All words that should describe your website content. Increasingly younger audiences want your website to work for them. They want it to speak to them and be clear and meaningful in ways many of us haven’t bothered with in the past.
As you create and write more content (or have it created and written), you should be focused on the newest demographics in content marketing. You need to appeal to your readers, not coax them in with the tricks and tips from ten years ago.
Content marketing is still king, of course, but like all things, there has been change in the industry. Do you know the best ways to write content for 2018? You should.
1. Include Voice
Online content isn’t a research paper or an essay. It can and should be informative, but not at the expense of ease of reading and entertainment. The best online content includes a healthy amount of authentic voice. Your voice. Coming through the page.
2. Write About Meaningful Things
Nobody cares about trite topics or vague keyword laden articles. People want to read and engage in things that are relevant in some way. We know that headlines and keywords are important, to be sure that what you’re saying delivers on the implicant promise of that headline.
3. Use Clear and Precise Language
There is a tendency to pad articles and posts with flowery descriptions and impressive vocabulary. Don’t. Using language designed to make you sound smart will backfire and turn readers away. Use precise words to describe and convey what you are telling your audience and avoid telling them the same thing in four different ways using increasingly pretentious words to do it.
4. Keep Your Writing Organized
Online content shouldn’t wander. Tell your readers what you’re going to tell them, lay it for them and then recap as necessary. Bullet points, lists and carefully divided segments of material help readers keep track of what you’re saying and makes material easy to skim as well.
5. Document Sources
Skepticism is growing and sources are becoming increasingly important. We want to know what you must say and we want to know where you go that information. Know how to properly evaluate your sources and link or list those sources in your writing to give instant credibility to what you’re saying.
6. Integrate Your Writing with Other Media
Writing shouldn’t stand alone. Your writing can become scripts, captions, infographics, slideshows and so much more. It’s not all about blog posts and articles. There is so media available it makes sense to synthesize as much of it as possible.
7. Make Social Media a Primary Publishing Platform
If you’ve been publishing articles religiously on your website and blog, hopefully you are being just as diligent about your social media accounts. Post links to what you have on your sites, but also write posts and informative pieces just for the social media platforms. All marketing is good marketing, and good content can go far.
8. Don’t Forget Keywords
We’ve moved away from keyword stuffed articles and strange long-tail keyword-based sentences, but some of the basics of SEO are still alive and well in content creation. Include relevant keywords. Make titles and subtitles searchable. Create solid meta descriptions and be diligent in your phrasing to be sure you’re capturing readers while also capturing a bit of keyword play.
9. Write Something Different
If you’re tired of writing what you’re writing, write something different. It can be a challenge to stay creative over the course of several weeks, month and years as you update blogs and crank out new marketing articles. Take a break from typical articles and investigate other things that people enjoy like infographics and cleverly written (and captioned) videos.
10. Keep Sentences and Paragraphs Short, but Content Long
You want your content to be highly readable, to say something of value and to say plenty of it. That means you need to keep the structure of your writing straightforward. Short sentences create shore paragraphs for easy digestion. But lots of short paragraphs, carefully arranged with nice subheadings, create detailed and informative content. Think short, but write long.
11. Format Content Carefully
Formatting absolutely matters. Your content is increasingly readable when you work with plenty of white space and nice selected font. Choose colors, fonts and sizing for subheadings and headings that not only work well for formatting, but for readers. Don’t crowd your content with ads and pictures and caption boxes if it takes away from readability. Formatting matters.
12. Be Clear on Your Message and Meaning
As you write avoid wandering and jumping from one point to another. You should be able to summarize what your article is about and check out the key messages you’re conveying without having to reread it. If you can’t quickly spout off what you’re writing, how do you expect others to keep up with what they’re reading?
High-quality writing will always be in demand, but knowing the best ways to tweak what you’re writing for your anticipated audience is essential to making content work correctly. Know why you’re writing and what you’re hoping to achieve with your content. Know how to make the latest trends and preferences work for you. And finally, know what works best for your website and your audience, and you’ll be all set.