Most of the online businesses put their maximum efforts in writing blogs. Although blogging is also good for your business’s marketing but there are many other ways to do content marketing. Have you ever thought about writing a book? Because it is one of the most influential and powerful techniques for creating a lasting impact on your audience. Books make us think of libraries and quiet moments, but why don’t books also make us think about web marketing strategies? You might have seen many websites offering free eBooks to their customers. eBooks, you are offering to the customer can be about your product or guidance to solve a particular issue. Books may not be the first choice when it comes to advertising, but writing a book may just be one of the greatest marketing strategies ever.
Books have become a good source of creative content marketing and an amazing tool to promote your business. Your books should be interesting, adding value to readers’ life or solving a problem. In this article, I am going to discuss why books can be a good content marketing strategy for you.
Read this article to find out why eBooks are one of the content marketing best practices.
- Building Authority
What could possibly have more authority than a book? They have been the go-to source for centuries, even millennia and even now if you have penned a book, you are held in higher regard. A good book has a more lasting impression on the audience than your blogs. Anyone can write a blog post, but you have risen above the masses and actually created a whole book!
If you have good writing skill and blogging experience then you can definitely write a book with little efforts. Publishing a book can provide considerable value to your business. An ebook provide perceived value to readers and many of them will be willing to buy something from you, typically permission to market and contact information, in the conversation for the book. To get something from the reader you have to first give them something, so they don’t think it’s an unfair exchange. Provide a free download for your book, in exchange for information, you expect your clients to give you.
- Integrated Marketing Tool
Books have long been a source of multiple marketing elements. Your name is on the front cover of the book, of course, and your words and inside of it, but that book is also the place where you can demonstrate ideas, techniques and display some of your very best inventions and thoughts without worrying about a two-minute time limit.
Like all marketing, the best versions are designed with the customer in mind, not your own ego, but if your book is all about ways to boost productivity and you just so happen to have some productivity tools you’ve developed over the years, why not mention them?
Books are an effective integrated marketing tool to create a unified and seamless experience for the customers.
- Improved Audience
An audience willing to appreciate and even read a book is one that isn’t particularly fickle, and they are probably pretty educated as well. This can be a huge bonus when it comes to selling items and services to those who appreciate higher quality and long-term relationships.
While that might not be the ideal audience for every seller, it’s a more discerning crowd some are trying to reach and a book might be just the way to get there. Book is a good way to build valuable relationships in society.
Ebooks are more suitable for your audience. You can select to issue your ebook content in the standard ebook formats, or you can also make them simple and distribute PDF files that audience can read easily on their tablets, computers, and phones without using any additional apps or an internet connection when downloaded.
- Gifting Potential
A book is substantial enough to feel valuable, even if you never read it. That is true for your clients as well. Once you have a useful book on hand, you can give it away as a gift with any number of other purchases or as an incentive for simply signing up.
It would be amazing if everyone read it and appreciated your ideas (and clever marketing angles), but even if people never open it, they still feel like they actually got something from you and that builds trust and respect.
Implementing these ebook marketing strategy plan into your digital content strategy will offer both customers and business something valuable that you are unable to achieve with articles and blog posts alone. Your customer’s solutions to their problems and get detailed information and you get contact information and generate more leads to make web content marketing efforts more successful.
- Compile Existing Elements
A book is a great way to bring a collection of posts, emails, instructions and images together in a single, cohesive way. If the thought of writing a book was intimidating, think of how many blog posts and forum responses you’ve written over the years.
Have any diagrams and product images laying around? Collect all of the pieces you already have, put them together, write the connecting elements and you’ll have a book in no time.
If you’re still not ready to commit to write your own book, you can simply pay someone else to do it for you. A ghostwriter will take your ideas and instructions and turn them into a book on your behalf. This is a great way to create a book without taking the time to actually pen down your ideas. Be aware, however, that writing a book is a long-term gig in most cases and you’ll want to be sure that you have contracts in order and disclosure forms ready as well to protect your interests. You can hire someone to write down your thoughts and ideas.
