20 Essential Tips for Mobile Responsive Web Design

11 min read

Web design is said to be mobile responsive if it is adjustable to both desktop and mobile screen. Mobile responsiveness is becoming a hot topic for online businesses. Most of the users, now using mobile to surf on the internet and you cannot afford to have a non-responsive website design. Mobile responsive web design is flexible enough to adjust with different screens. In this article, there is a discussion about the importance of mobile responsive web design and how you can make your web design more responsive.

 Your website can be viewed in the mobile does not mean it is responsive. To make your mobile web design more responsive you have to adjust its layouts, text, image and frameworks based on mobile user behaviour. The responsive web designs are also very effective to increase your search engine ranking. According to the new search engine algorithm of Google, the websites with responsive designs rank higher. Using the information provided in this article, you can make your web design more responsive to mobile devices. You should keep in mind that the number of mobile phone user is increasing rapidly and users find it more convenient to search from mobile, which is always in their hands. Now, it is time to make your mobile Webdesign more responsive to increase your online traffic and ranking on Google. Some of the most essential tips that you must consider to make mobile responsive web designs are as follow:

Plan Your Web Design

Before designing the website, you should have a complete design of layouts, images, text, navigations and buttons in mind for both PC and mobile. While browsing through mobile, you can find that some websites are so cool as if they are made for mobile, the navigation is super easy and the layouts are looking good. On the other side, some websites seem like a smaller version of the PC website, where images, buttons and navigations just become very small and it is hard to click on. Most of the companies design a website keeping in mind laptop and desktop screen that go very silly on mobile phones.

If you are an online business owner, you cannot go-long with unresponsive mobile site design. Sometimes the button on your website blocks the content because it gets more traffic to your website. The content on the site is blocked that makes it is very hard to read on the small screen. Responsive web design makes your website more visible on the search engine. In this case, to avoid any problem you have to ensure while designing the website that the share button is nicely scaled in your website. To ensure the working of the share button of your website, you can take Google mobile friendly test for different devices.

So before doing any coding part, you should make a complete design of visuals and layouts of your site that look good on both mobile and PC screen.

Learn About Mobile User Behavior

We all know that using the mobile phone is very different from using the laptop or PC. Your website needs optimization in almost all parts and you can also monitor the analytics of your site to understand the behaviour of your user, for example, which pages they are most likely to visit on your site. Once you know about the behaviour of your visitors, you can make a better design for the pages most visited by users.

For example, if you think that your users are more likely to visit the contact and bookings pages then you should put both pages in the navigation menu and also make them more responsive, so the users can easily get the required information.

Flexible Grid

The grid is an important element of responsive mobile friendly design layouts. The fluid grid in the site allows you to ensure the flexibility and scalability of the mobile web design. Here you can analyse different elements such as proportion, consistent spacing, or screen resolution. The flexibility of the grid has a direct relationship with the responsiveness of the website.

Layouts Should Be Flexible

The layouts of the website design should be more flexible, so it can be adjustable to different screen sizes. On the mobile phones, your users don’t have enough space, so you have to make your layout smarty that looks cool on all screens. Today, most of the mobiles have a built-in feature that zooms out the entire site on the screen automatically. Although it is a good feature but finding the required information can be a bit hard for the user. You should design more flexible and mobile friendly design. It is better to make the layout of the site more adjustable for the mobiles, so your users would not have any issue to access the desired information.

friendly design. It is better to make the layout of the website more adjustable for the mobiles, so your users would not have any issue to access the desired information.

Flexible Text & Images

The text & images of the mobile responsible sites should be very flexible, so they can easily adjustable to the different spaces and size of the text also adaptable to various screen sizes. The responsive mobile website design can change the height and width of the text depending on the screen that improves its legibility.

You can also make the text more flexible by using CSS styles. The CSS coding can make your website text more mobile-friendly. Making the images more flexible is a bit difficult task than the text because the loading time of the images on the smaller devices is slower. Depending on the device, the images also have the ability to crop or disappear from the content, it can make your content look less attractive to the user.

Images Optimization

The right use of images is essential to make your website more attractive. By using the images, you can make your content more reader-friendly and it also helps the users to view the pictures of your products and services. You need to optimize the images for the small screen also, so they can load fast on the mobile devices. Sometimes the websites take more longer to load on the mobile phone because the images are not optimized for the phones. Try to use the images jpg or photographic, and by using the online tools you can also adjust the size of the image depending on the screen.

