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11 Reasons Why Writing a Book May Be the Best Content Marketing Strategy Ever

Thousands of years.

A rich history of text.

Books make us think of libraries and quiet moments.

But why don’t books also make us think about marketing?

Books may not be the flavor of the day when it comes to advertising, but writing a book may just be one of the greatest marketing strategies ever.

1) Building Authority

What could possibly have more authority than a book? They have been the go-to source for centuries, even millennia and even now if you have penned a book, you are held in a higher regard. Anyone can write a blog post, but you have risen above the masses and actually created a whole book!

2) Integrated Marketing Tool

Integrated Marketing Tool

Integrated Marketing Tool

Books have long been a source of multiple marketing elements. Your name is on the front cover of the book, of course, and your words and inside of it, but that book is also the place where you can demonstrate ideas, techniques and display some of your very best inventions and thoughts without worrying about a two-minute time limit.

Like all marketing, the best versions are designed with the customer in mind, not your own ego, but if your book is all about ways to boost productivity and you just so happen to have some productivity tools you’ve developed over the years, why not mention them?

3) Gifting Potential

Gifting Potential of Books

Gifting Potential of Books

A book is substantial enough to feel valuable, even if you never read it. That is true for your clients as well. Once you have a useful book on hand, you can give it away as a gift with any number of other purchases or as an incentive for simply signing up.

It would be amazing if everyone read it and appreciated your ideas (and clever marketing angles), but even if people never open it, they still feel like they actually got something from you and that builds trust and respect.

4) Improved Audience

Improved Audience

Improved Audience

An audience willing to appreciate and even read a book is one that isn’t particularly fickle, and they are probably pretty educated as well. This can be a huge bonus when it comes to selling items and services to those who appreciate higher quality and long-term relationships.

While that might not be the ideal audience for every seller, it’s a more discerning crowd some are trying to reach and a book might be just the way to get there.

5) Compile Existing Elements

A book is a great way to bring a collection of posts, emails, instructions and images together in a single, cohesive way. If the thought of writing a book was intimidating, think of how many blog posts and forum responses you’ve written over the years.

Have any diagrams and product images laying around? Collect all of the pieces you already have, put them together, write the connecting elements and you’ll have a book in no time.

6) Ghostwriting

Ghostwriting

Ghostwriting

If you’re still not ready to commit to actually writing your own book, you can simply pay someone else to do it for you. A ghostwriter will take your ideas and instructions and turn them into a book on your behalf. This is a great way to create a book without taking the time to actually pen one yourself.

Be aware, however, that writing a book is a long-term gig in most cases and you’ll want to be sure that you have contracts in order and disclosure forms ready as well to protect your interests.

7) A Basis of Knowledge

Writing a book will not only allow you to share your knowledge with the world, but also show you where there might be holes in your own foundation. There’s nothing like starting a chapter and coming up blank to send you out for serious research and a greater understanding of your own subject matter.

8) Cover Complexities

Cover Complexities

Cover Complexities

While simple may be best in some worlds, other areas are simply too complex for a short blog post or instructional video. A book gives you chapters for outlining ideas, connecting dots and exploring ideas deeply. Having hundreds of pages available is easily the best way to cover any complex topic.

9) Underutilized

Writing a book seems daunting to most marketers. It’s time-consuming and you have to know a lot to write a lot. Perhaps for this reason books are underutilized in the world of marketing. However, a well-written book can be a huge selling point for a company and an even bigger bit of advertising for promotional materials and services.

10) Establish Dominance

Establish Dominance

Establish Dominance

When the pond is rather small, it’s pretty easy to emerge as a big fish. There seem to be fewer books out there every year, but we know that millennials are reading more than any generation before them.

That means there is an unexploited avenue available for the marketer who is willing to write the book and jump into that particular sales gap. He who does it well gets all of the bragging rights, of course.

11) Create a Lasting Presence

Websites come and go. Blogs come and go even fasters. But books tend to stick around. While e-books can be hit or miss, actually printing your book – either as a self-published piece or through a publisher and distributor – means you’re entering the world where your ideas and your words will actually last through the ages. And that’s a very humbling, and empowering, thought.

Writing a book is a daunting task. It’s not for every industry and it’s not for every marketer. But for those who are willing to take on the task and approach the challenge with the necessary enthusiasm, there are certainly rewards to be won.

Oleg

Oleg Calugher is your Fellow Blogger and Co-founder of Guest Crew. Catch him on Twitter.

