PrestaShop vs Magento: Which CMS Should You Choose For An Online Shopping Store?

6 min read

If you can build an online shopping store and try to choose a CMS to build your e-commerce website, you will try to find out the best choices in the market. I am going to discuss Prestashop vs Magento, both are leading platforms governing the e-commerce industry. Detailed discussion on these platforms will help you to make the right choice that is more suitable for your business.

PrestaShop and Magento, both are open-source platforms for e-commerce solutions. These are used to provide the facility to manage your online shopping store with ease. If you don’t have much technical knowledge about the management of an e-commerce store, you can use PrestaShop which is simpler and best suitable for beginners. Those who have an in-depth understanding of they prefer to use Magento which is complicated but provides functionality out-of-the-box.

Customers

According to the BuiltWith technology trends, a total of 778,138 websites (178,334 live websites and 599,804 used historically) are customers of Magento, and 675,353 (243,011 live websites and 432,342 used historically) are PrestaShop customers.

I am going to share the core characteristics of both with a friendly comparison so that you can easily examine and make the right decision proactively.

Performance

Magento vs PrestaShop: Performance

PrestaShop provides a better and more seamless experience to both owners and customers. It cannot slow down their online stores. According to performance, Prestashop is recommended when you are looking at Magento versus PrestaShop.

Interestingly, Magento is an ideal choice for managing large product catalogs, supporting heavy traffic, and able to processes 80,000 orders per hour if you are using the right kind of hosting server. Magento is identified to suffer from performance issues because of its power running out of velocity and sometimes terms as slow. Hence, users and web developers are complaining that it slows down the website.

There are different useful ways to increase the performance of the website including the best host machine having the required bandwidth and resources to better fulfill your business requirements.

Security

PrestaShop vs Magento: Security

Both CMSs are designed to deliver the security that is necessary to build and run your online shopping store more effectively. It is not a major issue because all e-commerce platforms available in the market are providing standard quality security to ensure there is a minimum risk for buyers. Moreover, you can add more security layers to ensure there is no vulnerability left to be exploited. Magento is excellent in providing exceptional quality of security by introducing powerful plugins.

Ease of Use

PrestaShop vs Magento: Ease of Use

Using PrestaShop, it is easier to customize your online shopping store according to your needs. You can also easily manage daily tasks without experiencing difficulties. There is an advanced analytics module with an easy-to-understandable dashboard that will help you to optimize your online store.

Magento is considered a more flexible shopping cart and enables software craftsmanship. If you are tech-savvy, you have unlimited capabilities to customize your online store. Keep in mind it is not an easy game to play after installation. You can also use the Magento e-commerce platform if you don’t have knowledge about web development but you must get the help of a professional or hire a developer to launch and set up your website.

Pricing

PrestaShop vs Magento: Pricing

You can build online stores with basic functionality using the free versions of both CMSs but you have to pay to get the full benefits of each. PrestaShop is open-source and free to use and It doesn’t mean that it has no expense. It needs paid web hosting, responsive templates, and many other charged modules to get proper functionality. It has two editions: cloud-based eCommerce and downloadable platform. Always remember, that you have to incur costs to structure a successful online business.

Magento is costly, you must pay for the functionality but there are no plugin or support costs as compared to PrestaShop. It has business solutions for small businesses or starter, mid, or enterprise editions. There are also demo solutions available free of cost to understand the functionality of the platforms.

Ecommerce Functionality

PrestaShop vs Magento: Ecommerce Functionality

PrestaShop offers 500+ built-in features with all the essential functionality that is required to start an online business more efficiently. It has advanced statistical features that are based on the Intelligent Merchant KPI and Forecasting. These tools will help you to analyze the traffic so that you can make the best decisions and build profitable strategies. This information is used to increase the audience and grow conversion rates.

