Finding the leads online for business is the number one challenge for marketers. Generating more leads for your business indicates a company’s success. In this article, I have shared some of the best ways to create leads for your business. The revenue and profit of your company are directly linked with the number of leads it generates. Many business owners ask questions like “How to find the sort of leads that turn into money?” It is a valid question because the leads that are making no money for your company are of no use. You can also access service providers online to get business lead-generation services.
If you are a new business then this article is the right piece of content for you to increase your customers, using online platforms. In this article, all of the methods of generating leads discussed are very effective and many dominant companies are also using them to increase their visibility in the market. Knowing your leads is important to effectively get profit out of your lead generation strategies. There are many ways you can generate more business leads.
Table of Contents
12 Ways You Should Try To Find Leads Online
Host an Event
If you haven’t hosted a digital event, this is a great way to meet people. Bring some folks together for a webinar or conference. If you are willing to put yourself out there a bit, look into conferences or other events you can host in your area that will get your name out there and get you a few good names in return. Hosting an event would make your product or brand more visible to people. You can distribute discount coupons among your customers, it will not just engage more people with your business but also build trust in them for your products.
Hosting a digital event is a good starting point to generate leads online. Hosting a table at a conference may be a good starting point, but people love free things so consider bringing in crowds by offering food, beverages, free items, or just free entertainment. If it’s free, they will likely come. The event would help you to introduce your products to maximum leads and share more information about your business.
Host a Contest
Humans love getting things for free and we’re willing to work for it as well. A contest may be a great way to do a lot of different things, especially if you can advertise it well. Especially if you are catering to the young audience from age 12 to 25, it is a good option because young people love to take part in a contest to get free stuff.
In the contest, you can ask your people to do promotional activities on their social media pages such as share something for a chance to win or Tweet something for a chance to win, Fill out this form for a chance to win, etc. doing this you will promote your products through lead marketing. In this way, you have to give away something valued to your potential audience and you can collect some significant leads.
Many marketers are adopting this technique to boost their on-lead generation activities and to increase their overall business revenue.
Create a Survey
People like to know things, and they like to know what others are thinking. Create a survey and then publish the results immediately after the person answers the questions.
Now your audience is engaged and to see just how many people would vote for different candidates, they had to sign up or connect to a social media profile, of course.
You can also ask your customers to fill out the survey that asks for general information about the customers and their opinions about the products of the company. The survey would help you to know more about customers so that you can better fulfill their demands for the products.
Create Killer Infographics
We know people like to know things, and they also love to look at pictures. This is why infographics are easily one of the most interesting ways to collect a few leads. Gather information that people care about and then represent it digitally. Post that image online and with any luck it will go viral, allowing you to collect a few social media accounts along the way. Try to put attractive infographics in your social media posts and blogs. Make attractive infographics displaying your product or service.
The infographics in your post will engage maximum customers and they will be more likely to relate with your brand. Be careful while using infographics on your blogs because the use of too many images can make your blog look messy and slow to load. Try to keep a balance between infographics and the content of the blog. If you are a food restaurant then you can post your food infographics on different social media platforms to get more leads. For food companies and restaurants, infographics are a must-have.
Offer a Quiz
Social media is full of surveys telling you which zodiac sign is your mortal enemy or which of your Facebook friends you should marry someday. We all know those quizzes are a joke, but they are fun and we love free entertainment. You might have seen the click-on quizzes on social media, especially Facebook that ask some questions and produce a result based on answers (or random results, who knows?). Some people may think it a waste of time but as far as it is beneficial for your business, it is not a waste of time at all.
Create a great quiz that is amusing and put together well and you’ll have folks lining up to take it after signing up with their Facebook profile, of course. It is a good option if you want to target a young audience, such as teenagers. Many companies are creating quizzes to attract their customers when someone opens one quiz, another quiz opens and also starts showing.
Pick Your Free Items
We have reached a point in the evolution of the internet when we can safely say that nobody wants your free junk. Do they love free things? Absolutely. Do they want a free ebook they will never read? Probably not. Pick your free items carefully, but if you are giving them something that has value, the buy one gets this free gimmick still works wonders.
First of all, know your customers and what are their interests and demands. For example, if you are a company making computers, offering stuffed toys to your customers would make no sense. If your free items are not interesting to your lead, you better call it free junk.
On the other side, you can offer a free wireless mouse or even a desktop indoor plant that is somehow related to your audience’s interest. So, in the free lead generation campaign, pick your free stuff carefully, otherwise, it is just a waste of money for you, and your customers find it hard to make a connection with you.
