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13 Reasons You Should Upgrade to a Mobile Responsive Website
Actually more than 2 billion.
That is how many smart phone users there are right now in the world.
And the number only continues to grow. Those smart phones aren’t just being used for phone calls and texting.
In fact, roughly sixty percent of all searches are being done via mobile technology. If your website isn’t ready for the smart phone you’re already being left behind.
1 ) Customer Experience
If more than half of your clients are using mobile technology to access the web, having them pull up a giant site designed for a laptop isn’t making anyone very happy. Offering them a website that is simple, clean, and easy to use from a mobile device or a laptop is going to be a much better experience for your customers.
2) Google Algorithm
Google likes mobile devices as well. In fact, the search engine giant likes mobile devices so much that it included the mobile responsive site design in its latest major algorithm shift. If your site isn’t already responsive to mobile technology, it’s not performing well in the search engines, and that means you’re missing out on organic search traffic.
Again, think of how frustrating it is to try and use a “regular” website on a mobile device. How precisely can you click with your finger on a button designed for a precise mouse on a desktop machine? Probably not very well. Enter the mobile responsive site that allows for larger fingers and, more importantly, tapping.
4) Remove Scrolling
It’s one thing to scroll down. It’s another thing to have to scroll side to side in order to just view a site that you’re trying to use. Side-to-side scrolling is annoying and nobody likes it on desktops or mobile devices. A responsive site means you’ll never need to think about horizontal scrolling again!
5) Fluid and Flexible
It’s not just the visitors who will enjoy the simple ease of a mobile responsive site. The new site design is also ideal for you, the owner and webmaster. The simple home screen. The clean menu choices. The pared down images and ads. All of this makes for a more fluid and thoughtful design that winds up more flexible for you, the builder as well.
6) Target Audience
Consider your target audience. Unless they are in their seventies or eighties, it is likely that they are spending a great deal of time on their smart phones or tablets. That means you’re not cued into your target audience if you’re not already adapting to their preferences. And we all know that media consumers are a selfish bunch – they want it their way or not at all!
7) Sheer Volume
There are more mobile devices that there are people on the earth. More than half of all Americans own a smart phone and that number grows constantly. This isn’t just an American phenomenon. There are mobile devices and tablets in hands across the globe and the trend isn’t going away. The sheer volume of mobile devices should be shouting at you that it’s time to make a change.
8) Online Shopping
Any guesses on how many shoppers are making purchases through mobile devices? 62 percent. That’s way more than half of mobile phone users clicking BUY on their phone. That’s not even counting how many may be buying things on their tablet. If more than sixty percent of smart phone owners are willing to buy your stuff over their phones, don’t you think you should make it as easy as possible for them?
9) Social Media Sharing
Even if you’re not ready to actually buy something, just getting your name out there via social media is considerably more effective using social media. There are not nearly as many people looking at Facebook or Instagram on their desktops as there are people scrolling through the social media sites on their mobile devices. If you want your articles, images, cartoons, infographics and more shared socially, you had best make them as media friendly as possible!
10) Convenient Searching
80 percent of shoppers use their mobile phones inside of brick and mortar stores while shopping. They look up reviews, comparison shop and find alternate buying locations. Are you offering reviews and perhaps a cheaper place for customers to buy that special item? If so, you had best be ready for almost every shopper out there to pull your site up on their phone in a moment of decision making.
11) One Change Required
On the convenience side of things, if you change your website to be mobile responsive, you need only make that one change. The mobile responsive site will work just as well on a laptop as it does on a customer’s mobile technology. There is no need for two websites. You just need the one, well-designed site to handle all of your business and cover all of your website design bases.
12) Improve ROI
Additionally, when you only have to dedicate time and energy to maintaining one site, you’re able to design and manage that website well. That should mean a boost in your return on investment. Not only are you no longer investing in multiple sites to try and hit all of your bases, you’re designing an updated website that customers will appreciate. And customer appreciation tends to be paid back in dollars.
13) Access Anywhere
Finally, there’s not a statistic anywhere to support it – yet – but just how many buying decisions are made in the bathroom? When you consider that 90 percent of Americans bring their phones into the bathroom with them, you can certainly help capitalize on impulsive buying decisions or at least offer a bit of entertainment to a rather captive audience.
If you haven’t updated your website in a while, reworking your site in a mobile responsive doesn’t require much consideration. There is no reason to not utilize the mobile responsive technology to your best advantage. Your customers will thank you.