing money due to additional Shopify costs because not all goods sell successfully.

Also Read: Best Web Hosting For Small Business: The Right Web Hosting Choice

  • Personalization Choices

Why is Etsy like this? Shopify has a wide range of design options to allow you to personalize your business’s look. At the same time, Etsy emphasizes the distinctiveness of your goods to help you stand out from other merchants. Customers may become confused because Etsy’s marketplace style lacks unique domains, whereas Shopify recommends personalized domains for brand identity.

  • E-Commerce Capabilities

To create a customized online presence, Shopify offers an extensive App Store and a more comprehensive selection of robust eCommerce solutions. It provides email functionality, marketing tools, and multi-channel sales expansion potential. That’s all for our Shopify vs Etsy comparison.

Is Shopify Better Than Etsy?

Is Shopify Better Than Etsy

Is Etsy or Shopify better? You may create whatever kind of website you desire with Shopify. You may customize the code, pick from dozens of templates, and add branding to your website. Because Etsy is a marketplace, you aren’t able to alter the layout of your goods and collection pages.

Shopify POS, a first-party point-of-sale system, enables retailers to conduct in-person product sales. A third company provides this functionality; however, Etsy has a Square connection that makes it available.

Also Read: Best Dropshipping Products: You Need to Add to Your Store Today

Shopify is the finest e-commerce platform for scaling operations, especially if you’re already earning revenue. It is also more suitable for people who would like a white-label option over being tucked away beneath a company like Etsy, and you aren’t limited to antique or handcrafted goods.

Shopify’s plans provide substantial shipping reductions, which can result in long-term cost savings for customers sending tangible goods. Additionally, it is a fantastic advantage for business owners currently utilizing specific business management software to integrate several practical applications.


The choice between Shopify vs Etsy for your e-commerce site ultimately comes down to the size of your company and the sort of goods you provide.

Shopify can be the best option for creating a long-lasting brand with complete creative and functional control. With its wide range of e-commerce options, you can easily modify your store to reflect your idea.

On the other hand, Etsy is a lively, busy marketplace that has websites selling handmade goods. For people and small companies wishing to become a part of a community that values uniqueness, it’s ideal. Etsy’s audience appeals primarily to individuals who sell the most popular print-on-demand goods like personalized presents and custom t-shirts.

FAQs (Frequently Asked Questions)

Q#1 Is It Better To Sell On Shopify Or Etsy?

There is no obvious winner since it relies on what you’re trying to find as a seller. Shopify’s high-quality features make its plans an excellent value if you run a large shop. If you’re simply selling a few products at a time, Etsy’s lower pricing will work just well.

Q#2 Can I Sell On Etsy Through Shopify?

Yes, you must already have listings for products on Etsy before you can connect Shopify to your Etsy store. After that, you may download the Etsy Market Integration software from Shopify. Go to the “Link with Etsy” text block on the application’s home screen. Type in the name of your Etsy store and hit Enter.

Q#3 What Is Cheaper To Sell On Etsy Or Shopify?

Because there are no monthly fees and most of the services for setting up a store are free, Etsy is typically less expensive than Shopify. However, as your company expands and you receive more orders over time, running an Etsy store might cost you the same monthly amount as Shopify.

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