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You would think that by now the internet search results would be full of meaningful results.
Or at least interesting stuff.
Or maybe just the occasional bit of relevant information.
But despite Google’s best efforts to stem the tide of bad content, search results aren’t living up to anyone’s expectations for interesting new bits of news or content.
That’s alright, though.
We have social media marketing to help fill the gaps.
Your job is to make the content and media found on the social networks interesting and useful to viewers – to prevent the sludge they find through search engines.
Fortunately, creating fresh new ideas for social marketing isn’t as hard as you’d expect.
Images are blasé. What you need are animated images! Gifs take the level of irony and fun up a level or two when they are used in place of static images. This is especially true if you’re appealing to a crowd younger than retirement age who appreciates the clever placement of a timely GIF in an otherwise typical newsfeed.
Easter eggs aren’t just for Easter anymore! The term has come to mean a great deal more in terms of finding hidden treasures and hints in a variety of movies, trailers, websites and other forms of media. You can use Easter eggs in two ways. One: you can start looking for hints and clues in popular media and show off your savvy to others. Two: You can start distributing your own Easter eggs and create a virtual scavenger hunt.
Want to make a statement? Why not make one! There is no need to stay neutral on your own website or social media account. Take a position and then prepare for friendly debate. Just remember its one thing to state a position based on experience or research. It’s quite another to incite a social media riot by saying something deliberately inflammatory. You’re looking for a friendly debate – learning from each other, not trying to virtually destroy each other.
In that same vein, you can skip the interaction with your readers if you instead ask two experts to contribute to an opposing viewpoints series. You can interview your two guests and include their responses, or opt for a less personal version of doing things. Simply find and rehash some arguments from both sides of an argument and then discuss the similarities, the differences and perhaps where the truth lies somewhere in the middle.
Your social media doesn’t have to just contain pictures and images. Why not make those pictures and images lead to your very own web television series ? The series can be a clever collection of animated story lines, or more likely, a series dedicated to sharing your wisdom, experience, tips and suggestions with viewers. Just remember to keep your TV series engaging and worthy of tuning in over time.
Everyone likes a bit of a chuckle. Enter the humble comic strip. While we may not read the Sunday paper anymore, we still pause and enjoy the humor when we find comics online. Why not create some comics and share them as part of your social media campaign? Even if they don’t have a huge connection to what you’re selling, you may very well go viral with your clever comics and build brand recognition or collect future customers.
You may not need a big transition on your site or social media accounts to garner new interest. Instead, you can do a lot by simply creating a mascot. Create a clever animated character to amuse readers and viewers on your various posts or use a real animal as your mascot – your dorky dog or aloof cat, for example.
If you’re not ready for a full-blown television series, you can certainly start smaller by building your own YouTube channel. Your videos on YouTube may be less than a minute long, but provided they are clever, informative or just plain amusing, you’re going to satisfy your audience and bring them coming back for more.
Your life isn’t all about work – or at least it shouldn’t be. So use your social media campaign to tell some of the other stories about you, your company and your colleagues. Tell the story about the late night in the conference room where it dissolved into chaos. Tell the story about the time someone took your self-proclaimed personalized parking spot. Tell the story about who you met on your way to work. Or tell the story about what you do after the workday is done. We like stories. So tell them!
Of course, even when you’re working, it’s not all about work all the time. Grab your camera and take your social media followers on a tour of your office or hang out with the staff at a work function. Having a company picnic? Show the viewers! Have a booth at a convention? Describe and show some of the crazy antics. Building a relationships means letting others see a bit deeper into who you and your company are, and you certainly want a virtual relationship with followers.
Speaking of followers, go ahead and call them out! Follow the comments and reactions to your posts. When something interesting happens, make that interesting comment or reaction a focus in your next post. This is a great opportunity to springboard into a friendly debate, a sharing of wisdom or perhaps a story that will engage and cause additional reactions – creating fuel for more posts in the future!
If you sell widgets, customers probably have a good idea of how to use that particular widget. But maybe that’s not the only possibility! If there are other clever ways to put something to use, showcase those ideas for your readers. They may use your item for one reason, but opening up their eyes to three other possible uses makes your product that much more valuable and your social media that much more interesting.
Social media isn’t new, but there are always new possibilities. Create a few new possibilities of your own, and enjoy the full benefits of your targeted, interactive audience of fans.