The world of ecommerce revolves around just a few ideas.
Visitors follow a lead your site.
Visitors take action.
You make money.
It all hinges on those visitors.
How can you find the sort of leads that turn into money?
Consider a few places you haven’t looked before.
If you haven’t hosted a digital event, this is a great way to meet people. Bring some folks together for a webinar or conference. If you are really willing to put yourself out there a bit, look into conferences or other events you can host in your area that will get your name out there and get you a few good names in return.
Hosting a table at a conference may be a good starting point, but people love free things so consider bringing in crowds by offering food, beverages, free items or just free entertainment. If it’s free, they will likely come.
Humans love getting things for free and we’re willing to work for it as well. A contest may be a great way to do a lot of different things, especially if you can advertise it well.
Share something for a chance to win. Tweet something for a chance to win. Fill out this form for a chance to win. Give away something that has value to your potential audience and you can collect some significant leads.
Do participate in the $500 Cash Giveaway Contest Via. Temok and GuestCrew. Ends on the 31st of October 2016.
People like to know things, and they like to know what others are thinking. Create a survey and then publish the results immediately after the person answers the questions.
Now your audience is engaged and in order to see just how many people would vote for different candidates, they had to sign-up or connect to a social media profile, of course.
We know people like to know things, and they also love to look at pictures. This is why infographics are easily one of the most interesting ways to collect a few leads. Gather information that people care about and then represent it digitally. Post that image online and with any luck it will go viral, allowing you to collect a few social media accounts along the way.
Social media is full of surveys telling you which zodiac sign if your mortal enemy or which of your Facebook friends you should marry someday. We all know those quizzes are a joke, but they are fun and we love free entertainment.
Create a great quiz that is amusing and put together well and you’ll have folks lining up to take it – after signing up with their Facebook profile, of course.
We have reached a point in the evolution of the internet when we can safely say that nobody really wants your free junk. Do they love free things? Absolutely. Do you they want a free ebook they will never read? Probably not.
Pick your free items carefully, but if you are giving them something that actually has value, the buy one get this free gimmick still works wonders.
Speaking of free things that people enjoy, why not offer them entertainment? Making videos, vines and clever posts doesn’t have to be a challenge, but it can definitely pay off in a big way. Create a clever vine that lasts just a few seconds and you can easily go viral.
Make that Vine or GIF a native advertisement and you can generate leads and even sales simply by making someone smile for a moment as they scroll through their Facebook or Instagram feed.
While it’s only natural to speak to your current audience and want to collect those leads immediately, there is something to be said for playing the long game. Children don’t buy things at McDonalds, but their parents do.
So McDonalds sells to children, and it works. Think up the options for your future buyers and give them what they want, preferably for free. This way you can create a long range plan for future customers as well as the current adult ones who will wind up buying whatever it is you’re selling to their kids.
Native advertising can take many forms, but it also takes a lot of the guess work out of trying out your own infographics and images. Native advertising is placing ads in a natural way on your website so that visitors aren’t harassed by the ads, but rather intrigued by them. Give them a promoted article and they want to read it.
Give them a promotional video and they probably want to watch it. You can do this directly, or through one of the many platforms encouraging native advertising as it moves into a more prominent position in marketing circles.
If your site is not optimized for mobile, you’re missing a tremendous amount of leads. The number of people visiting websites on mobile devices is increasing every day, and if your website doesn’t load properly on a mobile device – one facing either direction, mind you – you’re behind the times.
Get your sites optimized and redesigned if necessary to capture those mobile users and then look for additional features that are just available on devices like apps and certain types of ads.
Facebook and Instagram have a broad reach, but they may be too broad if you’re trying to sell to professionals. Professional buyers don’t hang out on Facebook to do business.
But they do come and go frequently to sites like LinkedIn. Now that LinkedIn is offering more than just profiles, you can write articles, follow others, create communities and network, network, network!
You can have killer content, but if your content doesn’t have images, what’s the point? People like images. Their eyes are drawn to pictures. They want pictures! So put some images in your sites. Put some images for your ads. Put some images for your buttons and call to action.
Just be sure you don’t put so many pictures that your website slows down or your readers get lost in the gallery of amazing artwork you’ve collected for each page.
It’s one thing to round up interested parties. It’s a different thing to make those leads stick around and take action. Keep being creative as you collect your leads and then exercise that same creativity on how you make them sit up and take notice. And hopefully take action as well.