17 Things You Should Know Before Starting App Marketing


Apple announced more than 1 million apps in the App Store.

That was 2013.

4 years ago.

It boggles the mind to consider how much the number has grown and continues to grow every day.

The sheer volume of competition is just one thing you need to know about app marketing, but don’t let it dissuade you from starting app marketing, There are plenty of other things to learn to help your app stand out from the crowd.

1) Build an App, Not a Website

Build an App

Build an App

There is a difference between a mobile website and a mobile app. While it might seem like a quick fix to use a version of your mobile website as a newly released app, it won’t be worth it. Apps can and should function differently than websites – usually with streamlined function.

2) Find a Way to Bring Them Back

Bring Them Back

Bring Them Back

As you think about your new mobile app, think about how you can get customers to come back and use it regularly. The vast majority of apps are fun once or twice, but customer interest fades. Be aware of this and plan for ways to bring their attention back.

3) Treat Customers Personally

Apps give you the ability to be literally in the palm of a customer’s hand. This means you should be thinking about how to personalize that connection as much as possible. Let customers create a personalized aspect within the app and builds a sense of relationship on the part of the customer.

4) Consider an App Inbox

Your app is a great way to communicate with customers, but communication only works if you leave customers a way to get it. Sure, a push notification might get their attention, but unless there is an inbox storing those important messages for later consumption, it will be next to impossible for customers to read later.

5) Invest in Marketing Research

Invest in Marketing Research

Invest in Marketing Research

The idea of a new, shiny phone app is exciting. But don’t let the excitement of the app overpower your good sense. You need to know more than how to build the app – you need to know how to sell it to the parties who want to download it. And that requires specific market research.

6) Seek Feedback

If you ask your customers to tell you nice things, they probably will. Set up a system of rankings, stars, thumbs or likes within your app so that customers can quickly and easily give you feedback about their experiences and purchases.

7) Be Responsive to Change

The world of media moves quickly. It’s important to stay in tune with the constant changes so that you can bend and flex appropriately in whichever direction the technology wind is blowing. That flexibility will serve you well in the development and marketing processes as well.

8) Involve Marketing before Launch

Involve Marketing before Launch

Involve Marketing before Launch

Speaking of marketing, your marketing team should be involved in the development of your new app well before launch. Marketing knows your customers. They know about color preferences, response rates and industry comparisons. Why would you not want them as part of the design team?

9) Plan the Launch Date First

When you take on a new app, you’re taking on a huge project. For this reason set your launch date first. If you know that you will be launching your new app on January 1, you can structure your intermediate deadlines and requirements accordingly. If you start building without a deadline in place, the building may truly never get done.

10) Take Relevant Measures

You’re already asking clients for feedback. Now be sure that the feedback you’re seeking and any other measures are relevant to what you’re trying to do. Consider the most important parts of the customer experience and the parts that are most lucrative. Measure those first.

11) Don’t Measure Too Much

But don’t measure too much. If you measure every click on every button and every elapsed time for every item, you’re never going to emerge from your data. You will have beautiful data telling you everything, but you’ll never have time to do anything with it.

12) Advertise in Your App

Advertise in Your App

Advertise in Your App

Don’t forget that customers using your app are essentially a captive audience (until they close the app at least.) It’s perfectly reasonable to advertise to your own customers or your own app users. It’s truly just another way of upselling at check-out.

13) Provide Plenty of Customer Support

Even the best app might have the occasional hiccup. Your company surely focuses on customer service and the customer experience. Shouldn’t your app give customers a way to reach your customer service department when things aren’t going well?

14) Use Push Notifications Sparingly

As tempting as it is, don’t give in to the desire to send a push notification about every single thing. If you send too many notices, you’ll burn out your customers and they will turn off all notifications. It’s far better to send a rare notification that will get read than lose the trust of your customer.

15) Ask for Reviews Personally

Your app has been asking for feedback for your own information and for development purposes, but you can use the same technique to earn reviews for your product in the app marketplace. Simply ask users to leave a quick review, especially if they are using your app frequently.

16) Make It Easy to Share

Make it Easy to Share

Make it Easy to Share

Along the same vein, one of the best way to spread the word about your new app is to allow customers to share it. Include an easy way for users to reach out and send notifications, information or invitations to others who would enjoy the app as well.

17) Simplify Everything

When you’ve finished the app and feel like it’s pretty straightforward, simplify it again. And again. The easier an app is to use, the more it will be used – and that is certainly the goal you’re shooting for.

Just like anything else in advertising, app marketing can be hugely effective if you plan well and implement your strategies carefully. Do your homework, plan accordingly and cut yourself a share of the billions of dollars being spent on mobile apps every year.



Oleg Calugher is your Fellow Blogger and Co-founder of Guest Crew. Catch him on Twitter.

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35 Comments on “17 Things You Should Know Before Starting App Marketing”

  1. Hi Oleg,

    I dig #1. Build an app. Because apps are streamlined, tight, convenient bundles with supreme functionality while websites are clunkier and heavier. Big difference between the 2. Thanks for sharing 🙂


  2. Avatar Anand Kumar says:

    Thanks Ryan ..share this article with us some people very confussed how they are start app marketing you provide nice way that how start app marketing thanks so much

  3. Avatar Yasar says:

    Thanks for sharing awesome Post.
    I would like to know what SSL Certificate are you using on your domain name. It’s very nice & really looks very awesome.

