A well organized, nice looking and responsive website is something that all businesses required. If you’ve been doing online business for a long time with an old website, maybe the website is still active, or maybe it’s an archive, but there is still good stuff there. The material that you bought, created and published three, five, ten or fifteen years ago is still useful. It might even be more relevant now than it was back then. But an old website isn’t perfect. If you’re going to put that old material to good use, you’ll need to do a bit of revamping.
In this article, I have shared with you some amazing tips that you can use to revamp any old website and get the most out of it. It is obvious that revamping an old website is less expensive and easier as compared with making a completely new website. Unlike new website development, here you don’t need to find DNS domain name or buy server hosting.
Revamping your old website is always a good investment for your online business. Website revamp is a good way to increase your conversions, attract more customers, and improve the user experience. Though, it is not something that you can approach lightly. You should very careful while revamping your web design, otherwise, it would cost your successful online business. below I am mentioning some crucial considerations that you must keep in mind while moving forward.
Here You Go!
Step 1: Define the Goal
If you’re going to rework a website, you need to know what it is you’re shooting for. Your first step is to always define the goal and scope of your project or risk wasting time and effort. Write down all the things you need to accomplish in the whole process of revamping. The goals and objectives can be long term business goals and short-term operational goals. One thing you must know that your website is your brand, your overall brand identity and exposure is completely based on your website. If you’re revamping a big site as a type of rebranding across your company, for example, you will have a significantly greater task load than reworking a website to boost conversions or Google SEO. Your goals should be clearly defined to achieve better results. So, it is very important define the goal and scope of your revamping a website.
Step 2: Identify Limitations
Sometimes, despite our best intentions, we simply can’t do it all. If you know that you’re writing skills aren’t very good or that you can’t code yourself out of a box, don’t expect to do very well at those tasks. Being efficient and best at everything is good, but knowing your limitations is also something that can save you from being super confident about your website. Likewise, time, our most precious resource, may be so limited that you wind up with a very long timeframe on the revamp simply because you don’t have time to prioritize it. It is far better to know your limitations ahead of time so you can plan accordingly. Bear in mind all of your limitations that can be time, budget, skills, etc.
Step 3: Isolate the Best Material
Once you start looking at the blog, look first for your best material. What had the best conversions in the past? What was the most popular with readers? The best material should be your focus as you rework the website. Identifying it means more than picking your favorite post. You’ll need to do a bit of digging and checking analytics to find the best overall post. Analyzing your work would help you to understand what works well your website and keeping this in your mind you can rework on your website based on the most effective work you have done previously.
Some characteristics of your website may be working well as compared with others. For example, if you think your current logo is amazing and it’s received extensive brand awareness, you should better go with this old logo rather than changing it. similarly, don’t change the website’s font choices, colour palette, or photographs if they are going well. Depending on data gathered from Google Analytics, you can decide where you need changes and adjustments what you need without any changes.
Step 4: Clarify the Audience
Target audiences change over time. Adding new services or products to your website or new markets expansions, you should update the content and make it more relevant with your audiences’ interests, who are willing to buy your products and services. Just like when you launched the site first time, you’ll need to identify your audience. To whom you are selling or talking to? If you didn’t clearly define your audience last time, identifying your target is a huge advantage this time around – it allows you to make clearer choices and work with a target demographic in mind. A clear picture of your audiences can help you to rebrand your website.
Remember, your target audience should be well defined, focus on your niches because if you are selling to everyone, you are actually selling to no one.
Step 5: Research Your New Market
If you’ve changed your audience, you’re going to need to learn more about them. If you used to talk to business owners, but now you’re talking to educators, it’s time for some studying. Learn the lingo and the key themes your audience is looking for. Look for gaps you can help fill with your material – this will help you select pieces to improve as well. Make a good research on your new audiences, to sell your products efficiently to the audiences, it is very important for you to know about your audience’s interests and demands. Now depending on your new audience’s interests, you have to recreate your website content that is more relevant.
Step 6: Share Your Responsibilities
Speaking of delegating, your next step will be to find the right people for the jobs you need to do. We all know that the people inside your organization (employees) can either make or break your business. whiling selecting the people to get all the work done you have to be very careful. Many of your tasks might be delegated to employees or split between stakeholders on the website. Having clear expectations for each requirement makes it easy to explain what is required and the expected timeframe and level of completion. This is also the time to start looking for freelancers or firms who might take on some of the jobs that aren’t in your current skill set. You have to explain the requirements and timeframes for every task.
Make it clear to your staff what you expect from them and what are your goals for this new website.
Step 7: Plan the Project Steps
Now that the initial overview work is done, it’s time to plan the specific steps for reworking the content. Use project management software like Trello to identify the key steps for the process. These steps might include moving the site to a dummy server, checking all of the links, improving or reworking the content of the pages, or adding new graphics. Make your steps as detailed as possible while you are in the planning stages. This will make it easier to execute the steps later as you balance the workload or delegate. A good project planning would save you’re from a lot of risk and uncertainties in the future.
