It’s a new year!
Is it time for a new strategy?
Your content has been online for some time – maybe years.
When was the last time you refreshed it?
Is that content working as hard as it could be?
2017 is a great time to rethink your branding and your content. It’s a fresh start to the year. A perfect time for a fresh approach.
But while it may be a new year, you will certainly be just as busy on January 1 as you were on December 31. That’s why we’ve compiled a list of easy, non-time-consuming ways to give your content a refresh this year.
Check for the Obvious
Pull up your site and check it out. Is there a big broken image on the front page? Are you still advertising a sale that ended two years ago? Grab that low-hanging fruit and fix the issues that are the easiest to spot and the fastest to get right.
Revise with Fresh Eyes
Sometimes we miss a glaring problem when we make a site because we read it as what we meant to say, not what we actually say. Did that happen on your site? Check it out and see. Use your fresh eyes to read what you’ve written, look at the images you used, and check to be sure your site still says exactly what you meant it to say. And if it doesn’t? Better a late fix than never!
Remove Excessive Material
Often you can say more by saying less. Long-page sales letters have their place, but the average website visitor spends just a few minutes scanning your site. Can you change some of your bigger paragraphs into lists? Would a table or graphic say more than the big article you included the first time? If nothing else remove all of the jargon and extra words you used a few years ago when you were trying too hard.
If everything on your site is still looking good, why not do the simple thing and simply add some updates to the more popular posts and pages on your site? Add a special offer to catch people’s eyes. Add a few paragraphs to the top of a blog post to provide an update on what you’ve been up to since that post was written. You don’t have to start from scratch when you can just add a paragraph and breathe new life into a page.
Look for Broken Links
Stuck on hold? Take that boring time and click on your links. All of your links. Find the links that are broken and remove them or replace them.
There is nothing that says “sloppy site” more than links that go nowhere.
Add New Affiliate Links
While you’re replacing old links, why not look into adding some affiliate links to your more popular posts? If everyone is reading about your adventures, why not link to a travel book or your favorite adventure gear? Just be sure to add a disclosure about affiliate links to stay honorable.
Identify Popular Posts
Pull up your stats and data from the last year or so and see where your visitors spent most of their time. Then, rather than refreshing the whole site, spend some time improving those pages to encourage readers to visit other pages of your site or add some monetizing techniques to make those pages work a bit harder for you.
Check on Old Strategies
If you had an old strategy for monetizing a website, check back and see how it’s doing. If your site was sandboxed years ago, see where it is now in the rankings. Chances are if your site is old enough to forget about, Google may have forgotten it too. What better site to revisit than one that used to be a grand experiment?
Improve Conversion Techniques
You probably know a lot more about building websites and grabbing conversions than you did just a few years ago. When you revisit an old site, you’ll often see that your best work is now sorely out of date and out of touch. Use some of your new knowledge to improve the site by making small changes like images, formatting, and even text selections.
The world is more image-conscious now than it ever was. People like pictures. If your site is light on pictures, dress it up with some new ones, but not the same tired pictures everyone already has. Invest $10 on some new images that will impress new (and reoccurring) visitors.
Identify Native Advertising Opportunities
Native advertising is a huge new field, and if you’re not taking advantage of it already, revamping an old site might be a nice way to try it out. You can experiment with hosting native ads and creating your own without risking your current sites and brand while you find the perfect tone and approach.
Look For and Use User Comments
If you’re stuck on what you can do to update and add dimension to your old site, check out what your previous visitors have asked you about. Use those comments and questions as fuel for new posts and updated topics. Simply answer the questions, slap on a new image and you’ll have a new blog post ready to go.
Clean Up Your Architecture
If it’s been a while since you played with your old site, consider looking at the architecture before adding too many new things. A site that is poorly structured and laid out is hard for visitors to understand and navigate. It could be that cleaning up your categories and subcategories is enough to breathe some new life into your post without having to write a word!
Creating brand new content for a brand new site is time-consuming. But improving what is already there and what has already been working for you takes just a fraction of that time. Why not spend thirty minutes to an hour refreshing your site? It may pay off handsomely.