  4. Hi Oleg,

    What great tips you have given here. I like number 7 the best: Being responsive to change. The internet world is one that moves faster than ever and changes are always coming about. Once we are responsive to them, the rest will come easier.

    • Avatar Oleg Kaluger says:

      Hey Donna,

      Thank you for the comment,
      Yeah, very true – changes are always coming to the internet. Whatever tech changes we see, it impacts the Internet first. Being the one to accept the change and embrace it, makes us immune to the downside that those changes bring with it,

      – Oleg

  5. Avatar Joy Healey says:

    Hi Oleg,

    Thanks so much for these tips on building and marketing apps. This isn’t something I had ever considered before, but your advice has made me wonder if I’m missing out on a huge audience.

    My favorite of your marketing tips was being sure you have ways to make the audience to return to the app and use it regularly. I have to confess I have downloaded far too many apps and then never done anything with them.

    Joy – Blogging After Dark

    • Avatar Oleg Kaluger says:

      Hey Joy,

      Thank you for the comment,
      Yeah, very true about having apps but not using them – some of my phones have come pre-loaded with apps that I haven’t go a clue about, many other apps I have downloaded myself but did not really use it much. When I look into the list of apps that are installed in my phone – I don’t even know what many of those apps are for,

      So, I guess yes – getting them to use the apps and keeping them interested is the hard part,

      – Oleg

  6. Thanks for sharing such great info!

  7. That is pretty good resource on App Marketing. I am planning to create an Android and iOS app and at some extent, your post gave some really useful information about the apps and its marketing.
    Thanks Oleg for sharing.

    • Avatar Oleg Kaluger says:

      Hey Jayant,

      Welcome to Temok and thank you for the comment,

      Always good to hear positive feedback. Do let us know when you launch your app and we will share it on the social media,

      – Oleg

  8. Avatar kktechh says:

    Your post is really awesome. I visit regularly on your website. Your all article is really nice and easy to understand. Keep it up and share the more amazing post with us. I am waiting for your next post.

    • Avatar Oleg Kaluger says:

      Hey KKtechh,

      Welcome to Temok and thank you for the comment,
      Please do use your name in the name field, comments with domains in the name field are not approved,

      – Oleg

  9. Avatar sumit says:

    amazing article keep it up 🙂

  10. Avatar Akash says:

    nice post buddy keep going your good work.

  11. Hello .. app marketing is a a very popular trend among all the people who are doing internet business and its a new challenge also.. great post you have written.. good luck and keep going

  12. Avatar Lisa Sicard says:

    Oleg, having an app sounds like having another website, almost:)
    What type of apps do bloggers have or use?
    Thinking what function they could serve in that way. I like Brand24 ‘s social listening app and the Buffer app on Mobile.
    Thanks for these informative tips.

    • Avatar Oleg Kaluger says:

      Hey Lisa,

      Thank you for the comment,
      Not really another website, think about it in terms of presentation – do people read your blog on feedreader? I do!

      You can render your blog posts on your app and your readers will read your posts on their apps. That way you can be closer to your readers as smartphones are something that most people have and it remains a lot more closer to them than their laptops.

      – Oleg

  13. Avatar Shameem says:

    Hey Oleg

    Great write up!

    I haven’t tried App Marketing which is getting more trending as people are into mobile device users rather then Desktop. Recently I have launched an app submitted in play store and ios alone which I didn’t proceed further. Hope this makes me to look out on my app marketing thanks again

    • Avatar Oleg Kaluger says:

      Hi Shameem,

      Thank you for the comment,
      Yeah, Apps seems to work out better than just websites – because getting into your customer’s cell phones is far closer than have a mobile responsive website.

      Good to know that you have created your own app, keep promoting it so that it gets a lot more downloads,

      – Oleg

  14. Avatar harris says:

    Well..! Oleg Good information on app marketing. I really liked all the steps precisely 13&17 if people are good at these two then any app can be out of the crowd. Creating apps are bit easy but after its maintaining is much tougher part. old philosophy but effective.

  15. Hi Oleg,

    Thank you so much for sharing. I just built the mobile app for my blog but I’m yet to host it.

    I’m happy reading it because I have seen areas I can make some amendment to g ET more downloads and I won’t annoy my customer.

    Best regards.


    • Avatar Oleg Kaluger says:

      Hey Emenike,

      Thank you for the comment,
      Congrats on the App, always good to have your own app – do let us know when you launch it, will share it on the social media,

      Glad you liked the tips and found them actionable, do let us know your feedback when you apply the tips,

      – Oleg

  16. Avatar M Rambbau says:


    Great Information and thank you for sharing .


  17. Avatar M Rambabu says:


    Very Good information , thank you for the sharing .


  18. Avatar Sarah says:

    Great strategies. I am new to the scene. I will be implementing these tomorrow. Thank you so much for such wonderful blog.

  19. I was about to develop simple android apps and was confused about marketing. Sir, your post really helped me. Thanks for this article. Keep up the good work.

  20. Hello,

    Really nice post. really loved reading it.. Thanks for the update. Keep up the good work

  21. Avatar Bikram Kalsi says:

    Hey There,

    Having a good app makes a big difference and apart from that if you following the trend you can actually make a difference.

  22. Avatar Akash says:

    Hello Oleg,

    Nice tips, I will definitely use for the marketing for my apps.


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