Digital Commerce: Maximizing Sales and Customer Engagement

6 min read

A digital commerce transformation is now underway. Providing a user-friendly and seamless E-commerce journey is increasingly becoming a differentiator for innovative entrepreneurs; it is a must for businesses to operate.

Since the height of the dot-com explosion, internet shopping has progressively grown to account for a sizable percentage of the worldwide industry.

E-commerce will cover roughly 22.5% of global retail revenues by 2024. However, digital e-commerce (D-Commerce) is a great deal more than just clicking a button or investigating a product online prior to purchasing in an actual store.

Moreover, D-Commerce is more than simply a button to purchase at the end of an internet marketing funnel. Instead, it’s a preventive and pervasive experience designed to exceed customers’ prospects for a more unified and delightful purchasing journey.

Continue reading to get to know more amazing facts about digital ecommerce and its outstanding real-life examples.

What is Digital Commerce?

The electronic or online purchase and sale of products and services over online or digital platforms is known as D-Commerce. Moreover, digital transactions, e-payments, and digital advertising are all part of it.

eCommerce includes digital ecommerce. E-commerce businesses often provide a user-friendly purchasing experience with simple navigation, extensive product details, consumer feedback, and safe payment choices. eBay, Amazon, Etsy, & Shopify are instances of E-commerce stores.

As reported by Statistica, digital e-commerce is a $4.9 trillion global company that contributes to 24.5% of all worldwide sales at retail.

From the customers’ perspective, digital ecommerce is the capacity to connect with companies and conduct self-service purchases via digital devices. From the point of view of a company, D-Commerce includes many elements such as technological systems that allow digital sales and marketing efforts, roles inside the company dedicated to digital e-commerce, material that attracts online buyers, acquiring and keeping customers strategies, and internet pricing models.

How Does it Work?

The first moment a client discovers a brand or item online, digital e-commerce starts. They may come upon an advertisement on their social networking feed, a company’s domain name in results from Google, or an item listing on an online retailer aggregator.

Consider a client purchasing on the commerce network Amazon. Their site uses a complex algorithm to provide users with personalized search pages for every item. The order in which goods are displayed may fluctuate significantly from one client to the next based on consumer behavior records, geographical region, and other factors.

Analytics are employed to understand better how things are sold and displayed on a website and how help and customer concerns are handled.

In this sense, digital commerce isn’t so much about moving purchases from one location to another but about how customer data is gathered and used to improve the online buying experience continuously.

Also Read: What is E-Business | Meaning, Types, Components, Model and Features

Importance of D-Commerce

In today’s market, instances of digital e-commerce are critical. These commerce operations can prosper thanks to the usage of digital technology. Numerous benefits of digital ecommerce include 24/7 availability, ease, and the chance to escape traffic and congestion. It is now mandatory for all organizations, including those with physical locations, to have a D-commerce component. Consumers frequently undertake product research in physical places but complete the transactions online, demonstrating the impact of D-Commerce on consumer behavior.

Digital ecommerce or D-commerce has become a critical component of present-day business, influencing how organizations and consumers do business. Digital e-commerce firms include business-to-business organizations that offer services and products to other companies.

D-commerce vs. E-commerce

D-commerce vs. E-commerce

The practical parts of selling things online, such as managing your supply chain, putting up an outlet on a web page, processing transactions, and receiving payments, are referred to as E-commerce. However, having the ability to sell online is not enough to be successful in online retail. The more extensive phase, D-commerce, encompasses the extra characteristics of doing business via the Internet.

D-commerce is a process that involves individuals, technology, and information and has the potential to disrupt traditional retail. However, many areas of contemporary company are addressed by digital e-commerce, including data administration, querying and evaluation, managing content, user experience, retention and engagement with clients, and the flexibility to deploy essential functionality to any client location.

While E-commerce concerns particular goals linked to online sales, digital commerce is a customer-focused approach. It is concerned with maximizing the consumer experience at every point in the buyer experience.

D-commerce Up-to-date Trends

The digital shopping experience, like the web, is constantly evolving. Some industrial trends include:

  • Personalization

Cookies—small pieces of code that allow websites to “recall” their users and tailor material for them—revolutionized the web’s consumer experience. Customers today want a unique experience, and 89% believe they are more inclined to buy from businesses that give personalized experiences.

  • Interactive products

Augmented and virtual reality are now starting to be used by digital businesses as extra touchpoints during the consumer experience. For example, internet-based clothing merchants may employ augmented reality to build digital fitting spaces where clients can virtually try on goods.

