Digital content marketing. Just like the name sounds impressively expensive. And – without a doubt – content marketing can be very expensive. But it doesn’t have to. In fact, there are many ways you can get started with content marketing without breaking the bank or even spending a dime. In this article, I will share with you some budget-friendly web content marketing tips. You can reduce the overall budget of your business marketing by adopting content marketing best practices.
The budget of startups is usually very low and they cannot make expensive marketing strategies. Surprisingly, you can do effective online content marketing with low budget also.
Readout this article to find some amazing tips to do budget-friendly content based marketing.
Why pay extra for something you can easily get for free? WordPress is a free and easy to use blogging platform. WordPress is one of the most popular platforms for blogs and websites and it’s popular for good reason – it’s versatile and free! Install WordPress on your new site and you can change out templates on a whim and, even better, customize those templates to be exactly what you need without doing much more than moving items and changing some colors. Sure, you can pay a lot more for a fully customized site, but in the vast majority of cases it’s not necessary, so why waste the money?
The customized themes of WordPress are also not very expensive compared with other blogging platforms.
Set Up A Writing Schedule
As it turns out that the hardest part of blogging isn’t setting up the blog, it’s having the stamina to go the distance. Once you have the blog, you can expect to see your interest dwindle as time gets tricky to manage.
This is why you need a writing schedule. Write a new post every other day at 10 AM. Or start your Tuesday morning by writing a new weekly post. It might even be possible, if you have the right team, to divvy up writing schedule across employees – John posts on Mondays, Sally on Wednesdays and so on.
When it comes to doing content marketing for business, scheduling is very important. You should decide days and time to post your content when your audience is more active.
Clean Up Low-Quality Posts
If you want to improve your marketing game, you can’t have ugly materials out there with your name on them. This might mean going back through and republishing old things with a new eye for detail and experiences. It is true that in order to be in the eyes of your audience you should be posting plenty of content online but it does not mean you should compromise of quality. Bad quality content is a reputation breaker and it has a bad impact on the audience about your business.
Stop posting scary content. It means if you are paying for cheap new articles and then improving them back in the office. Just know that bulk ordered articles for pennies on the dollar are often just as sloppy as you’d expect them to be. Remove all ugly content right now, because fewer content of quality is better than plenty of poor content.
Create A Writer’s Guide
Before you actually start a serious content marketing campaign, you need to establish what you want when it comes to content. Before hiring a writer to write content for you, you should be very clear about what is your content marketing strategy and what kind of content you expect your writer to produce. This means establishing a writer’s guide. Make a writer’s guide to instruct your writers about what you actually want. How long should your posts be? How do you format images? Do you have a preferred method to handle links and citations? Not only will creating a writer’s guide make you think through the new content strategy you’re planning, but it will also provide a document that can be used in-house for anyone creating posts for your company, and also be given to freelancers who may be creating outsourced content.
Compile Newsworthy Information
Not one for writing long blog posts? You don’t have to. Just go out and see what’s happening in the world. You can even let Google do this for you with headlines delivered daily to find trends in big and narrow niches. Your job then would be to simply cull through the headlines, pick the ones that are most suitable for your audience, add a bit of commentary and post. Not only will you be caught up on your industry, but your daily reading time can become your daily posting time simultaneously.
To stand out the competition, it is very important for you to come up them innovative and unique content ideas and to do so, you have to keep brainstorming and searching for new information.
Stick to Your Subject Matter
If the thought of blogging about things makes your eye twitch, quit stressing. There’s no need to reinvent the blogosphere for your content marketing. Just stick to what you know best. There are many options out there to make an internet marketing strategy for your business, but it does not mean you should try out every one of them. Stick with what you can do the best and what is working well for your business. When it comes to digital content marketing, people will give your different advice based in their experience, some may suggest you make more video content, but if blogging (textual content) is going well with your business goals then you should stick to it.
If you make widgets, tell us about the widgets. If you are a player in the industry of widgets, tell us how they fit into the grander scheme and things we might not have thought about. If you are truly an expert in what you do, you should have plenty to say on the subject.