When you have a few ideas about which you want to write, the ebook is one of the good marketing strategies that you can make in a matter of weeks instead of months like printed materials. Coming up with the books’ content can be very easy like rounding up article, blog posts, and infographics series on a subject and change the information a bit to be suitable for book format. White papers can be simply be converted and compiled into ebooks. You can also hire a ghostwriter who can rapidly turn your thoughts and ideas in written form and create a book for you.
- A Basis of Knowledge
Writing a book will not only allow you to share your knowledge with the world but also show you where there might be holes in your own foundation. There’s nothing like starting a chapter and coming up blank to send you out for serious research and a greater understanding of your own subject matter.
The web consumers are very easily getting annoyed by direct ads most of the time, particularly when they are on a decision-making stage for buying any product. You can use eBooks for marketing purpose that is a safe place for your audience to learn about various topics without feeling like a sales pitch.
Ebooks are undoubtedly a good marketing opportunity for you, these books are more likely to focus on the problem-solving and product relevant information for the audience. You can offer this information to the audience and let to evaluate your solutions and your company with content and tone that you are using.
- Cover Complexities
While simple may be best in some worlds, other areas are simply too complex for a short blog post or instructional video. A book gives you chapters for outlining ideas, connecting dots and exploring ideas deeply. Having hundreds of pages available is easily the best way to cover any complex topic. A book can include comprehensive guidance on a complex topic.
Writing a book seems daunting to most marketers. It’s time-consuming and you have to know a lot to write a lot. Perhaps for this reason books are underutilized in the world of marketing. However, a well-written book can be a huge selling point for a company and an even bigger bit of advertising for promotional materials and services.
If you are providing your audience something valuable like an ebook, you can definitely ask something in return. Many ebooks are gated, means they need readers to give their email address and name for downloading. You may think this a requirement could daunt potential clients from reading your content, the capable leads are aggressively searching for the information that they can find in ebook, and you can put them in the list to send content in future.
- Establish Dominance
When the pond is rather small, it’s pretty easy to emerge as a big fish. There seem to be fewer books out there every year, but we know that millennials are reading more than any generation before them. That means there is an unexploited avenue available for the marketer who is willing to write the book and jump into that particular sales gap. He who does it well gets all of the bragging rights, of course.
Ebooks offer you a chance to determine the capabilities of your brand by writing down your positive client experiences or case studies to prove your claims. Subtly representing how your business overcomes challenges in the industry is also a good way to demonstrate to readers what you are offering without being very aggressive or pushy. Being a marketing professional, you should have the required insights and tools to make valued content. The next step is communicating and organizing your expertise in the industry in a manner that is compelling and informative for your target audience.
- Create a Lasting Presence
Websites come and go. Blogs come and go even fasters. But books tend to stick around. While e-books can be hit or miss, actually printing your book – either as a self-published piece or through a publisher and distributor – means you’re entering the world where your ideas and your words will last through the ages. And that’s a very humbling, and empowering, though.
Writing a book is a daunting task. It’s not for every industry and it’s not for every marketer. But for those who are willing to take on the task and approach the challenge with the necessary enthusiasm, there are certainly rewards to be won.
In a specific manner, you can increase your email list for news, newsletters, and coupons through eBook sign-ups. While publishing your book, make sure to use analytics tools set up to evaluate the growth and analyze conversions you are making from it. the main purpose of writing your book is to improve your ROI, otherwise, you are wasting your time and efforts.
This article discusses the eBooks as an effective marketing strategy and how it influences your audience. There are many reasons why you should use ebooks content marketing to build authority in the industry and create more dominance then your competitors.
I hope the information I have shared in this article would be helpful for you and support you to adopt ebooks content marketing for your business. if you have any questions in your mind related to ebooks creation, you can ask us in the comments.
Do share this article in your circle, if you find it useful and informative.