GA3 vs GA4: Exploring New Features and Analytical Capabilities

6 min read

If you’re unsure of what you’re accomplishing with Google Analytics 4 or GA4, you’re not lonely. If you’re having problems comprehending “GA3 vs GA4,” we’re here to help.

Google Analytics 4 differs significantly from its forerunner and contains full accessibility with fresh capabilities and metrics. As a result, there is still considerable misunderstanding regarding what it is, what it undertakes, and the way it differs from Universal Analytics or GA3.

If you’re having problems navigating the new Google Analytics, keep reading to learn about the significant differences between GA3 and GA4.

Google Analytics 3 — often referred to as GA3 as well as Universal Analytics — has already been phased down on July 1, 2023, and your previous data will not be carried over. This is the moment for anyone who is involved in advertising and analytics to start planning for the migration. It is also critical to begin establishing Google Analytics 4 characteristics for your sites that are currently on GA3.

Keep exploring this astonishing blog to learn the major difference between Google Analytics 3 vs 4 and how you can migrate from GA3 to GA4.

What is Google Analytics 4 – GA4?

GA4 (Google Analytics 4) is the greatest data analytics tool, allowing many enterprises to examine the effectiveness of their online applications. Furthermore, it investigates how marketing promotional tactics entice prospective customers to their respective websites.

For the healthier part of the period, advertisers, vendors, and publicity have been conscious of and relying on GA3. However, with the most recent analytical development of multi-platform surfing, artificial intelligence, and rising data privacy concerns, GA3, Google Analytics 3 or Universal Analytics has become ineffective in 2023.

GA3 vs GA4: Key Differences:

GA3 vs GA4 Key Differences

We will now discuss the significant differences between “GA4 vs GA3.”

  1. Conversions That Are Versatile

GA3 allows you to track a maximum of twenty conversion rates (or scores), and they are everlasting. To add a new objective, you must substitute one of the initial twenty.

However, GA4 has broadened the field: you will be able to use 30 conversions and, more crucially, archive these to free up fresh slots. You can also include Periodic and campaign-based adjustments. And, in GA4, conversion tracking is much simpler than event tracking. Once the event has been tracked, you can indicate it as a transition by simply turning it on.

Also Read: Top 10 Web Analytics Tools To Check Your Website Traffic

  1. Tracking Based on Events

One of the most noteworthy differences between GA3 and GA4 is how they track data entirely based on events.

Formerly, Google Analytics 3  or GA3 counted communications as “successes.” A hit was a single meeting between somebody and your web applications. There were four classes of hits in society: page views, proceedings, procedures, and social influences.

Google Analytics 4 is not founded on hits. In its place, each meeting is measured as an event. In GA4, an incidence is a precise user interaction with the website and app. Customize actions to track any system of user communication.

You can, for instance, track actions or events like:

  • Indicating a link
  • Gaining a data file
  • Filling out an online form
  • Watching an online video
  • Buying anything online

Therefore, it is one of the momentous differences between “GA3 vs GA4.” Additionally, as per Google, tracking based on events is superior and more multipurpose since it allows you to:

  • Track or analyze every method of user input, together with custom events.
  • Obtain an inclusive picture of how consumers are involved with your software or website.
  • Boost your web or app, and develop more fruitful online marketing techniques.
  1. Unique Metrics and Dimensions

Users in Google Analytics 3 can add details to their acquired data by using custom dimensions and metrics. Instead, GA4 employs event parameters.

When establishing individual dimensions in Google Analytics 3, you can specify whether the scope of your special dimension is ‘Hit’, ‘The session’, ‘User’, or ‘The item’. In GA4, you can only build specific sizes with the ‘Event’ or ‘User’ scopes. The event variables and user attributes record the custom dimensions.

In GA3, you can specify the scope of your measurement to ‘Hit’ or simply ‘Product. With GA4, the traditional metric has only a single scope: ‘Event’.

  1. Event-specific Portions

Segments are simply subgroups of your analytical data, but based on how you use them, they can be really useful. GA3 only supports user or session-scoped categories, thus you won’t be able to see data on your website and nowhere else, for example. GA4 will provide event-scoped segments, which will allow you to isolate the occurrences you wish.

It means you’ll be able to design segments that track visitors as they go through an event-driven process or journey. For example, if you have a product enrollment form, you may construct a segment that tracks users as they register for your product. Therefore, there is a significant difference between “GA3 vs GA4.”

