13 Digital Content Marketing Tips for Low Budget Businesses

8 min read

Digital content marketing tips, just like the name sounds impressively expensive. And – without a doubt – content marketing can be very expensive. But it doesn’t have to. There are many ways you can get started with content marketing without breaking the bank or even spending a dime. In this article, I will share with you some budget-friendly web content marketing tips. You can reduce the overall budget of your business marketing by adopting content marketing best practices.

The budget of startups is usually very low and they cannot make expensive marketing strategies. Surprisingly, you can do effective online content marketing with a low budget.

Read this article to find some amazing budget-friendly Digital Content Marketing Tips.

Use WordPress

Why pay extra for something you can easily get for free? WordPress is a free and easy-to-use blogging platform. WordPress is one of the most popular platforms for blogs and websites and it’s popular for good reason – it’s versatile and free! Install WordPress on your new site and you can change out templates on a whim and, even better, customize those templates to be exactly what you need without doing much more than moving items and changing some colors. Sure, you can pay a lot more for a fully customized site, but in the vast majority of cases it’s not necessary, so why waste the money?

The customized themes of WordPress are also not very expensive compared with other blogging platforms.

Set Up A Writing Schedule

As it turns out the hardest part of blogging isn’t setting up the blog, it’s having the stamina to go the distance. Once you have the blog, you can expect to see your interest dwindle as time gets tricky to manage.

This is why you need a writing schedule. Write a new post every other day at 10 a.m. Or start your Tuesday morning by writing a new weekly post. It might even be possible, if you have the right team, to divvy up the writing schedule across employees – John posts on Mondays, Sally on Wednesdays, and so on.

When it comes to doing content marketing for business, scheduling is very important. You should decide on days and times to post your content when your audience is more active.

Clean Up Low-Quality Posts

If you want to improve your marketing game, you can’t have ugly materials out there with your name on them. This might mean going back through and republishing old things with a new eye for detail and experiences. It is true that to be in the eyes of your audience you should be posting plenty of content online but it does not mean you should compromise on quality. Bad quality content is a reputation breaker and it has a bad impact on the audience about your business.

Stop posting scary content. It means if you are paying for cheap new articles and then improving them back in the office. Just know that bulk-ordered articles for pennies on the dollar are often just as sloppy as you’d expect them to be. Remove all ugly content right now, because less content of quality is better than plenty of poor content.

Create A Writer’s Guide

Before you start a serious content marketing campaign, you need to establish what you want when it comes to content. Before hiring a writer to write content for you, you should be very clear about what is your content marketing strategy and what kind of content you expect your writer to produce. This means establishing a writer’s guide. Make a writer’s guide to instruct your writers about what you want. How long should your posts be? How do you format images? Do you have a preferred method to handle links and citations? Not only will creating a writer’s guide make you think through the new content strategy you’re planning, but it will also provide a document that can be used in-house for anyone creating posts for your company, and also be given to freelancers who may be creating outsourced content.

Compile Newsworthy Information

Not one for writing long blog posts? You don’t have to. Just go out and see what’s happening in the world. You can even let Google do this for you with headlines delivered daily to find trends in big and narrow niches. Your job then would be to simply cull through the headlines, pick the ones that are most suitable for your audience, add a bit of commentary, and post. Not only will you be caught up in your industry, but your daily reading time can become your daily posting time simultaneously.

To stand out in the competition, it is very important for you to come up them innovative and unique content ideas, and to do so, you have to keep brainstorming and searching for new information.

Stick to Your Subject Matter

If the thought of blogging about things makes your eye twitch, quit stressing. There’s no need to reinvent the blogosphere for your content marketing. Just stick to what you know best. There are many options out there to make an Internet marketing strategy for your business, but it does not mean you should try out every one of them. Stick with what you can do the best and what is working well for your business. When it comes to digital content marketing, people will give you different advice based on their experience, Some may suggest you make more video content, but if blogging (textual content) is going well with your business goals then you should stick to it.

If you make widgets, tell us about the widgets. If you are a player in the industry of widgets, tell us how they fit into the grander scheme and things we might not have thought about. If you are truly an expert in what you do, you should have plenty to say on the subject.

User-Generated Content

This is one of the most inexpensive content marketing ideas you can use. User-generated content requires fewer efforts and it is also FREE. All you have to do is reblog or repost. Now the question is “How can you motivate your followers to generate content for you that you can repost?”

Some of the ideas to motivate your clients to generate content are:

  • Tell your audience that you want to repost their content. People love it when brands use their photos or reply to them. First, you have to find a relevant piece of content or photo posted by your followers.
  • People love contests where they can get something (if they win) and you can make money online.
  • Ask people to post their weekend photos or make a fun hashtag around a weekday to make your followers feel excited about content sharing.