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Comments

16 Comments on “11 Reasons Why Writing a Book May Be the Best Content Marketing Strategy Ever”

  1. Hi Oleg,
    Very interesting note.
    Yes, I fully agree with you that a website may come and go. Blogs come and go But a printed book stays around. Though the trend of reading print media is diminishing after the internet advances, printed books value is still in demand and many books are publishing every day. Your concluding para tells it all! Yes, “our ideas and our words will actually last through the ages. And that’s a very humbling, and empowering, thought.”
    Keep sharing.
    Happy to note that I curated this timely post on the pages of Inbound.
    Keep writing
    Have a great and profitable week ahead,
    Best
    ~ Philip

    • Oleg says:

      Hey Philip,

      Thank you for the comment and submitting it to Inbound,

      Yes, books stay and it stays in the hearts of the readers for a longer time too – especially when compairing it with the digital mediums,
      thanks,
      – Oleg

  2. arvind says:

    Hi Oleg,

    Yes i think reading books are more easy than reading blog post…also the books can take you to a different world with every chapter..i usually feel that we can imagine things more while reading books….i loved the images used in the post …one more great post..thanks for sharing…!!!

    Arvind

    • Oleg says:

      Hey Arvind,

      Thank you for the comment,
      Good to know that you have liked the post and the images,

      Yeah, Books can take us to a whole new world with every new page,

      thanks,
      – Oleg

  3. […] Den Anfang in dieser Woche macht ↘Oleg auf temok.com. Und er liefert eine interessante Strategie, wie Sie Ihr ↘Content Marketing noch erfolgreicher machen können: Nämlich, indem Sie ein Buch schreiben. Auch wenn es sich damit nicht um einen wirklich neuen Ansatz handelt, stellt Oleg deutlich klar, welches enorme Potenzial dieses Format für die Kundengewinnung und -bindung birgt. Warum also auch Sie über ein eigenes Werk als Marketing-Instrument nachdenken sollten, erfahren Sie in Olegs ↘11 Gründen. […]

  4. Dhaval says:

    Hey,
    Blogging is a long run which requires one special quality which is the writing. The success metrics mentioned above are worth following.
    The interaction you’re having with your readers, matters. What are the number of shares, comments, subscribers etc matter. but publish book and get readers is easy task.

  5. Kim Willis says:

    Thanks for this helpful post, Oleg

    I wrote an ebook a few years ago. It has helped me further build my audience, and establish more authority.

    After reading your post I’m thinking I should step up again and write another one. But this time I would like it to be more substantial. And yeah, it would be hard copy, not digital.

    Kim

    • Oleg says:

      Hey Kim,

      Welcome to Temok and thank you for the comment,

      Hard Cover sounds great! Let me know when you publish your new book and will tweet about it,

      Thanks,
      – Oleg

  6. Lisa Sicard says:

    Hi Oleg, I think it’s great to get people to look at you as an authority if you write a book after blogging. It’s like the next step in writing. I’m working on an eBook and I can’t imagine writing a long form good old fashioned book yet. Something to aspire to!

    • Oleg says:

      Hey Lisa,

      Thank you for the comment,
      Yeah, its great for boosting your authority!

      do let us know when you have completed your ebook and will share it on the social media,

      thanks,
      – Oleg

  7. Joy Healey says:

    You’ve made a great argument there for writing a book.

    In the past I have produced a few ebooks. A couple from scratch (that still bring me in a few dollars most months), one that was ghost-written, and one that I put together from blog-posts and used as a lead magnet. Yes, they all suggested affiliate products along their themes.

    I particularly liked the point you made about attracting a better audience if they were prepared to read a book.

    Joy – Blogging After Dark

    • Oleg says:

      Hey Joy,

      Thank you for the comment,
      Yeah, I have seen your ebooks but haven’t gone through them yet! Will do so soon.

      Glad you liked the point, yes – an audience interested in reading a book is always an audience worth having,

      thanks,
      – Oleg

  8. […] If you would become a successful Thought leader, you will need to embrace writing and publishing on different channels, such as blogs, print magazines, and of course, publish your own book/ebook. […]

  9. Best advice of the day, I have few manuscript in the drawer…

    Will compile them up sooner..

  10. Aryan says:

    Good One, book will help & also we can make it a EBook and provide free download by Email Subscription

    • Oleg Kaluger says:

      Hey Aryan,

      Welcome to Temok and thank you for the comment,
      Yeah, having an eBook is surely a plus because it can be converted into an email magnet and used to catch subscribers …

      thanks,
      – Oleg

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