The total world population is almost 7.8 billion and more than 4.6 billion users are connected with the internet. Almost every business brand is launching a web site and using the social media trick to promote their product or services because a number of internet users are spending their time on different social media platforms. According to Statista:
Your business brand may get likes, comments, and followers on social media platforms but they want to learn more about your brand. So, where can they find complete information about your business? If your answer is something like you have your contact information including phone number, email and business address then you are doing a major disservice to your social audience.
While building a solid social media presence is important, you can’t purely rely on these channels alone to increase your audience and business sales. In fact, most of your followers don’t buy your products or services because they don’t know enough to spend their money. Keep in mind, your website needs to cover those places where the social media can’t reach. So, your website becomes:
There are also many advantages of making your online presence by getting potential clients who are not in the ready to buy situation. You can easily maintain them by launching a web site and providing optimum quality of services with competitive prices. Building a solid online presence is like climbing a mountain that takes months and even years of hard work for climbing and getting ready to do it efficiently. By end of this step by step guide, you will be able to publish your first website like a professional.
The initial step in designing a great website is to gather all relevant information. It is based on the solid understanding of your business goals and how the website can be helpful for achieving these goals. The following are the key considerations:
Ask the question to yourself, Do you want to build an informational website, promote any particular service, sell a product or anything else?
Define your goals before accomplishing your website either you want to share information or make money.
Is there any particular group of people that will help you to achieve your business goals? For example, if your product is related to the toys then you will design a colorful website because your target audience is kids. Try to understand your ideal audience and consider their age, sex or interests in order to best design your website.
You have realized your ideal audience that will help you to understand what kind of information they will be looking for on your site? Are they looking for any particular information, product/service, or online ordering?
Goals are important because they lead to greater success and performance. So, before starting your project it is necessary to understand what do you want your website to actually do?
Whatever the business type is but you have to think about your end goals in order to build a solid foundation of your online business. It will help you to run your business aligned and smoothly without any major headaches.
Keep your goal one and only one for any website and don’t forget to consider the following guidelines:
Once you have planned your goals it is the perfect time to set milestone dates because I personally don’t like to build any website without caring about seeing sunlight. So, follow the next steps for launching a web site without having programming knowledge.
Find out the best keyword phrases that relate to your business by brainstorming and choose the more appropriate one. For example, if you are an anti-corruption lawyer in London, you may consider the following keyword phrases: anti-corruption, Lawyer, Lawyers, Attorney, London, Attorneys, etc.
Choose a domain name having a shorter length because people will be better able to remember your website address. Moreover, it should be displayed better in search engine results pages (SERPS) and fit better on your business cards or brochures.
“.com” domain extension is the most widely used TLD in the world and people will try your brand name with this extension. In fact, it is considered an easy to remember and trusted domain extension for commercial use. If your desired domain name is not available then you can go with “.net”, “.org” or any other TLD that can better represent your business. According to Google, all websites are crawled, indexed, and ranked equally without any difference whether your domain ends in .com or not. For example, you can choose .camera TLD if you are a photographer or .gallery for publishing your portfolio.
Many small business websites contain terms that don’t make any sense together (e.g., discountyouget (.) com. Don’t focus on keyword-rich domains with poor branding or usability (“LondonBakeryAndCoffeeServices.com would be bad).
Domain names having hyphens are unfriendly for both users and search engines. For example “Boston-pet-sitting-services.com,” is difficult to type and remember.
Many website owners make the mistake and generate “wrong traffic,” in order to attract users but they can’t convert them into clients. For example, a site called “www.freestockphoto.com” that offers different short sources (having a fee of $1200) may discourage users and yield few, if any, benefits.
Don’t capture misguided traffic in the form of misspelled domains because Google has caught on to such practices and these tactics seldom pay off.
Most of the good domain names with .com TLD are already taken and it is difficult to register a perfect domain name. There is no need to worry about it because you have several useful techniques to find a great domain name that still supports both SEO and branding goals:
Try with “the,” “best,” or “top” prefixes to find out a powerful domain name that has great search and branding. TheTypingCat.com is the best example of using a prefix.
If you are looking for “LondonTireRepair” and it is already taken then try to use “TireRepairLondon” because it is also making sense to people searching without sacrificing keywords.
Using the shorter suffixes is also a useful trick to make sense to users by using “hub,” and “info” if all of your ideal domain names are unavailable.
Try to add “buyer adjective” or add any word that uniquely describes your marketing message like “fastdivorce.com”.
Once you have clarified the ultimate domain name for launching a web site of your business, the next step is to register it with a reputable registrar. Simply pay around $15.00 per year for domain registration and consider the following tips to avoid potential headaches:
If your domain registrar and hosting provider is the same company then managing potential transfers and billing. Moreover, you can also manage multiple websites and domains under one account.
Temok is providing free .com domain with Linux shared hosting turbo plan, so you can get both domain and hosting at cheapest prices.
Several SEO experts stated that longer domain registration periods act as a signal of trust for search engines. Longer registrations allow you to enjoy the peace of mind because your domain is protected for several years.