This is one of the most inexpensive content marketing ideas you can use. User-generated content required fewer efforts and it is also FREE. All you have to do is reblog or repost. Now the question is “How can you motivate your followers to generate content for you that you can repost?”
Some of the ideas to motivate your clients to generate content are:
- Tell your audience that you want to repost their content. People love it when brands use their photos or reply to them. First, you have to find a relevant piece of content or photo posted by your followers.
- People love contests where they can get something (if they win) and you can actually make money online?
- Ask people to post their weekend photos or make a fun hashtag around a weekday to make your followers feel excited about content sharing.
Use Social Media Effectively
Creating a social media account doesn’t take much initially. Again, like a blog, it’s maintaining the accounts where we tend to fall flat. You don’t necessarily need 10 different social media accounts, but it’s free to set them up, so why not? Based on the nature of your business, you have to first choose the most suitable social media platform. You can use all popular social media platforms for free and access to maximum people. For new businesses, social media is the best ways to build their brand and create more impact. You can also use social media platforms to run a digital marketing campaign.
Set up accounts on at least the major platforms and set yourself a schedule for posting. One quick post every other day – perhaps a repost of that blog post or a link to industry news – takes less than thirty minutes and will allow you to build your social media presence with minimal effort over the years. Age your accounts, if you will. social media content marketing is likely to have a huge impact on your audience and you can do it with a little know-how of social media tools, without spending any money.
Post Articles Through Social Media
Blogs aren’t the only place you can post your articles. You can post links to your articles in social media to drag maximum traffic to your blog and eventually increase your website audience. You can post full articles through Facebook easily enough. But the best strategy is probably one of leaving a bit of a teaser and bringing customers back to your site for more details. This works with a tweet, an image, a pin, a post and even a snap. A bonus feature is being able to tailor your online audience through the various social media accounts and sales departments.
Look for Things You’ve Already Written
If the thought of creating mounds of content is intimidating, it doesn’t need to be. You probably already have way more content created than you’ve thought about. Have you made any long or explanatory forum posts? What about emails?
How much time have you spent interacting in the comments sections on previous posts? Can you use those conversations as new posts? Of course, you can!
Make Video or Image-Based Posts
Undoubtedly, users find images and video content more catchy than textual content. We are especially susceptible to images and videos, so if you have the resources and you’re not camera-shy, just give us what we want! Make videos explaining new features and topics. Show us some pictures in your announcements and instructions. Making videos and taking photos are required you to spend a lot of money, you just need a camera or phone to do it.
Not only will those images catch our eye, but they will also give you something to link to and from in your various social media platforms. If you are talented enough to make engaging videos, nothing like it.
So long as you’re creating pictures, why not make something that contains both images and information? Infographics are big right now because they are so eye-catching and instructional. Make a series of infographics and brand them well and then share them everywhere you can – perhaps as the image for a more in-depth article on the topic at hand. Using Infographics will make your content more attractive and engaging for the audience. Infographics will increase the readability of your blog and make it more comprehensive.
Use Your Existing Presentations
Finally, don’t be afraid to dig back through your old presentations. Slideshare.net is a collection of PowerPoints that are designed to be informative and useful for others. They are content others find useful that can be branded for you – content marketing at its finest! Just remember to clean up your presentations first and remove any proprietary materials before posting.
Content can definitely be expensive, and hiring a content firm can be an expensive option for a company on a shoestring budget. But fortunately, the companies with deep pockets do not hold all of the influence in the content world. Posts, videos, presentations and more can be created, shared and used as a foundation for your business by investing nothing more than time and creativity.
In this article, I have shared with you some of the amazing tips to do low budget content marketing. Not many of the people know but you can really make a good content marketing strategy with a low budget. I hope the information that I have shared with you will help you to make an effective content marketing strategy and don’t go over budget.
If you still have any confusions about anything related to the content market, ask me in the comments section below. Do share this article, if you find it useful.