Only some people are ready to purchase from you on their first visit to your website. However, you should save the traffic you face when they visit your website. Get their contact information instead, and then continue to develop and convert them by providing more and more value. A lead generation landing page gives your visitors strong incentives to provide you with their contact information. Ready to fill your network with more leads? Let’s examine the top 6 examples of lead generation landing pages to help you design powerful ones on your own. To help you get started right away, we also have lead-generating landing page templates and best practices for developing these pages. You can also read in detail about creating a scalable lead generation business.
What is a Lead Generation Landing Page?
The contact information of your website visitors is collected on a lead generation landing page. Its goal is to obtain leads’ information to engage them by offering them value and turning them into customers when they’re ready.
Best Practices For Creating Landing Pages For Lead Generation
A landing page builder is the simplest method for creating a landing page for lead generation. These no-code solutions provide user-friendly drag-and-drop builders that don’t need a background in computer science.
The best landing page builders include Unbounce and Leadpages, but they can get expensive if you only need a few pages. Carrd is a little more cost-effective because its main features are free.
Depending on your CMS and hosting provider, you can create landing pages there.
Guidelines For Creating Landing Pages That Generate Leads
The best landing pages for lead generation combine best practices for landing pages and lead generation to ensure visitors become leads.
Here’s how to design an optimized landing page:
Use a short heading that focuses on benefits
Even if landing pages are longer than ads, you still need more time to grab readers’ attention. Use a short headline that explains what they will receive in detail and why they should care.
Add a subheading that emphasizes action
You have more space to convince the user to convert using the subheading. Here, emphasize action—what should they do or what will happen if they convert?
Add a compelling image
Visual images help break up the text and can work as narrative devices. Use images to attract users, keep them on your page, and draw attention to the content that matters.
Add several CTAs
What you want visitors to accomplish. Strong wording and a clear explanation of what will happen should be used in CTAs. For instance: “Get the handbook,” “Start a free trial.” A phrase like “Click to discover more” should be avoided. Use at least two or three CTAs on the page to encourage people to convert when they are ready.
Reduce form fields
While asking too many questions can reduce conversions, it can also make it simpler to qualify leads. Ensure that you request the data necessary to balance the quantity and quality of leads.
Delete the page navigator
Landing pages have only one function, which is to generate leads. Navigation is moved to the bottom of landing pages to help users stay focused by eliminating distractions.
External (or even internal) links that no longer keep users from reaching their conversion goal. Although you might connect to relevant data or social evidence once in a while, try to keep links to a minimum.
Optimize for search
Landing pages might appear in search results, even though most traffic will come from paid advertisements or other promotional strategies. To optimize for (free) organic traffic, remember to optimize for mobile, including key terms, add picture alt tags, and use headers.
Examples of Lead Generation Landing Pages
If everyone uses the same tactics, nobody succeeds. Best practices may only sometimes match your goals or brand. Here are a few top lead generation landing pages that need to follow standard rules.
Hootsuite is a well-known social media management program for planning social posts across several platforms and monitoring social interaction. When you search for “best social media scheduling app,” this landing page comes up. It allows you to manage different accounts and groups within one platform. You can post updates and schedule content, track analytics, and monitor your team’s performance all in one place.
Hootsuite has a free version, but you’ll need to pay for it if you want to use more features or get access to the paid subscription service (which includes analytics).
Workato is the leading platform for companies to organize, manage, and optimize their workflows. They’ve built industry-leading software that helps you:
- Manage your team’s workflows
- Streamline business processes
- Empower employees to be more productive
If you’re a small business owner or a freelancer, Workato can help you organize your projects, clients, and expenses in one place. You can create projects or get hired by others to complete tasks. You can even compare freelancers’ rates based on experience and skill set.
Workato also has an editing tool that lets you add comments to documents as they’re being edited so you can coordinate edits with others. The app also integrates with Slack, so you can easily share files with co-workers.
The Ahrefs tool is the most popular keyword research tool on the internet, and for a good reason. Ahrefs is a massive resource for website analysis, ranking, and insights. It’s got everything you need to know about how your site performs in search results, and it can help you optimize your keywords, keywords groups, and landing pages.
It’s perfect for anyone who wants to improve their website’s performance in Google SERP.
Aircall is a call recording software that offers a more traditional landing page that uses all the best strategies. The landing page includes a video rather than an image, which is more engaging and exciting.
Aircall is a landing page builder that allows you to create beautiful, responsive landing pages in minutes. It’s easy to use and comes with everything you need to start building your sites immediately.
Call tracking metrics are essential for marketers who want to know how many calls were made, where they came from, and how many leads they generated.
Several call-tracking tools are available to help you track your call traffic. Some of these include:
- Predictive dialing software (PDS)
- Calls made from a list of contacts
- Call recording software works on multiple phones and records calls from different phones.
Integrify is a website builder that lets you create beautiful, responsive landing pages in minutes.
It creates beautiful, professional-looking pages without hours of design work. You can even use a drag-and-drop editor to add your images and text. The Integrify landing page builder makes it easy to get your business online.
They provide a free demo as a lead magnet on their landing page. It explains why they require more information than an email address, such as a first name, last name, and company name.
To be strategic, though. The sales and marketing teams will have access to a lead’s name and the business they work for while demoing the software so that they may customize further communication.
Best practices are an excellent place to start, but test everything!
Please ensure you get it right because lead-generation landing pages are the final step in your conversion process. The examples we’ve provided should have clarified that best practices can be followed in various ways. Use as many at first as possible, but be careful to A/B test to find what works best for your business.
In this article, we’ve discussed what lead generation landing pages are and why they’re important. We’ve also covered the top 6 lead generation landing pages and the best practices for each. With the right content, design, and strategy, lead generation landing pages will help you get your website’s leads into your sales funnel.