It’s 2018 and as a small business owner, are you doing enough to build up and ensure growth for your website?
For small business owners, building up and making significant growth might seem like an overwhelming task. Compared to big businesses, you might lack the web building resources, the big advertising budget, or even brand name recognition.
However, just because you’re lacking all that, doesn’t mean you can’t make significant growth for your business. From making an awesome website to marketing your brand, we’ve got the easiest ways to build and grow your small business in 2018.
The first thing you need to do? Build a website for your business. If you got one, good. If you don’t, start making one right now.
In today’s digital age, a website is every bit as important as the products you sell. Having a website helps make your business looks more professional and serve as a place to showcase your work and customer testimonials. Plus, the cost of making a website today is fairly inexpensive, so you really don’t have an excuse to not have one.
There are plenty of website builders out there that you can choose from, but it’s important that you do your research on what you want before committing to one. We recommend using Weebly, a website builder that provides quality designs and is capable of deep customization so you can tailor it to your business’ needs.
One mistake that small businesses often make when starting out is to not have any business plan. Like any good business, setting priorities are important. You need to have a short, medium, and long-term goal when it comes to growing and marketing your business.
Set targets that are achievable within your means. If you’re looking to build up traffic to your site, start researching on SEO and online marketing techniques. Want to make better website design? Look into web developer tools to improve your website.
Point is, you need to know your target before you hit them, so make sure you have set your goals from the get-go.
Setting up goals for your business is only half the battle. It’s also important you keep track of your site’s progress and performance including web hosting. If you don’t monitor and review your site’s performance regularly, it’s hard to gauge whether you’re making any progress on a day-to-day basis.
Ask yourself these questions: Is your site engaging your target audience? Are the content and graphics still relevant to your market? Does your website accurately reflect your current business?
When you have your website running for a few years, it’s hard to remain objective on its performance. Review your website regularly and if needed, get an outside opinion for a new perspective.
Online and digital marketing is an essential tool to wield in the demand-led internet. Whether it’s SEO or Google Adwords, web marketing tools are much more efficient in generating traffic in the digital age than any of the offline media.
The fact of the matter is, having a digital presence is worth more today than an advertisement in a magazine or a billboard ad. If you haven’t set up a marketing plan for your business, take the time to research up on internet marketing and invest in SEO tools and services.
2018 looks to be the year where unconventional platforms will play a major part in small businesses. Content creation platforms such as YouTube, Instagram, and many more, are just some of the places that big brands and businesses are heading towards to target their market audiences.
As a small business, you might not have the resources to delve into all of the new platforms so we recommend focusing on one or two that works best for your business. The great thing about all these platforms is that some of them are free to use so it won’t take a toll on your overall costs.
The number of consumers that access the internet via their smartphones or tablets have increased significantly in the last few years and will continue to increase in the foreseeable future.
Which is why it’s important for your business to have a website that is accessible and viewable on mobile devices. Having a mobile-friendly site at the ready makes it more likely for your business to increase sales and improve your brand profile, especially if your business is consumer focused.
Designing the mobile site itself will require an entire article on its own but basically, it should be based on your existing site and carry the same brand identity. It also needs to capture the main elements of your site and offer a more simplified user interface that works well with touch-based movements.
At this point, you should already have a functional and attractive website that’s awesome for users to visit. Should you stop there? Of course not!
Once you’ve gotten people to visit your site, the next thing you need to do is to engage your visitors and get them to take action. Put in plenty of call to action throughout your site to ensure that your visitor turns to a user, and eventually into a paying customer.
Your call to actions doesn’t have to be complex. Simple reminders such as “email us” or “click here to buy” are an effective and simple way to engage your visitor and make them take action.
Whether you’re an established business owner or a burgeoning small company, you should make 2018 the year in which you take your business and brand to new heights. So use all of these tips for your site and start building and growing your business!
Are there any particular tips useful to your business? Do you need more help in building your website? Let us know in the comments below!