Whether you are appointing a third party or working with an in-house designer, hire somebody to systematically approve all changes. For contracts of third-party, ensure you clearly defined all the expectations from the contract and exactly know what you want. Make a written document of your expectations and goals for the web site, the document should include all of the details such as free revisions and the cost of adding new features later. Planning everything before would save you’re from a lot of trouble in future.
Step 8: SEO Targets and Voice Search
Now that work is happening, it’s important to update your keywords. Do some keyword research if you haven’t already, and as the content is improving and updating, work in those new words. Those keywords belong in the page descriptions, the page titles, subtitles, article and captions. Not to be spammy, but to be thorough as you focus in on improving your SEO ranking for particular things.
From your blog to your landing pages, ensure that the people can access your content via organic search. Try to use more relevant keywords, make custom meta descriptions, add alternate text to images, and write long-form copy so Google can understand what your content is about.
Serial entrepreneur and famed marketer Gary Vaynerchuk have spoken more than a year about the importance of voice search and how it is a next big thing. Gary Vee stated that the voice and audio are the most natural humans’ interface to interact. People like to listen and speak.
You may ever notice how people interact with cellphones. If they are busy the prefer to use the voice search tool of Google to search something rather than type out a query. So, keeping the trends in mind, you should also optimize your site for voice search that is also a good website ranking tool, so your audiences can easily find you. For the local businesses, the terms like “nearby,” “near me,” and “closest” Can be considered to rank the website.
Step 9: Plan Your Website Map
Your website map should be clean and easy to follow. Your website map is simply the outline of your pages to be sure your menus are clean and prepared correctly. Creating your map will allow you to see areas where linking might naturally occur within the site and areas where you may be light on content and materials. In the website map, you have to include all the pages, web page design, structure, etc.
Step 10: Create a Mock-up
As the work comes together, work on a mock-up website. This new version of the site should be live only for your team and should show the up-to-date final product. As you add pages and make changes to keywords, maps and images, this mock-up should show all of the vested parties what the revised site will look like and give them ideas on what to expect.
A mockup is a full-size model of a device or design or scale, used for demonstration, teaching, promotion, design evaluation, and other determinations. A mockup is also said to be a prototype if it offers as a minimum part of the system’s functionality and allows design testing. You can say that a Mockup is just a web page designing, using a pen on paper or other online tools to create a map or sketch. Using the Mockup, you don’t need to write even a single line of code. It is only there to make sure you are not losing your time on writing code before getting any approval. The mockup design of a website is a kind of rough draft, it is a prototype or simple layout of the site. It is also used to fulfils the actual customer’s need. Once client/customer approves the website revamp design the developer can start writing code for the design.
Step 11: Revise and Edit
When you feel like you’re getting close to the goal, stop. Take a step back. You are never finished with a website until you have someone read over what you’ve written and created. You should test every link and reading every headline and caption. Bring in neutral parties if possible, to be your beta testers. As they discover things to fix them. Find a typo? Fix it. Your website is your visual reputation. A sloppy site indicates a sloppy company. Double check your website content and functions.
The minor mistakes like a typo and grammatical errors in your content can have a bad impact on your audiences and it also makes your website looks unauthentic.
Step 12: Watch for Creep
As you are approaching the finish line, be wary of overstepping on your scope. Check back on that original goal you set. Have you found new projects and goals to add to the original project? This may be okay, or it may be the kind of project creep that makes you feel like you’ll never finish. Look at your original goal and stick to it. Cut the extra projects or put them in a new file for later updates. You want this site finished and live, not lingering in a constant state of “almost there.”
Step 13: Polish and Publish
Finally, it’s time to polish it up and publish! Push your new site to your old domain and watch your permalinks in your URL to maintain old traffic where it counts. Check for load times and compress images and needed. Check everything one more time to clean up broken links or oddly formatted content and then relax and enjoy the site’s transformation.
A new website is exciting, and when you revamp an old site, you’re not just launching a new site, you’re rebranding, reworking and refining what you already know works and turning it into something that should work even better.
In this article, there is a discussion on the revamping of your website and what you should be considering the whole revamping process. I have shared with you many tips and tricks to make your revamping process smoother and make it a success for your online business. Revamping your old website is always a good investment for your online business. You should very careful while revamping your web design, otherwise, it would cost your successful online business. One thing you must know that your website is your brand, your overall brand identity and exposure is completely based on your site. Make a good research on your new audiences, to sell your products efficiently to the audiences. Try to make your content as error-free as possible to build trust in your audiences. So, by reading this article, now you can effectively manage your site revamping with any risk.
I hope, you find the information helpful, shared in this article. If you have any query related to the topic of discussion, you can ask me in the comments section. do share this article in your circle, if you find it useful.