13 Reasons Why You Should Use Best Responsive Web Design

7 min read

There are more than 2 billion smartphone users right now in the world. And the number only continues to grow. Those smartphones aren’t just being used for phone calls and texting. In fact, roughly sixty percent of all searches are being done via mobile technology. If your website isn’t ready for the smartphone you’re already being left behind. To ensure the long-term success of your business, you must make the best responsive web design for your website. There are many reasons you should make a website responsive and, in this article, I have mentioned 13 reasons why making a responsive website is important.

A responsive website design replaces the need to design a separate mobile website for mobile users. You don’t have to design multiple websites for different devices, you can make just a website that automatically scales up or down to adjust the size of the device.

Check out this article to understand the importance of a fully responsive website for your business.

Google Algorithm

Google likes mobile devices as well. In fact, the search engine giant likes mobile devices so much that it included the mobile responsive web design in its latest major algorithm shift. If your site isn’t already responsive to mobile technology, it’s not performing well in the search engines, and that means you’re missing out on organic search traffic., 

As we know Google algorithms focus on the users’ experience and it ranks websites that are more user-friendly. A responsive website increases search engine visibility. To see the responsiveness of the website, Google offers a responsiveness test that helps you have an idea of your website’s responsiveness on different devices.

Customer Experience

If more than half of your clients are using mobile technology to access the web, having them pull up a giant site designed for a laptop isn’t making anyone very happy. Offering them a website that is simple, clean, and easy to use from a mobile device or a laptop is going to be a much better experience for your customers. There is nothing more annoying for users than a non-responsive website, it results in a bad experience and the user will never visit your website again. Having a mobile-friendly and mobile-responsive website helps you to raise website traffic and increase the overall conversion rates.

Consider your target audience. Unless they are in their seventies or eighties, it is likely that they are spending a great deal of time on their smartphones or tablets. That means you’re not cued into your target audience if you’re not already adapting to their preferences. And we all know that media consumers are a selfish bunch – they want it their way or not at all!

Improve Tapping & Remove Scrolling

Again, think of how frustrating it is to try and use a “regular” website on a mobile device. How precisely can you click with your finger on a button designed for a precise mouse on a desktop machine? Probably not very well. Enter the mobile responsive site that allows for larger fingers and, more importantly, tapping. A responsive website means no more zooming pinching, and side-scrolling to see the whole site. The higher responsiveness of the website boosts website conversions, reduces bounce rates, and increases brand awareness.

It’s one thing to scroll down. It’s another thing to have to scroll side to side in order to just view a site that you’re trying to use. Side-to-side scrolling is annoying and nobody likes it on desktops or mobile devices. A responsive site means you’ll never need to think about horizontal scrolling again!

Build More Credibility

Mobile responsive design will help you build more credibility with clients, customers, and other businesses in your industry. With a responsive website, anyone who visits your website through a smartphone will have a suitable experience, and it will also inspire them to see your website as a reliable resource of information, services, and products. Your business will be viewed as relevant and modern. You might offer some of the most valuable, useful, and innovative products in the market, but if your user’s experience on mobile is non-existent or poor, your website will be a digital dinosaur – motivating people to find help somewhere else.

Fluid and Flexible

It’s not just the visitors who will enjoy the simple ease of a mobile responsive site. The new site design is also ideal for you, the owner, and the webmaster. The simple home screens. The clean menu choices. The pared-down images and ads. All of this makes for a more fluid and thoughtful design that winds up more flexibility for you, the builder as well.

Faster Pages Loading and Low Bounce Rate 

Mobile users have short attention spans. It is evaluated from the studies that mobile users tend to get annoyed by webpages that take more than 3 seconds to load. If a website is not optimized for tablets and smartphones, navigation will be harder which can irritate the visitors to the point that they will never come back to your site. Make sure that you use modern performance techniques to make your site responsive such as responsive image display and caching will help you to improve the loading speed of a webpage.