Use Social Media Effectively

Creating a social media account doesn’t take much initially. Again, like a blog, it’s maintaining the accounts where we tend to fall flat. You don’t necessarily need 10 different social media accounts, but it’s free to set them up, so why not? Based on the nature of your business, you have to first choose the most suitable social media platform. You can use all popular social media platforms for free and access to maximum people. For new businesses, social media is the best way to build their brand and create more impact. You can also use social media platforms to run a digital marketing campaign.

Set up accounts on at least the major platforms and set yourself a schedule for posting. One quick post every other day – perhaps a repost of that blog post or a link to industry news – takes less than thirty minutes and will allow you to build your social media presence with minimal effort over the years. Age your accounts, if you will. social media content marketing is likely to have a huge impact on your audience and you can do it with a little know-how of social media tools, without spending any money.

Post Articles Through Social Media

Blogs aren’t the only place you can post your articles. You can post links to your articles on social media to drag maximum traffic to your blog and eventually increase your website audience. You can post full articles through Facebook easily enough. But the best strategy is probably one of leaving a bit of a teaser and bringing customers back to your site for more details. This works with a tweet, an image, a pin, a post, and even a snap. A bonus feature is being able to tailor your online audience through the various social media accounts and sales departments.

Look for Things You’ve Already Written

If the thought of creating mounds of content is intimidating, it doesn’t need to be. You probably already have way more content created than you’ve thought about. Have you made any long or explanatory forum posts? What about emails?

How much time have you spent interacting in the comments sections on previous posts? Can you use those conversations as new posts? Of course, you can!

Make Video or Image-Based Posts

Undoubtedly, users find images and video content more catchy than textual content. We are especially susceptible to images and videos, so if you have the resources and you’re not camera-shy, just give us what we want! Make videos explaining new features and topics. Show us some pictures in your announcements and instructions. Making videos and taking photos require you to spend a lot of money, you just need a camera or phone to do it.

Not only will those images catch our eye, but they will also give you something to link to and from on your various social media platforms. If you are talented enough to make engaging videos, nothing like it.

Create Infographics

So long as you’re creating pictures, why not make something that contains both images and information? Infographics are big right now because they are so eye-catching and instructional. Make a series of infographics and brand them well and then share them everywhere you can – perhaps as the image for a more in-depth article on the topic at hand. Using Infographics will make your content more attractive and engaging for the audience. Infographics will increase the readability of your blog and make it more comprehensive.

Use Your Existing Presentations 

Finally, don’t be afraid to dig back through your old presentations. Slideshare.net is a collection of PowerPoints that are designed to be informative and useful for others. They are content others find useful that can be branded for you – content marketing at its finest! Just remember to clean up your presentations first and remove any proprietary materials before posting.

Content can be expensive, and hiring a content firm can be an expensive option for a company on a shoestring budget. But fortunately, the companies with deep pockets do not hold all of the influence in the content world. Posts, videos, presentations, and more can be created, shared, and used as a foundation for your business by investing nothing more than time and creativity.

Wrapping Up!

In this article, I have shared with you some fantastic tips for executing a cost-effective content marketing strategy. It’s not widely known, but it’s entirely possible to develop a highly effective content marketing plan even on a tight budget. I trust that the insights I’ve provided will empower you to craft a successful digital content marketing strategy without exceeding your financial limits. If you have any lingering questions or uncertainties regarding anything related to digital content marketing, please don’t hesitate to ask in the comments section below. If you find this article valuable, do share it with others who might benefit from these Digital Content Marketing Tips.

87 thoughts on

13 Digital Content Marketing Tips for Low Budget Businesses

  • Lisa Sicard

    Oleg, I like your ideas here. I just spent the weekend archiving old content. I did a new slideshare last week, something I had not done in over a year. It can be daunting to do it all without any partners. I’ve been thinking of looking for someone to partner with.
    Thanks for these tips!

    • Oleg Calugher

      Hey Lisa,

      Thank you for the comment, Good to know that you liked the ideas,

      Yeah, having a partner does help – or perhaps you can outsource some of those re-purposing work, that way you can do it more consistently without putting more pressure on your own time,

      – Oleg

  • Dhaval

    One of the best posts I’ve read till now about e-commerce website. I’ve seen so many successful businesses who started with the good amount of investment with a unsucessful end.
    Thanks for this great post.