  • Inventory Management

Inventory is still a significant expenditure for internet merchants, an issue technology is working hard to address. Big-box stores like Walmart and Target now employ sophisticated algorithms to locate stock levels in physical shops around the country, enabling them to leverage store stocks to fulfill online consumer requests. This ecommerce digital trend reduces the demand for separate physical stores and warehousing inventories, which can be costly. Alternatively, sizeable digital commerce sellers such as Alibaba Instant cut out the intermediaries by linking consumers directly with vendors, avoiding the need for extensive warehouses.

  • Technology Stocks That Have Been Consolidated

Companies in digital e-commerce are attempting to integrate their technology platforms to build a unified ecosystem that delivers all the features required to execute eCommerce.

  • API-Driven Commerce

Headless shopping is a new approach to digital commerce in which the website’s front-end user interface is separated from the back-end commerce technology. This trend allows businesses to create more tailored and adaptable consumer experiences across several channels and devices.

Also Read: Amazon Ecommerce: Strategies For The Modern Seller

Different Examples of Digital Commerce

Different Examples of Digital Commerce

“D-commerce” refers to a broad range of internet commercial operations. Here are five instances of digital ecommerce.

  1. Magento

The Magento payment method includes a subdomain & hosting space, as well as the ability to link your personal domain to your eCommerce site. A product administration system, an order administration system, numerous payment methods, a basic customer service system, 100+ premium themes, and limitless bandwidth are all included in the package. Moreover, it makes it simple to provide discounts and promo codes. Square allows you to sell your items in person as well as on markets and social channels. It also includes a robust analytics module with reports, purchase funnels,  and much more.

  1. PrestaShop

PrestaShop is a freemium freely available commerce platform with over 300 built-in capabilities for managing items, payments, transport, manufacturers, and suppliers, making it an excellent representation of digital e-commerce. Users may improve their digital shops by including new features via additional modules that use a web design system. Third-party developers can now offer themes and plugins to other merchants through the PrestaShop Addons market.

  1. Shopify

Shopify is a monthly membership service. The site may host your E-commerce store, and you may connect it to your domain name. It includes inventory control, order management, payment channels, essential customer management, limitless bandwidth, and 100+ premium themes. On this mobile-friendly platform, you may easily modify both HTML and CSS. You may also obtain sales and shop activity information. You can also use Shopify to give coupons, gift cards, and promo codes effortlessly. It is an excellent illustration of digital commerce.

  1. Intercom

Intercom, a software startup established in the United States, enables clients to create relationships via informal, messenger-based interactions. They made a conversational connection platform. You can grow casual interactions for every client with their answers – without overloading your personnel. They give customers an easy tool to sell to and help users throughout the selling process. A merit-based strategy is required. The CEOs of Twitter and Facebook back intercom.

  1. Volusion

Volusion is a prime instance of cloud-based digital e-commerce. Volusion also provides branding and web design services in addition to E-commerce software. Online retailers may use the application to maintain information and produce SEO-friendly product pages. It also helps you to develop your firm into other channels. Volusion also has capabilities that might help you expand your business. You can use robust SEO tools to keep your sites, goods, and categories SEO business strategies. Volusion offers a simple user interface.


While there is a huge need for adaptation to digital e-commerce, there are certain obstacles to overcome. One big disadvantage of digital commerce is the complete loss of customer touch, which might eventually transform consumers into statistics. Digital E-commerce is not a simple-to-use system in which the same customer journeys function indefinitely, and businesses must realize that their clients are more than simply data.

Savvy business executives regularly examine their digital commerce strategy, utilize social media monitoring to learn what their customers think and feel, and always have one ear to the ground online. Continuous evaluation and follow-up are the only ways to ensure that companies do not perish slowly as they transition to digital commerce. Comment down if you have any D-commerce-related questions and get your answer within minutes from our professional team accordingly!

FAQs (Frequently Asked Questions)

What Is The Difference Between E-commerce and Digital Commerce?

Digital commerce spans the buyer’s journey and employs digital technology to deliver a cohesive customer experience at all touchpoints. In contrast, ecommerce focuses solely on purchasing and selling things online.

What Are The 3 Types Of E-Commerce?

The three types of E-commerce include Dropshipping E-commerce, Wholesale E-commerce, and Private Label (PL) E-commerce.

What Are The 4 Models Of E-Commerce?

Ecommerce or Electronic Commerce is the process of purchasing and selling a diverse range of products and services and the transmission of expenses or data over a digital network, most particularly the Internet. These dealings might be business-to-business – B2B, business-to-consumer – B2C, consumer-to-consumer – C2C, or consumer-to-business – C2B.

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