11 Fresh Ideas for New Website Content

5 min read

It’s easy to get stuck in a rut when it comes to generating content.

Writing posts day in and day out.

Patterns form. Meanings get lost. Things get boring – not only for you but for your readers as well.

You need to keep things fresh and upbeat, and that means bringing in new content ideas from time to time.

But how are you going to find new ideas if you’re already stuck in a rut? Why not try one of these suggestions to break free of the content grind and try something brand new? Or perhaps it’s time to cycle back around to something so old it’s new again. You won’t know until you try!

Short and Powerful Bursts

Sometimes the most powerful content is the shortest content. A long-winded message is just that: long-winded. But a fiery burst of advice and wisdom is easy to internalize and use. Long, informational posts are valuable, but so are the posts that are designed to light a fire or perhaps rekindle a fire that needs to be relit.

Industry Analysis

Industry Analysis
Industry Analysis

Who doesn’t love a good visual? Skip the long post about the information and just show what the industry is up to instead. Make some charts and graphs to show progress or decline. Take some polls – or pull data from others who are paid to take polls – and put it to good use a post dedicated to the state of the industry via a good graph. We love graphs.

Go Ahead and Break the News

A good Google Alert can give you plenty to write about. Set up alerts or monitor newsfeeds from primary sources. On days when you’re struggling to find ideas, simply see what’s in the news and use that news as a basis of a new post. An increasingly large percentage of readers get their news from social media anyhow. Give them what they are looking for – even if they didn’t know they were coming to you to get it.

The Mini White Paper

White Paper
White Paper

A massively long post might seem like a way to turn off readers, but you would be wrong if you’re talking about posting a long form information post. Readers hate to click from place to place. They like to go to one source and stay there soaking up wisdom and information. So give them what they want in a long form posts that pays homage to some white paper content. (You might even write the white paper first and then scale it down a bit for the post.)

Animated Images

Animation is a critical element in your social media strategy. That means from time to time you should be posting images that include animation. This is especially true if you are posting on Instagram or Facebook. While still images and infographics can catch the eye, animation is even more appealing – readers can’t help but look at your message.

Holiday Posts

Holiday Posts
Holiday Posts

The holiday are fast approaching – Halloween and then Christmas and then New Years followed by Valentine’s Day and finally Easter. There are plenty of opportunity to take your content in a seasonal direction if that is something that would work for your company or website. Not every company can address every holiday, but if you can make it work, ‘tis the season for a bit of fun and creativity.

Statistics and Infographics

A good chart or graph can show a great deal of data over time or trends. But a single statistic can be a powerful message all by itself on your social media account or blog. Make a graphic to showcase a single, powerful statistic. Or use multiple statistics in an infographic. Bring light to interesting and potentially useful information and your readers might very well share and then come back for more.

Hack and Tips

Hack and Tips
Hack and Tips

If you’re supposed to be one of the best in your industry, remind everyone of that periodically by posting some tips and hacks. A list of three or five or seven top tips to make life simpler or improve the use of a product are hugely popular. Four hacks, one easy trick, six tips or more, readers love a good list and some potentially useful information.

Create a Poll

Here’s a two-for-one deal. Create a poll as your post and ask readers a question that is interesting, but not a critical stake. You don’t want to turn off readers by getting too personal, but you want to pique their interest by asking something they would enjoy knowing more about. Set up the poll on social media and then let the comments and votes commence. Later you can use that poll data to create a post in its own right about how it all breaks down.

Fill in the Blank and Open Response

You can generate some good discussion with your social media posts by setting them up as open ended responses or a fill-in-the-blank question. Set readers up with a sentence starter like “One of the best things I do for productivity at work is…” and let them finish the sentence in the comments or by retweeting or posting your source post. You might become inspired by their responses as well.

Tell a Good Story

Tell a Good Story
Tell a Good Story

We are humans, which means we love a good story. Use a story in its own right as a way to amuse or educate a reader about some potential adventures or mishaps that can occur with work. Or use an old legend or tale as a parable for a deeper or broader message you’d like your readers to consider.

Generating new content for a website can be tedious even for the most seasoned writer. New content keeps things engaging and entertaining, and having some new ideas to work with helps to keep you motivated as well. And with anything related to working toward success in a small business – motivation is always critical.