Offer Free Entertainment
Speaking of free things that people enjoy, why not offer them entertainment? Offering free entertainment costs less as compared with the free stuff and it is also a more sustainable method. You can make videos, vines, and clever posts don’t have to be a challenge, but it can pay off in a big way. Create a clever vine that lasts just a few seconds and you can easily go viral. Build your official social media pages and put your daily stories and fun videos on them. You can post videos and videos on social media to generate maximum leads online.
Make that Vine or GIF a native advertisement and you can generate leads and even sales simply by making someone smile for a moment as they scroll through their Facebook or Instagram feed.
Amuse Your Future Audience
While it’s only natural to speak to your current audience and want to collect those leads immediately, there is something to be said for playing the long game. You should have a clear vision of your business in mind because you may extend your customer segments once your business starts growing. Children don’t buy things at McDonald’s, but their parents do. So, McDonald’s sells to children, and it works. Think up the options for your future buyers and give them what they want, preferably for free. This way you can create a long-range plan for future customers as well as the current adult ones who will wind up buying whatever it is, you’re selling to their kids.
Consider Native Advertising
Native advertising can take many forms, but it also takes a lot of the guesswork out of trying out your infographics and images. Native advertising is naturally placing ads on your website so that visitors aren’t harassed by the ads, but rather intrigued by them. Give them a promoted article and they want to read it.
Give them a promotional video and they probably want to watch it. You can do this directly, or through one of the many platforms encouraging native advertising as it moves into a more prominent position in marketing circles. Native advertising is paid ad usage that matches the look, function, and feel of the format of media, they appear. Native ads are also found in social media feeds, or on a web page recommended content. Different banner ads or display ads, native ads don’t look like ads. Many marketers use this kind of advertisement to make their content and posts look more real rather than a sales pitch.
Also Read: 600+ Advertising & Digital Marketing Tips By Industry Experts For 2024
Look For Mobile Opportunities
If your site is not optimized for mobile, you’re missing a tremendous amount of leads. The number of people visiting websites on mobile devices is increasing every day, and if your website doesn’t load properly on a mobile device – one facing either direction, mind you – you’re behind the times.
Get your sites optimized and redesigned if necessary, to capture those mobile users, and then look for additional features that are just available on devices like apps and certain types of ads. So, mobile optimization is a must-have for all businesses to work online or use online platforms for advertisements. A website that is not optimized for mobile can lose a lot of visitors because it looks very messy and congested on mobile devices. The news is that Google does not rank websites without mobile optimization. If you are concerned with the success of your business and don’t want to lose customers then make sure to optimize your website for mobile devices.
Look Again at LinkedIn
Facebook and Instagram have a broad reach, but they may be too broad if you’re trying to sell to professionals. LinkedIn is also a good and effective social media platform for online marketing and it also helps generate customer leads. Not all kinds of businesses can use LinkedIn to create leads. For example, if you provide hosting services to customers, it is great to use LinkedIn for this purpose but for the Burger restaurant, it is a worse choice.
Professional buyers don’t hang out on Facebook to do business. But they do come and go frequently to sites like LinkedIn. It may look boring but has a lot of features for business-to-business lead generation. Now that LinkedIn is offering more than just profiles, you can write articles, follow others, create communities, and network, network, network!
Use Attractive Pictures
You can have killer content, but if your content doesn’t have images, what’s the point? People like images. Their eyes are drawn to pictures. They want pictures! So put some images in your sites. Put some images for your ads. Put some images for your buttons and call to action. Keep posting pictures and stories to build a connection with customers.
Just be sure you don’t put so many pictures that your website slows down or your readers get lost in the gallery of amazing artwork you’ve collected for each page.
It’s one thing to round up interested parties. It’s a different thing to make those leads stick around and take action. Keep being creative as you collect your leads and then exercise some creativity on how you make them sit up and take notice. And hopefully, take action as well.
Conclusion
In this article, there is a discussion on lead generation methods that would help you to increase your customers and generate more revenue. Hosting an event would make your product or brand more visible to people. The event would help you to introduce your products to maximum leads and share more information about your business. The infographics in your post will engage maximum customers and they will be more likely to relate with your brand. You might have seen the click-on quizzes on social media, particularly Facebook that ask questions and produce a result based on answers.
