If you notice something, as a digital marketer, almost all e-commerce stores have one important thing in common: they use one of the best digital marketing platforms to gain and boost organic traffic. Digital marketing has now become one of the hot topics among freelancers. Every brand wants a digital marketer who helps them promote their products and boost sales.
Whether using computers, tablets, or phones, most of us spend a lot of time online. Furthermore, it is only logical for businesses to meet us where we are.
That’s what digital marketing tools and platforms let businesses do. They assist businesses in attracting and engaging target customers at scale using digital marketing strategies, including email marketing (e-marketing), social media marketing (SMM), and search engine optimization (SEO).
Keep reading and exploring if you also want to know about 10 amazing digital marketing tools and platforms you should use as a digital marketing strategist.
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What are Digital Marketing Platforms?
A digital marketing platform is a service that facilitates several tasks related to online marketing.
It is crucial to remember that for a solution to be classified as a digital marketing platform, it must encompass features like media purchasing, performance evaluation and optimization, and brand monitoring rather than claiming to serve every aspect of digital marketing, according to Gartner. It might not, however, address other marketing tactics like social media or SEO.
Every platform serves a distinct function. Businesses may show up in search results with the aid of Google Ads. On social media, Facebook and Instagram ads assist in displaying advertisements to the appropriate audience. Customers automatically get communications from email marketing platforms such as Mailchimp.
Websites that use SEO tools like Ahrefs score higher in search results. HubSpot and Omnisend are two examples of systems that provide a variety of marketing capabilities in one location. The optimal platform is determined by the goals of the business. Some assistance increases website traffic, while others keep clients engaged.
Choosing the correct platform enables organizations to reach the right people, save time, and get better outcomes. A solid digital marketing platform makes Internet marketing simpler and more effective.
Top 10 Digital Marketing Platforms in 2025
Now is the best time for us to share the 10 best digital marketing platforms that you can use to boost the sales and revenue of any online business. Without wasting any more time, let’s dive into the pool of digital marketing tools and platforms:
HubSpot
HubSpot stands out as one of the prominent digital marketing platforms. For such businesses that are very serious regarding their growth, HubSpot is a powerhouse. You can find all-in-one tools that businesses use to boost sales, i.e., CRM (Customer Relationship Management), social media management, analytics, and email marketing.
Through HubSpot, you can run different digital marketing campaigns, which will surely help your business boost sales multiple times.
One of the notable features of this platform is that it gives digital marketing automation for different campaigns. However, this platform is only efficient for mid-sized businesses.
CallPage
One of the best digital marketing platforms for increasing sales calls and leads from your website is CallPage. When it originates to offering automated callback solutions, we lead the industry. They help companies increase incoming calls from website visitors by up to 75%.
CallPage provides immediate callbacks to website visitors, transforming traffic into sales prospects in just 28 seconds of involvement.
Its configurable click-to-call widget and grading rules will assist you in capturing excellent leads when visitor traffic peaks and the platform’s automated call routing ensures leads are connected to the appropriate person.
You may utilize call recording for security and training, and each conversation is linked to Google Analytics to give important information.
Facebook is another one of the best digital marketing platforms businesses can use to leverage the best solutions to boost sales. Meta’s ecosystem offers paid and organic marketing alternatives.
Facebook and Instagram Ads provide effective targeting to reach specific audiences, passions, and habits. It includes formats such as Stories, Reels, and Carousel Ads.
Use organic social media to increase brand visibility with engaging content, videos, and community interaction.
Threads is a growing platform for text-based interaction, especially for brand conversations.
Also Read: Social Media Marketing Jobs: Exploring Social Media Marketing Job Trends
BrightEdge
BrightEdge helps marketers throughout the content creation process. Its research features identify keywords, assess rivals, and anticipate opportunities. Its optimization tools make SEO recommendations for current content and check your website for any mistakes.
Finally, it includes reporting for sites, keywords, and pages, as well as Story Builder, a marketing dashboard function that delivers real-time website performance information.
Google Marketing Platform
Google Marketing Platform consolidates Google analytics, managing campaigns, tag management, and advertising across display, video content, and search channels, making it easy to manage your Google marketing efforts.
This platform unifies campaign planning, buying, evaluation, and optimization across channels.
For example, Analytics 360 gives detailed consumer insights and website performance information to help drive marketing efforts.
Campaign Manager 360 and Display & Video 360 integrate cross-channel advertising, allowing you to optimize media and creative performance.
Search Ads 360 enables real-time control of search advertising across numerous platforms, resulting in enhanced results.
All of these solutions integrate with the Google Marketing Platform to provide a comprehensive digital marketing experience for Google.
MailChimp
Mailchimp is well-known for its e-marketing and best digital marketing platforms, but it has evolved into much more. In 2001, Mailchimp began as a small company email marketing tool. Since being purchased by Intuit in 2021, it has developed into a comprehensive digital marketing platform.
Mailchimp is still primarily a user-friendly tool for novices in digital marketing, even if its functionality and cost have increased over time.
Businesses can design, send, and oversee email marketing campaigns with Mailchimp’s email marketing software. Email newsletters, special offers, product updates, and other crucial information may be sent by users.