  • amitkumar

    Very Good Article thanks for share it

  • Erika Mohssen-Beyk

    Great post and good tips everybody can find something to improve content marketing.
    Helpful for many to get ideas and implement them.
    Thank you

    • Oleg Calugher

      Hey Erika,

      Welcome to Temok and thank you for your comment,
      Good to know that you liked the tips,

      let me know your feedback when you implement any of these ideas,
      – Oleg

  • Sarath Bhaskar

    Thanks For This awesome Info. We have recently started a web Hosting review website and while we are searching for some tips to improve our content marketing, i found your blog. Thanks for your help.

    • Oleg Calugher

      Hey Sarath,

      Welcome to Temok and thank you for the comment,
      Good to know that you found the info helpful,

      Congrats on starting your web hosting review website – will check it out now,
      Feel free to review Temok on your site and we will share your post on the social media,

      – Oleg

  • Chery Schmidt

    Hello Oleg! You did an amazing job with this post my friend! Content marketing can be a little challenging when starting out, but just like anything thing else, the more you do it the better you will become!
    Thank for sharing…
    Chery :))

    • Oleg Calugher

      Hey Chery,

      Thank you for the comment,
      Good to know that you liked the post,

      Totally agreed with you, in time content marketing becomes more of a habit than work, the more we do it the easier it gets,

      – Oleg

  • Mandy Allen

    Great list of tips here and some I can certainly visit and improve my blog with. I particularly like the ‘clean up low quality posts’ one as I know I have some low quality posts in the early days of the blog. I need to revisit them and sort them out. Thanks for the prompt!

    Enjoy the journey!

    • Oleg Calugher

      Hey Mandy,

      Thank you for the comment,
      We all have posts like those in our blogs and if we do regular checkups then in time we can fix those posts and make them valuable,

      – Oleg

  • Ryan Biddulph

    I like the idea of cleaning up thin or poor articles Oleg. I did so a while back. Went bonkers on sharing shorter articles. Inspiring to some folks but it was filler, plain and simple. This is a free and easy way to boost brand awareness, to help your readers and to beef up your marketing campaign on the super cheap. Win-win for everyone. Loving these tips.


    • Oleg Calugher

      Hey Ryan,

      Thank you for the comment,
      Good to know that you liked the tips,

      Yeah, short posts can be helpful to some but ultimately it cheapens the overall quality of our blogs – but those posts too have some authority and adding more content and making them stronger and even republishing them helps!

      – Oleg

  • Monna Ellithorpe

    Hi Oleg, Great tips. I’ve been going through some old posts too. Amazing how much better we get with practice. My old stuff definitely needs revising. There are so many good ideas that can be done with older content and you’ve shared a great list. Have a great day.

    • Oleg Calugher

      Hey Monna,

      thank you for the comment,
      good to know that you have liked the tips,

      Yeah, old content can be a real asset – with a bit of fine tuning, it can be re-published again, can be posted on sites like SlideShare or shared on the social media again!

      – Oleg

  • Joy Healey

    Hi Oleg,

    Thanks for some really helpful ideas for content marketing.

    You’re right – it does take stamina to stay the course. Although initially I found it a challenge to learn WordPress, the actual article posting soon become second nature and very easy.

    The challenge is in showing up regularly to make new posts.

    I too was horrified when I looked back on my earlier posts, and I revise them every so often. I also add update notes when I come across posts that now are not current.

    Joy – Blogging After Dark

    • Oleg Calugher

      Hey Joy,

      Thank you for the comment,

      Yeah, learning a new system is always difficult – but once you start using it actively, it becomes easy!

      Very true, writing the actual post is the difficult part.

      – Oleg

  • Rahul

    Hello Oleg,
    Content marketing has become one of the most useful strategies for digital marketing and it has helped millions of brands to to position in online world. You have covered everything needed to be the best in content marketing and lower the cost of marketing. Thanks

    • Oleg Calugher

      Hey Rahul,

      Welcome to Temok and thank you for the comment,
      Yes, content marketing is so far the most useful strategy I have used online – works great for any brand!

      Good to know that you have liked the article,
      – Oleg

  • Massjo

    Hey Oleg, You are right. It works for me. As you said Social media is one of the good source for gaining traffic. Regular connection with social media on different pages and groups brings you enormous traffic. Really worth sharing buddy.

  • Cori Ramos

    Hi Oleg,

    I totally agree with you here. These marketing tips helped me when I first started blogging and had no budget whatsoever. I cleaned up older posts and created infographics to compile older posts as well.

    Thanks for sharing! No doubt I’m passing this along.