Build social media pages and put your fun videos and daily stories on them. LinkedIn is an effective social media platform for online marketing and it also helps generate customer leads. Keep being creative as you collect your leads and then exercise that creativity on how you make them sit up and take notice. I hope the information shared in this article will help you to increase your overall business leads. If you find this article helpful, do share it in your circle to help others. If you are having any issues with the implementations of these lead generation methods, ask me in the comments section.
Ryan Biddulph
Hi Oleg,
Hey I’ve seen that Guest Crew/Temok joint contest all over 😉 Well done on that promo bro! Contests rock. Here’s a cool offline method: design a T-Shirt with your blog logo. I have 2 Blogging From Paradise T-shirts. They always get pop at airports. My most recent trip to JFK I found a new subscriber from Scotland. He was in NYC on business, asked how my blog was, I said Virgin and Forbes and Entrepreneur liked it, and we chatted from there. Thanks for the smart share!
Ryan
Oleg Calugher
Hi Ryan,
thank you for the comment,
Good to know that you have heard about the contest already, please do participate 🙂
With GuestCrew’s crowd-speaking technology, every social share is stored in the system and released at once – so if the campaign is huge, it can even trend on sites like Twitter, facebook etc.
So far the contest is coming up well, with 233 Users Supported in total whose combined social reach is 1,400,364 with 16 more days left …
Am thinking of the off-line methods too, like you mentioned T-shirts … am thinking to print our logos on Coffee Mugs etc. and send out to our friends and connections. I don’t travel as much as you do, but will still try to implement your t-shirt idea some day.
thanks,
– Oleg
Louis
I’d love to refer you as one of my best lead generations and love tips you’re sharing.
Oleg Calugher
Hey Louis,
welcome to Temok and thank you for the comment,
Good to know that you liked the tips,
thanks,
– Oleg
Donna Merrill
Hi Oleg,
This is a wonderful assortment of ideas for lead generation.
There’s a lot of challenges that people can accept and I have done just that.
I am going to join the Giveaway and get cranking 🙂
I’ve done giveaways before but this looks wholly unique and I think you’ve done something really special with it.
Strangely, I’m having trouble registering to get started, but I’ve put in a request for help on that, and I’ll be on my way 🙂
Excellent article.
-Donna
Oleg Calugher
Hi Donna,
thank you for the comment,
Great to know that you liked the giveaway,
The tech team of GuestCrew will fix the error as soon as possible,
thanks,
– Oleg
mounika
I love your blog and lead generation tips. i recommend every one to read this.
Joy Healey
Hi Oleg,
Some very interesting ways there, thanks. I do agree with you that people are sick of “free stuff”. Sometimes I’m completely turned off by the amount of stuff people offer because I know I would never wade through it all.
The slight twist that I use on “hosting an event” is that I go to a local business networking group in the UK (Links 4 Growth). They host the event and it’s free, except for the price of a coffee. It’s also good to get out from behind the PC screen and meet some real people.
Joy – Blogging After Dark
Oleg Calugher
Hi Joy,
thank you for the comment,
Yeah, free stuff which is mostly informational is tough to go through. There’s plenty of that already out there and after reading a page if it seems repetitive, am pretty sure no one will move further into it.
Personally, when we offer free stuff, we make sure it is of real value, for example: Cash, Free hosting etc.
thanks,
– Oleg
Lorraine Reguly
Hi. Great tips, Oleg!
I’ve found that it’s good to have free stuff available to your visitors, so I have to disagree with you on that one point. Of course, it all depends on the value you are providing.
I like your tip about LinkedIn. I don’t use LI as often as I should!
Oleg Calugher
Hi Lorraine,
thank you for the comment,
Yeah, that is the main point – the free stuff must be valuable, or else it is of no use …
We should all use Linkedin more often – the Linkedin social network has a lot more to offer and we only scratch the surface,
thanks,
– Oleg
Mark
Thanks for sharing some excellent and extremely practical lead generation ideas Oleg!
And it looks like any one of them, are definitely going to make a positive
difference and have a positive impact on our relationship with our customers and clients.
And truth told, there are several of your proven suggestions, I should be taking
more advantage of!Thanks!
Oleg Calugher
Hey Mark,
thank you for the comment,
Glad you liked the ideas,
Totally agree with you, it is all about that positive connect – that is the main force behind a successful lead.
Do keep us updated with the results when you apply the techniques,
thanks,
– Oleg
Aigen
Hello Oleg,
Very good info. The final idea that can be taken is that if you want something from the visitor it’s very helpgul to offer something to him.
