Today’s eCommerce merchants have many choices regarding online payment methods. Ensure you are offering the best online payment methods to your visitors. This article has discussed 10+ best online payment methods for eCommerce sites and the primary information you need to know about online payment methods. Choose the right one for your business.
Table of Contents
What Are Online Payment Methods?
Online payment methods process payment information for websites. Before we know how payment processing works, let’s review some of the various payments methods customers prefer for online purchases.
Credit Cards: One of the most popular and common ways to pay offline and online.
Direct Debit: Customers can enter their bank account details, making this equal to paying in cash or by check.
Alternative Payments Methods: This includes wallets like PayPal, Amazon Pay, Google Pay, Apple Pay, and many other online payment methods.
Digital Currency: Very few people do pay with bitcoin or another cryptocurrency.
Online payment methods offer two main advantages to eCommerce sites or businesses.
Make The Checkout Process Quick And Easy
Online payment methods make the checkout process fast and easy. If your checkout process is slow, it has many chances that you will lose sales because of it. An excellent online payment method makes the whole process simple and easy. In this way, you can also capture more sales rather than lose them.
Provide Encryption To keep Your Customer’s Data Safe
Every customer wants a high level of security while doing any transaction. You have to ensure that the sensitive information or personal data they provide you is protected from hackers around the web that look to steal credit card information from unprotected websites. Since online payment methods specialize in processing financial information, they have the proper encryption and security features to keep your customers’ information secure.
Why Are There Various Online Payment Methods?
There are various online payment methods for eCommerce sites. Everyone wants easy and secure online payment methods, and many customers expect to use their favorite payment methods worldwide. With the growing popularity of services like PayPal, Square, and Apple Pay, customers can checkout on different websites without spending time adding all their payment and address information for each purchase. If they regularly use online payment methods for transactions and other purposes, they don’t need to log in daily if their device remembers it.
Online purchases are increasing day by day, especially on mobile. So, it makes it easy and convenient for customers.
Top Online Payment Methods For eCommerce Websites
All online payment methods offer an easy and secure way to pay. Everyone chooses payment methods that suit them. You have several choices when it comes to online payment methods. Here are 10+ best online payment methods for your businesses.
PayPal
PayPal is one of the most widely used payment methods worldwide. More than 30 million merchants and 400 million active customers use PayPal. You can make payments with your existing account or with a credit card. Using PayPal, you can send money directly to an email address. In this way, users can sign up for a new PayPal account. Money can be sent directly to an email address, thus prompting the users to sign up for a new PayPal account.
Amazon Pay
Customers can easily buy things using the online payment method Amazon Pay saved in their Amazon account online and by voice using Amazon Alexa. Merchants can add an Amazon Pay button to their checkout processes.
If you set up an Amazon Pay button on your website with their Express integration, it takes just a few minutes. You can also use their API, which takes some time but lets you customize the experience to better fit your website.
Google Pay
As you know, PayPal and Amazon Pay are most commonly used, but Google Pay also competes with them. Millions of Google users already have card information saved to their Google accounts, which means the Google Pay option is convenient for many people.
Google Pay also allows retailers to set up loyalty programs, digital gift cards, and deals for customers so everyone can skip the paper and plastic cards. And Google Pay works with PayPal and Visa Checkout for added reach.
Google Pay doesn’t charge you anything for using the service. It is free for both you and your customers.
Stripe
Stripes is an outstanding online payment method used mainly by web developers who want to integrate a payment system into their projects using Stripe’s robust API. Stripe acts as a merchant account for its providers by signing up process, managing all (payment card industry) PCI compliance and merchant approvals.
Apple Pay
Apple Pay is a mobile payment and digital wallet service that allows users to make payments in person, in iOS apps, and on the web using Safari. It is supported on the iPhone, Apple Watch, iPad, and Mac. It is only available on Apple devices. It is not available on any client device that is not made and sold by Apple.
For mobile users, the customers can check out with Apple Pay by using their touch identification, and it is very convenient and easy.
Apple Pay uses tokenization to keep credit card information safe. If a user provides credit card information to the service, the device coordinates with the issuing bank to generate a random token or number to represent that card. It secures customers’ data from hackers and works quickly. Like Google Pay, Apple pay is also accessible to customers and merchants.
Square
Square is mainly connected with in-person point-of-sale (POS) payment processing; the company also offers eCommerce choices. They have an online payment API that receives many of the payment methods we’ve included here (Google Pay, Apple Pay, Masterclass) and credit card payments.
Square also gives facility to customers to set up their profiles at the same time that they provide their payment data.
Visa Checkout
More than 2 million people use visa online payment methods. It makes it extra easy for all Visa cardholders to check out your website without filling in their payment information. This payment method includes advanced safety and security features and easy setup options.
Masterpass
Masterpass is similar to Visa checkout. It makes it easy for master cardholders to easily and quickly check out from your website. It also includes advanced security features, including user authentication, tokenization, fraud monitoring, and issuer authentication.
Mastercard doesn’t take any fees from both customers and merchants. And the company has experts or developers available to help you get set up.
WePay
WePay is an online payment method that provides a payments framework for independent software vendors and software platforms.
This framework makes small businesses able to accept payments through the software platforms.
Verifone
Previously, Verifone was known as 2Checkout. Verifone is an online payment method that began with POS hardware. But now, it focuses on software applications.
It offers different digital eCommerce solutions, including billing, payments, and subscription management.
Braintree
Braintree is an online payment method known for working with famous tech startups like Airbnb and Stubhub.
PayPal got the company in 2013, and Braintree is now part of the PayPal ecosystem. Braintree, however, is designed for companies with high sales volumes that need customization abilities. With Braintree, customers can also use various online payment methods, including Venmo, PayPal, Google Pay, debit and credit cards, etc.
Conclusion
As you can see, there are many choices for online payment methods. It is not challenging to find the right option, but it determines how many online payment methods you offer to your customers.
If you add more options to your checkout process, it makes buying products more convenient and faster. As a result, you would see an increase in sales. Choose the online payment method which suits your business requirements.