Once you have activated the auto renewal then there is no need to worry about making a payment, or any other penalties for late payments. Moreover, you can keep your website and business running without any interruptions.
Although you may never use any other extensions, registering them is a cheap and important measure toward protecting your business brand.
Hosting is the name of renting space on the internet for storing your website pages, images, videos or any other data. After the registration of your domain name, it’s time to get a hosting that better fits your business needs because choosing a wrong plan causes your website to crash during high traffic spikes or unprofessional look.
It is the first option for every freelancer or people who are looking for affordable hosting plans. In this type of web hosting, the data of different websites are stored on a single physical server. There are many pros and cons of this type of hosting because all the resources are shared with many people having different websites. If you face any issues in the server, you can report the problem to your hosting provider and they will fix them in a timely manner.
Shared web hosting has the following disadvantages:
VPS hosting is based on virtualization technology in which more than one operating system is installed on a single physical server independently. In this type of web hosting users are able to install whatever they want to install and increase their storage, bandwidth or any other resources with ease. In fact, VPS hosting looks like a dedicated server but it is in actuality a part of a physical server and expensive than shared hosting and cheaper than dedicated server.
Imagine you bought a computer, connected it to the internet, installed web server (Apache) and configured the DNS appropriately. Now this server is able to host your website on the internet and able to serve requests from all over the world. But if you make a hosting server at your home it could be more expensive and riskier because you need backup of your internet connection and power supply. It also needs proper cooling, security, and technical people because if a server crashes or experiences an issue then he will make it up within a short time period.
Web hosts such as Temok provide a range of dedicated servers to fulfill any type of business requirements and solve the technical issues in a timely manner. These dedicated servers are mostly used for launching a web site having huge traffic by larger corporations.
Cloud hosting is based on cloud computing which is a term used to describe the use of hardware and software delivered via the internet. It is an ideal solution for businesses with fluctuating bandwidth demands because of its flexibility, disaster recovery, work from anywhere and capital-expenditure free. Increased Reliability, Affordability, Disaster Recovery as a Service (DRaaS), Scalability and Flexibility are the key benefits of launching a web site using managed cloud hosting services.
Business owners are getting the benefits of System Availability by using highly agile and managed cloud services to process large data at a lightning-fast speed. These services allow you to focus on planning and making effective marketing strategies to expand your business. There is no need to worry about the software or hardware problems because these issues are resolved and managed by an experienced team to provide high availability.
Managed cloud hosting provides the option to track the technical statistics of its usage and programming interface. It is very important whenever the constant monitoring of data is required. With this continuous monitoring, the service providers can also backtrack lags and issues in the data channel and improve their deployment services time to time.
If you are a freelancer, blogger or want to host a simple and functional website then shared hosting is the best option. You can also get shared hosting as a beginner or business startup and upgrade to VPS when you will get more visitors on your website. But if you are running a traditional business and want to make your online presence then a dedicated server is the best option for storing and processing large data.
You are starting the development of your website from scratch without any coding experience, so choosing any Content Management System will make your life easier. Every CMS provides the functionality to create pages, blogs, and the option to manage images, videos or any other digital media. In short, you can change the frontend look of your website without any coding experience. Before completing all the things, it is mandatory to choose a right content management system as per your needs. Ask the following questions to yourself:
Answering these questions will help you to determine which one is more suitable for you. So, I am going to give you a brief introduction to the most popular CMSs.
According to W3Techs:
Have you thought about why WordPress is the trusted CMS? It is beginner-friendly, easy to use and manage.
WordPress is an open source and free CMS having all the important features listed in the left sidebar. If you have purchased the domain name and hosting then there are no charges of using WordPress in case of free themes and plugins. There are thousands of free and paid themes available to use along with the tons of plugins. If you need to add any functionality then simply search and install the plugins to do your task without any difficulties. After launching a web site, you can also improve your SEO with the help of Yoast or SEOPress Plugin and get noticed by search engines even if you are not an SEO expert.
Joomla is also a popular and powerful content management system that is designed neither for beginners nor bloggers. It requires some coding experience otherwise it can be more difficult for you to manage. Joomla has 3.8% market share and is more friendly for the developers. Unlike WordPress, Joomla is considered ideal for member-based organizations, corporate websites, and educational institutes.
Drupal is a content management framework and used to build different websites as well as CMS to fulfill your specific needs. It is a more complex and extremely powerful development platform that has easy content authoring, reliable performance and highest level of security. Drupal is used for launching a web site of government agencies including white house or other enterprise-level websites.
The competitors’ research will help you to build a great website, so explore the top business brand and pay attention to their elements and features. Notice the actions when you scroll down and take a look at their blogs or shops.
If you have enough designing skills then there is no need to hire any designer but if you need high-quality and user-friendly website then it is mandatory to get the services of a professional designer or outsource your project. An expert designer can help you to optimize your design as per your requirements. Plan to bring your goals and features you are looking to include in your initial meeting with website designers. Moreover, set realistic milestone dates and be prepared for more investments because expert designers come with a higher price tag. But if you can’t afford the expert designer then you can do it by yourself.