Good post!
Sathish Arumugam
Hey, Oleg……
Great job yaar….
I loved your post. It’s so important to me because I was very careless in doing all the things related to finding leads to online, I lack in this portion. On the search for improving these things I had a large hunt and finally I figured out your post.
I have been inspired by your post because I didn’t have any idea in making that correct. I can now able to manage by getting your valuable points like “Host a Contest” and “Free Entertainment”.
Even I too go with your one more important point that is mobile device has been increasing nowadays so only if we provide an optimal solution that should support in mobile, Where the traffic will be higher.
Thank you, sir, for such a wonderful post. keep posting 🙂
Oleg Calugher
Hi Sathish,
Welcome to Temok and thank you for the comment,
Do get a Gravatar, it will make your comments look good.
Surely, everyone uses cellphones to browse the internet – and having a site that isn’t mobile responsive means you are losing out on valuable traffic,
thanks,
– Oleg
Shameem
Hi Oleg,
Contest , survey and event which is more regularly activity i’m seeing most of the places and I would even suggest this methods for finding leads rest of the methods also good source would like to check them.First time visiting loved your post would like to engage regularly keep sharing more stuff and ATB Happy Blogging!
Oleg Calugher
Hi Shameem,
welcome to Temok and thank you for the comment,
Yeah, contests and events are excellent ways to get more leads.
thanks,
– Oleg
Usman Nasir
Hi,
I don’t know why but this blog design/font is very easy to read.
I must agree on the point that feels do want to get free stuff, but most of the companies lack to offer something free which is of some good value to their potential readers/customers.
Same applies to the contests if the get back on the contests is not worthy enough than people might not even participate.
Regards
Oleg Calugher
Hi Usman,
welcome to Temok and thank you for the comment,
Good to know that you like the design and font of our site, always feels good when people appreciate hard work.
Yeah, giving away free stuff that has a value and is related to the company that is giving away the stuff, makes a big difference. Totally agree with you, participation depends on the value – else no one will participate.
thanks,
– Oleg
Erika Mohssen-Beyk
Great post with lots of good ideas and suggestions how to engage visitors .
Some of them are new to me . I agree there are too many junk giveaways and
people like to be entertained.
You did a very good post .
Thank you
Erika
Oleg Calugher
Hi Erika,
thank you for the comment,
yeah – junk giveaways are the worst, they don’t provide any benefit and waste time. When ever we do giveaways we make sure to give away cash – that way people can use it whatever way they like.
Gad you liked the post,
thanks,
– Oleg
Shathyan
Awesome post which will be useful for Business. Every business success or failure depends on the Leads which they get to make sales and bring in revenue. If they fail in getting quality leads, then the business goes down.
So thanks for sharing some unique ways to generate more leads for our Business which can be useful in driving more sales and revenue.
Oleg Calugher
Hi Shathyan,
welcome to Temok and thank you for the comment,
Good to know you liked the article,
Yeah, getting qualified leads is crucial for success in any business,
thanks,
– Oleg
Lisa Sicard
Oleg, I love all your ideas here. Some are new to me and others I just haven’t yet done. Love the contests and making things fun. Images are key to getting more shares and visits and hopefully conversions. Thanks for sharing all of these ideas with us. I really like the one for free entertainment.
Oleg Calugher
Hi Lisa,
thank you for the comment,
Good to know that you liked the ideas,
Yeah, contests are always fun and they generate a lot of results. This contest that we are currently running has already reached 1.4 Million social reach and all of those social shares will be released on the exact same time so that we can get maximum buzz.
thanks,
– Oleg
Ricky
At the Problogger Event this year I learnt that if you have a video on a sales page, whether people watch it not, conversions will be higher than without a video.
Chery Schmidt
Awesome tips on finding new leads! I did actually get a few new idea’s. As for the giveaways, I guess I never thought about it, but I have quite a few e-books that i have never even looked at sitting here on my computer LOL
Great Share
Thank You..
Chery :))
Oleg Calugher
Hi Chery,
thank you for the comment,
Glad to know that you liked the tips,
yeah, totally agree with you, I got several of those myself and it is beyond optimism to think that those books will be ever read.
thanks,
– Oleg,
Sammy Blackmore
Thanks Oleg for these ideas. We’re considering to hold a giveaway contest. I hope many will join!
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B Allen
Awesome post, indeed I never tried any of these listed methods for finding leads online. Will surely try them soon.
