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13 Reasons You Should Upgrade to a Mobile Responsive Website

13 Reasons You Should Upgrade to a Mobile Responsive Website

 

2 Billion.

Actually more than 2 billion.

 

That is how many smart phone users there are right now in the world.

 

And the number only continues to grow. Those smart phones aren’t just being used for phone calls and texting.

In fact, roughly sixty percent of all searches are being done via mobile technology.  If your website isn’t ready for the smart phone you’re already being left behind.

 

1 ) Customer Experience

If more than half of your clients are using mobile technology to access the web, having them pull up a giant site designed for a laptop isn’t making anyone very happy. Offering them a website that is simple, clean, and easy to use from a mobile device or a laptop is going to be a much better experience for your customers.

 

2) Google Algorithm

Google likes mobile devices as well. In fact, the search engine giant likes mobile devices so much that it included the mobile responsive site design in its latest major algorithm shift. If your site isn’t already responsive to mobile technology, it’s not performing well in the search engines, and that means you’re missing out on organic search traffic.

 

3) Tapping

Again, think of how frustrating it is to try and use a “regular” website on a mobile device. How precisely can you click with your finger on a button designed for a precise mouse on a desktop machine? Probably not very well. Enter the mobile responsive site that allows for larger fingers and, more importantly, tapping.

 

4) Remove Scrolling

It’s one thing to scroll down. It’s another thing to have to scroll side to side in order to just view a site that you’re trying to use. Side-to-side scrolling is annoying and nobody likes it on desktops or mobile devices. A responsive site means you’ll never need to think about horizontal scrolling again!

 

5) Fluid and Flexible

It’s not just the visitors who will enjoy the simple ease of a mobile responsive site. The new site design is also ideal for you, the owner and webmaster. The simple home screen. The clean menu choices. The pared down images and ads. All of this makes for a more fluid and thoughtful design that winds up more flexible for you, the builder as well.

 

6) Target Audience

Consider your target audience. Unless they are in their seventies or eighties, it is likely that they are spending a great deal of time on their smart phones or tablets. That means you’re not cued into your target audience if you’re not already adapting to their preferences. And we all know that media consumers are a selfish bunch – they want it their way or not at all!

 

7) Sheer Volume

There are more mobile devices that there are people on the earth. More than half of all Americans own a smart phone and that number grows constantly. This isn’t just an American phenomenon. There are mobile devices and tablets in hands across the globe and the trend isn’t going away. The sheer volume of mobile devices should be shouting at you that it’s time to make a change.

 

8) Online Shopping

Any guesses on how many shoppers are making purchases through mobile devices? 62 percent. That’s way more than half of mobile phone users clicking BUY on their phone. That’s not even counting how many may be buying things on their tablet. If more than sixty percent of smart phone owners are willing to buy your stuff over their phones, don’t you think you should make it as easy as possible for them?

 

9) Social Media Sharing

Even if you’re not ready to actually buy something, just getting your name out there via social media is considerably more effective using social media. There are not nearly as many people looking at Facebook or Instagram on their desktops as there are people scrolling through the social media sites on their mobile devices. If you want your articles, images, cartoons, infographics and more shared socially, you had best make them as media friendly as possible!

 

10) Convenient Searching

80 percent of shoppers use their mobile phones inside of brick and mortar stores while shopping. They look up reviews, comparison shop and find alternate buying locations. Are you offering reviews and perhaps a cheaper place for customers to buy that special item? If so, you had best be ready for almost every shopper out there to pull your site up on their phone in a moment of decision making.

 

11) One Change Required

On the convenience side of things, if you change your website to be mobile responsive, you need only make that one change. The mobile responsive site will work just as well on a laptop as it does on a customer’s mobile technology. There is no need for two websites. You just need the one, well-designed site to handle all of your business and cover all of your website design bases.

 

12) Improve ROI

Additionally, when you only have to dedicate time and energy to maintaining one site, you’re able to design and manage that website well. That should mean a boost in your return on investment. Not only are you no longer investing in multiple sites to try and hit all of your bases, you’re designing an updated website that customers will appreciate. And customer appreciation tends to be paid back in dollars.

 

13) Access Anywhere

Finally, there’s not a statistic anywhere to support it – yet – but just how many buying decisions are made in the bathroom? When you consider that 90 percent of Americans bring their phones into the bathroom with them, you can certainly help capitalize on impulsive buying decisions or at least offer a bit of entertainment to a rather captive audience.

 

If you haven’t updated your website in a while, reworking your site in a mobile responsive doesn’t require much consideration. There is no reason to not utilize the mobile responsive technology to your best advantage. Your customers will thank you.

 

Oleg

Oleg Calugher is your Fellow Blogger and Co-founder of Guest Crew. Catch him on Twitter.

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Comments

28 Comments on “13 Reasons You Should Upgrade to a Mobile Responsive Website”

  1. Hi Oleg,
    Till now i thought that a mobile responsive site does not make much of a difference.
    Thanks for the insight.
    keep up the good work.

    • Oleg says:

      Hey Dhruv,

      Welcome to Temok and thank you for the comment,
      Mobile’s share in the overall traffic is already substantial and it is increasing at a staggering rate – it is making a big different already,

      thanks,
      – Oleg

  2. arvind says:

    mobile responsive website are always good for attracting visitors. Mobiles can be used to access any website from anywhere hence it is really important to have a mobile responsive website…great post…thanks for sharing..!!