By using the images in your content, you can trigger emotions in the user and make your site look more interesting for the user. But make sure to optimize the images for the website, so you would not have any issues related to bandwidth and scaling.

CSS Media Queries

Use CSS Media Queries

The media queries are actually done in the code of your mobile site design that is responsible for the flexibility of the layouts on the website. You can make a more responsive layout by using the media queries in the code more efficiently. CSS media queries said to be the filters for applying the CSS styling on the website. The CSS media queries are applied to the web design depending on the breakpoint of the device. Use media queries wisely to make your web design more responsive. With the help of these queries, you can use the HTML pages to allow the designs of multiple layouts on your webpage. The responsiveness of the site can be increased by using the CSS media queries in the codding design effectively.

The CSS media queries are enough to optimize your content width, height, orientation and resolution for different devices. For using the CSS media queries appropriately for optimizing the responsiveness of the website, you should know about the basic CSS media queries rules.

Optimize Typography

To make the textual content of your website more readable on the small screen of mobiles, you should do the optimization for the typography. The website on the desktop has more space for the content, but on the mobile, the screen is very small and if you don’t optimize the content, it looks very congested here. Try to use the legible font styles on your website, the curvy and more stylish content will be more difficult to read on the small screen.

Minimalist Design

When it comes to the website, try to be minimalistic. You should only show the information that is actually beneficial for the user and try to avoid any unnecessary details. To make the responsive and adaptive design of your website, you must eliminate all the clutter and useless information. It is easier for the user to find the required information if you are putting minimum and essential content on your website.

Being minimalist also help your website to load faster and it will also good for the google ranking of your website.

Optimize Navigation Menu

Be Careful About Navigation

The navigation menu is the most used part of your website, so you make sure that it is responsive to mobile. On the mobile, the navigation should not very small to click. Designing your navigation effectively is critical to boosting your website ranking on google. Make sure that the menu in your navigation bar is clearly visible on the small screen of the mobile. You can also use the hamburger menu for the navigation to the other pages.

You should make an extra effort to make your navigation more attractive and responsive on mobile, so the user would not have any issue in using your website on mobile. The navigations of both websites and mobiles are very different. The user experience on your site depends on the navigations. You should optimize your web design menu to improve users’ experience.  You might have seen that on the website the navigations are mostly visible links to different pages, on the other side in the mobile phone, the icons are used instead of links for the navigations.

Use Microinteractions

Most of the designer ignores the microinteractions while designing a mobile responsive website. Although they don’t seem very important they can still have a lot of impact on the user experience on your website. By using the animations wisely, you can improve the user experience on your website, it is like a cherry on the cake. Many of the companies actually using microinteractions to make their use more satisfied and it is actually working for them. 

Responsive Frameworks

Adopt Frameworks

You should use a more responsive framework for website designing, it will save a lot of time while making the website. Most of the designers choose to use the Bootstrap that is an HTML framework and it is the best choice for making the static websites designs. Use responsive frameworks that work faster. For the advanced website, you can choose the Joomla framework, that also provides a lot of built-in templets to make your website more attractive and nicer.

Keep Design Simple

Your design should be very simple and interactive. Overdoing your designing would not only confuse the users but make your site slow to load. The simple web designs are more user-friendly and the user will not distract by a lot of animations while visiting your website. When you use too many animations and images on your website it feels like clutter, where you are unable to find what you want. Your content on the website should be very short (only necessary information), try to use the images that are optimized for the different screens. Google also like the designs that are simple and interactive, so you can boost your SEO with a more simple design of the website.

Add Videos Wisely

It is good to add videos on your website because it goes very well with both mobile and PC screens. Mobile users are more likely to watch videos than desktop users. No doubt using the videos on your site can improve its mobile usability but while putting the videos you should consider some important things. Try to use the HTML5 video player for your videos, so it can easily load on your mobile, or you can also use some other video players that are lightweight and easy to load for the mobiles. By using the right video player for your website, you can make it more responsive on the mobiles but also ensure fast loading time.

