In this phase, we'll discuss the merits and obstacles about your vision with honesty, clarity and enthusiasm. Our goal is to help you fully flesh out your vision and ideas, so we can develop an effective plan of execution to make it a reality. In this phase, the "big picture" matters more than the minute details.

In tech-world jargon, this is known as the MVP, which means "Minimally Viable Product". Our mission in this phase is to keep the development process lean and mean to achieve MVP status for your app. With the prototype completed, we can then do some real-world testing with you, the client, involved in the process.

Our development team will now focus its energies into refining the product and shipping the fully-operational version of your app. Once that's done, we'll do another round of real-world testing. User feedback will be critical to ensuring that the app project stays on track.

After launch, we'll periodically check in with you to ensure that the app is functioning properly and efficiently. We will also make update recommendations, assess bug reports and so on, to ensure quality control. We remain committed to ensuring that like a fine wine, your app will continue to improve over time.