Search Engine Optimization is one of the best tools used for digital marketing, from branding and design to content and technology. If you have good knowledge of popular SEO Terms and definitions then you can greatly improve your digital marketing strategy.
Title: It can be used for the main title structure of websites and naming in links.
H1: The term heading is mainly used for the titles included in the content. The article’s main title is indicated with heading 1, i.e., h1, while the headings are listed as h2, h3, h4, etc., increasing the number as the importance decreases.
Black Hat SEO: It is the process of unfairly reaching the top rankings by taking advantage of search engine vulnerabilities in unethical and illegal ways.
White Hat SEO: Techniques that allow websites to naturally reach top rankings by acting by search engine guidelines and requirements.
PageRank (PR): It is a valuation system of websites that counts the number and quality of links to any particular page and determines how important website is. It is used by the Google but it has no direct effect on Google rankings.
Spam: It is a term mostly used for sharing with software. In fact, it is the information pollution that occurs due to making a large number of shares (backlink, content, comments, etc.) quickly. Many useful actions that are considered best for SEO can be spammed if you don’t have a check and balance.
For example, if someone abnormally uses a lot of keywords within the content and meta tags then it should be penalized by the Google. It may be loosed its ranking in the search engine’s index
Rel: Rel is an html microformat that indicates the relationship of the links with the site. There are approximately 20 – 25 types of rel micro formats, and all are used to provide information to search engines about the link between the linked site and the linking site.
Nofollow: It indicates that the link given in this way is not considered within the search engine PageRank algorithm.
Dofollow: There is no need to use rel = “dofollow.” Any link structure that does not use the nofollow rel-tag is defined as dofollow. The effect of the dofollow link is taken into account in the search engine PageRank algorithm.
Canonical: It is a tag that informs search engines when websites offer the same content under different addresses or URL extensions. For example, if different URLs or extensions occur in tabs such as images, comments, descriptions, and payment options on a product page on an e-commerce site, they are guaranteed to be a single page with rel canonical. In this way, displaying the same content in different URLs does not create duplicate content.
Alexa Rank: It is a service that determines the ranking of all websites in the world according to visitor-based SEO criteria. The most popular website in the world has Alexa Rank 1, it means lower your Alexa Rank, the more popular website is.
Alexa Rank is calculated based on estimated average unique visitors on daily basis and number of pageviews of any particular website over the past 3 months.
Dmoz: It is the world’s largest directory. All management and operations are completely human-managed by thousands of editors around the world.
Ping –ping: Enables links to be alerted to search engines. It provides information to search engines about new links or updates and speeds up the indexing time due to their visits.
Index / indexing: Index is a concept that can be used in 2 different ways. The first is used to refer to the home page of websites. The second use is for websites to start showing up as a result of search engines.
AdWords: It means Google ad delivery system that can enable your ads to appear on millions of websites, as well as on Google results. It is also known as the world’s largest advertising network.
Backlinks: Clickable and redirect links that a website receives from another website. If site A has linked to site B, site B has obtained a backlink from site A.
Robots: Robots codes are codes that direct search engine bots. In this way, search engines are prompted to perform various functions such as indexing, not following links, ignoring index records, or not.
Keyword: It is mostly used for words that websites want to rank on the first page of Google.
Deindex: When Google detects unethical websites, it imposes various penalties called filters on them. Deindex penalty is the biggest type of penalty imposed by search engines and causes websites to be deleted from the search engine completely.
RSS: It is a software component that instantly broadcasts the content of websites. With RSS, you can view certain content of websites, articles, categories, tags, etc. It is possible to broadcast instantly by categorizing it as such. Although it is frequently used in sites that offer news content, it is a system with many integrations for SEO purposes, which is recommended to be used for each site.
EMD (exact match domain): It is one of Google’s latest algorithm arrangement for sites that do not produce useful content, although they are exactly compatible with the keyword, to be accepted as spam. At the same time, it has brought the link and keyword matching effect with it, as we will talk about in the following topics.
Anchor Text: If linking is made over a text, this text is called anchor text. So, it is the name of the link. The title is the middle name or nickname of the link. The fact that a person is pronounced as Ahmed in official correspondence and Waheed among his friends means that he is known by both names. For this reason, if we evaluate it within the search engine framework, it is in a structure that can rise to the top with both names. You will also contribute to SEO with the name.
Hacklink: It is the process of hacking websites and adding links without the site owner’s permission and knowledge. Although the links added in this way do not appear in the web interface, they will appear in the site’s source code to be perceived as natural referral links by search engines. However, as we will explain in the next pages, there are many side effects.
Onpage: It is the word used as in-page, in-site. It is mostly used to describe in-site SEO arrangements.
Offpage: It is the word used as off-page, off-site. It is mostly used to describe off-site SEO regulations. In other words, it is also used for backlink work.
Icon: It is defined as a small picture, symbol or icon.
CSS Sprite: CSS is a coding language related to the style, i.e., visuality, of websites. Each image in the CSS source will cause the site to slow down due to the query and file size. For this reason, it is possible to speed up the site and gain advantages in terms of SEO by using dozens of images as a single file with the developed CSS sprite technique.
Htaccess: Htaccess file (hypertext access file) is a customizable file that makes various settings and applications on the server at the folder level. Access to pages, identification of 404 pages, all redirects such as 301, URL structure, etc., plays a big role in many SEO important processes.
Tag: This term, which means tag, appears in many different areas in the web world.
MetaTag: It is used to inform search engines about the keywords that web pages are related to. In-article tag usage; Used for important keywords to which articles are related.
Density: It can be used mostly for keyword density on the site or for tag density to calculate for in-article tag usage density.
Adwords Keyword Tool: The Adwords tool is a Google service where various statistics are presented based on the data of advertisers and clickers. Since the source of information in this service is completely Adwords, it is not a direct data source for SEO purposes, but it is an advanced tool that can give us the closest information and clues on many issues. It provides important data such as the competition intensity of keywords and their search volume.
Google insights: It is a useful Google tool where regional or general search trends are reported, with country and province-based restrictions. Thanks to this tool, it is possible to have information about the search trends of keywords over time, their volume, the development, and comparisons of similar keywords.
Cpu: It means processor or hardware feature of hosting that includes websites to broadcast. Websites have a large number of queries that increase the CPU consumption rate and slow down the websites.
TrustRank: Google has two types of valuation systems. As we mentioned on the previous page, one of them is PageRank, i.e., page quality. The other is TrustRank, a measure of reliability. Although users can learn Pagerank, TrustRank cannot be measured. However, it is possible to obtain a similar result according to the calculation techniques of some systems. TrustRank is a rating that takes into account the inherent benefit and relationship of websites to each other in a semantic sense. It is a default criterion to be effective in Google rankings.
If you have great knowledge of the SEO Terms given above then here are 600+ Marketing and Advertising Tips to build a solid Digital Marketing technique. Share your thoughts in the comment section and let us know how expert you are.