An optimized and responsive site offers a better experience for the visitor. So, it is more likely that they will spend more time on your site and explore different areas of the website. Otherwise, if your website is not responsive, it will be difficult for you to keep the visitor engaged and they are more likely to bounce. It can be said that responsive website development helps you to reduce the bounce rate and increase conversions.

Sheer Volume

There are more mobile devices than there are people on earth. More than half of all Americans own a smartphone and that number grows constantly. This isn’t just an American phenomenon. Around 60% of all traffic on your website comes from mobile devices. There are mobile devices and tablets in hands across the globe and the trend isn’t going away. The sheer volume of mobile devices should be shouting at you that it’s time to make a change.

Online Shopping

Any guesses on how many shoppers are making purchases through mobile devices? 62 per cent. That’s way more than half of the mobile phone users clicking BUY on their phone. That’s not even counting how many may be buying things on their tablet. If more than sixty percent of smartphone owners are willing to buy your stuff over their phones, don’t you think you should make it as easy as possible for them?

Online shopping is easier than driving your car to the store and it is easier if you can do it at your home, on your chair, watching TV. Almost 80% of customers use their smartphones regularly for online shopping. And around 70% of shoppers use mobile phones during the holidays. Remember one thing, if your services and products are not easy to view on mobile, you’re definitely missing an opportunity.

Social Media Sharing

Even if you’re not ready to actually buy something, just getting your name out there via social media is considerably more effective using social media. There are not nearly as many people looking at Facebook or Instagram on their desktops as there are people scrolling through social media sites on their mobile devices. If you want your articles, images, cartoons, infographics, and more shared socially, you had best make them as media-friendly as possible!

 Around 55 percent of social media is used through mobile devices, sharing links from social sites such as Twitter, YouTube, Facebook, or Google Plus to your site will mean more viewing and traffic of the website from mobile. If you really want to make your social marketing strategy successful and leverage social content sharing, you have to make a responsive web design.

Convenient Searching

80 percent of shoppers use their mobile phones inside brick-and-mortar stores while shopping. They look up reviews, compare shops, and find alternate buying locations. Are you offering reviews and perhaps a cheaper place for customers to buy that special item? If so, you had best be ready for almost every shopper out there to pull your site up on their phone in a moment of decision-making.

One Change Required

On the convenience side of things, if you change your website to be mobile responsive, you need only make that one change. The mobile responsive site will work just as well on a laptop as it does on a customer’s mobile technology. There is no need for two websites. You just need one, well-designed site to handle all of your business and cover all of your website design bases.

Having both mobile and desktop versions of the website is less cost-effective and efficient as compared with making a responsive design that is adjustable to all devices and screen sizes. Two sites for mobile and desktop device mean you have to do everything twice which increase your cost and efforts required for site maintenance and content management. In the case of a responsive website, one site meets your desktop and mobile needs, without demanding any extra resources.

Improve ROI

Additionally, when you only have to dedicate time and energy to maintaining one site, you’re able to design and manage that website well. That should mean a boost in your return on investment. Not only are you no longer investing in multiple sites to try and hit all of your bases, but you’re also designing an updated website that customers will appreciate. And customer appreciation tends to be paid back in dollars. Responsive design can increase sites’ traffic and conversion rates

 There are a lot of organizations that have two websites one as their main site and the second is the mobile version of the website. This was very common before responsive designing became the ideal way. The multiple versions of sites are difficult and time-consuming to update and manage.

With a more responsive design, your website will adapt to different devices, offering relevant content and layout that effectively meets the needs of users. It means you only have to manage one website for both desktop and mobile, and you’ll have to update the content just once, irrespective of how different users use your website’s content. That means higher R.O.I and fewer costs for content management.

Access Anywhere

When you consider that 90 percent of Americans bring their phones into the bathroom with them, you can certainly help capitalize on impulsive buying decisions or at least offer a bit of entertainment to a rather captive audience.

If you haven’t updated your website in a while, reworking your site in a mobile responsive doesn’t require much consideration. There is no reason to not utilize the mobile responsive technology to your best advantage. Your customers will thank you.