27 thoughts on

11 Fresh Ideas for New Website Content

  • Vineet Saxena

    Hi Oleg,
    Finding new content these days is a touch task. But as for blogs in new or intermediate stage, there is a lot of content yet to be published. I think it depends more on the niche of the blog. The ideas you mentioned above can be of great help. I also prefer long posts. It is better to find something at one place.
    Thanks for sharing this.

  • Ashutosh kumar

    I went through your posts and what I found in your posts was truly amazing and keep up the good work. you share a such of wonderful information, it’s very helpful to us about the new website content.

  • Sathish Arumugam

    For getting success in content marketing is depend on creating lots of content and to get the good content we need to read, watch, listen and need to keep things fresh enough that they keep coming back for more. This massive list of content marketing ideas use to keep our website or blog as good running, Thanks for sharing

  • Ryan Biddulph

    I am so vibing with #1 these days Oleg. Gotta love short, powerful bursts of content, for building a thriving website.

  • Azure

    Oleg such an awesome post . i really like your ideas about content. its pretty much helpful for me
    Thank you for sharing awesome ideas and tips with us

  • Amit Shee

    Oleg such an excellent post. I like your ideas about content. it’s pretty much helpful for me
    Thank you for sharing excellent ideas and tips with us


  • Donna Merrill

    Hi Oleg

    Great ideas for generating content that converts into a loyal following!

    Funny how both short bursts and long white paper posts are BOTH great ways to engage people.

    Bottom line with those and your other ideas are to generate content that is solution-based and/or inspirational.


  • Yateesh Kumar

    Hi Oleg,
    You are absolutely right because content is most important part for grow our business and high position on eyes of search engine. Our content should be easy for understanding and proper writing.

  • Solulab

    Really great content. Website content should be powerful for SEO. SEO is totally depend on Content. Content help to improve your conversion rate.

  • ankit


    The way you talked about the material is absolutely right, without material, nothing should happen. We should first strengthen our content.

    thank you

  • Rimal

    Infographics play an important part in increasing user experience, thus increasing your rank on google.

  • Nwokike

    Great tips Oleg. Writers block is bane to scanty blogs and can cause a blogger to loose hope in blogging especially when revenue is down. With the stated tips, one can get new blogpost idea. Thanks for sharing

  • Rahul Singh

    such a blog that always cares to post the articles which contain some useful data in it. They are quite impressive as well as informative.

  • Subhendu Kanp

    People check the blogs to get the latest information about the topic in which they are interested in. It will be nice if the posts that are shared in these blogs are very entertaining and catchy.

  • tapas biswas

    Thanks for collecting all these blogs in one post for us. Nice work.
    Wow! Such an amazing and helpful post this is. I really really love it. It’s so good and so awesome.

  • Sunita Biswas

    This is really great information. Thanks for the great tips..

  • Nupur Mukherjee

    This is a very useful post thanks for sharing your ideas…

  • Harry Patel

    I was searching for such information. Thanks for sharing such a helpful post.

  • Swarup Mondal

    Thank you dear friend, you have amazing collection of information.I liked reading your articles and it proved very valuable to me.i will keep visiting your blog for regular updates!!!i have already subscribed to your blog

  • Bidyut Jana

    Thanks for sharing the blog’s information and it’s importance. The content is very useful and informative.

  • sumit sunta

    That is actually great and useful information. I’m satisfied with just sharing this useful information with us. Please keep it up to date like this. Thank you for sharing…

  • Alisha Thakur

    This is really a great article and great read for me. Its my first visit to your blog and i have found it so useful and informative specially this article. Thank you

  • Ajay Dhiman

    It’s truly the best idea for me, and I work on your ideas and apply them to my website.

  • Pradyut Dutta

    Nice post and useful information, thanks for sharing this post and keep on sharing something new to make us more knowledgeable.

  • Jaganath Barman

    Hi, your article is so good you can’t believe how I liked it. Thanks for your post.

  • Subhojit Roy

    Really impressive post. I read it whole and going to share it with my social circles. Thanks for sharing this with us.

  • Arjun

    Thanks for sharing such a informative content. I’ll remember these things.

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