Thanks
Oleg Calugher
Hey B. Allen,
Welcome to Temok and thank you for the comment,
Good to know that you liked the post,
do give the tips a try and let us know your feedback,
thanks,
– Oleg
vijay
Great information for lead generation, I didn’t use any of these ideas before.
Thanks for the great post.
Oleg Calugher
Hey Vijay,
Welcome to Temok and thank you for the comment,
Good to know that you like the article, do let us know when you implement the ideas,
thanks,
– Oleg
Emenike Emmanuel
Hi Oleg,
The strategies you mentioned are just epic. I have tried a bit of them and I must tell you that it works. Hosting an event is one if smartest ways of making extra bucks of dollar teaching folks what you know.
The last time I did a contest on my news blog I was lucky to get people to sponsor it. And it worked perfectly. Though I made no money there for myself because I willed the balance to assistant but I got the desired traffic I wanted.
Come 2017, I will give it a shot again. I will try them out again.
Oleg Calugher
Hey Emenike,
Thank you for your comment,
Good to know that you have applied some of the tips already and got results too.
Getting sponsors for a contest is always good, that way you can increase the giveaway funds or offer other valuables and assets too.
Hows your news blog doing? Is it listed on Google news already,
thanks,
– Oleg
Ahmadi
Hi Oleg,
thanks for the tips. actually i have a problem to get a few lead from my personal blog. but after read your tips, i got some idea how to manage it. thanks again. Nice post.
Gowtham V
Hi Oleg ,
Methods like Offering free entertainment and creating a survey to get new leads are new to me. I have never thought of those methods to generate new leads.
Thanks for the great post.
Oleg Calugher
Hey Gowtham,
Welcome to Temok and thank you for the comment,
Good to know that you found something new, do let us know your feedback when you implement it,
thanks,
– Oleg
Salauddin Bepari
Hi Oleg,
These tips are really helpful and by following your tips or ways anyone will be able to identify his/her “target customers” more easily. Actually, they will be able to create content that speaks to them and provide more “targeted products and services”.
And they really need to find targeted products or services.
Thank you
Oleg Calugher
Hey Salauddin,
Welcome to Temok and thank you for the comment,
Finding targeted customers helps a lot in converting leads into sales – because these are the people who wants to buy your products and services,
thanks,
– Oleg
Mehndi Designs
what a performance. great job , already subscribed to Temok blog feed.
Oleg i am your fan now ! 🙂
simon james
Some great tips on lead generation here, I have been looking around for some tips but not seen many recommending infographics – have you tried the Image Raider SEO tool – great for checking out where the images from your content have been used on the web. Get a list of urls and then ping them for a back link. Events / webinars are also great for lead gen, as you have a lot of opportunities to market before, during and after the event. Keep up the good work!
Oleg Calugher
Hey Simon,
Welcome to Temok and thank you for the comment,
Good to know that you liked the tips,
I use a tool: TinEye – for the same purpose but will check out the tool that you have mentioned as well.
Thanks,
– Oleg
MalikNauman
I have many hosting but temok is the best hosting service what a performance. great job , already subscribed to Temok blog feed.
Oleg i am your fan now
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BLuetooth Headphones
Thanks for the info, was really nice for me to come across to this post. I will bookmarked your site for future reference.
Oleg Kaluger
Hey BlueTooth!
Welcome to Temok and thank you for the comment,
Please add your name in the name field, that way we can address you better,
thanks,
– Oleg
Sathish Samuel
I’m glad to share this great piece of article with my community. This blog deserves the share. You’ve posted a great article on finding leads online. One fails to grab the leads online. There is a surplus of opportunities available in this digital arena. One should start working and implement great techniques to acquire the leads.
Your post helps people nurture the leads to the finest.
Keep up the good work.
Regards,
Samuel Sathish.
Malik Tabish
Thanks For sharing these wonderful tips. I agree with your point about linked in. Linkedin has become a very strong platform for generating leads.
Arooba
I like the idea of offering free entertainment it will definitely work. Thanks for the amazing tips
Boobalan
Hi temok ,
Amazing blog post ! You have suggested so many sales lead generation methods in a clear and crispy message to all. Hats off to You ! By following those strategies and techniques we can capture more sales , leads ,and new business opportunities to the highest possible rate for any company.Thanks for the highly effective blogs once again .
Christian Zeiss
Love your blog. Really worth reading.
shabab Ahmad
sir plss give some more post on it