You’ll find yourself able to see which pages visitors see before finishing the form, as well as which pages, they skip because they don’t want to join your service or purchase your product. Having this level of precision is a game changer: you’ll now possess the information you need to precisely detect and remedy any flaws.

  1. Machine Learning

While we’re talking about data warehouses, check out GA4’s new artificial intelligence and statistical analysis features.

One of the primary benefits of GA4 is statistical analysis. Google Analytics 4 contains three predictive measures that can discover trends and anticipate outcomes, as opposed to GA3:

  • Purchase Likelihood
  • Probability of Churn
  • Revenue Projections

Recommended: The Impact of Artificial Intelligence and Machine Learning on Digital Marketing

  1. User Paths And Flows

Another ineffective characteristic is GA3’s path flow reporting. To construct segments in that version of pathing, you must first create a report within GA, sync it over different time frames and views, and then merge extra information from Analytics data pools. Moreover, it is yet another major difference when comparing “GA3 vs GA4.”

The function in GA4 will prove dynamic and versatile, with forward and backward pathing. You’ll have the ability to start with a transition that interests you and see which pages or events came before it.

  1. Planning Dimensions And Metrics

Scope describes how Google Analytics gathers and organizes data. Many of the scope concerns that plagued the previous version will be resolved by the introduction of the GA4 information model.

Dimension and metric confinement will be separated in GA4, thus page + session will finally function. You’ll have the ability to scope metrics by an aspect or dimensionality by a measurement in one property but not the other, allowing you a lot more freedom when designing reports.

You may also adjust these contexts for all your data streams at once, and can establish user-scoped customized dimensions to identify static or gradually changing properties of your customers involving such instances as ‘buyer=true,’ ‘profession=content strategist,’ or ‘favorite sport=Football’.

These specific dimensions will enable you to collect detailed data, develop targeted user groups, and offer more relevant advertising.

Also Read: 600+ Advertising & Digital Marketing Tips by Industry Experts for 2023

GA3 vs GA4: Which One to Choose in 2023?

GA3 vs GA4 Which One to Choose in 2023

Google Analytics 4 will exceed or surpass Google Analytics 3. You’re not unaccompanied if you think GA4 isn’t the finest choice right now.

It respects user discretion and can utilize Artificial Intelligence to track user performance and estimate future perspective trends. However, as you might have observed, there are loopholes in GA’s data assembling and reporting.

How do you classify where the commerce’s highest-value primes have come from in your client association management and payment products if you are powerless to track the individuality of a manipulator in GA4?

No, you cannot do it. The links are no longer convenient. Consuming an Ad ascription tool in combination with Google Analytics 4 can surely help in filling in the gaps or blank spaces.


Google Analytics 4 (GA4) is now extensively accessible on a diversity of platforms. GA4 is the search engine’s response to the call for a more cultured and multifunctional analytical system that is better suited to the demands of businesses in the twenty-first century. Its primary goal is to provide a more sophisticated and comprehensive method of tracking and analyzing user or visitor activity across various application or website ecosystems.

So, now you must have a clear idea about the key differences between “GA3 vs GA4.” GA4 has more benefits than Google Analytics 3 or GA3. Google Analytics 4 has a greater data model.

Moving to GA4 may appear daunting. But keep two things in mind: it’s worthwhile, and you’ll have to do it anyhow. So there’s no purpose in holding out. Google Chrome is also planning on removing all cookies shortly. Comment below if you want to know how you can switch from GA3 to GA4.

FAQs (Frequently Asked Questions)

What Are The Significant Benefits of GA4 over GA3?

GA4 unified broadcasting or reporting is far more dependable than GA3 broadcasting or reporting. Google Analytics 4 offers far more precise potential information than GA3. GA4 or Google Analytics 4 offers greater cross-device as well as multi-platform trailing than Google Analytics 3.

Why is Google Analytics Changing to GA4?

As previously indicated, transitioning to GA4 is required due to a constantly changing technical and regulatory context. You may be aware, GA3 (universal analytics) or Google Analytics 3 will no longer be available on July 1st, 2023. Consequently, you must upgrade to Google Analytics 4.

Why GA4 Is Better Than GA?

The data model in GA4 is better. GA4 offers ‘event-based tracking,’ which means that it examines user interactions, or events, as they occur rather than concentrating on page views. This gives GA4 a lot more versatility and clarity when capturing user activity.

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