    • Oleg says:

      Hey Arvind,

      Welcome to Temok and thank you for the comment,
      Yeah, mobile visitors are only going to increase in time, so it is best to have a mobile responsive site from Day 1,

      thanks,
      – Oleg

  3. Jack says:

    Very nice article. All this informations are very usefull for every one. Thank you so much teach me about mobile responsive site.

  4. Venu says:

    Present world is completely becoming digital. In the digital environment, people are preferring the handy devices like smartphones and tablets. Hence, keeping in mind that the users are Smartphone users are like to do everything on their phone. Even browsing website on their Smartphone. one need to move to the mobile responsive website to catch the Smartphone users.

    • Oleg says:

      Hey Venu,

      welcome to Temok and thank you for the comment,
      Cell phones are really handy, you can be anywhere in the world and yet connected to the internet because of the cell phones. It is almost impossible to carry your laptop everywhere with you – but cell phones will be there.

      thanks,
      – Oleg

  5. Jashan Singh says:

    Responsive design are great idea for a successful website. It can fit in any screen resolution. Without this browsing on mobile is not so easy.

  6. Prosper Noah says:

    Great Tips you’ve shared here. Really the World is becoming mobile and as a website owner you need a responsive design for your website because more likely 89% of your visitors would be coming from mobile.

    Thanks for such great tips and awareness

    • Oleg says:

      Hey Prosper Noah,

      welcome to Temok and thank you for the comment,
      always good to hear positive feedback,

      Yeah, the percentage of visitors from cell phones are growing everyday and in the future, it will only rise further,

      thanks,
      – Oleg

  7. Wonderful tips…thank you!

    I do find that most people are using mobile than a computer. It is so important that our websites can download quickly and be easily read.
    I have updated to a mobile responsive website about two years ago. I do see the difference in visitors and opt-ins.
    Good to see this important article.
    -Donna

    • Oleg says:

      Hey Donna,

      thank you for the comment,
      Yeah, totally agreed! Even we ourselves browse the net a lot on our cellphones – it is easy to carry, you might be away, in queues, waiting outside a doctors cabin … there can be so many places where you can browse from your cell phone, laptops aren’t that easy to carry!

      Excellent decision about updating to a responsive theme, good to know that it is working out well for you,
      thanks,
      – Oleg

  8. […] experience on your blog. My friend Oleg did an amazing job at presenting his thoughts on the 13 Reasons You Should Upgrade to a Mobile Responsive Website. I am sure the post will fire you up on some of the steps to take to achieve […]

  9. Robert says:

    In previous I’d a WordPress them but was not responsive. When I checked on Google Mobile page checker it’s failed after I changed my and today getting most of the traffic from Smartphone devices and table. You suggested very helpfully and clearly the benefits of having Mobile responsive Theme. Thanks a bunch.

  10. Good advice, Oleg
    In our time most people search the web on a mobile device.
    It is really necessary to have a responsive website.
    Thanks for writing all the reasons down.
    Erika

    • Oleg says:

      Hey Erika,

      thank you for the comment,
      Totally agree with you, most people of our time are using the web on their cell phones – and we should be ready with a responsive website to gain those visitors and their trust,

      thanks,
      – Oleg

  11. Faisal Khan says:

    Hey Oleg

    This is really a good article. I was using few of given points in my offer pitch to my clients.

    • Oleg Kaluger says:

      Hi Faisal,

      Welcome to Temok and thank you for the comment,
      Always good to hear positive feedback – let us know if your client liked the points?

      thanks,
      – Oleg

  12. Andrew M. Warner says:

    Seeing that we’re moving now into more of a mobile age then it would be smart to make your site mobile responsive. The part about remove scrolling I chuckled at that because I remember visiting a site and I had to scroll left tto write to view paragraphs .. safe to say I left that site after that.

    – Andrew

    • Oleg Kaluger says:

      Hey Andrew,

      Welcome to Temok and thank you for the comment,

      Yeah, very true – if the site is scrolling on the cellphones then it becomes almost impossible to read or navigate – I too won’t stay long on a site like that …

      thanks,
      – Oleg

  13. Rupesh Kumar says:

    Oleg, I totally agree with you on this. Even if you keep SEO aside, then also more than 50% online search and browsing are happening on mobile itself. it would be a very bad idea of not having a mobile responsive website.
    As you rightly said that Google considers it as major ranking factor these days.
    I have a question for you. What is your take AMP version of websites?

    Thanks for informative post.

    • Oleg Kaluger says:

      Hey Rupesh,

      Welcome to Temok and thank you for the comment,

      Yeah, going responsive isn’t about choice anymore – it is a necessity!

      I will do an article on AMP soon, make sure to subscribe and stay tuned for it,

      thanks,
      – Oleg

  14. Ram says:

    Hello sir,

    All the time you bring new content which is really very very helpful. it really motivates to youth to start their own startup without depending on their boss or parents if it comes to me i’ll give my entire credit to you.

    Few Days before i have desigined a site after Knowing about wordpress and according to me it’s even looks quite professonal in compare to my competitors. But its running slow in compare to them can you please suggest me a good hosting and a suitable platform.

    Thanks a’lot sir
    Bye

  15. […] mobile visitors to a WordPress website. Recommended by Google, WPTouch Mobile instantly creates a mobile-friendly version of your website that not only passes the Google Mobile test, but ensures SEO rankings aren’t sacrificed for lack […]

  16. […] easy to access on different devices thereby improving the user experience and then more sales. In a blog post on the Temok blog, Oleg stated that “smartphones are no longer used for just calls and texting,” and I couldn’t […]

  17. […] Google is working hard to improve the mobile experience. […]

  18. tipu says:

    Nice explained. I have a video site. But can’t adjust video in mobile preview. Any idea about it ?

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