Moreover, there are different integrations available to export a listing of products directly to Amazon, eBay, Google, and other popular shopping marketplaces. The following are the top features:

    • A wide range of e-commerce themes are available for customization
    • Mobile commerce with Intuitive Interface
    • Web Agencies and Designer Guide
    • Powerful Store Builder and Configurable Tax Rules
    • Quick Install Features with Analytics
    • Over 50 world-class payment solutions and gateways
    • Shipping configuration and partnerships
    • Seamless customer checkout
  • Integrated customer service tools and other powerful integrations

Magento is a king in providing features that are highly focused on having the aim to support the user to build a powerful online shopping store according to his particular requirements. It provides top-notch functionality for promotions, client segmentation, private sales, and many more. The following are the top features:

    • Customer segmentation and targeted promotions
    • Shopping cart, analytics, and reporting
    • Gifting options and order management
    • Dynamic Rule-Based Product Relations
    • Multiple wish lists with mobile commerce
    • Email marketing reminder
    • Private sales and multiple websites
    • Return management authorization
  • Reward points, product management

SEO Score

PrestaShop vs Magento: SEO Score

According to research, Prestashop has an SEO score of 40/100, The following are the main benefits that you will get:

  • Automated URL rewriting
  • Product content section for dedicated SEO
  • Advanced functionality with Premium SEO module (like automatic filling in of meta tags)

Magento has an SEO score of 95/100, this great score indicates greater capabilities and a range of SEO settings available out of the box. The following are the main benefits:

  • Images Optimization and edits of robot.txt files
  • Meta tags for home and products
  • Canonical tags for products and categories

Integration

PrestaShop vs Magento: Integration

PrestaShop integrates with a range of business applications and services including Google Analytics as well as different payment methods including MasterCard and PayPal. It also supports integration with the following:

  • WordPress
  • Newsletter
  • Facebook
  • Bitcoin
  • Mailchimp
  • SEO Expert
  • Google Merchant Center
  • Amazon Marketplace

Magento supports the integrations with the following business applications and systems:

  • Open ERP
  • Enterprise Suite ERP
  • Zopim Live Chat
  • Bank Payment
  • Facebook
  • Twitter
  • DHL
  • ePay
  • MailChimp
  • CashOnDelivery
  • DebitPayment
  • Social

Company Size

PrestaShop vs Magento: Company Size

PrestaShop is mostly used by freelancers and small and medium businesses. In some special cases, it can also be used for large enterprises. Whereas Magento is an ideal option for large business brands and enterprises.

Support

PrestaShop vs Magento: Support

As you know both are open-source platforms, which means the users mostly get the information from related communities and reading documentation. There is a large community that is available and willing to help you out to fix the problem that you are facing.

Prestashop has no official support team available, so you need to rely on documentation and users completely. If you don’t need to waste your time in reading and understanding your issues, buy official support to get excellent support without any worries. The advisors suggest selecting a support package that is more suitable for your online shopping store and meet your requirements.

Magento is a famous CMS and its support is free 24/7. You can also log in to your account and able to generate tickets. If you need any assistance from an expert then find a certified solution partner. A range of documentation is available and many issues are also discussed on community forums where 129,759 posts and 422,858 members.

The Winner

Both e-commerce platforms are the best choice for your business but the decision should be taken according to the business requirements. If your business size is medium or small, the PrestaShop is the best option for you other than you must go for Magento which will grow your business exponentially. There is no worry about professional support or scaling your business while running on the Magento platform.

3 thoughts on

PrestaShop vs Magento: Which CMS Should You Choose For An Online Shopping Store?

  • Diya Thagu

    Hello
    we are currently using WordPress for our online store, we are planning to advance our online store
    can you suggest which platform is better

    • James William

      Both platforms are much better than WordPress. According to the SEO score, Magento is recommended but it is mostly used by big businesses. If your business is small or medium, you can use the Prestashop that support the integration with WordPress. So, it will be easier for you to manage.

  • Hammad Mohsin

    The final choice on the nature of the project and its objective. However, it is vital to understand the capabilities of either PrestaShop or Magneto before you decide which one is the right fit for your eCommerce business.

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