In this article, I have shared with you some of the major reasons why you should be using responsive web design for your website. To ensure the long-term success of your online business, you have to keep your site responsive, so you become more visible on the search engine. A responsive website design really helps you to improve your conversion rate and reduce the overall bounce rate on your website. You will be able to improve your online customer’s experience and they will consider your website a creditable resource.

46 thoughts on

13 Reasons Why You Should Use Best Responsive Web Design

  • Dhruv Mangukia

    Hi Oleg,
    Till now i thought that a mobile responsive site does not make much of a difference.
    Thanks for the insight.
    keep up the good work.

    • Oleg Calugher

      Hey Dhruv,

      Welcome to Temok and thank you for the comment,
      Mobile’s share in the overall traffic is already substantial and it is increasing at a staggering rate – it is making a big different already,

      – Oleg

  • arvind

    mobile responsive website are always good for attracting visitors. Mobiles can be used to access any website from anywhere hence it is really important to have a mobile responsive website…great post…thanks for sharing..!!

    • Oleg Calugher

      Hey Arvind,

      Welcome to Temok and thank you for the comment,
      Yeah, mobile visitors are only going to increase in time, so it is best to have a mobile responsive site from Day 1,

      – Oleg

  • Jack

    Very nice article. All this informations are very usefull for every one. Thank you so much teach me about mobile responsive site.

  • Venu

    Present world is completely becoming digital. In the digital environment, people are preferring the handy devices like smartphones and tablets. Hence, keeping in mind that the users are Smartphone users are like to do everything on their phone. Even browsing website on their Smartphone. one need to move to the mobile responsive website to catch the Smartphone users.

    • Oleg Calugher

      Hey Venu,

      welcome to Temok and thank you for the comment,
      Cell phones are really handy, you can be anywhere in the world and yet connected to the internet because of the cell phones. It is almost impossible to carry your laptop everywhere with you – but cell phones will be there.

      – Oleg

  • Jashan Singh

    Responsive design are great idea for a successful website. It can fit in any screen resolution. Without this browsing on mobile is not so easy.

  • Prosper Noah

    Great Tips you’ve shared here. Really the World is becoming mobile and as a website owner you need a responsive design for your website because more likely 89% of your visitors would be coming from mobile.

    Thanks for such great tips and awareness

    • Oleg Calugher

      Hey Prosper Noah,

      welcome to Temok and thank you for the comment,
      always good to hear positive feedback,

      Yeah, the percentage of visitors from cell phones are growing everyday and in the future, it will only rise further,

      – Oleg

  • Donna Merrill

    Wonderful tips…thank you!

    I do find that most people are using mobile than a computer. It is so important that our websites can download quickly and be easily read.
    I have updated to a mobile responsive website about two years ago. I do see the difference in visitors and opt-ins.
    Good to see this important article.

    • Oleg Calugher

      Hey Donna,

      thank you for the comment,
      Yeah, totally agreed! Even we ourselves browse the net a lot on our cellphones – it is easy to carry, you might be away, in queues, waiting outside a doctors cabin … there can be so many places where you can browse from your cell phone, laptops aren’t that easy to carry!

      Excellent decision about updating to a responsive theme, good to know that it is working out well for you,
      – Oleg

  • Robert

    In previous I’d a WordPress them but was not responsive. When I checked on Google Mobile page checker it’s failed after I changed my and today getting most of the traffic from Smartphone devices and table. You suggested very helpfully and clearly the benefits of having Mobile responsive Theme. Thanks a bunch.

  • Erika Mohssen-Beyk

    Good advice, Oleg
    In our time most people search the web on a mobile device.
    It is really necessary to have a responsive website.
    Thanks for writing all the reasons down.

    • Oleg Calugher

      Hey Erika,

      thank you for the comment,
      Totally agree with you, most people of our time are using the web on their cell phones – and we should be ready with a responsive website to gain those visitors and their trust,

      – Oleg

  • Faisal Khan

    Hey Oleg

    This is really a good article. I was using few of given points in my offer pitch to my clients.

    • Oleg Kaluger

      Hi Faisal,

      Welcome to Temok and thank you for the comment,
      Always good to hear positive feedback – let us know if your client liked the points?