    • Oleg Calugher

      Hey Cori,

      thank you for your comment,
      Good to know that you have already applied most of these tips when you started out,

      – Oleg

  • Gaurav Heera

    you are right these market tips helps anyone who starts blogging, your article is useful and very informative thanks for this article

  • Gaurav Heera

    great tips i will surely ensure these tips in future blogging thanks for this article

  • Sue Bride

    I think this sums up your post really well “the companies with deep pockets do not hold all of the influence in the content world”. Most bloggers with deep pockets didn’t start out with them either. They started developing influence without. Apart from WordPress itself, there are so many free resources to use.

    • Oleg Calugher

      Hey Sue,

      Thank you for the comment,
      Yeah, which is excellent – because it keeps the playing field same for all of us!

      – Oleg

  • Sammy J

    Great information, find it really helpful.

    Thank you for sharing!

  • Emebless

    Hi Oleg,
    I must say this is one of the best posts about ecommerce I’ve read this year. Success in business is not a product of how much bucks invested; it is a function of of a good understanding of what you are going into.

    Thanks for sharingthis post with us.

    – Emebless

    • Oleg Calugher

      Hey Emebless,

      Welcome to Tmeok and thank you for the comment,
      Good to know that you have liked the post,

      Yeah, agreed! It is not about the budget but the results that you desire!

      – Oleg

  • arvind

    great post….loved all the marketing strategies….i agree that we should stick to your subject and keep posting quality content regularly and gain traffic through social media promotion…thanks for sharing all these tips!!!

  • Ron

    I think social media account activity is one of the most important these days, helps people stay connected with the community and helps to get feedback and get follower. Like twitter can help get traffic and always stay interactive with your followers and when you post something new, share it on twitter can get back those follower to your blogpost.

  • Gaurav Heera

    thanks for telling such a nice strategies of content marketing, this post is wonderful and helpful people like this article is full of meaningful information thanks for sharing it with us

  • Susan Velez

    Hi Oleg,

    These are some great tips for bloggers, while I don’t have a bunch of old articles because my blog is still fairly new. I will definitely make sure that I keep these tips in mind while writing my articles.

    As for using Facebook to post your full article, I had no clue that you could do that. I usually post a small snippet to try to get people back to my blog.

    However, I still have a lot to learn on how to use Facebook. It’s definitely a learning curve, and these tips will definitely help me get better with my marketing strategies.

    Thanks for sharing them with us.

    Have a great day 🙂


    • Oleg Calugher

      Hey Susan,

      Thank you for the comment,
      Glad you liked the tips,

      Time flies real fast, so just keep adding more content everyday and your now-fresh blog will become an information warehouse in the coming months!

      Do let us know your feedback when you implement some of these tips,

      – Oleg

  • Donna Merrill

    Hi Oleg,

    What wonderful ideas you have given here about content marketing strategies. I have been entertaining the thought of digging into my old blog posts and re-vamping them. Maybe putting in a video too.

    Thanks for the little push you have given me here!


    • Oleg Calugher

      Hey Donna,

      Thank you for the comment,
      Yeah, adding videos and infographics – some relevant images, and then re-sharing them can put fresh life in your old articles,

      – Oleg

  • Gaurav Heera

    One of the best posts I’ve perused till now about web based business site. I’ve seen such a variety of fruitful organizations who begun with the great measure of venture with an unsucessful end.

    A debt of gratitude is in order for this awesome post.

    • Oleg Calugher

      Hey Gaurav,

      thank you for the comment,
      Always good to hear positive feedback,

      – Oleg

  • Sumit Chahal

    This is one of the best posts I have ever read. These are some of the best content marketing strategies I have ever read on the web.

    • Oleg Calugher

      Hey Sumit,

      Welcome to Temok and thank you for the comment,
      Good to know that you have liked the article, do let us know your feedback when you implement these strategies,

      – Oleg

  • Dana

    Hi Oleg,

    Great ideas here.
    I’m with you regarding cleaning up and revamping older content. I’ve done this – having added new content to the existing post, expanding on it and even being able to see how I’ve grown as a writer from revisiting older work.

    I’ll admit I don’t publish nearly as often as I did last year, but with each post, I give it my all.

    Thanks for putting this together and have a great rest of the week 🙂

    • Oleg Calugher

      Hey Dana,
      Thank you for the comment,
      always good to hear positive feedback,

      Yes, I like that part about reading old content – shows me exactly how I used to write way back then – and how much we have grown in the process,

      – Oleg


    Thanks for sharing such great info!

  • Joseph Chikeleze

    Hello Oleg, making video presentation is something that reigns this day, what software do you to create awesome video presentation for a post??