There are thousands of high-quality themes available to add a professional look to your website with easier setup options. Consider the following tips in order to make your final selection of themes and save your precious time.
Set different filters and search by the type of site you are going to build. Stick to your intended site categories because if you are not building an ecommerce store then there is no need to explore eye-catching ecommerce themes. Choose a functional and attractive website template that better fits your business needs.
Most of the cases, you get a functional website having the same features you need. These types of themes are ready-to-use where you only get to plug in your information and run. Avada is the most widely used theme available on the ThemeForest, so anyone can install it and develop their website within a short time period. It is great for those business brands that don’t have much time to spend getting their website launched.
It has a downside; you can lose the ability to make your website as unique and memorable as your brand because it is used by many other business brands. But fully customizable themes will help you to customize almost anything to make it unique as possible.
If you have some experience of WordPress, it is quite simple to make your website a unique brand but beginners can only add their images, videos, content and other data without making a huge change. If you want to plug and chug then find themes that look good as-is.
If you have decided to go without hiring a designer then it is also mandatory to set milestone dates for the accomplishment of your goals in a timely manner.
As you know, Logos are compulsory for the branding of your business. So, follow these basic rules for creating your brand logo:
Use a naked header with a proper navigation menu to facilitate the potential clients until you decide on a better one to use. Use a clear and descriptive menu with proper navigation otherwise, it will quickly outdate your web site.
Map out your website’s navigation and add the links of the most important pages to your main header. It is an essential part of a great website, so keep your menu simple and easy to read. Try to group similar pages together and use the drop-down options for additional pages. It will help your visitors to make a quick decision about accessing the required information.
In case your main menu is fully crowded then your new visitor won’t stay to see what you have to offer. Once your navigation is finalized, start the next step of launching a web site professionally.
Search engines never trust new web sites, so it takes time and effort to be ranked on the first page of Google. At the beginning, no one knew your business website and referred visitors. So, the potential clients find your website through social media promotions and unique content to verify that you are trustworthy. Moreover, you can also show the client testimonials to build the trust and don’t forget to add proper calls to actions.
You can even add a newsletter or email signup box just underneath that to capture emails for new website visitors who are your potential customers and impressed by the positive customer reviews.
Unique and Valuable content gives your brand a unique voice and helps you engage with and build a conversation with website visitors and stakeholders. Follow these 7 golden rules and understand the difference to the performance of your website within a short time period.
I believe an image speaks a thousand words and attracts the users. So, try to use descriptive images and videos for building credibility.
Before launching a web site, you should include the following tools:
You need Google Analytics for tracking your site.
Create an account, and add their script (a few lines of code) to every page of your site or header of your website if it is present in all pages.
Why you need to add this:
Another great tool that helps you track the performance of your content is content analytics.
Google Analytics only tracks your website data but Content Analytics dives deeper into your actual content including blogs and helps you:
Heat Maps is another valuable tool used for the understanding of site performance. You will see where your website visitors are landing and clicking so you can position features better. For example, if your buttons are not functional, you will know right away with real-time feedback by the Heat Maps.
No matter what type of website you are developing, growing your email list is the first priority and list builder makes it easier for both you and your new visitors.
Moreover, you can use it in different ways:
All these tools hardly take 5–10 minutes to create and provide you the quickest steps to tackle in this whole website-building process. With the help of these tools, you can monitor and track your efforts. Moreover, you can also diagnose and solve problems right away without wasting months in figuring out why your email list is not growing.
Setting an exact date is essential otherwise you will be stuck in a few things and try to finalize before launching. In fact, things will never be perfect and if you wait for the faultlessness then it can take up to infinite time. Launch your website at the date you have finalized and rest of the things can be updated later on.
Around 30 days are enough to do all the things but dedicate enough time to fine tune the work before going live. Setting these targets is necessary for completing the project as soon as possible because it will create pressure to get it done.
You can also share your site on social media or friends circle to let them know what you have up to with this project. If the developing process is taking time then live a landing page on your domain name with the message “we are going live soon” or “development is under process”.
If you have registered your domain name (discussed in step#3) then it’s fine otherwise check the availability of domain name and get registered before anyone else does. Because, if you don’t have any domain name then get it before launching a web site otherwise it will be impossible to live your website without having any address. Numeric digits can never be remembered of multiple websites, so giving a name and address is necessary for your online business. Renting a space on the internet is also essential as the address of the website is. Finally, if you are working under tough deadlines it means you are accountable.
A website audit is the examination of overall performance including broken links or files, user-friendliness, top-notch content and many more. First impression is your last impression, so test the complete functionality before launching a web site. If something does not work then add it to a list of items to work on post-launch.
Once you have published the website, it is essential to do the following tasks:
Once you have done all the things discussed above, the formula turns into a simple rinse-and-repeat: create unique and effective content, track website performance, make the necessary changes, revisit your analytics, repeat.