The email builder allows users to create emails, or they may utilize pre-made templates. Both choices assist companies in tailoring their content to each consumer. Additionally, they may alter the colors, add graphics, and include links to social media accounts in the email design.
BigMailer
Perfect for franchisees and marketing companies, BigMailer is an email marketing system with subaccount management. It enables role-based access, email template sharing, and thorough segmentation and reporting. Marketing companies and email marketing experts could elevate revenue and improve customer retention using BigMailer’s white-label email service.
BigMailer allows you to manage all of your email marketing campaigns in one place, including newsletters, automation (which involves RSS-to-email), and transactional emails, giving you a single customer perspective.
This tool has versatile templating tools, including a Classic/HTML template editor, drag-and-drop builder, and pre-made template collection. Its built-in email verification feature allows you to automatically delete invalid emails and various spam traps without any further effort.
Also Read: Google Ads vs Facebook Ads: Unlocking The Power of Paid Advertising
StoryChief
It is challenging to manage the extensive content on many platforms, but StoryChief is simple to use.
StoryChief enables teams to work together to produce content and also offers editorial planning, SEO optimization, and social media management capabilities.
One of the highlights of StoryChief is how easy it is to communicate with any number of different platforms, whether social media portals, blogging mediums, or even email marketing applications. This makes sure that the related content makes it to as extensive a target audience as possible with no prerequisite to repost manually.
Furthermore, StoryChief offers systematic analytics to assist digital marketers in evaluating the effect of their content, measuring engagement numbers, and fine-tuning their tactics based on live data.
Google Analytics
Google Analytics is yet another one of the best digital marketing platforms any business can use to track the real-time performance of its online store.
Every marketer needs to know their audience, and Google Analytics is the go-to tool. It monitors website traffic, user activity, and conversions, providing actionable data to improve campaign effectiveness.
Used in digital marketing, the free Google Analytics helps marketers track and evaluate website traffic, offering valuable information on user behavior on a site, including which pages they visit, how long they stay, and where they come from, which allows the app to optimize further digital marketing campaigns and improve the user experience based on this knowledge to drive better outcomes including increased conversions and engagement.
Also Read: High Ticket Digital Marketing: Maximizing Profits in the Online Realm
Another notable feature of Google Analytics is that it directly integrates with Google Ads, making businesses track their ad revenue and much more for their digital marketing campaigns. Businesses can also set their goals according to their needs. Moreover, it helps them to track the conversion rates.
Omnisend
Omnisend is an ecommerce marketing automation software that supports email, SMS, and push alerts. It provides customized templates, automated processes, segmentation, and analytics to help you increase online income with targeted campaigns.
Omnisend’s configurable templates and easy drag-and-drop editor enable you to create professional emails, popups, and homepages for your email marketing campaigns.
Pre-built automated processes can save you time and increase sales on autopilot, from greeting series to abandoned cart recovery.
A/B testing helps you fine-tune your messaging, while sophisticated segmentation allows you to target and filter your audience based on multiple transactional events and buy patterns, increasing engagement and conversion rates.
You may also expand your contact list utilizing sophisticated database-building tools like popups, the Wheel of Fortune, and multi-step surveys for larger reach. Shopify, WooCommerce, BigCommerce, Wix, and several more ecommerce systems offer applications for one-click Omnisend integration.
Additionally, Omnisend provides over 100 connectors, including Buy with Prime, to improve your client experience.
Conclusion
The best digital marketing platforms may make the difference between a decent and fantastic campaign. These solutions are intended to simplify your life and increase the effectiveness of your campaigns, from content management to ad optimization.
With so many channels accessible to marketers today, identifying the ideal digital marketing platforms for the company or brand you represent is based on your strategy, goals, and budget. Your degree of experience is also important since some platforms are better suited to beginners.
The most significant advantage of these systems is data. Unlike traditional marketing, where outcomes are difficult to measure, digital platforms provide real-time analytics. You can observe what works, adjust your plan, and achieve greater results without spending money.
If you want to gain success in your online business, you must get help from one of the above-mentioned platforms. Through integrating these platforms you can boost your sales. Comment below with your queries about digital marketing and platforms. Our professional team will assist you with your concerned queries. We hope you’ve enjoyed reading this blog till now.
FAQs (Frequently Asked Questions)
Which Platform Is Best For Digital Marketing?
With features like Google Ads for paid advertising and Google Analytics for web page performance insights, the Google Marketing Platform is regarded by most experts as one of the best digital marketing platforms overall. As such, it provides a comprehensive solution for the majority of digital marketing needs.
What Are Digital Platforms In Marketing?
Digital marketing platforms are services and technologies used by multiple companies and brands to promote their products. They assist you in establishing a connection with your audience and turning leads and prospects into paying clients. Additionally, you may evaluate and document your internet marketing initiatives.
What Are The Top Seven Types Of Digital Marketing?
Nevertheless, while developing their campaigns and plans, the majority of digitally focused firms often look for experts in the following domains:
- Search engine optimization, or SEO
- Search engine marketing, or SEM
- Marketing on social media
- Affiliate and influencer marketing
- Email advertising
- Marketing with content
- Mobile advertising
What Are The Four Major Types Of Digital Marketing?
Email marketing (e-marketing), social media marketing, search engine marketing (SEM), and content marketing are the four primary categories of digital marketing.