How To Find Backlinks To a Website: A Comprehensive Guide

6 min read

Backlinks are a very important part of SEO and help you to rank higher in search engines like Google. They remain one of the top-ranking factors. There are multiple ways how to find backlinks for your website. We will provide a list of various methods on how to find backlinks so that you can take advantage of this powerful ranking factor. In this article, we will discuss how to find backlinks with backlink checker tools.

Backlinks are external links because they represent another website’s traffic coming to your site. Backlinks are also called inbound links. For a high rank in the Google search results, you need backlinks. Search engine crawlers follow these links and tell them how important or relevant a specific page is to other pages online by analyzing which sites link to it and how often they do so. Websites that have high domain and page authority are better for your website and visitors’ experience. Backlinks are still one of the strongest ranking signals.

Backlinks are one of the reliable and logical methods of accessing the authority of a particular domain, and Google has decided to remain with it.  High-quality backlinks help in achieving success goals and creating a wider presence of your brand online. Backlinks can get you referral traffic. More links are not always a better solution. You need to focus on quality and relevant links. The more relevant links you put in, the greater your chances of being highly ranked in the search results.

Here, we see how to find backlinks to a website. For this, you’re going to require various tools, specifically, a backlink checker. The most two commonly used tools are Ahrefs and SEMRUSH.

You can also use a free backlink checker tool such as Ubersuggest or Google Search Console, but it will not give you as deep insights into your backlink overview. To be honest, it is very useful to check the backlinks of your competitors and discover new opportunities.

Also Read: Ahrefs vs SEMrush: Exploring Features and Functionality

Guest Posting

Guest posting helps you to increase your brand awareness and introduce your blog/website/platform to a large audience to get authority. Always keep in mind when you write an article, that link-building must never be your main purpose. Your main focus should be on your content and its quality, it brings value to the readers. You can link to your article/blog or service if it is valuable for the readers. In this way, you will get a link to your website.

How to Find Blogs For Guest Posting

You can find some relevant guest posting opportunities by following these practices:

Relevant Websites Lists

Thousands of blogs accept guest posts. Here is a great list of websites I found. You can search in Google for “blogs that accept guest posts” and find several lists.

Relevant Websites Lists

Google Operators

There is another way to find blogs is to use Google operators. Open Google and type in the search bar ‘your query in URL: write-for-us’. You can also type in this way “write for us” + [niche]’. This way Google will return websites that are related to your search query and have a “write for us” phrase in the URLs.

There are also many other ways to find blog lists. You can write these words instead of ‘write-for-us’:

  • guest post
  • advertising
  • become a contributor
  • contribute
  • editorial guidelines
  • editorial policies
  • product review

Using all these phrases, you can get a list of blogs that accept guest posting. Additionally, guest posting can help to build relationships with other websites, as you are creating quality content for their readers. This can help to create backlinks, as well as build trust and credibility for your website. Ultimately, guest posting services can help to improve your website’s overall performance and reach.

Competitor backlinking helps you to analyze the backlinks of your competitors and understand what quality they are offering and the number of backlinks you need. This helps you build a rapid and effective link-building strategy for your website. You can also take some backlinks from your competitors. There are multiple tools how to find backlinks. Open any tool you like the most and download the spreadsheet with your competitors’ backlinks. We have listed some backlinks from SEMRUSH. Following is the list of backlinks:

Competitors Backlinks

Choose one backlink per domain and filter and export all this data. After that, you can sort it out. Here is what my spreadsheet looks like:

How To Find Backlinks ; Competitors Backlink

You have thousands of backlinks but choose the high-quality backlinks among all of those. Thus, you can analyze your competitors’ strategies and find also high-quality blogs for publication as well.

How To Find High-Quality Blogs

To get high-quality backlinks, you need to check these things before writing a blog:

  • Social activity (comments, shares, likes) on this blog.
  • Traffic by SimilarWeb.
  • Geolocation. It should be relevant to your blog/service.
  • Quality of published articles.
  • Regularity

Viral Content On Your Blog

The second way how to find backlinks for your website is to publish viral and effective content on your blog. When you write an article or blog, people always refer to quality articles, statistics, and studies to prove their point. For example, ‘Moz’s SEO guide for beginners led to 269 inbound links.

Viral Content On Your Blog

This stat shows only one article on their website. So, we can say that this article is effective and viral, and has precise content. And, it will bring natural links to the website for years.  

How To Create Effective Content

Here, we talk about how to create viral, effective, and brilliant content. Following are the three points that make content more effective:

Basic Topic

It should be something fundamental as new methods may become outdated too quickly.

Actionable Advice

Everything the reader can apply to his article/blog/website like tutorials, guides, case studies, etc.


Content should be relevant to your topic.

Choose any tool and type your topic into the search bar to check the score of your blogs. We have checked through Buzzsomo, following are the results:

How To Find Backlinks ; Relevancy

This tool has an evergreen score, which is based on the number of shares and backlinks a blog gets a month after it is published. Explore existing content and come up with ideas on this topic, something 10 times better than an existing article. With this approach, you can create posts that will bring multiple links to your blog.

Collaboration With Influencers

Influencers have a large audience, they share a variety of content on their profiles. They are happy to share content that mentions them with their audience. Following are a few ways how to collaborate with influencers:

  • Create expert roundups and podcasts – interview with experts.
  • Mention their sayings/quotes/posts in your post and share your point of view.
  • Create a study together.

If one such post is published on your blog, the expert will probably share it, and you’ll get great exposure. And it, in turn, will bring you a lot of shares and backlinks.

How To Find Experts

The simplest way is to Google other expert roundups and get some popular names from there.

How To Find Experts

Also, make connections on LinkedIn. Get in touch with influencers and bloggers you have worked with. Follow the best influencers in your niche. Start connecting with your people from your niche, and then your network will grow.


Link-building techniques are good for how to get backlinks. Follow the above strategies and you will achieve great results, increase brand awareness, and get a lot of natural links. There are also other highly effective ways to increase traffic to your blogs. Just don’t forget to follow these key points:

  • Search for relevant guest blogging opportunities
  • Create effective & vital content on your blog
  • Collaboration with influencers

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