How TikTok Beat Google? New List of Top 10 Popular Domains
A week ago, Cloudflare published a list of the top 10 most popular domains in the year 2021. According to the stats, TikTok has overtaken the Tech giant Google for the first time in history.
Interestingly, Google includes Maps, Photos, Flights, Books, Translate, News, and others, but it ended as a leader in the previous year. At that time, TikTok was in the 7th position, but finally, it is now ending 2021 with the first position ahead of Google, Facebook, Amazon, and other most popular domains.
According to the web security company Cloudflare:
The top 10 most popular domains are calculated based on multiple factors, including domain popularity, the percentage change in traffic patterns, and the ranking position over the selected time.
Top 10 Most Popular Domain Names of 2021
Here is the full list of the top 10 most popular domains of 2021:
In a detailed blog post, Cloudflare says the trending social media app (TikTok) first held the top position on February 17, 2021, and stays for a day. However, it stayed most days starting from August 10, 2021.
It is understood that American tech giants Facebook, Apple, Microsoft, Amazon, and Netflix will be ranked in the top 10. Moreover, WhatsApp, the most popular instant messaging app, ranked number 10, is not surprising as TikTok ranked within a shorter time.
Except for TikTok, the rest of the list remained largely unchanged for years except for adjustments. Netflix had faced the hardest fall, dropping from the fifth position in late 2020 to rank seventh, a slot below Amazon.
Undoubtedly, Instagram (WhatsApp’s sister platform) is also a great platform, but it didn’t make it to the top 10 this time, but it made an entry.
Why Is TikTok So Popular?
If you’re not sure why TikTok is so popular within a shorter time? And why is it different from other popular social media apps? Let’s understand: Here are some answers.
First of all, it has one billion monthly active users, making it the most popular among other social media apps.
A Neilsen study made that explains why it is so popular:
In this study, data over 8000 responders were analyzed in which they were asked about their perception of TikTok’s content. The main objective of this study was to recognize what people think and value about TikTok.
Let’s dig into the reports and understand why a billion people are using TikTok every month. Users’ say that:
TikTok Is Authentic Platform
Users feel that they can be themselves, which could be a good contributing factor to its popularity.
The study finds:
- 64% of users claimed they could be renewed and famous on TikTok.
- 56% of them say that they can post their videos they cannot post elsewhere.
- 53% of users say they value and trust others to be their true selves on TikTok.
When asked how they perceive the content, they described it as authentic, genuine, trendsetting, and unfiltered.
TikTok Makes Them Happy
The content on the TikTok platform brings happiness, the study finds, and everyone wishes to be happier in their lives.
“An average of 31% of TikTok users included “lifting my spirits” as one of the top three reasons for returning to this platform again and again.”
Compared to another popular social app Facebook, which has been creating headlines that hurt mental health.
TikTok Is Unique & Interesting
Users feel they can’t get this type of content anywhere else, so they stick to this app.
Maybe they can see the same content shared across other popular platforms such as Instagram, Facebook, and Twitter, but you can never ignore TikTok because it stands apart as a place to discover something new.
The study shows:
- 79% of users watch unique and different content on TikTok.
- 68% of them find advertising content different from any other social platform.
- 60% of users follow multinational brands on TikTok.
- 52% of users are searching for products or shop on this platform.
- 85% of users discover new content to enjoy through the TikTok platform.
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TikTok Is An Attractive Community
There is no doubt, TikTok users claim that this app has the greatest sense of community, and it is demonstrated by viral challenges people take part in.
Moreover, they can use the content of others and add to it also helps them build stronger connections.
The study shows:
- 59% of users feel a sense of community while using this app.
- 77% of users say that it is a place where the public can express themselves openly.
- 84% of TikTokers say that they watched content they can relate to.
- 70% of users say it is a platform they would love to recommend to others.
- 77% of users say they only read the interesting comments on the posts and watch videos.
In fact — TikTok users are more comfortable on the platform and are even excited to engage with each other.
A common theme behind this is data positivity, and they only watch relevant videos as per their interests. They enjoy their time on TikTok and are delighted by the unique content they find that will be difficult to find somewhere else, and they feel safe expressing themselves with their valuable content. Share your valuable feedback with me and share your questions below in the comment box; I would love to reply to all of them.