    Help pls

  • Blessed

    Thanks for sharing this valuable information. Personally have struggled alot with content marketing due to low budget. This post came in very handy.

    • Oleg Kaluger

      Hey Blessed,

      Welcome to Temok and thank you for the comment,
      Yeah, low budget can be an issue, but if you use your budget well – you will surely get more bang out of your every single buck,

      – Oleg

  • Awogor Matthew

    Hi, these are absolutely great ideas, but though I can’t relate it to my own blog now because its still very tender. I will apply all these tips soon.

    • Oleg Kaluger

      Hey Awogor,

      Thank you for the comment,
      Do let us know your feedback when you apply the tips,

      – Oleg

  • Ali

    Wow just now came across this new hosting company. I am thinking to shift here 🙂 Hope everything goes fine. BTW nice hosting company.

    • Oleg Kaluger

      Hey Ali,

      Welcome to Temok and thank you for the comment,
      Surely, just hop in! Am sure you will like it,

      – Oleg

  • Manisha

    Hi Oleg,
    After following your tips I have understood that content marketing is a real success to position brand in this competitive market. Now I am contacting a few of digital marketers and some of the fiverr gigs to get help to scale up my business. Thanks a lot for in-depth well researched information.

    • Oleg Kaluger

      Hey Manisha,

      Thank you for the comment,
      Yeah, a well planned content marketing campaign can surely help build a brand and reach a huge audience in any competitive market,

      Content will always work better than any ad. as everyone likes to promote content and hate advertisements …

      – Oleg

  • Alex

    Content marketing is really needed for even small business. For those who don’t have big budget, this article is very helpful for them.

  • kingsley

    I think having a project manager to control your social media presence is the best form of content marketing strategy.

    • Oleg Kaluger

      Hi Kingsley,

      Welcome to Temok and thank you for the comment,
      Very true, that way – not only your social media will be managed better – you will have a less chance of getting any reputation damage over the social media,

      – Oleg

  • Asif Khan

    Oleg, I like your ideas here. I just spent the weekend archiving old content. I did a new slideshare last week, something I had not done in over a year.

    • Oleg Kaluger

      Hey Asif,

      Welcome to Temok and thank you for the comment,
      Good to know that you have liked the ideas and yes, SlideShare is great – we need to find more time and do it more regularly,

      – Oleg

  • Arpit

    Hi Oleg,
    Thanks for sharing these valuable strategies, I would like to use yours strategies on my website

  • Nisha

    I must say this is one of the best posts about e-commerce I’ve read this year. Success in business is not a product of how much bucks invested; it is a function of a good understanding of what you are going into.

  • Zufi

    All the strategies mention in the article, are outstanding, anyways we have to outreach our content in the market, to get good influence. I like’d author strategy and thoughts. keep it up 🙂

  • Varun Sharma

    Wonderful idea!! Thanks for sharing!!

  • Ruchi Arora

    Woww..valuable strategies, keep it up.

  • Afaq

    Nice work Thanks for sharing…..

  • Kavita

    nice post, your post is very help full

  • sunita

    thanks for sharing .. great strategies

  • Rahul Rai

    Your Content Marketing Strategies Suitable For Even the Smallest Budget is relay good, Thank you for these information.

  • Manoj

    So, while creating a sound content marketing strategy is necessary to attract and retain users, it also improves a site’s Google search rankings.

  • kavita

    Great ideas, I especially like the one about applying for awards. had not thought of that! I would add that when spending money on marketing, you do want a budget, but you also want to be continually evaluating if the ROI is worth it. Have to track the numbers!

  • rahul

    wow nice sir i like it

  • Alex

    Updating old low-quality content and posting regularly is one of the most vital parts of content marketing. Thanks, Oleg for this discussion.

  • helly

    very good information delivered by you sir

  • Miraj Khan

    Wow Great Information, Thanks for Sharing I really Like You Content

  • Rashid Khan

    Its Really Helpful Content thanks For Sharing With Us

    Great Content Ideas.

  • Neha

    wow really nice article thank u sir

  • Sunita

    rally good article i like this blog

  • Heena

    Wow Rally Nice I like It Your Information Rally Good Blog

  • Rahul Das

    Wow great content. Thank you for sharing.

  • Maha Rojgar

    Very good information.

  • Rohit taak

    Great content sir. thank you for sharing.

  • Raj badal

    Thanks a lot for sharing a piece of wonderful information with us. This is really an amazing article. Keep posting.

  • Anganwadi

    Can yⲟu tell us more about this? Very Nice article

  • Sachin

    Very informative content thanks for sharing with us

  • Shubham

    Thanks for sharing this amazing information

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