Touch Screen Vs. Curser

The mobile users usually use their thumb or finger to surf on the internet. The interaction of mobile phones and desktop users with websites is very different.  Using your thumb for the navigations and clicking the button is not same as using the curser to perform any action on the websites. The website is said to be responsive if your users can navigate and click on it without pinching on the screen. The buttons on the mobile screen should be big enough to be clicked with the thumb. You can use vivid colours for your buttons, so it can be easily seen on the page. For the button, you can use a rectangle or circle shape.

So, it can be said that you have to understand the behaviour of your users on the website to make it more interactive and user-friendly.

Use Icons

Most of the times users have difficulty to search on your site because of the excessive information and clutters. Using a lot of text might be confusing for the user on mobile. Using icons is a cool option to make your website more interactive with the user. When you use the icon on the navigations, it might be easier for the user to find the required information on your website. The icons also help your site to be more responsive to mobile.

Keyboard Triggers Forms

The keyboard triggers forms help your website to adjust its size with the screen size. When you input fields trigger on your website, it becomes more responsive to your screen. For example, in the website, there are user forms that required some input, such as email, name or address that will trigger a textual keyboard and number input fields would trigger a numerical keyboard on your mobile phones. All you have to make sure that your input field triggers the right keyboard to the screen. 

 These are some small things that you should keep in mind to improve the user’s experience on your site and make your content more user-friendly.

Consider Geolocation

For most of the businesses, one of the main advantages of the increasing use of mobile is that users can easily access the geolocations of businesses. The mobile users are more likely to use the geolocation features of the business, in which the business can give direction to their users about their nearest locations. Businesses can add their geolocations to give direction to mobile users. They can also connect with the local communities such as Yelp, through their mobile devices.

Don’t Overdo Java

Although Java is a tool for designing your web pages but try not to use it excessively on your website. The response of the JavaScript towards different screens and browsers is very different that can make your site less responsive for some browsers. Even for the different models of mobile, it behaves very differently.  I am not saying, you should not use JavaScript at all, but try to be clever with it, and bear in mind that it can have an effect on the responsiveness of your website.  

Adjust Screen Resolution

Adjusting the screen resolution is very important to make your website responsive. The screen resolution of the site can adjust while making the web design of the website. To make your design more adjustable to the screen resolution you should adopt the mobile-first way approach while designing your website.  In this way, you have to plan your web design keeping in mind mobile usability. It depends on the nature of your business that which approach you would use for the planning of web design. For most of the businesses such as eCommerce, the maximum clients approach them through mobile. So, eCommerce businesses need to use a mobile-first way approach.

For online shopping, people mostly use mobile phones, so you need to make your website highly responsive. An eCommerce business does not afford to have any mobile responsive website.


The mobile friendly web design is crucial for improving the user experience of your site on both desktop and mobile. In this article, I have discussed different methods that you can use to make your websites more responsive to mobile phones. The online businesses are now making a conscious effort to make their website more responsive, so they can be accessed from mobiles phone also.  Having a responsive website will not only improve your mobile user experience, but it is also improving your search engine ranking because Google ranks the responsive website higher. I have shared different ways to make your site more responsive and interactive for the user on mobiles. 

This article provides a detailed analysis of mobile web design responsiveness impact on your mobile user experience and online business. I hope the methods and tips that I have shared with you in this article are helpful. You can share your thoughts about this article with me, in the comments section below.

2 thoughts on

20 Essential Tips for Mobile Responsive Web Design

  • Hammad Mohsin

    In this digital era, you can not ignore the fact that many people are visiting your website on their tablets and smartphones. If your website not responsive or mobile-friendly by now chances are you are losing a large number of visitors. Therefore it is always a good idea to embrace responsive design. Since I have the experience of designing many responsive websites, I would like to share useful tips to design an excellent responsive website. I recommend you to build the entire layout of the interface before doing coding. In this way, you will have the website look that your client wants.

  • niraj

    Hello Hanna,
    No confusion, Responsive web design on mobile devices is very necessary for all users because most of the people searching for anything on mobile phones.
    Responsive web design is a need for every online business these days. People don’t want to view minified websites on smaller devices anymore, According to Google’s latest update, responsive websites will rank higher in SERP than nonresponsive. So, it is must have a responsive website for higher rankings.

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