      – Oleg

  • Andrew M. Warner

    Seeing that we’re moving now into more of a mobile age then it would be smart to make your site mobile responsive. The part about remove scrolling I chuckled at that because I remember visiting a site and I had to scroll left tto write to view paragraphs .. safe to say I left that site after that.

    – Andrew

    • Oleg Kaluger

      Hey Andrew,

      Welcome to Temok and thank you for the comment,

      Yeah, very true – if the site is scrolling on the cellphones then it becomes almost impossible to read or navigate – I too won’t stay long on a site like that …

      – Oleg

  • Rupesh Kumar

    Oleg, I totally agree with you on this. Even if you keep SEO aside, then also more than 50% online search and browsing are happening on mobile itself. it would be a very bad idea of not having a mobile responsive website.
    As you rightly said that Google considers it as major ranking factor these days.
    I have a question for you. What is your take AMP version of websites?

    Thanks for informative post.

    • Oleg Kaluger

      Hey Rupesh,

      Welcome to Temok and thank you for the comment,

      Yeah, going responsive isn’t about choice anymore – it is a necessity!

      I will do an article on AMP soon, make sure to subscribe and stay tuned for it,

      – Oleg

  • Ram

    Hello sir,

    All the time you bring new content which is really very very helpful. it really motivates to youth to start their own startup without depending on their boss or parents if it comes to me i’ll give my entire credit to you.

    Few Days before i have desigined a site after Knowing about wordpress and according to me it’s even looks quite professonal in compare to my competitors. But its running slow in compare to them can you please suggest me a good hosting and a suitable platform.

    Thanks a’lot sir

    • Oleg Kaluger

      Hey Ram,

      Welcome to Temok and thank you for the comment,
      Give our web hosting a try, am sure you will find it quite fast,

      – Oleg

  • tipu

    Nice explained. I have a video site. But can’t adjust video in mobile preview. Any idea about it ?

  • Aman kumar

    Hello Shantanu Bhai
    Great job, This is very great content, I got really good information from this content and it helps me a lot, I hope it can help many people like me.

    • Oleg Kaluger

      Hey Aman,

      Welcome to Temok and thank you for the comment,
      Glad you liked the article,

      – Oleg

  • Amantej

    My theme providing company says it’s 100% responsive but it still doesnt have all these features. thanks for sharing the info.

    • Oleg Kaluger

      Hey Amantej

      Welcome to Temok and thank you for the comment,
      Contact your theme providing companies support and if you aren’t happy with their response then try moving away to some other theme,

      There’s so many theme providers out there – pick the one that suits you best,
      – Oleg

  • Bilash Das

    This is really an amazing article.Thank you so much for sharing with us.

    • Oleg Kaluger

      Hey Bilash,

      Welcome to Temok and thank you for the comment,
      Glad to know that you liked the article,

      – Oleg

  • John

    In the current days, 70% of the users from mobile, so here listed out all the tips are very important for all the web owner. Thanks a lot for sharing the useful thread!

    • Oleg Kaluger

      Hey John,

      Welcome to Temok and thank you for the comment,
      Yes, that is very true – we do see more than 70% of our traffic come from cell phones – so yes that stat is pretty accurate and it is likely to go further up!

      – Oleg

  • Joe Note

    I run an e-commerce webstore and 85% of my user are from mobile as like on most websites now a days, if you dont ungrade your website you will loose 80% of your revenue, so gotta keep up with the users.

  • Karaj

    I am astoundingly Glad to get this post to thank you for such a grand aggregate for this latest reestablish.

  • Rohit

    Very nice post i like this

  • balraj

    I like this article nice article

  • Naseeb

    Thank you for providing this information. Nowadays mobile friendly is too important due to lots of traffics are coming from mobile. This article helped me to learn how to make my website mobile-friendly. Thank you.

  • Maria Menne

    Mobile Responsive Website is good for the visitor. It loads nicely on a mobile screen. Thanks for sharing this post.

  • Katrina


  • rishi

    This is really an amazing article.Thank you so much for sharing with us.

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